The need for more women coaches – Interview with FCA’s Aish Ravi

New Football Coaches Australia (FCA) Executive Committee member Aish Ravi has made it her mission to inspire more women to take up coaching roles, from the community level to the highest level of sport in Australia.

Ravi, who is undertaking a Doctor of Philosophy focusing on women’s coaching education in football, believes Football Coaches Australia is an organisation that can challenge the current status quo amongst the coaching ranks.

“I think FCA has definitely got the potential to make a lot of change in the coaching and leadership space. I’m really excited to help them enact that change,” she said.

“I’m currently doing a PHD looking at women in sport. It’s really about understanding what women’s experiences are in football and why there is a lack of them, and seeing what strategies we can put in place to change that.

“I met Glenn Warry (CEO of FCA) through my involvement of working within the Victorian NPL system and he wanted me to use my knowledge and expertise I guess, in wanting to contribute to give women a voice in FCA.

“We wanted to see how we can amplify their voices, provide more exposure for them and also see how we can increase the number of women coaches.”

A VCE Business Management and Economics teacher by day, Ravi was personally introduced to coaching when she was asked to coach the school’s football side.

After completing an appropriate coaching licence course, she would go on to manage Junior NPL teams at Heidelberg United and Bayside United, before eventually being offered a position to coach the women’s senior team at Bentleigh Cobras.

“We ended up winning the championship in my first season (at Bentleigh) in 2019 which was really exciting,” Ravi said.

“Now we are just trying to regroup and see if we can do the same thing this year.”

Ravi’s passion for coaching is helped by her enthusiasm for working with younger people.

“I really enjoy working with them in a holistic way, so getting to know them and understanding what their interests, motivations and desires are to help them achieve their best,” she said.

“That combined with the love of football, is really why I enjoy coaching football in particular. It’s the world game and once you understand and know that, you can talk to so many people from so many different places. It’s something I get a lot of excitement and enjoyment from.”

FCA Executive Committee member Aish Ravi.

Despite these positive experiences in football, Ravi would still see the coaching game in general dominated heavily by males, something that she believed needed to be addressed.

In response to this, she would go on to co-found the Women’s Coaching Association (WCA) last year with fellow PHD candidate Julia Hay.

“I coach football, but I also play Australian rules and cricket, so I’m quite heavily involved in the community with sport in general,” Ravi said.

“Julia has an Australian Rules background and from talking and sharing our experiences we realised that a lot of the barriers women face coaching football (from my perspective), were actually also similar to that of other sports.

“Sports such as Australian Rules, Cricket, Hockey, Netball all shared common challenges. So, we founded WCA, really to get all the sports together, not just for football.

“We wanted to really bring it together for the coaches, in particular women coaches, but also men who are coaching women.

“We would like to see how we can first of all attract more women and girls to coach sport, how we can develop the women and girls who are currently coaching a team in these sports and also sustain a career.

“They are the three real objectives we have.”

According to Ravi, events like The Women’s World Cup in 2023, the biggest sporting event to be held on our shores since the 2000 Olympics, will hopefully act as a catalyst for necessary social changes in women’s sport. Not only at a coaching or playing capacity, but also at a leadership level.

“It’s a really important event,” she said.

“Sport is the most powerful social institution. It’s great that the Football World Cup is the world’s largest women’s sporting event and it’s awesome that it’s at our home.

“If the Matildas have success that’s great, that can show the young girls and women that they have a pathway, a career, that’s celebrated and respected and perhaps they can succeed in.

“But It’s also vital that we have women leaders that are visible and succeeding, that sends an equally powerful message that there are also career opportunities off the field.”

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LALIGA and EA SPORTS FC collaborate in community pitch project

Part of the EA SPORTS FC FUTURES grassroots initiative, the newly refurbished pitch will provide New York kids with a safe, inclusive space to enjoy the game in their community.

 

From Europe to US

In the heart of the Bronx, New York, LALIGA and EA SPORTS FC unveiled the new space as the 10th collaboration between the two parties to bring pitches to future generations.

It marks an exciting development not just for community infrastructure, but for representing the global reach and connections made possible through football.

Furthermore, with support from local artist, BG183, The William Lloyd Garrison School, and soccer-inspired education and youth support program, South Bronx United, it stands as a symbol of local pride and grassroots commitment.

“This project in New York is especially meaningful because it brings together access to sport, long-term community impact and a strong local identity,” explained LALIGA’s Executive Director of Business, Jorge de la Vega.

“Together with EA SPORTS FC and our community partners, we want this pitch to become a place where young people can play, grow and find new opportunities.”

 

Using platforms for wider growth

This is a project which provides aspiring young footballers with the facilities they need to thrive in their personal and sporting development.

And although it carries an emphasis on local values, the global work and vision of EA SPORTS FC and LALIGA is undeniable.

The former now supports similar initiatives across Europe, Asia, Africa, the Americas, and right here in Australia. The Sam Kerr Pitch, unveiled in Sydney in 2023, provides young girls with free access to a high-quality space.

Thus, EA SPORTS FC is showing a unique combination in its community investment strategy: the global name of LALIGA, paired with collaboration from local organisations, ultimately establishing something even bigger.

“While EA SPORTS FC lives in the game, our ambition goes beyond it – working with partners like LALIGA and local communities to create spaces where football can be played and experienced physically,” outlined EA SPORTS FC Senior Director, Partnerships Marketing, James Salmon.

“Projects like this in the South Bronx show how football can bring people together and create lasting impact.”

 

Small space, big impact

Although this may be one small pitch in the Bronx, its signficance resonates with grassroots communities across the world who know its true value.

Hopefully, EA SPORTS FC will continue to show their commitment to next generations for many years to come.

Football Pro Directory Launches as Australia’s New Digital Hub for the Football Industry

As Australian football continues to expand across grassroots, NPL and professional levels, a new platform is aiming to connect the entire ecosystem in one central place.

Football Pro Directory has officially launched as a dedicated online hub designed to bring together clubs, governing bodies, suppliers, service providers and industry professionals from across the Australian football landscape.

Part of the One-Nil Media family, the platform has been built to simplify how football organisations discover trusted partners, access resources and grow meaningful industry connections.

At a time when clubs are navigating increasing operational demands both on and off the pitch, Football Pro Directory provides a streamlined destination for organisations seeking support across areas such as coaching, technology, media, sponsorship, infrastructure, equipment, medical services and fan engagement.

The platform also offers businesses and organisations the opportunity to elevate their visibility within the football industry through premium listings, tailored campaigns and feature-driven storytelling designed to connect directly with decision-makers across the game.

From grassroots clubs searching for operational support to professional organisations looking for specialist services, Football Pro Directory has been positioned as a practical tool built specifically for the realities of modern football administration.

Backed by Soccerscene’s established football media network, the directory combines industry exposure with educational resources and business opportunities, helping organisations strengthen their presence within Australia’s rapidly evolving football ecosystem.

The platform features categories spanning football clubs, professional services, football technology, media and marketing, photography, medical providers and equipment suppliers, alongside resources focused on grants, facilities, coaching, sponsorship and industry innovation.

As football increasingly embraces digital transformation and interconnected industry networks, Football Pro Directory arrives as a platform designed to make collaboration, visibility and growth more accessible across every level of the game.

To explore the platform or list your organisation, visit Football Pro Directory.

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