The importance of the professional football coach in Australia

Bobby Walker was the first professional football coach appointed in Australia when he took the helm at the Gladesville-Ryde club in 1939. Walker had played professionally in Scotland for Motherwell FC and Falkirk FC.

He was the first of many from the British Isles to venture to the footballing outpost that was Australia for much of the 20th century. The contributions that he and many others made played an important role in the growth and development of the game.

Sadly, the notion of fully professional coaches mentoring young players in their formative years has been more of a dream than a reality in Australian football. Enthusiastic parents often took on official duties at a grass roots level and the number of officially qualified coaches in schools has traditionally been low.

The reality for players blessed with talent not deemed worthy of representative level play; those perhaps destined to bloom and flourish as a player a little later in life, is that the influence of a professional to guide and nourish their football development is rarely a reality.

In recent times, parents keen to encourage and fast track their child’s development have sought other avenues. As a result, the unregulated and often absurdly expensive academy system has become a necessary evil for parents of talented and enthusiastic young footballers.

It is a somewhat surprising reality that it took nearly 80 years from the time of Walker’s appointment for a fully professional coaches association to appear. It is long overdue. There is a current and urgent need to ensure that the hundreds of thousands of young people playing football in Australia are given qualified and professional instruction.

Conjointly, immediate action is required to reform/rewrite the National Curriculum which has proven nothing but a failure.

With an intention to represent, advocate, develop and support professional coaches, Football Coaches Association (FCA) will play a key role in addressing such issues.

The association’s work extends beyond the obvious need to continually improve coaching standards in Australia. It is also focused on providing opportunities for professional and community based coaches to contribute to Australia’s football narrative.

As an extension of both a raising of the bar in terms of professional standards and providing a supportive, community based and inclusive environment for all coaches involved in the game, FCA also aims to enhance the reputation of Australian football and its coaches on the world stage.

As we speak, former Socceroo manager Ange Postecoglou stands within a handful of wins and just a few weeks of becoming Australia’s most successful coaching export. Should Yokohama F.Marinos manage to seal the deal over the final month of the J-League season, his achievement would be considerable and well deserved.

Postecoglou forms part of a group of Australian coaches who have dominated the top flight of domestic football since the inception of the A-League. Alongside Socceroo and Olyroo boss Graham Arnold, current Perth manager Tony Popovic and former Victory coach Kevin Muscat, Postecoglou completes an impressive quartet.

As a collective, the four men possess six A-League championships, countless grand final appearances and a staggering seven premierships. Their sustained success confirms the importance and value of a proven coach. In spite of playing personnel changes, injury concerns or absences due to international duty, their message always remained consistent, firm and effective.

Now, Western United’s Mark Rudan and Sydney FC’s Steve Corica loom as the new generation of Australian coaches, yet with only Popovic employed on the domestic scene, the stocks do look a little thin elsewhere.

It is potentially where Australian football is slightly off the mark when it comes to player development. Rather than mad capped international searches to find the right visa player or marquee man, A-League and NPL clubs would be better served investing more heavily in the person they ultimately choose to mentor their playing squad.

Acquiring the services of an elite international coach would do far more for young Australian players seeking to learn and develop their footballing nous.

Playing professionally alongside an experienced ex-La Liga or Bundesliga journeyman will no doubt count for something. However, young players like Riley McGree, Elvis Kamsoba and Al Hassan Toure will benefit far more from time spent under a truly world class manager than mingling with an ageing veteran merely visiting our shores.

Postecoglou, Arnold and Popovic have all had a taste of coaching abroad and our best minds will now always attract Asian Confederation interest. What remains on their departure will always be young and developing coaches, coaching young and developing players.

Redressing that cycle is vital and something within which the FCA can play a key role; both in improving standards and enunciating the importance of the coach at all levels of football.

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The A-Leagues Final Series important status also a secret hinderance

The Isuzu A-League finals series is a huge event in the footballing calendar, though its contribution to stagnant attendance numbers in the league is something to be said.

If the 2025/26 finals series follows similar patterns to those before it, it will gather huge traction and strong ticket sales.

It is the largest event for the domestic league, bringing in massive amounts of viewership through media and gate receipts.

Finals series from years past have shown this, with the 2024/25 final, a Melbourne derby, being sold out within 48 hours and gathering significant viewership online.

The idea of a finals series lies within the Australian sporting ethos; the other sporting codes have had this tradition for most of their existence, especially in recent history.

Football, though, is different from the rest of the sporting codes in Australia, unique even. This has historically contributed to its inability to integrate into the same supported status as other codes.

Many in the Australian footballing community, supporter groups, players, coaches, and even the new Director of Football Australia, have voiced concerns over fan numbers in the league competition.

It wouldn’t be absurd to say that maybe, though profitable now, the finals series is actually taking away from the league itself.

Consider the media image: the league winner is called the “minor premiership,” and ticket sales and viewership figures reveal a huge disparity between the two parts of the A-League.

It must be said that an alternative that could work in unison with the league and possibly increase viewership of the league itself would be a great advantage.

It would allow the league to gain more jeopardy and drama, which could build greater interest in attending league games.

One alternative is already here.

No other sporting code in Australia has both a league competition and a cup competition. Football in Australia does.

The Hahn’s Australia Cup is our equivalent to the FA Cup in England or the Copa del Rey in Spain.

These are competitions that offer a finals option in a different competition entirely. They generate huge traction while never diminishing the importance of the league and, therefore, its popularity.

These cup competitions cannot be discussed without acknowledging some obvious differences.

They don’t face the same popularity issues that football does in Australia. It’s obvious the Hahn’s Australia Cup doesn’t yet gain the traction that the finals series does.

However, for a healthy footballing environment with increasing fan numbers, it should.

The idea of elevating the Hahn’s Australia Cup and scaling back the finals series is a complex question, one that is treated like a “no-go zone” by many in the Australian footballing community, and that is understandable.

Though big changes like this might, in the end, be credible options for the future of the sport in this country.

Larger plans must be set in motion, strategies that can be worked towards and refined along the way. It is the process by which all large organisations, business models and even national governments build their strategies.

Such a shift will be scrutinised and pushed back against.

Though with further fine-tuning and smart investment in development, not to mention the introduction of promotion and relegation and the possibility of changing the footballing calendar.

It could replicate the success that these two-competition models already enjoy in other leagues.

The added importance that the premiership would gain, the reality that every game matters, could alongside other strategies entice fans to more games, increase viewership and ticket sales, and create more dedicated fan bases. It works in other nations, very well in fact.

The possibility of two teams lifting a trophy, rather than one single event defining it all, sounds like a strategy that could deliver more engagement over longer periods of time.

Maybe Australian football doesn’t need to answer this question just yet. It is complex, difficult and it would require a great deal of work, including significant investment into the game, which is another issue entirely.

Yet as low attendance numbers persist in the A-League, even alongside increased media viewership, something needs to change for football in Australia.

The rise in popularity of this game and its dedicated community deserves bold ideas and forward thinking.

Ideas like this could eventually begin to change the landscape of the beautiful game in Australia for the better.

AFC Women’s Asian Cup: How do we sustain growth and success?

This year’s AFC Women’s Asian Cup 2026 was not just another tournament. It was a momentum shift for women’s football in Australia. Match quality, crowd numbers and national pride have never been higher – but how do we ensure this success continues after the final whistle?

Financial input and output

Ahead of the tournament, the Australian Government demonstrated their support and commitment through a $15 million investment.

With such significant financial backing behind the Matildas’ pursuit of victory on home soil, the tournament seemed poised to be hugely successful – and it didn’t disappoint.

Projections point towards an overall revenue of over $250 million, with over 24,000 international visitors and 1000 jobs created. It proves that when money is invested into the women’s game, the rewards on and off the pitch are undeniable.

Federal Minister for Sport, Anika Wells, was present at the official announcement of the Australian Government’s funding boost.

“The Tillies and the 2023 Women’s World Cup redefined Australian sport and now the Albanese Government is backing the Matildas again with a $15 million investment for the Women’s Asian Cup,” said Wells.

“Women’s sport is not nice to have or a phase, it is brilliant, nation-stopping, and here to stay.”

With huge revenue numbers and contributions to local economies, this year’s AFC Women’s Asian Cup has demonstrated the financial power and potential of the Matildas, and ultimately of women’s football across Australia.

Attendance numbers skyrocket

Beyond finances, however, the standout factor throughout the tournament was the record-breaking crowd sizes.

60,279 fans packed into Stadium Australia in Sydney to witness an entertaining 3-3 draw between the Matildas and South Korea, a huge number which was later smashed by Saturday’s final attendance of 74,397.

However, support wasn’t exclusive to the Matildas. At Japan’s semi-final demolition of South Korea, a 17,367 crowd set a record for the highest attendance at a Women’s Asian Cup match between two visiting teams.

Although skeptics will highlight that many games failed to sell out, the crowds attracted during this year’s tournament highlight two decades of immense growth. In 2006, the final brought in little more than 5000 people.

In fact, with 250,000 attendees over three weeks, and ticket sales increasing five-fold from the previous record, the proof of a nationwide buzz is there for all to see.

But creating a buzz is not enough. We must act on it, and sustain it, if we want to see true, long-term development.

 

Avoiding past mistakes

Following the excitement of the 2023 FIFA Women’s World Cup, women’s football in Australia looked set to launch into a new era of development and expansion.

Although female participation increased in New South Wales by 31% between 2022 and 2025, attendance numbers at ALW matches fell by 26% between the 2023-24 and 2024-25 seasons. The ‘buzz’ – without genuine commitment or backing to sustain it – wore off far too quickly.

This year’s AFC Women’s Asian Cup was a second chance for Australia’s football industry to correct its past mistakes, and ensure that state federations, governments and teams align in their commitment to growing the ALW and women’s football as a whole.

Furthermore, given the on-pitch prowess and off-pitch success over the past few weeks, the Asian Cup could play a major role going forward. It may yet be the catalyst, the long-awaited springboard that can propel women’s football to new heights in years to come, both on the international stage and within Australia.

 

How do we prolong the buzz?

So, while the success of the Asian Cup can encourage important discussions, the key is to inspire stakeholders and decision makers into taking real action.

On Saturday, Football Australia expressed their commitment to progressing the women’s game in NSW after the tournament ends. Joined by Football NSW and Northern NSW Football, they called upon the NSW government to address facility imbalances over the next decade.

“The growth of women’s football in New South Wales is not a short-term trend – it represents a fundamental shift in participation and expectation across our communities. To sustain this momentum, we must invest in infrastructure that is inclusive, accessible and fit for purpose, ensuring everyone has the opportunity to play, develop and thrive in the game,” said Football NSW CEO, John Tsatsimas.

“We call on the government to invest in the largest participation sport in NSW to bridge the growing facilities gap in NSW which will deliver economic and social long-term benefits through connected communities.”

To this end, a proposed NSW AFC Women’s Asian Cup Australia 2026 Legacy Fund – worth $343 million over a ten-year period – would address several issues at grassroots level. These include:

  • Delivering upgraded community facilities to accommodate growing participation numbers among women and girls
  • Improving accessibility, safety and playing capacity across metro, regional and remote communities
  • Supporting multi-use and multi-sport facilities
  • Strengthening pathways for women and girls across all age groups
  • Continuing the legacy of the AFC Women’s Asian Cup 2026

Should this fund be implemented in NSW over the next ten years, fans and players within the women’s game will be at the heart of a major, long-overdue realignment.

Final thoughts

Despite the bitter disappointment of losing in the final on home soil, there is nevertheless an important reminder to take away: we can’t control results on the field, but we can control intent, attitude and commitment off it.

The AFC Women’s Asian Cup 2026 was a huge success for women’s football in Australia. Matches were of extremely high quality, crowd numbers smashed tournament records, and the nation was united in their support for one of Australia’s most popular sporting outfits.

There may not be silverware to show for it, but the past few weeks have provided something far greater: recognition, respect and a platform to continue growing long after the final whistle. The demand is undeniable, participation and interest is soaring, and the voice of the women’s game can no longer be ignored.

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