The celebration of Female Football Week in Queensland in May

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Image via Football Queensland website

Football Queensland (FQ) are currently preparing for a fantastic week of football, showcasing and celebrating the continuous contribution made by female football participants, beginning on Friday May 3rd FQ have facilitated activities and events that will transpire across two weeks, culminating on Sunday the 12th.

Female Football Week (FFW) is an initiative undertaken by the nation, spotlighting the significance showcased through the brilliance of our female athletes within the football plethora. The recognition of participation, acknowledgement of excellence, appreciation of contribution, all aspects for which this important week will be represented for.

Since 2014, FFW has also aided the growth of female football on a nationwide scale, given that the events and activities on offer throughout are created to not only acknowledge current female football contributors, but also inspire a new generation of young females who wish to participate in the sport.

Female football within Australia at the moment is a prosperous commodity. PM Anthony Albanese had already pledged a healthy investment into women’s sport, primarily football. This is coming off the back of Australia’s 2023 Women’s World Cup involvement as host nation.

FQ have been busy in establishing female football as pivotal points of future strategic planning. In conjunction with FQ’s 2024-2026 referee strategy plan, FQ are looking to double the current amount of female referees.

General Manager of Strategic Game Development and Referees, Andy Allan said via press release:

“Football Queensland is committed to achieving 50/50 gender parity by 2027 across all participants, which underscores our dedication to inclusivity and equity in football,” he said.

“Female Football Week provides us with a wonderful opportunity to showcase all the pathways available for women and girls in our sport.”

FQ intends on having a busy FFW in 2024, 5 events have currently being listed upon their website, involving Interactive School participation sessions, The commencement of youth female football leagues across Metropolitan and bayside regions across Queensland, Q-League Schools Girls round in the southern Metropolitan region, and Football Carnivals taking place in the Wide Bay region.

Furthermore, coaching and referee courses are also on offer, including 20 female junior match official coaching courses are set to take place over the 9 days, as well as 8 coaching workshops and courses are also available, covering all aspects of the game and spanning across six regions.

Queensland have already declared their provisions, we now await what is going to be on offer from the other states across the country.

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Glasgow City FC and ALT Champion Sustainable Women’s Football

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Image credit: Insta_Photos / Shutterstock.com

Glasgow City FC has confirmed a new deal, which the club believes could serve as a model for funding a sustainable future for women’s football.

Glasgow City FC introduced the City Collective at the start of the 2025/26 season, a sponsorship model for female-led, purpose-driven businesses and cultural organisations that reflect the club’s values, fostering a network of mutual benefit.

The City Collective has now secured title sponsorship from ALT, a Glasgow-based creative campaigns agency led by co-founder Laura Haggerty.

At its heart, ALT specialises in strategic use of media and digital channels, and they build on this expertise by working with a collective of external experts, the ALT Collective, which includes specialists in brand design, PR, web development, and insight.

Glasgow City FC Head of Commercial Stef McLoughlin, expressed the values that guide the club and its community.

“‘Well behaved women seldom make history’ is an ethos we carry into everything we do. In the words of our co-founder, Laura Montgomery, it honours the many women who have defied expectations to make change and speaks to our players, our supporters and our community who continue to do the same,” she said via press release.

“Laura and ALT are the types of individuals and businesses we dreamed of attracting to the City Collective, and we’re thrilled they’ve seen the potential to partner with us in such a meaningful way.”

Founded in 2018, ALT is a creative campaigns agency that has quickly established a strong presence in women’s sport and beyond, delivering marketing campaigns for national and club-level women’s competitions, as well as the World Boxing Championships, which this September featured men’s and women’s bouts on equal footing.

ALT Co-founder Laura Haggerty, reflected on the shared vision between the agency and the club.

“When I heard about the club’s desire to combine Glasgow’s female business, cultural and sports leaders under one network, I knew instantly we shared values. I am convinced the City Collective can mature, not only being of great mutual benefit to the club and its supporters, but become a brilliant template for all women’s football teams to follow that will help galvanise and grow its support base and advocates,” she said via press release.

“I’m so proud ALT will be working in partnership with the club to improve its standing in the city, and create lasting, tangible opportunities for powerful women to connect with each other across the city.”

This alliance sets a new benchmark for women’s football, promoting both sustainability and growth by creating lasting opportunities, strengthening community engagement, and providing a model for other clubs to follow.

Macarthur Bulls Strengthen Ties with Better Life Mobile

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Image credit: Macarthur Bulls FC

Macarthur Bulls FC has confirmed that Better Life Mobile will join the club as a major supporter for the current season.
This new alliance brings together two organisations dedicated to value, community involvement and inclusion, with Better Life Mobile set to feature on the sleeve of the Bulls’ 2025/26 jersey.

Better Life Mobile is Australia’s “fair mobile phone company,” operating as a certified social enterprise through Social Traders and earning global recognition for its innovative efforts to keep vulnerable communities connected.

Its social impact has been acknowledged internationally, with the company receiving the Most Impactful MVNO award at the MVNO Nation Awards in Spain for both 2024 and 2025 ceremonies, highlighting its leadership and commitment to environmental, social, and governance (ESG) excellence.

Better Life Mobile began when its founders, Russel and Adrian, set out to help people experiencing homelessness access affordable mobile service, a need they saw was being ignored. Since then, the mission hasn’t changed: to make mobile phone use more equitable and affordable for everyone.

Through its connection with Macarthur Bulls, Better Life Mobile will offer members, fans, and club staff access to its prepaid mobile and internet services delivering strong coverage, flexible plans, and competitive pricing, while supporting the club’s commitment to affordability and community accessibility.

Better Life Mobile CEO Ante Zizic, shared his enthusiasm for the new collaboration.

“Partnering with Macarthur Bulls is a perfect match for Better Life Mobile. We believe strongly that access to affordable, transparent mobile and internet services is a key enabler for community participation and connectivity. By working together with the Bulls, we can offer supporters and members a real alternative in telecommunications – one without hidden fees, one that supports inclusion, and one that gives value. We’re excited to play our part in the club’s success and its connection with the local community,” he said via press release.

Macarthur Bulls FC Chief Commercial Officer Mark Jensen, reflected on the significance of the new collaboration for both the club and its community.

“We are thrilled to welcome Better Life Mobile as a major partner of the Macarthur Bulls,” he said via press release.

“This partnership strengthens our commitment to making our club accessible, community-focused and future-facing. With Better Life Mobile’s flexible and fair prepaid mobile and internet solutions, our supporters, players and volunteers will benefit, and the club’s reach and digital engagement will be enhanced. We look forward to a successful and dynamic collaboration.”

Better Life Mobile seeks to give back to the community through a range of social initiatives, providing mobile phones with free credit to those most in need. Its annual “Santa Calls” campaign supplies community organisations and welfare agencies across Australia with free phones and call credit.

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