Assessing the path of A-League Women to become full-time

To ensure there is a deep-rooted legacy from the 2023 Women’s World Cup, the A-League Women becoming a full-time profession should be a matter of importance to develop the Australian game.

As the competition improves, the expectations on individual players increases, whereas the careers provided to them are not yet adequate for most players to financially support themselves merely through football.

Until the players are provided with full-time year-round employment structure, majority of the sportswomen are in the firing line juggling the physical and mental aspects of their commitments to football and part-time employment, of which three in five of those players work outside of football.

This topic of discussion was raised back in February during a two-day women’s football congress that was hosted by the players’ union, Professional Footballers Australia (PFA).

Under the 2021-2026 A-Leagues Collective Bargaining Agreement, the base limit was $20,608 in 2022-23 season for a 29-week contract for the ALW, with most of the players earned at or close to the minimum that season.

However, the remuneration for the past season rose to $25,000, which for the very first time it was transformed to a full home-and-away schedule, the current athletes are under contract for a 22 round regular season for 35 weeks, along with four extra weeks for finals.

Former Matilda and PFA executive member Elise Kellond-Knight expressed her opinion on this matter.

“We need aspirational leaders. We don’t need a long-term, 10-year strategy to get to full-time professionalism. Like, this is 2024. We need it tomorrow. We needed it yesterday,” she said.

“It’s important that the girls understand where we’ve come from and how much hard work we’ve had to do. Things don’t get handed to female athletes you have to stand up, you have to ask for it, you have to fight for it.

“It’s really important that we embed that philosophy in the next generation to come.”

In contrast to the A-League Men, just 15 percent had some type of job outside of their football commitments, 93 percent of those individuals worked less than 10 hours on a weekly basis.

The survey comments portray an evocative of the not so sustainable football/work/life balance the individuals have to commit to:

“I don’t want to feel like I have to work between seasons (for example: most of us do not get paid in the off season). It is a lot to juggle, especially going away for national team camps and the immense amount of traveling. I feel this weight on my shoulders from my work obligations.”

“If my work and football commitments clash, I am expected by my coach to skip work (where I get paid more and am respected more), and I am expected by my boss to skip soccer, and neither care if you suffer financially or reputation wise for it.”

According to the survey, it was made aware that all but three clubs had failed to provide players the desired two-month in advance training calendar as well as the seven day notice period, which makes matters even more complicated for those coping with various jobs to plan in advance.

The PFA admit changes such as this won’t occur overnight, generally speaking, to implement full-time professional contracts is the righteous thing to do for women players, but as the PFA report put it “should also be seen as an investment, not a cost.”

The full-time pay is such a significant goal for women’s football in this country, but the clubs can ease their path to that goal and can do a whole lot more to make sure those changes are modified sooner rather than later.

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Mariners partner with ASICS to boost performance and community

The Central Coast Mariners have announced a new partnership with ASICS, naming the renowned sports performance brand as the club’s Official Footwear Partner and Corporate Supporter.

Under this agreement, ASICS will supply high-performance footwear designed to help Mariners players maximize their performance both on and off the pitch.

Known globally for its advanced sports footwear and apparel, ASICS will offer the team cutting-edge technology aimed at improving agility, comfort, and overall athletic performance.

For the Mariners, this partnership marks another step toward elevating their competitive edge and expanding their corporate portfolio with a big named sportswear brand.

Alyssar Narey, CEO of Central Coast Mariners FC spoke on the shared values between the two parties.

“ASICS is a global leader in sports technology and having them as our Official Footwear Partner is an exciting development for the club,” Narey said in a press release.

“Their commitment to innovation and performance will empower our players to perform at their best and we’re proud to have them as a supporter of our journey moving forward.”

Mark Brunton, Managing Director of ASICS Oceania spoke with excitement about the potential opportunity through this partnership.

“Our new partnership with the Central Coast Mariners is an exciting one for the ASICS brand. With our unique heel gradient technology, a key feature of our football boots providing extra player support, we’re excited to help some of the league’s top players perform at their best whether at training or on game day,” Brunton said in a press release.

“ASICS, derived from the Latin phrase anima sana in corpore sano meaning ‘a sound mind in a sound body,’ is committed to promoting active, healthy lifestyles.

“We are therefore proud to support the Mariners in inspiring the benefits of sport and movement and supporting the Central Coast community.”

This partnership highlights the Mariners’ continued focus on excellence in the A-League and underscores their dedication to strengthening ties within the Central Coast community.

By joining forces, ASICS and the Mariners are committed to inspiring the local community through active living, promoting health, and supporting wellness initiatives across the region. It’s a great initiative from the club to benefit their fans.

Senix and Newcastle Jets unveil exciting multi-year deal

The Newcastle Jets have announced a multi-year partnership with power tool and equipment company Senix.

Through the deal, Senix branding will feature on Newcastle Jets Women’s and Men’s teams’ shorts across the 24/25 and 25/26 seasons.

This grants Senix with extremely visible advertising, highlighting the Jet’s dedication to the collaboration and providing a significant marketing opportunity for Senix as the company seeks to grow its new portfolio in Australia.

As a rapid developer within its industry, Senix has grown to operate in American, Southeast Asian, and recent Australian markets, with plans to move into New Zealand, Japan, Korea, India and the Middle East.

Vice President of Senix Australia & New Zealand, Tim Paton, described his pride and excitement for the partnership between Senix and the Jets.

“We are excited to partner with the Newcastle Jets as they embark on their new journey,” he said via press release.

“Senix is the fastest growing power tool company in the world and the Australian market is a key focus area, so it was a natural fit to partner with the Jets given their footprint in New South Wales.

“Jets fans and people of the broader Newcastle region will love our products. We create powerful but affordable products that remain eco-minded with low-to-no-emissions. Bottom line, we deliver premium performance at an exceptional value.”

Newcastle Jets CEO, Maurice Bisetto, outlined the benefits of the deal.

“Senix are a global powerhouse in the power tool and equipment category so for the Jets to be able to partner with them is a real coup for us,” he said in a press release.

“Senix are supporting the club as a whole with branding on our A-League and W-League teams and we are excited to work with them to grow their footprint in the Australian market and give Jets fans the opportunity to win some of their tools.”

 

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