The NSW Government’s Level the Playing Field Program gives women’s football a necessary boost

Harnessing the popularity of the 2023 FIFA Women’s World Cup, the NSW Government’s Level the Playing Field Program is investing $30 million into supporting 26 new women’s sports projects.

Since the 2023 FIFA Women’s World Cup, the amount of women participating in club football has increased by 17%.

This huge influx is a massive opportunity for Football NSW to support the growth in the women’s game with ambitious schemes.

The NSW Government website says the program investment will revive sports facilities by providing new or upgrading existing sports facilities, amenities, and sporting fields.

Funding will also support the provision of new and upgraded lighting that will enable more women and girls to train and compete in sport in a safe and inclusive environment.

The investments are said to be at least $200,000 and at most two million meaning these grants are only presented to large infrastructure or facility development.

All construction is planned to be started by September 2024 and completed by September 2026.

If they can’t match it, however, they can apply for financial hardship and outline why this is necessary for their case.

If they are non-government organisations, a financial contribution isn’t required – it is looked upon favourably if a partial contribution is presented.

Football received one of the largest portions of the grant with (34%) or nine million dollars’ worth being distributed to the footballing community.

Football NSW Clubs and Associations received a total of $5.3 million, representing 19% of the total program.

Below is a table showcasing some of the prospected developments.

Club Venue Project Amount
All Saints Hunters Hills FC Gladesville Reserve New Amenity Building $1,905,678
Illawarra Stingrays FC Lakelands Oval Field, Amenity and Lighting Upgrade $2,000,000
Southern Tablelands FA Cookbundoon Sporting Complex Lighting Upgrade $872,744

Football NSW’s HQ Valentine Park has also been successful in receiving $600,000 in funding for upgrades to two fields and the futsal stadium.

Football Australia had a crucial role in the FIFA Women’s World Cup and helped cultivate this increase in popularity for women’s sports and primarily football.

This program will build upon this upward trajectory, increasing the structure and capabilities of the women’s game at association levels.

These investments will not only attract women to the sport but are functional enough that can maintain the players and involvement.

From this base, there is a growing avenue for more investment and engagement in the women’s game from grassroots all the way up the pyramid.

This large investment is integral to the upholding of the 50/50 participation equality mission by the FA for 2026-2027.

Minister for Sport Steve Kamper summed up well how the program aims to support women’s sport.

“By transforming and expanding sports facilities across NSW we are enabling more women and girls to participate in sport,” he said via media release.

“But most importantly, we are providing safer, more comfortable and more inclusive facilities, breaking down the barriers that have traditionally prevented many women from participating in sport.”

It’s encouraging signs of the commitment to women’s football, not to mention the wider elevation of women’s sport as a whole.

These grants prove that the women’s game is not stopping anytime soon and is a constantly growing part of football and sport in Australia.

It is a massive step in the right direction and not an opportunity for a fan or shareholder to be missed.

For further information on the Level the Playing Field Program, visit: www.sport.nsw.gov.au/grants/level-the-playing-field-program

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Football West Launches Second Year of Pivotal Mental Health Initiative

Football West Launch Mental Health Initiative

Football West and health promotion partner Healthway have officially confirmed registrations are open for the 2025 “Kick off the Conversation” program.

This will be the second year of their groundbreaking mental health initiative for the Western Australian football community.

Following the remarkable success of last year’s campaign, which saw participation from more than 60 clubs across Western Australia, the program aims to expand its reach and deepen its impact on mental wellbeing within grassroots football.

The comprehensive initiative equips clubs with essential resources to address mental health challenges within sporting environments.

Participating organisations will develop capabilities to foster supportive club cultures, respond effectively to mental health concerns, implement tailored wellbeing policies, and appoint dedicated wellbeing officers.

To mark the launch of the 2025 program, Football West has collaborated with mental health organisation HelpingMinds to deliver two awareness sessions.

An in-person workshop will be held at the Sam Kerr Football Centre in Queens Park on May 28, followed by an online webinar on June 4.

Both sessions will cover mental health fundamentals, support strategies, and wellbeing enhancement techniques.

The popular Think Mental Health Round will return in July, with further details to be announced in coming weeks.

This year’s program will emphasise capacity building at club level, with particular focus on upskilling key personnel responsible for promoting wellbeing.

Clubs that completed the program in 2024 will be offered advanced training opportunities, including Mental Health First Aid certification for nominated wellbeing officers or club representatives.

Football clubs interested in participating are encouraged to visit the Kick off the Conversation webpage to register and access available resources.

Registration provides immediate access to educational materials designed to establish or enhance club wellbeing frameworks.

Mental Health has become present in the sporting world, especially in football.

The importance of Mental health for all participants is key to a healthy sport, community and everyone’s overall living.

It’s important that football institutions make sure that they offer quality mental health services and options for the community and tackle mental health head on.

This is a strong positive step by Football Western Australia and one that hopefully delivers positive outcomes.

To register your club, visit the Kick off the Conversation webpage for resources to build the mental health of your club.

To register for the Mental Health Awareness sessions presented by HelpingMinds click here.

Beckham and Neville Lead New Salford City FC Ownership Group

Salford City FC has entered a new era following its acquisition by a diversified global ownership group, led by David Beckham and Gary Neville, alongside US businessman Declan Kelly and former UK government minister Lord Mervyn Davies, who will both serve as Co-Chairs of the club’s board.

The transition marks a significant strategic shift, aimed at scaling the club’s ambitions across sporting, commercial, and infrastructure sectors, with a focus on long-term sustainability.

A Unique Ownership Model Fusing Football Legacy and Global Expertise

The club’s unique ownership model stands apart in English football. Operating as a members’ club, it brings together nine high-profile individuals and entities across sectors including finance, law, technology, and entertainment.

Key investors include:

  • Dream Sports Group (India’s leading sports tech company)
  • Frank Ryan (Global Co-Chair & Americas CEO, DLA Piper)
  • Colin Ryan (Founder, Clipper Street Capital)
  • Nick Woodhouse (Executive Vice Chairman, Authentic Brands Group)
  • Shravin Mittal (Founder, Unbound)

This model, inspired by U.S. sports investment syndicates, offers a commercially-driven approach to ownership. It aims for multi-market expansion, making Salford City FC a more global brand while staying grounded in its local roots.

Building on the Class of ’92 Legacy

This strategic move builds on the foundation laid by the Class of ’92 — Gary Neville, Ryan Giggs, Paul Scholes, Nicky Butt, and Phil Neville — who, together with Peter Lim, took Salford City from non-league football to League Two status. While Lim has stepped down as a shareholder, the Class of ‘92 remains involved in the club’s operations, spanning technical roles, football development, commercial strategy, and the academy.

Co-Chair of Salford City FC’s new ownership group, Gary Neville emphasises the long-term vision for Salford City FC, with a clear focus on both footballing success and financial sustainability.

“Football will come first, but it’s critical we drive the club toward sustainability in the next 4–5 years,” he said via press release.

Consello to Lead the New Commercial Strategy

Salford City FC’s new commercial strategy will be developed in collaboration with Consello, a global advisory and investment firm founded by Declan Kelly. Janey Whiteside, former Walmart CCO, will lead growth efforts as Chief Growth Officer, focusing on partner acquisition across the UK, U.S., Europe, and Asia. The goal is to evolve Salford City from a local football project into a global, sustainable brand with strong community connections, elite player development, and diversified revenue streams.

Beckham’s Personal Connection to Salford City FC

Co-Chair of Salford City FC’s new ownership group, David Beckham, expressed an emotional connection to the club’s vision.

“Salford City is at the heart of its community… I’m proud to be part of its next chapter,” he said via press release.

Beckham’s involvement brings significant cultural influence and global brand recognition, particularly in North America and Asia, where he continues to maintain strong commercial sway.

Broader Strategic Implications for the Football Business

This acquisition highlights key trends in the evolving football business:

  • Diversified ownership models bringing cross-sector expertise and capital to smaller clubs
  • A shift towards sustainability and structured growth, not just on-field success
  • Global brand building, even at lower league levels
  • Growing interest in football investment from institutional players outside traditional sport ownership

If successful, Salford City FC could become a prime example of how a commercially viable football brand can be built from League Two upward, all while staying true to its local community roots.

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