Bundesliga International welcomes Minute Media as official content partner for North American audience

Bundesliga International & Minute Media

Bundesliga International has announced that they will be collaborating with leading digital content specialists Minute Media to provide more German football based content to fans throughout North America.

The partnership kicks off as two of Minute Media’s most prominent titles – The Players’ Tribune and 90min – followed Borussia Dortmund as they head to San Diego, Las Vegas and Chicago as part of the team’s US tour.

In addition to behind-the-scenes content from the tour on 90min, the collaboration will include in-depth features with select athletes from the Bundesliga, which will live on The Players’ Tribune platform.

This is a fantastic marketing move by the Bundesliga to expand into a large market that hasn’t been properly utilised in a long time. With stars like Alphonso Davies and Giovanni Reyna, it provides a great opportunity to connect fans to some recognisable names that they would follow.

This decision precedes the huge 2026 FIFA World Cup in North America where the sport will exponentially expand in popularity and the rival European leagues will be just as hungry to market towards that newer engaged audience. Bundesliga International markets the audiovisual media rights to the matches in the licensed leagues on behalf of the DFL for all platforms abroad, as well as the central sponsorship rights, trademark licenses and digital content of the Bundesliga.

This also follows the deal made between Bundesliga International and Khel Now to create local-language content for Indian fans of German football which shows how proactive the league is attempting to be.

Peer Naubert, Bundesliga International Chief Marketing Officer, expressed his excitement for this game-changing move in a league press release.

“From the most exciting moments to the behind-the-scenes stories, football captivates us all in different ways, and our global network of content partners allows us to reach different audiences, delivering more than 2.8b impressions per season through their various platforms,” he said.

“The Bundesliga has an esteemed history of being the destination for young US talent, and that continues with the likes of brothers Paxten (Eintracht Frankfurt) and Brendan Aaronson (1. FC Union Berlin) now calling Germany home. We are excited to tell the stories of these bright young stars, even more so in the US where the FIFA World Cup in 2026 is fast approaching and know that Minute Media is the right partner to support us on that journey.”

Andres Cardenas, Minute Media Chief Marketing Officer, added to Naubert’s sentiment, saying via press release:

“The Bundesliga has long been a well-respected league in the States, and we’re looking forward to increasing editorial coverage for a league with so much history and incredible storylines. We are proud and excited to partner with Bundesliga International to increase viewership of German football in the US through unique athlete-first storytelling on The Players’ Tribune and comprehensive match and team coverage via our global football platform, 90min,” he said.

The Bundesliga has adopted a unique approach when it comes to delivering content, working with broadcasters, content partners and media around the world to ensure they produce the most relevant and relatable for fans of the top two divisions.

Overall, the move to target the large North American market really is a no-brainer for the Bundesliga who are chasing the Premier League in revenue and popularity as they prepare for a wave of new, engaged fans that will arrive with the 2026 FIFA World Cup.

Football Coaches Australia and Martyn Buckie team up for ‘Benefits of Micro Coaching Sessions’

Football Coaches Australia (FCA) and Martyn Buckie will host an online session on Monday, July 29 at 7:30pm AEST.

As part of ‘Benefits of Micro Coaching Sessions’, Buckie will present insights on the benefits of micro coaching sessions for children and youth coaches.

Coaches will get a full understanding on what ‘Micro Sessions’ are and how to implement them into training sessions. He will explain the benefits they provide to both players and coaches and how to design effective ‘Micro Session’ practices.

Buckie is currently the ‘Grassroots Coach Education and Development Manager’ with the Scottish Football Association. He is a UEFA A Licence and Scotttish Advanced Children’s Licence holder. In addition, he is also the advanced Children’s Licence Tutor and Course Manager.

He has a wealth of practical coaching experience as Academy Coach at both Stenhousemuir FC and Falkirk FC.

Attendance to this event will qualify for one-hour CPD with Football Australia.

Sign up via Eventbrite: https://www.eventbrite.com.au/e/martyn-buckie-benefits-of-micro-coaching-sessions-tickets-940768212047?aff=oddtdtcreator

Football Australia bolsters leadership with key new appointments

Football Australia has confirmed the appointments of Briana Harvey as General Manager of the Women’s National Teams and David Mason for the role of General Manager of the Men’s National Teams.

These strategic appointments are part of Football Australia’s ongoing efforts to strengthen and enhance the leadership and management of its national teams, ensuring both the women’s and men’s programs benefit from experienced and dedicated leadership.

Harvey has an extensive background in sports management, having held key roles at prominent organizations such as Hockey Victoria, the Australian Football League, Hawthorn Football Club, and, most recently, at the GWS GIANTS Football Club. Her diverse experience across these major sporting bodies highlights her expertise and leadership capabilities in the field.

Mason’s deep involvement with Australian football stretches back to 1998. Throughout his career, he has held numerous management positions in media and communications, football operations, and club administration at Northern Spirit, Parramatta Power, Sydney FC, and Football Australia.

His extensive experience across these diverse roles has equipped him with a comprehensive understanding of the sport’s landscape, making him a valuable asset in his new role.

For the last seven years, Mason has served as CEO of Manly Warringah Football Association and Manly United FC, one of Australia’s largest football associations. Returning to Football Australia, Mason brings with him a vast reservoir of knowledge in local, regional, and global football.

His experience is complemented by a deep familiarity with Australia’s National Football Teams, positioning him to make significant contributions in his new role.

Beginning on August 12, both Harvey and Mason will take charge of the strategic, operational, and administrative aspects of Football Australia’s Men’s and Women’s National Teams. Their responsibilities will include planning and managing budgets, as well as coordinating overall annual match schedules.

In their roles, they will ensure that all logistical and operational needs are met, driving the success and efficiency of the national teams’ programs.

Their leadership will be pivotal in shaping the future of Australian football on both the national and international stages.

Head of National Teams Gary Moretti expressed his excitement of the designation via press release.

“We are delighted to have secured the services of both Briana and David who as individuals and collectively bring a wealth of industry knowledge to Football Australia,” he said.

“Briana has a strong corporate pedigree with extensive experience within elite level sport. Her background and passion for women’s sport will be an invaluable asset to our National Teams both now and in the future.

“David is a football person and has contributed to the sport at all levels for almost three decades. In addition to his strong football acumen, David brings significant business and operational experience from his highly successful tenure as a CEO within the football industry.

“Along with Andrew McKenzie (General Manager – High Performance), the appointments of Briana and David will strengthen the management and future prospects of our National Teams as we look to create an elite performance and operational environment featuring a world’s best-practice focus.”

CEO of Football Australia James Johnson added how their experience and wealth of knowledge will ensure operation excellence via press release.

“The appointments of Briana and David are strategic moves that align with our vision to enhance the performance and success of our National Teams. Their combined experience and leadership will play a crucial role in ensuring operational excellence, so we remain competitive on the global stage and continue to inspire the next generation of football talent in Australia.”

Football Australia – National Teams Senior Management

Head of National Teams: Gary Moretti
General Manager – Women’s National Teams: Briana Harvey (commencing 12 August)
General Manager – Men’s National Teams: David Mason (commencing 12 August)
General Manager – High Performance: Andrew McKenzie (commenced 10 July)
General Manager – Football Analysis, Data and Insights (to be appointed)

The creation of four new leadership positions within the National Teams underscores Football Australia’s commitment and investment in its Senior and Youth National Teams, as outlined in the XI Principles for the future of Australian Football. Every position plays a critical role in advancing, overseeing, and ensuring the sustained success of all High Performance and National Team programs and initiatives.

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