Thousands of Australian football clubs facing financial disaster according to ASF survey

A national survey conducted by the Australian Sports Foundation has found that as many as 70,000 Australian grass roots sporting clubs require immediate financial assistance to survive, with up to 16,000 facing extinction in the short term future.

With over 14,000 registered football clubs currently participating in Australian competitions, the survey results suggest that many will be exposed to ruin in the coming months. Without injections of capital in the form of governmental support, thousands of grassroots clubs will be unable to meet their day to day expenses.

The report cites the need for a A$1.2 billion injection into clubs in order for them to continue, with a reported A$1.6 billion having already been lost since the pandemic began to seriously affect the Australian sporting way of life in March 2020.

Whilst much of the nation felt close to moving into a post-COVID existence in June, the recent outbreak in Victoria and consistent hot spots becoming apparent in New South Wales, both ensure that any notion of Australia being clear of danger is false.

The ramifications of Australia’s two most populated states still being gripped by the virus means that the challenges faced within grassroots football clubs will likely continue for some time, at least into the medium term future, thus increasing the financial strain and making the risk of collapse more likely.

The 2020 COVID-19 pandemic presented an opportunity for nations to deal with the danger and potentially emerge from it with a re-opened economy ready to repair the financial damage done. It was one grasped by New Zealand’s hands under the firm leadership of Jacinda Ardern. Now, after over 100 days of coronavirus clear living in the shaky isles, they too have fresh cases, just as the financial rebound was building considerable momentum.

Despite the latest developments in New Zealand, they have done a sterling job. However, even with the best efforts made across all states and territories, Australia has fallen well short of achieving a similar result to that of its trans-Tasman ally. The financial effects of the elongated struggle with COVID-19 are now beginning to threaten the very existence of sporting clubs that previously held our communities together.

As such, ASF predicts that around one quarter of Australia’s 70,000 grassroots clubs will most likely be unable to recover from the financial hit they have taken over the last six months. Should the situation in Victoria worsen or merely continue for some time, that number could well escalate.

When interviewed by The Guardian, ASF’s chief executive, Patrick Walker explained the dire financial realities facing grassroots sport and also spoke of the immense physical and psychological ramifications for the communities served by the threatened clubs.

“Our survey shows that without financial support, thousands of community clubs risk insolvency in the months ahead, which presents a real risk to the physical and mental health of our communities,” Walker warned.

The report identifies specific areas where clubs have been negatively impacted, with declining memberships and sponsorship commitments the most obvious concerns, as well as a significant lessening of opportunities to fund raise and generate revenue through hospitality.

Most graphically, the report cites the concerning reality that 93% of all clubs have taken a significant financial blow and also predicts that 70% of small local clubs would experience lower participation rates in the short term future. With concerns still prevalent in terms of safely participating in sport, parents and players themselves may well be cautious rather than confident when it comes to returning to the field of play.

That caution will only prolong the dangerous situation in which many grassroots clubs finds themselves. Despite players being back on football pitches in some states, the lost revenue from the postponement of play, as well as the impossibility of organising large community gatherings for fundraising purposes, means that many still lie directly behind the eight ball when it comes to surviving the horrors of 2020.

It is well known that grassroots football clubs run on the most shoe-string of budgets and the generosity of volunteers. As with many clubs across the country, and as pointed out in the ASF report, most have around six months of capital on which to draw should they hit hard times.

Sadly for many, that six months has now passed and many will be starting to fear for their survival; knowing full well that without immediate revenue streams, the continued existence of their club may well be a bridge too far.






Staff Writer
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Came From Nowhere: the forgotten story of the Western Sydney Wanderers FC

Less than 24 hours after the Central Coast Mariners captured national attention with their historic treble of titles, SBS quietly released a documentary, this film told a similarly, yet arguably more remarkable, football story that has almost disappeared from the collective memory of Australian sports fans.

In 2014, only two years after their existence, the Western Sydney Wanderers won the most prestigious club competition available to Australian teams: AFC Champions League.

They achieved this victory in front of 11 of their own fans, due to the travel difficulties and restrictions, and 60,000 enraged Saudi Arabians, overcoming challenges such as bus crashes, hotel raids, public taunts, and laser pointers aimed at their eyes. Despite these obstacles, the Wanderers persevered, becoming the first Australian club to win the continent’s most prestigious trophy.

However, this narrative appears to have faded into the pages of history, scarcely acknowledged in broader discussions concerning pivotal moments or memories that have moulded Australian sports, the question is why?

This is what journalist Marc Fennell sought to explore this question in his latest documentary, “Came From Nowhere.” The film delves into the inception and initial triumphs of one of Australia’s most intriguing, yet currently contentious, football clubs.

“What became very apparent very quickly, and what interested me, were two things,” Fennell told ABC Sport.

“One was this truly incredible, Hollywood-esque, fairytale arc of a team that literally went from no name, no players, nowhere to play, nowhere to train, no coach to winning the highest championship you can as an Australian club.

“Then there was the other side, which was that the active support group had gotten lots of coverage. The RBB (Red and Black Bloc), there were reams and reams of news and footage of them. And I felt like those two things were linked somehow, and they were both stories worth telling, but we were trying to work out: how did they intersect?”

For years, the region had fostered a vibrant football community, nurturing numerous Socceroos who honed their skills at clubs such as Marconi, Blacktown, Parramatta, and Sydney United in the former National Soccer League.

In 2012, when Clive Palmer’s Gold Coast United ceased operations, the opportunity arose for the Wanderers. With the FFA requiring ten teams for upcoming television rights negotiations, but facing difficulty in finding a financial sponsor to establish the team in time for the 2012-13 season, they took matters into their own hands. The FFA secured a $4 million government grant to establish a professional football club in Sydney’s west, essentially from the ground up.

Following numerous community forums and fan surveys held across the region, various topics including club colours, playing style, home grounds, club values, and proposed names were thoroughly discussed and debated. On June 25, it was revealed that the club would officially be named the Western Sydney Wanderers, paying tribute to Australia’s first-ever registered football club, Wanderers FC, established in 1880. The club’s colours were designated as red and black.

During their inaugural pre-season match in St Marys, 4,500 attendees witnessed a small gathering on a grassy hill where a few songs, penned over the previous four months, were practised. This laid the foundation for the Red and Black Bloc, an active supporter’s group integral to the club’s narrative alongside the players.

Despite their first match in the A-League at the old Parramatta Stadium ending in a scoreless game, for the supporters standing behind a banner proclaiming “Football comes home,” the result on the scoreboard was inconsequential. What truly mattered was that they now had a club they could proudly call their own.

“This is a love story between a town and its team, between football and its fans. And every love story has ebbs and flows: it has moments of high euphoria, and then it has bickering and tempestuous fighting,” Fennell said to ABC Sport.

The film then tracks the team’s debut season in 2012-13, starting slow with no goals or wins in the initial month but swiftly gaining momentum. They achieved a league-record of 10 consecutive victories, challenging prominent clubs like their now-local rivals, Sydney FC, as they climbed the ladder.

With each victory, the fan base of the Wanderers expanded. In a remarkable show of support, 10,000 Wanderers faithful journeyed to Newcastle for their last regular season match. Mark Bridge’s two goals contributed to a 3-0 triumph, clinching their inaugural Premier’s Plate in an extraordinary debut season.

The film then delves into its second focal point: the club’s fanbase and the escalating tensions arising between its active supporters and the authorities.

Certain factions of the RBB posed challenges for the local police, exhibiting behaviours such as violence, property damage, intimidation, and the use of flares. This led to an increase in police presence at home games.

The RBB’s customary pre-match procession in Parramatta, along with the use of flares, megaphones, banners, and even profanity, was prohibited. While some viewed these measures as necessary for community safety, others saw it as “eroding the essence of what makes football unique.” Fans felt let down by league officials, perceiving a lack of support.

Tension may have arisen from the Wanderers’ blurring of boundaries between what writer Joe Gorman once termed the “de-ethnised” A-League, the ethnic and multicultural roots of Sydney’s west, was where the Wanderers emerged.

This might also explain why the manner in which its fanbase interacts with the sport through tifos, flares, chanting and marches has faced widespread criticism from the mainstream Australian media, which may not fully understand or feel at ease with the cultures and traditions of a working-class migrant sport that differs from their own.

In the last segment of the film, the focus shifts to the team’s extraordinary journey through the Asian Champions League. Once more, they embrace their underdog status and mindset to triumph over some of the most formidable and accomplished clubs in the region.

Members of the championship-winning team reminisce about the different tactics employed by rival fans to disrupt their visits, including infiltrating their hotels to disturb players, using lasers during games, and even orchestrating a bus accident on a congested freeway on the way to a stadium.

The match that ensued became legendary in football history, now recounted by bleary-eyed Wanderers fans who congregated in a public square in Parramatta at 3am witnessing their club, which had humble origins, rise to become one of the greatest football clubs ever produced in Australia.

The greeting for the team was at least 2000 passionate, chanting fans of the Western Sydney Wanderers flooded Sydney International Airport on a Monday night at 11:20pm, transforming the arrivals area into a vibrant and noisy celebration welcoming home the newly crowned Kings of Asia at the time.

This type of football fan culture is present all around the world which is just another normal day for them, but for WSW fans to take over the Sydney airport is remarkable when you really think about and is what gives hope that football is a sleeping giant in Australia, much to the dismay of mainstream media in the country.

The other Australian sporting codes to see scenes such as those can only dream to have it for their games at the stadiums, let alone greeting their teams at the airport.

“Any future of this sport has to really consider not just things like player development and long-term strategies and diversifying and being clubs for whole communities, but also how fans are folded into that process,” Fennell said to ABC Sport.

“Because fans are engaged with a club, it’s an experience unlike anything else. To be there in the midst of some of those games felt bigger than a Taylor Swift concert, but when they go, the whole thing just deflates.

“Whatever comes next, they have to consider how active support and everyday fans are part of the process of the club, the energy of the club, because that’s the value of it. There is absolutely a link between success and fans, and if you’re not doing well, it’s clear how that diminishes.”

Despite the club’s decline in the past decade following that remarkable achievement, “Came From Nowhere” underscores the fundamental essence of success in football. It urges current decision-makers to refocus on these core principles as they endeavour to rejuvenate a competition that many feel has passed its prime.

AIA Australia CEO Damien Mu on Tottenham’s visit to Melbourne and Ange Postecoglou impact

Before Tottenham Hotspur and Newcastle United’s pre-season friendly match at the Melbourne Cricket Ground, football codes came together on the day to test their skills in a first-ever junior clinic.

Hosted at Collingwood Football Club’s training facility of AIA Vitality Centre, the Aussie Rules AFL team was joined by the visiting Spurs.

Across two sporting codes, a common denominator is that AIA proudly supports both and through the affiliation, combined for a once in a lifetime coaching clinic.

Tottenham and Collingwood players were in attendance, along with AIA Ambassador and former Hawthorn premiership player Shane Crawford.

Junior soccer and AFL club players were treated to a memorable day of fun and skills training, aimed at promoting AIA’s vision of communities living happier and healthier lives. This included specialised drills, authentic coaching and a Q&A session for all kids to learn and benefit from.

AIA is a long-time partner of Tottenham, while their recent front-of-shirt deal with Melbourne Victory further emphasised their support for Australian football.

A day of fun at Collingwood FC’s AIA Centre.

Speaking to Soccerscene, AIA Australia CEO Damien Mu reflected on a hugely successful day for participants.

“The AIA junior clinic was fantastic, it was all about giving an opportunity for kids to get active and participate in training with Tottenham and Collingwood coaches,” he said.

“We thought it was a rare opportunity and fantastic way to really promote active participation in sport.

“At AIA, we encourage people to live happier, longer, and better lives and being active is one of those – with other important choices such as what you eat and looking after your mental wellbeing.

“We’ve sponsored Tottenham since 2013 and the fact they’re out here with Ange taking over was an opportunity we couldn’t miss.”

“We also sponsor Collingwood and most recently Melbourne Victory, so we thought what a great way to get the three clubs together and Collingwood were fantastic in hosting at the AIA Vitality Centre and getting behind it, with all three teams giving back to the community.”

It was a momentous occasion for Victorian fans, as Ange Postecoglou has completed his first full season at the Spurs.

Mu shared what the excitement was like on the day.

“Undoubtably, having Ange had a huge impact,” he said.

“We’ve been fortunate to have Tottenham come out a few times – in Sydney and then Perth last year – it’s always a massive buzz and gives such a good lift to football.

“With Ange now there, it’s given that a super boost and the energy that’s around him, along with having two EPL teams in town, which is why just over 78,000 people went to the MCG on a weeknight.

“All of this is a great way to get kids attached to the game and have active participation post-World Cup, rather than being stuck on smart devices.”

Crawford (far right) chatting with Tottenham representatives.

Melbourne Victory, who were preparing for the A-League Men’s Grand Final against Central Coast Mariners, were backed by AIA as a Finals Series sponsor.

Mu described what he and AIA saw in Victory leading up to the deal being struck.

“Melbourne Victory have had a great season, been long-standing as one of the original clubs in the A-League and a cornerstone of the league from the start,” he said.

“It was a great opportunity that arose given our affiliation with football globally through Tottenham.

“We had ongoing conversations with Victory about how we can partner up, and it seemed like a great way to support them at a time when they were seeking that support going into the finals.

“They’re a great club – it really is about family, community and business coming together. Even Ange touched on the community feel, all the way back in his South Melbourne days.

“We definitely love the community aspect of what Victory are trying to do and how they like to get out there and promote the game as well.”

Reflecting on the community theme, Mu added what he sees in collaborating with sporting organisations.

“When we think partnerships, we want them to be purposeful,” he said.

“It’s great to be on the shirt, but it’s more about what we do with clubs in relation to health and wellbeing.

“Our sporting clubs are great because it provides genuine role models to cheer on within family and friends.

“It allows us to get really meaningful health and wellbeing content from the players and coaches that we know fans and members absolutely love, rather than a company with three letters on it telling you what we do.”

Collingwood FC’s Will Hoskin-Elliott (left) with Tottenham goalkeeper Guglielmo Vicario.

From a long-term perspective, AIA are hoping to maintain their presence in Asia and Oceania.

Mu shared the overall success of the junior clinic where we can expect more to come.

“We’re really lucky with the partnership through Tottenham where there’s coaching clinics right across the markets we operate in Australia and New Zealand,” he said.

“The clinics are really important as they get out to schools and the clubs, especially at grassroots level.

“When the whole team comes into town, you get a boost, but this is something we’ve been doing for a while and part of the collaboration with Tottenham where we are proud to do these clinics in Australia and New Zealand.”

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