The FA to cut 30% pay from top earners

The highest-paid staff from the Football Association (FA) will take wage cuts of up to 30 per cent as English football’s governing body manages the impact of the coronavirus pandemic.

FA chief executive Mark Bullingham outlined the cost-saving measures in a message to staff which was also published on the governing body’s website. Gareth Southgate, manager of England’s men’s national team, is reportedly sacrificing UK£225,000 (AU$451,407) over the next three months under the plan.

Bullingham proposed that staff earning more than UK£50,000 (AU$100,312) annually should take a cut of 7.5 per cent.

“In the spirit of those on higher salaries taking the greater responsibility, the senior management team have agreed to cut their pay by 15 per cent with the highest earners in the organisation agreeing to reduce their pay by up to 30 per cent,” Bullingham said.

The FA’s announcement comes after the Professional Footballers’ Association (PFA), the English players’ union, hit back at British government calls for players to take salary cuts and called for clarity on clubs’ plans for the money saved on wages.

UK health secretary Matt Hancock continued his attacks on football players over the weekend.

“The hospices of this country have traditionally been largely funded by charity and charity shops,” he told ITV News.

“Those shops have had to close so I’m putting more money – taxpayer’s money – into hospices to support them but why don’t our footballers club together and support our hospices and support the national effort that we’re all in?”

Those comments came after Hancock urged top-flight professionals to “take a pay cut and play their part” last week.

On 3rd April, the English Premier League suggested players take a 30 per cent wage cut or deferral, only for the PFA to issue a statement saying such a move could result in a UK£200 million (AU$401 million) tax deficit.

While the PFA insists its members want to make ‘significant financial contributions’, the players’ union warned the government that the Premier League’s suggested 30 per cent cut of an annual remuneration amounts to UK£500 million (AU$1.3 billion), of which around 40 per cent would be contributed to tax.

The PFA joined the Premier League, League Managers Association (LMA) and representatives from all clubs on a conference call on 4th April but nothing was agreed.

Talks will continue this week and PFA chief executive Gordon Taylor has implored clubs to give the detailed financial information they had been expecting in order to make sure money goes to the right places.

“I think if they can’t do that and explain the position fully then they have every right to expect players to mistrust what is happening,” he said.

Asked if players were concerned about where the money would go, Taylor said: “Exactly that. They want the complete due diligence. They’re not stupid. They’ve not just got their brains in their feet. They want to know the reasons for it and where it’s going.”

The issue of football players pay has become a hot topic in the UK since top-flight clubs started placing some non-playing staff on the government’s furlough scheme.

Liverpool have become the fifth Premier League club to embrace that framework, but reigning champions Manchester City have confirmed that they will not be furloughing employees at the tax payer’s expense.

Manchester United’s players will donate 30 per cent of one month’s wages to local hospitals and health services in the first major coronavirus gesture from a full Premier League squad.

Chairman Ed Woodward approached captain Harry Maguire with the idea, according to the Daily Mail, and it was given full backing by the players.

United are continuing to pay all match day staff during the crisis and have not sought to use the government’s furlough scheme designed to help struggling companies protect jobs.

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Football Australia Announces Broadcasting Partnership with LIGR

Football Australia has unveiled a partnership with Live Graphics Systems (LIGR) to establish a world-first centralised production and distribution model for over 3,500 matches annually across multiple competition tiers.

This ambitious undertaking is set to transform sports broadcasting efficiency whilst unlocking future commercial opportunities for Football Australia and its nine State and Territory Member Federations.

The collaboration comes as Football Australia prepares to kick off the Australian Championship this October.

In mid-2024, Football Australia began developing a new production strategy, defining requirements across multiple tiers of Australian football.

The strategy encompasses the Hahn Australia Cup, NSD and the top tier of Federation Competitions for both men and women (National Premier Leagues), Futsal and National Para-Football Championships included as well.

LIGR’s appointment followed a rigorous Request for Proposal (RFP) process, led by Football Australia in alliance with Member Federations, aimed at identifying a single partner capable of managing the complex scale.

LIGR, an Australian tech business recently acquired by European-based tech company Crionet, will provide technical and operational broadcast management, live monitoring and AI integration across Football Australia’s multi and single camera productions.

Additionally, LIGR’s world-leading streaming, graphics and highlights automation platform will enable seamless integration of key sponsors on broadcasts.

Football Australia Chief Executive Officer, James Johnson, highlighted the significance of the partnership.

“This partnership marks a defining moment in Australian football and represents a paradigm shift in the way the game is produced, distributed and commercialised both in Australia and abroad,” Johnson explained via Football Australia official press release.

“By unifying production across thousands of games and multiple tiers of competition, we are not only streamlining operations but also reshaping the future of football broadcasting in this country. This is innovation at scale.

“Through this centralised model, we are building long-term operational and cost efficiencies and can focus on building sustainable revenue streams for the connected football pyramid.”

Luke McCoy, CEO of LIGR, expressed enthusiasm about the partnership.

“At Crionet and LIGR, our mission is to disrupt the traditional sports production, streaming, and distribution landscape,” McCoy commented via Football Australia’s official press release.

“Our partnership with Football Australia and its State and Territory Member Federations represents a groundbreaking shift towards a truly aggregated model, marking a significant milestone for sports coverage in Australia.

“Our cutting-edge technology and innovative approach sets us apart, and we are excited to elevate the game, enhance fan engagement, and drive innovation across all levels of the sport.”

This multi-tier integration represents an unprecedented approach, as no other Australian rights holder has consolidated production across such a diverse range of competitions under a single centralised model.

This new centralised approach will allow the sport to optimise its production workflows and unlock new commercial opportunities in the evolving broadcast and streaming landscape.

An exciting development in increasing viewership and commercial viability for, as Football Australia’s 2024 National Participation Report confirmed, the most popular and fastest growing sport in the country.

Sydney FC and Arnotts Collaboration Enhances Team Spirit

Sydney Arnotts

Sydney FC have announced an impressive partnership with iconic Australian brand, Arnotts.

The collaboration will see Arnotts’ branding feature in a highly visible location on the back of the Sydney FC Men’s team shorts for the rest of the A-League 2024/25 season.

Sydney FC CEO Mark Aubrey expressed how valuable the partnership was to the Sky Blues.

“We are thrilled to bring Arnott’s on board as an official partner of Sydney FC,” he said via press release.

“This is a brilliant alignment between two recognised brands that specialise in creating moments that matter.”

We also both value the importance of a high performance, high integrity environment as well as standing for equality and diversity.

“I hope this will be the beginning of a long and trusted partnership, and we can’t wait to see where this journey takes us.”

From the collaboration, both Sydney FC and Arnotts will work on a special content series featuring the “Arnotts Moments Matter” campaign.

Arnotts Group CMO Jenni Dill highlighted how excited the organisation was for the partnership.

“This partnership builds on Arnott’s desire to support Australian’s on and off the football field with healthier and delicious lunch and snacking choices,” she said in a press release.

“Whether it’s a Vita-Weat with your favourite lunchtime toppings, or a pack of Snack Right Puffs on the way to game, we look forward to inspiring Sydney FC players and fans with more tasty and convenient ways to enjoy a snack or lunch.”

Further highlighting the importance of the brand deal, Arnotts branding will not only feature on the Sydney FC Men’s kit but will also appear on the LED screens on matchdays, presenting with Arnotts with highly desirable marketing material.

The Arnotts-Sydney FC partnership is yet another major landmark deal for the club in recent months, adding to collaborations with Guaraná Antarctica and WHEN Fertility.

 

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