The importance of the professional football coach in Australia

Bobby Walker was the first professional football coach appointed in Australia when he took the helm at the Gladesville-Ryde club in 1939. Walker had played professionally in Scotland for Motherwell FC and Falkirk FC.

He was the first of many from the British Isles to venture to the footballing outpost that was Australia for much of the 20th century. The contributions that he and many others made played an important role in the growth and development of the game.

Sadly, the notion of fully professional coaches mentoring young players in their formative years has been more of a dream than a reality in Australian football. Enthusiastic parents often took on official duties at a grass roots level and the number of officially qualified coaches in schools has traditionally been low.

The reality for players blessed with talent not deemed worthy of representative level play; those perhaps destined to bloom and flourish as a player a little later in life, is that the influence of a professional to guide and nourish their football development is rarely a reality.

In recent times, parents keen to encourage and fast track their child’s development have sought other avenues. As a result, the unregulated and often absurdly expensive academy system has become a necessary evil for parents of talented and enthusiastic young footballers.

It is a somewhat surprising reality that it took nearly 80 years from the time of Walker’s appointment for a fully professional coaches association to appear. It is long overdue. There is a current and urgent need to ensure that the hundreds of thousands of young people playing football in Australia are given qualified and professional instruction.

Conjointly, immediate action is required to reform/rewrite the National Curriculum which has proven nothing but a failure.

With an intention to represent, advocate, develop and support professional coaches, Football Coaches Association (FCA) will play a key role in addressing such issues.

The association’s work extends beyond the obvious need to continually improve coaching standards in Australia. It is also focused on providing opportunities for professional and community based coaches to contribute to Australia’s football narrative.

As an extension of both a raising of the bar in terms of professional standards and providing a supportive, community based and inclusive environment for all coaches involved in the game, FCA also aims to enhance the reputation of Australian football and its coaches on the world stage.

As we speak, former Socceroo manager Ange Postecoglou stands within a handful of wins and just a few weeks of becoming Australia’s most successful coaching export. Should Yokohama F.Marinos manage to seal the deal over the final month of the J-League season, his achievement would be considerable and well deserved.

Postecoglou forms part of a group of Australian coaches who have dominated the top flight of domestic football since the inception of the A-League. Alongside Socceroo and Olyroo boss Graham Arnold, current Perth manager Tony Popovic and former Victory coach Kevin Muscat, Postecoglou completes an impressive quartet.

As a collective, the four men possess six A-League championships, countless grand final appearances and a staggering seven premierships. Their sustained success confirms the importance and value of a proven coach. In spite of playing personnel changes, injury concerns or absences due to international duty, their message always remained consistent, firm and effective.

Now, Western United’s Mark Rudan and Sydney FC’s Steve Corica loom as the new generation of Australian coaches, yet with only Popovic employed on the domestic scene, the stocks do look a little thin elsewhere.

It is potentially where Australian football is slightly off the mark when it comes to player development. Rather than mad capped international searches to find the right visa player or marquee man, A-League and NPL clubs would be better served investing more heavily in the person they ultimately choose to mentor their playing squad.

Acquiring the services of an elite international coach would do far more for young Australian players seeking to learn and develop their footballing nous.

Playing professionally alongside an experienced ex-La Liga or Bundesliga journeyman will no doubt count for something. However, young players like Riley McGree, Elvis Kamsoba and Al Hassan Toure will benefit far more from time spent under a truly world class manager than mingling with an ageing veteran merely visiting our shores.

Postecoglou, Arnold and Popovic have all had a taste of coaching abroad and our best minds will now always attract Asian Confederation interest. What remains on their departure will always be young and developing coaches, coaching young and developing players.

Redressing that cycle is vital and something within which the FCA can play a key role; both in improving standards and enunciating the importance of the coach at all levels of football.

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Build a home, create a culture: How do we secure the Socceroos as global competitors?

The Socceroos kicked off their World Cup campaign with a convincing 2-0 win over Turkey. It was an important win for their tournament ambitions, but also a statement about their quality on the world stage. It is time that we built a facility to ensure this quality is nurtured, not stifled.

Otherwise, we risk falling behind.

 

One of four…

Australia’s Men’s National Team currently sits as the 23rd-ranked team in the world in the official FIFA rankings. The Matildas, meanwhile, are the 15th highest-ranked women’s team.

This year is also the sixth consecutive FIFA Men’s World Cup featuring the Socceroos, confirming their position as a regular competitor in the most prestigious tournament in world football.

So why is it, despite these undeniably positive reflections of Australia’s growth in international football, that the Socceroos are still homeless?

At the 2022 FIFA Men’s World Cup in Qatar, Australia was one of four competing teams (a list featuring Denmark, Poland and Senegal) without a national base. In 2024, former Socceroos coach Graham Arnold described the team as “homeless” ahead of the World Cup qualifiers.

But four years on from the tournament’s last edition, the situations remains the same. And the world is taking notice.

 

A letter to the PM

In April this year, FIFA reportedly wrote to Australian Prime Minister, Anthony Albanese, encouraging the construction of a permanent home for football in the country.

The letter reflects concerns within the governing body that Australia, despite being so present in international football throughout the past 25 years, may fall behind the rest of the pack.

When we look at the talent in the current squad, Australia is by no means an emerging football economy. But commercial and infrastructural limitations in the landscape mean this talent is under-appreciated.

Nevertheless, it is a nation which regularly proves it can compete – and win – on the biggest stage. This we saw only a few days ago.

Which is why the players, coaches and staff representing the nation deserve a permanent facility which reflects, nurtures and inspires talent and competition. The survival of the landscape depends on it.

 

The investment question

Investment into football – from grassroots to professional levels – continues to be at the crux of national debate on how to secure football’s future in Australia.

In a conversation between Soccerscene and Melbourne-based community club, Sunbury United FC, infrastructure and facility-sharing challenges emphasised common grievances for many grassroots clubs.

The issue, therefore, is spread across the nation’s football pyramid. And prompts an uncomfortable question about future investments:

If even the Socceroos continue to share their current base, Leichhardt Oval, with various teams across rugby league and soccer, how can we ever expect clubs further down the pyramid to avoid similar fates?

The past few years, however, have fortunately seen improved investment into the women’s game in Australia – particularly embodied by the ‘Home of the Matildas’.

The result of a $101.1 million investment by the Victorian Government in collaboration with La Trobe University and the Federal Government, the facility boasts elite training features including premium FIFA-standard pitches, multiple changing rooms, a high-performance gym, a sports science lab and more.

This was a welcome and vital boost ahead of the 2023 FIFA Women’s World Cup which took place in Australia. Now, ever-increasing participation and pride are synonymous with women’s football, and the numbers confirm it.

In 2023, women and girls represented 190,746 participants across social, outdoor, fustal and registered football. In 2025, this increased to 231,435. It proves that, with the arrival of purposeful investment at the top, comes the spread of a football culture across the nation.

 

Aligning practical and cultural benefits

But what would a potential facility for the Socceroos actually look like? And what are the benefits?

When considering similar projects, we can look to both Japan and England as distinct examples of how a national base for football can unite practical, social and cultural benefits.

St George’s Park – England

Built in 2012, England’s base at St George’s Park is a masterclass in using facilities to establish a centre for industry cohesion and community impact.

As a centre of excellence, St George’s Park holds 14 outdoor pitches, a fustal arena, and hosts coaching and medical courses. It welcomes 28 teams across men’s, women’s, youth and para football, representing a place of unity and alignment for the entire football community.

Furthermore, the ‘Play Like the Pride’ program offers grassroots participants and school students the chance to experience the elite facilities for a day, showing how facilities can serve to connect young players to the world of their professional idols and foster real passion for the game.

JFA J-Village – Japan

The J-Village – beyond being a state-of-the-art football training centre – shows why a home for football can positively impact the community.

After being used as a support base for the nuclear power plant accident following the 2011 Great East Japan Earthquake, the venue now holds a deeply important place in the memory of Fukishima. As a result, upon resuming full operations in 2019, the facility – and the football development within it – represented a sense of perseverance, reconstruction and unity.

And through hotels and public transportation links, the J-Village also welcomes tourists and business travellers, encouraging more people to step into the world of football in Japan.

One venue, therefore, can give rise to an essential part of a thriving football landscape: culture. A culture for participation, community outreach, and elite development.

 

Final thoughts

The focus of the summer will no doubt be how the Socceroos perform on the pitch. And with homes, offices, and public spaces brimming with enthusiastic support, the sense of national pride is irresistible.

But for all the positive sentiment currently taking hold of the nation, there will come a time when Australia’s World Cup run is over, at which point an all-important question must be asked:

How do we move forward?

We move forward by transforming buzz into an aligned vision, commitment to nurturing talent, and a desire to establish a real footballing culture across the nation.

The first step to building this culture? Building a home from which it can thrive.

The A-Leagues Final Series important status also a secret hinderance

The Isuzu A-League finals series is a huge event in the footballing calendar, though its contribution to stagnant attendance numbers in the league is something to be said.

If the 2025/26 finals series follows similar patterns to those before it, it will gather huge traction and strong ticket sales.

It is the largest event for the domestic league, bringing in massive amounts of viewership through media and gate receipts.

Finals series from years past have shown this, with the 2024/25 final, a Melbourne derby, being sold out within 48 hours and gathering significant viewership online.

The idea of a finals series lies within the Australian sporting ethos; the other sporting codes have had this tradition for most of their existence, especially in recent history.

Football, though, is different from the rest of the sporting codes in Australia, unique even. This has historically contributed to its inability to integrate into the same supported status as other codes.

Many in the Australian footballing community, supporter groups, players, coaches, and even the new Director of Football Australia, have voiced concerns over fan numbers in the league competition.

It wouldn’t be absurd to say that maybe, though profitable now, the finals series is actually taking away from the league itself.

Consider the media image: the league winner is called the “minor premiership,” and ticket sales and viewership figures reveal a huge disparity between the two parts of the A-League.

It must be said that an alternative that could work in unison with the league and possibly increase viewership of the league itself would be a great advantage.

It would allow the league to gain more jeopardy and drama, which could build greater interest in attending league games.

One alternative is already here.

No other sporting code in Australia has both a league competition and a cup competition. Football in Australia does.

The Hahn’s Australia Cup is our equivalent to the FA Cup in England or the Copa del Rey in Spain.

These are competitions that offer a finals option in a different competition entirely. They generate huge traction while never diminishing the importance of the league and, therefore, its popularity.

These cup competitions cannot be discussed without acknowledging some obvious differences.

They don’t face the same popularity issues that football does in Australia. It’s obvious the Hahn’s Australia Cup doesn’t yet gain the traction that the finals series does.

However, for a healthy footballing environment with increasing fan numbers, it should.

The idea of elevating the Hahn’s Australia Cup and scaling back the finals series is a complex question, one that is treated like a “no-go zone” by many in the Australian footballing community, and that is understandable.

Though big changes like this might, in the end, be credible options for the future of the sport in this country.

Larger plans must be set in motion, strategies that can be worked towards and refined along the way. It is the process by which all large organisations, business models and even national governments build their strategies.

Such a shift will be scrutinised and pushed back against.

Though with further fine-tuning and smart investment in development, not to mention the introduction of promotion and relegation and the possibility of changing the footballing calendar.

It could replicate the success that these two-competition models already enjoy in other leagues.

The added importance that the premiership would gain, the reality that every game matters, could alongside other strategies entice fans to more games, increase viewership and ticket sales, and create more dedicated fan bases. It works in other nations, very well in fact.

The possibility of two teams lifting a trophy, rather than one single event defining it all, sounds like a strategy that could deliver more engagement over longer periods of time.

Maybe Australian football doesn’t need to answer this question just yet. It is complex, difficult and it would require a great deal of work, including significant investment into the game, which is another issue entirely.

Yet as low attendance numbers persist in the A-League, even alongside increased media viewership, something needs to change for football in Australia.

The rise in popularity of this game and its dedicated community deserves bold ideas and forward thinking.

Ideas like this could eventually begin to change the landscape of the beautiful game in Australia for the better.

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