The FA to cut 30% pay from top earners

The highest-paid staff from the Football Association (FA) will take wage cuts of up to 30 per cent as English football’s governing body manages the impact of the coronavirus pandemic.

FA chief executive Mark Bullingham outlined the cost-saving measures in a message to staff which was also published on the governing body’s website. Gareth Southgate, manager of England’s men’s national team, is reportedly sacrificing UK£225,000 (AU$451,407) over the next three months under the plan.

Bullingham proposed that staff earning more than UK£50,000 (AU$100,312) annually should take a cut of 7.5 per cent.

“In the spirit of those on higher salaries taking the greater responsibility, the senior management team have agreed to cut their pay by 15 per cent with the highest earners in the organisation agreeing to reduce their pay by up to 30 per cent,” Bullingham said.

The FA’s announcement comes after the Professional Footballers’ Association (PFA), the English players’ union, hit back at British government calls for players to take salary cuts and called for clarity on clubs’ plans for the money saved on wages.

UK health secretary Matt Hancock continued his attacks on football players over the weekend.

“The hospices of this country have traditionally been largely funded by charity and charity shops,” he told ITV News.

“Those shops have had to close so I’m putting more money – taxpayer’s money – into hospices to support them but why don’t our footballers club together and support our hospices and support the national effort that we’re all in?”

Those comments came after Hancock urged top-flight professionals to “take a pay cut and play their part” last week.

On 3rd April, the English Premier League suggested players take a 30 per cent wage cut or deferral, only for the PFA to issue a statement saying such a move could result in a UK£200 million (AU$401 million) tax deficit.

While the PFA insists its members want to make ‘significant financial contributions’, the players’ union warned the government that the Premier League’s suggested 30 per cent cut of an annual remuneration amounts to UK£500 million (AU$1.3 billion), of which around 40 per cent would be contributed to tax.

The PFA joined the Premier League, League Managers Association (LMA) and representatives from all clubs on a conference call on 4th April but nothing was agreed.

Talks will continue this week and PFA chief executive Gordon Taylor has implored clubs to give the detailed financial information they had been expecting in order to make sure money goes to the right places.

“I think if they can’t do that and explain the position fully then they have every right to expect players to mistrust what is happening,” he said.

Asked if players were concerned about where the money would go, Taylor said: “Exactly that. They want the complete due diligence. They’re not stupid. They’ve not just got their brains in their feet. They want to know the reasons for it and where it’s going.”

The issue of football players pay has become a hot topic in the UK since top-flight clubs started placing some non-playing staff on the government’s furlough scheme.

Liverpool have become the fifth Premier League club to embrace that framework, but reigning champions Manchester City have confirmed that they will not be furloughing employees at the tax payer’s expense.

Manchester United’s players will donate 30 per cent of one month’s wages to local hospitals and health services in the first major coronavirus gesture from a full Premier League squad.

Chairman Ed Woodward approached captain Harry Maguire with the idea, according to the Daily Mail, and it was given full backing by the players.

United are continuing to pay all match day staff during the crisis and have not sought to use the government’s furlough scheme designed to help struggling companies protect jobs.

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Exclusive Interview with President of PLFC David Cvetkovski: How Preston Lions and the NST format are reviving Australian football’s heart and soul

The National Second Tier competition is taking on a different approach from the traditionally planned home-and-away format, with Football Australia announcing it will be a ‘Champions League’ style format starting in October 2025.

With the introduction of this format, Football Australia announced the following in regards to fixturing:

– NPL season will conclude in September before all clubs take three weeks off in preparation.

– In October, they will move in to the nationwide NST format involving the eight foundation clubs.

– There will be a group stage where the final positions will determine the fixtures for the Quarter Finals stage followed by the Semi-finals and Final which will wrap up by December.

– It will be a precursor to a full home-and-away NST.

For historic clubs like Preston Lions, one of the eight foundation clubs getting involved next season, it provides an opportunity to take that next step towards professionalism and bring back the passion that football has been missing in the top flight.

In a conversation with Soccerscene, Preston Lions President David Cvetkovski touched on several important topics surrounding the recent announcement.

He discussed the financial success of the Preston Lions, how the new format is enhancing the development of young talent, the importance of preserving the traditions of clubs founded by migrant communities, and the need to celebrate these historic ethnic clubs by bringing people together as a united football community.

PLFC’s Financial success

Preston Lions have emerged as one of Australia’s most successful football clubs, known for drawing massive crowds, strong merchandise sales, and a dedicated membership base. But what’s the secret behind their financial success, and how have they set the blueprint for other clubs moving into the NST?

Club president David Cvetkovski attributes this success to identifying and maximising key revenue streams that go beyond just match-day ticket sales.

“The key pillar of our strategy was to pinpoint the main revenue areas for football clubs—not just ours, but for all clubs,” he said.

“The success started by elevating the gameday experience for football fans, who on average might spend $20-25 dollars on a Canadian Club, chips and Kebapi roll so there’s a $25 to $55 per head potential there when the product is right.

“We then went to sponsors, we have 120+ sponsors but what’s the value proposition for them? What’s the merchandise like? Well the improvement in our merchandise sales in the last four years is incredible. What we’ve done is provide custom ranges that our merchandise team have designed the T-shirts that people enjoy. We love the fact that every Preston supporter has a Preston garment.”

Cvetkovski emphasised that match-day revenue is only part of the equation. “Every club has loyal supporters, but how can they buy that hoodie or Canadian Club or Kebapi at the right price? Because canteen and gates revenue make clubs but merchandise and sponsors elevate them” he continued.

“It’s no secret that we have the biggest attendance figures in Victorian football and with the South game, we had over 6,000 people, and we had an online portal to capture ticket sales so we’ve been innovative in driving the key revenue streams otherwise without it, you’re at risk as a club.”

David Cvetkovski at the 2024 Preston in Business launch event. (Image credit: Preston Lions Football Club Facebook)

NST format improving player development

The introduction of the new NST format is providing clubs with greater flexibility to secure player contracts and create optimal conditions for their development.

While Australia continues to produce top-tier talent, the path to recapturing the golden generation of 2006 lies in ensuring that the NST system allows players to focus on football full-time.

Cvetkovski highlighted how this change will transform clubs like Preston and others, offering younger players more opportunities to shine on the biggest stages.

“From a footballer’s perspective, I have to usually contract them for 26 weeks in VPL1, next year in NPL1  would’ve been 26 weeks + potentially three finals so 29 games, but with the NST I’ve been able to contract and take better care of both our young and mature footballers,” he said.

“They’re now being contracted for 40 plus weeks of games but they also need to do 8 weeks of preseason so it’s over 40 weeks. This makes football richer, not only financially, but us being able to play younger kids.

“40% of our team is under 23 years of age. The A-League this weekend had heaps of kids involved because of the budget reduction and this  is fantastic for the game. How do we create a platform for kids to play and let these kids find out at 22, 23 or 24 that they are still a baller.

“Look at Jordy Bos who played through the City academy, broke through at 18 almost 19 and played a few years before making a move to Belgium and now he’s playing for the Socceroos at 21. We need 17 Jordy Bos’ in the Australian team, that’s a generation! and Preston are following the same path,” he concluded.

Return of cultural heritage

During the transition from the NSL to the creation of the A-League, many of today’s NPL clubs boasted a proud history of players and staff representing their cultural heritage with passion.

These clubs served as symbols of identity, reflecting not just individual families but entire communities, offering a sense of belonging through football.

Cvetkovski is committed to preserving these traditions at Preston, ensuring that the club’s strong Macedonian roots remain a core part of its identity as they move forward whilst also encouraging the other NPL clubs to work together to achieve the same goal.

“It is the first time in a while, that we have signed 6 or 7 Macedonian boys to stay true to our heritage, the response from supporters, sponsors and members has been incredible and I’m encouraging other clubs like Avondale, Knights, Heidelberg, South [Melbourne] etc to do the same,” he said.

“You can’t get away from South’s Greek community or Marconi’s Italian community and this makes the fabric of the game richer.

“People ask why is Preston so successful? Because we stay true to our community in one sense, yes, we’re Australian but how good is the multicultural landscape of Australian football!

“I want to work together with our rivals, who are also our friends, so that when Preston plays away at these grounds, they make money.

“There’s no secret to enjoying a game. We go there, have a few drinks and something to eat on a Friday or Sunday night out and watch a good game, it’s entertaining. We’re in the entertainment business at the end of the day.”

Cvetkovski at Preston vs Pascoe Vale 2023 (Image credit: Preston Lions Football Club Facebook)

Uniting the many cultures in Australian football

These historic ethnic clubs, built by migrant communities with a deep love for football, are making a significant return to the mainstream.

They represent the foundation upon which the beautiful game in Australia was built, and the generational loyalty fans have for their local clubs and communities is finally being recognised again.

Cvetkovski passionately spoke about the importance of uniting all cultures in the top flight of football, regardless of background, to celebrate the shared love of the game and foster a sense of community across the sport.

“There’s opportunity to respect the cultural backgrounds of the clubs. I think we went too far towards cleansing the game but the migrant story of Australia is something that should be celebrated,” he said.

“My best friends are Greek, Italian, Croatian,  Bosnian, I don’t care, do I? I’ll sit in any coffee shop; I don’t care where I sit. Let’s bring that friendship to football.

“The new way of thinking is making it about the game, removing any political agendas and making football the star.

“The South [Melbourne] game there was no animosity, there was nothing but celebration of football between two communities who traditionally are rivals.

“They realise now they have a lot more to lose if they get it wrong versus working with each other to make it right,” he concluded.

David Cvetkovski with Football Australia (Image credit: Preston Lions Football Club Facebook)

Football Australia is beginning to recognise that the true beating heart of the game lies with these foundation clubs, which have not only survived but thrived since the dissolution of the NSL.

Their passion, rich history, and deep-rooted respect are unmatched in Australian football and this announcement signals an exciting new era for fans across the country.

If the South Melbourne vs Preston match earlier this year is any indication, the spirit of the game is well and truly alive, bringing back the sense of unity and pride that Australian football has been missing.

More on the details of the newly announced NST here.

Shepparton Cup 2024: The largest junior football tournament goes from strength to strength

The Shepparton Cup was conducted over the weekend, with the event being the largest weekend junior football tournament ever held in Australia.

The 3-day event was a huge overall success, with a record breaking 313 teams competing in the tournament across 21 divisions.

Matches were spread across 38 pitches at Mooroopna Recreation Reserve, Shepparton Sports City, Rumbalara and Wanganui Oval.

With around 4,000 players participating, 755 matches were played over the weekend – with finals matches concluding the event on Sunday.

“It was the biggest and smoothest tournament we’ve ever ran in our 17-year history,” Australian Football Skool (AFS) Director Rolando Navas told Soccerscene.

“There was of course really good football on show across the age groups and great sportsmanship, which was fantastic to see.

“I think the message is getting through about how important it is to provide a positive environment for kids to play sport in. It was pleasing to see everybody there, both players and parents/supporters, had a good time.”

Navas estimates that there were well over 12,500 people attending the event across both venues over the weekend, providing a giant boost to the local Shepparton area.

“You are talking about a wide range of people who are, at a minimum, staying in the city of Shepparton or close by for two nights,” he said.

“The economic impact was massive.”

Economic activity at Shepparton Cup – Image Credit: One Nil Media

Director for Sustainable Development at Greater Shepparton City Council, Geraldine Christou, further explained the greater benefits the tournament had on the local community.

“Australia’s largest junior weekend football tournament right here in Greater Shepparton showcases the strength of our community spirit and our capacity to host major events that bring joy, talent, and visitors to our region,” she stated.

“The economic benefit of this tournament is immense with an estimated $3 to $4 million generated for the region, supporting our local businesses and creating lasting memories for thousands of young athletes and their families.

The Greater Shepparton City Council’s Parks, Sport and Recreation team played a big hand in the organisation of the tournament, which included looking after the setup of pitches to the placement of goals at the venues.

Football Victoria CEO Chris Pehlivanis, who attended the tournament over the course of the weekend, was impressed with the execution of it.

“I’m proud of the whole tournament, it was an amazing opportunity to come down here to Shepparton and see lots of boys and girls playing football and playing lots of games,” he stated at the event.

“I think most kids had six, seven, eight games which is an amazing opportunity and not only that, there was amazing organisation.

“Everyone should be extremely proud of what they have achieved here this weekend…the logistics, everything was run smoothly…the referees were great and all the parents and participants were great.”

Kids at play during the Shepparton Cup – Image Credit: One Nil Media

The Shepparton Cup has continued to grow exponentially over the years, initially starting with just 30 teams in the inaugural tournament in 2007.

This year’s edition also featured a wide range of off the field activities that contributed to a carnival like atmosphere. There was live music, on stage entertainment, food trucks, a fun zone for players and families.

Navas detailed to Soccerscene that the enormity of the event was not lost on him and is investigating ways to make the competition better in the near future.

“(The growth of the event has been) overwhelming, compared to many of the previous years. It was the biggest by far this year and there was a great positivity around it.

“The plan is to not necessarily make it bigger in the future, just to tweak it and add more to it and make it a better experience for everyone.

“I’d love to be able to attract some more international teams, we are looking at that to see how we can get some of the Asian teams to come across to the event.

“This would be fantastic, as it would show the kids here how football is played in different parts of the world. The way we look at things is ‘if I was 10- or 12-years-old what would I want this tournament be?’

“That’s what drives a lot of our thinking and ultimately our initiatives. It’s important to us because if the kids have a good experience, they’re going to become better players and better people because of it.

“We’ve also received some really good information from the feedback surveys we put out, which is very beneficial in shaping the tournament suitably in future editions.”

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