Assessing the path of A-League Women to become full-time

To ensure there is a deep-rooted legacy from the 2023 Women’s World Cup, the A-League Women becoming a full-time profession should be a matter of importance to develop the Australian game.

As the competition improves, the expectations on individual players increases, whereas the careers provided to them are not yet adequate for most players to financially support themselves merely through football.

Until the players are provided with full-time year-round employment structure, majority of the sportswomen are in the firing line juggling the physical and mental aspects of their commitments to football and part-time employment, of which three in five of those players work outside of football.

This topic of discussion was raised back in February during a two-day women’s football congress that was hosted by the players’ union, Professional Footballers Australia (PFA).

Under the 2021-2026 A-Leagues Collective Bargaining Agreement, the base limit was $20,608 in 2022-23 season for a 29-week contract for the ALW, with most of the players earned at or close to the minimum that season.

However, the remuneration for the past season rose to $25,000, which for the very first time it was transformed to a full home-and-away schedule, the current athletes are under contract for a 22 round regular season for 35 weeks, along with four extra weeks for finals.

Former Matilda and PFA executive member Elise Kellond-Knight expressed her opinion on this matter.

“We need aspirational leaders. We don’t need a long-term, 10-year strategy to get to full-time professionalism. Like, this is 2024. We need it tomorrow. We needed it yesterday,” she said.

“It’s important that the girls understand where we’ve come from and how much hard work we’ve had to do. Things don’t get handed to female athletes you have to stand up, you have to ask for it, you have to fight for it.

“It’s really important that we embed that philosophy in the next generation to come.”

In contrast to the A-League Men, just 15 percent had some type of job outside of their football commitments, 93 percent of those individuals worked less than 10 hours on a weekly basis.

The survey comments portray an evocative of the not so sustainable football/work/life balance the individuals have to commit to:

“I don’t want to feel like I have to work between seasons (for example: most of us do not get paid in the off season). It is a lot to juggle, especially going away for national team camps and the immense amount of traveling. I feel this weight on my shoulders from my work obligations.”

“If my work and football commitments clash, I am expected by my coach to skip work (where I get paid more and am respected more), and I am expected by my boss to skip soccer, and neither care if you suffer financially or reputation wise for it.”

According to the survey, it was made aware that all but three clubs had failed to provide players the desired two-month in advance training calendar as well as the seven day notice period, which makes matters even more complicated for those coping with various jobs to plan in advance.

The PFA admit changes such as this won’t occur overnight, generally speaking, to implement full-time professional contracts is the righteous thing to do for women players, but as the PFA report put it “should also be seen as an investment, not a cost.”

The full-time pay is such a significant goal for women’s football in this country, but the clubs can ease their path to that goal and can do a whole lot more to make sure those changes are modified sooner rather than later.

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Central Coast Mariners Women secure future under Holman Barnes Group

The future of the Central Coast Mariners Women has been secured after the Holman Barnes Group (HBG) reached an agreement to become the new operator of the club’s A-League Women program. The deal ends uncertainty surrounding the team’s participation in the 2026/27 season.

The agreement between HBG, the Australian Professional Leagues (APL) and Total Soccer Growth Holdings (TSG) ensures the Mariners will remain in the Ninja A-League Women competition. It also introduces a new operating model designed to provide long-term stability.

The uncertainty emerged following TSG’s acquisition of the Central Coast Mariners’ men’s side and academy in June. The women’s program was excluded from the original takeover. TSG already owns English football side Queens Park Rangers (QPR) and MLS club Los Angeles FC. The omission placed the future of the 2025 A-League Women champions in doubt. It also prompted the APL to seek a sustainable solution ahead of the new campaign.

A new operating model

Under the new arrangement, HBG will oversee all operational aspects of the women’s team. This includes the football program, staffing and day-to-day management. TSG will retain the club licence and continue overseeing the men’s program and academy. It will also support the women’s operation through its broader football network.

The agreement represents an innovative partnership between the three organisations. It has been designed to strengthen the long-term sustainability of professional women’s football on the Central Coast. HBG’s plans extend beyond the senior team. They include a strong focus on developing participation pathways and creating greater opportunities for female footballers throughout New South Wales.

Attention turns to the new season

The transition comes at a crucial time with preparations for the 2026/27 Ninja A-League Women season underway ahead of its October 16 start. The new operators are expected to begin managing the program immediately. This remains subject to the completion of the remaining regulatory processes. The team currently has no sponsors and games are expected to be moved away from Central Coast Stadium.

The A-League had previously set a July 31 deadline for new owners to be found to secure a place in the upcoming competition. With that now achieved, HBG will be on the clock to ensure the season begins without disruption and becomes a commercial success.

For the Central Coast Mariners Women, the agreement delivers certainty after a turbulent off-season. It also allows the club to shift its attention to the 2026/27 campaign and the team’s on-field performance.

Ninja unveiled as major partner for A-League Women All Stars

The Australian Professional Leagues (APL) has unveiled the official 2026 Ninja A-League All Stars playing kit, while confirming global lifestyle brand Ninja as the team’s new major partner ahead of this month’s clash with Chelsea FC Women.

Manufactured by Kappa Australia, the new kit will be worn by the Ninja A-League All Stars when they face Women’s Super League champions Chelsea at Allianz Stadium on Wednesday, August 12, as part of the Sydney Super Cup.

The announcement further strengthens Ninja’s growing presence in Australian football after becoming the naming rights partner of the Ninja A-League earlier this year. The partnership extends the global brand’s investment in the women’s game and places it front and center for one of the league’s biggest showcase fixtures.

Kappa Australia will once again supply the match apparel, continuing its association with the A-League All Stars concept. The new design is intended to celebrate the occasion while reflecting the continued growth and professionalism of women’s football in Australia.

The fixture against Chelsea provides the Ninja A-League All Stars with another opportunity to test themselves against elite international opposition, following the competition’s continued expansion as a marquee event on the Australian football calendar.

Supporters will be able to purchase the official playing jersey at Allianz Stadium on matchday, through Ultra Football and via Kappa Australia’s online store.

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