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TicketCo Media Services a silver lining for Covid-19 ravaged clubs

TicketCo have come up with a way to turn a negative situation into a positive with their pay-per-view Media Services.

When Covid-19 swept across the world, clubs were left wondering about ways to generate revenue with limited to no fans in attendance.

With countries such as the UK still working towards getting supporters back in stadiums, particularly for the English Premier League, TicketCo have come up with a way to turn a negative situation into a positive with their pay-per-view Media Services.

It’s been just over a year since the coronavirus pandemic made its way to nations other than China, prompting the postponement or cancellation of major events.

In that time, sport organisations and media outlets have had to adapt. We’ve seen new streaming services pop up and the need for pay-for-view type services which TicketCo can provide, to make up for lost matchday attendance.

For supporters at home, they need the best possible viewing experience. As part of their streaming service, TicketCo can offer user friendliness as of utmost importance, a smooth process for ticket purchasing by the end user, versatility to watch not just on TV, as well as high definition quality sound and video.

TicketCo can also work closely with organisations to ensure that everything goes to plan, including a secure URL to the stream that isn’t copied or shared without permission, keeping the match available for sale until it starts & during event, customer data integrating with the club’s customer relationship management (CRM) system, no up-front investment for the broadcasting part of production, the offering of club merchandise, and easy-to-use technology that gives access to graphics.

Just like the clubs and leagues, TicketCo have changed the way they provide their service. It’s now become more important than ever to have a digital element to your craft, where they saw a new opportunity pop up to assist teams that needed a pay-per-view alternative.

TicketCo Media Services has become a video-on-demand solution that aligns with their event payment platform, so the ticket office can cater for online broadcasting. It puts the supporters (end user) at the forefront to deliver them a smooth and enjoyable experience.

TicketCo ensures that fans are able to watch all content on a variety of devices to make sure they aren’t pigeonholed with how they can watch. Having that freedom to watch from a TV, phone, tablet, desktop or whatever it might be promotes good fan experience and less annoyed ones.

There have already been lower league clubs embracing this technology and shows that most clubs are capable of utilising TicketCo’s offering.

TicketCo is a hugely versatile platform and a true disrupter,” FC Isle of Man commercial director Ty Smith said.

“The platform provides the club with cutting edge technology and capabilities that even professional clubs can only dream of.”  

National League club Altrincham FC is another side that has seen the benefits of pay-per-view streaming, being able to provide fans with access to all of their home games this season.

“Club’s that don’t explore live streaming are crazy, to put it simply,” Co- chairman Bill Waterson said.

“Our partnership with TicketCo proves that you don’t have to be a big club to provide a professional service to supporters.” 

TicketCo Media Services is building on the future of media technology through AWS, the leading cloud technology provider. It hoped that lower league clubs can take full ownership of their digital content and monetise it through a platform like TicketCo Media Services.

It can be handled from a league level instead of club level, so that teams can offer their fans a range of packages, including physical home tickets and virtual away tickets, or virtual home and away tickets for anyone wanting to view games from overseas.

Leagues can also think about branding involvement, so that this is relevant for the viewing audience. Graphics can be used in a similar manner to what we see in top leagues on commercial TV channels. It adds another layer of advertising opportunities, as TicketCo Media Services have an ‘up-sell’ functionality that promotes and sells other products to supporters while fans go and purchase their digital match tickets.

Lower league clubs tend to have a very loyal follower base, but this has the potential to grow with an effective streaming provider such as TicketCo Media Services.

By the time the 2021/22 season kicks off in lower leagues across the UK, it’s expected that there will be full online coverage and monetization of every match. TicketCo Media Services see this as a positive aftermath of Covid-19, where a widespread crisis has created an unexpected silver lining for recovering clubs.

Liam Watson is the Managing Editor at Soccerscene. He reports widely on football policy, industry matters and technology.

Tigres secures deal for new 65,000 seat stadium

Mexican soccer giants Tigres UANL have secured a deal to see a brand new 65,000 seat stadium ready by 2025.

Mexican soccer giants Tigres UANL have secured a deal to see a brand new 65,000 seat stadium ready by 2025.

The stadium will be based in the heart of San Nicolás de los Garza, Nuevo León, and will be replacing the old 42,000 seat stadium, known as Estadio Universitario, The previous stadia has been the home of Tigres since 1967.

The new stadium was presented on Thursday, January 13 at a meeting that included Governor of Nuevo León and Samuel García, through a Memorandum of Understanding to commence construction.

Tigres’ future home was designed by architecture firm Populous and envisioned to be entirely privately financed at a cost of $445 million AUD.

The stadium’s features will include a retractable pitch, as well as being able to host concerts and international sporting events like American football games.

As part of the overall plans, the stadium will include separate changing rooms for Tigres’ men’s and women’s teams, while the exterior stadia complex will complement with a hotel, shopping centre and restaurants. The venue is also intended to act as an incubator for local business, and will also have classrooms catering for the Universidad Autónoma de Nuevo León (UANL).

Juego de Pelota principle partner, César Esparza:

“There is going to be another setting for concerts and sport,” he said.

“It is a stadium prepared to host all sports, this stadium will be the postcard of Nuevo León.

“Stadium events will not be expensive for fans, as long as it has that capacity it will allow us to create different price levels for events, becoming inclusive for all people.”

UANL Tigres parent company member, Mauricio Doehner:

“Today Tigres is internationally recognised and we are always striving for more,” he said.

“Of course we deserve a new stadium, it will be the headquarters in this new era. Today, Tigres is not only a benchmark in Mexican soccer, but also on an International stadium. The Estadio Universitario has given greatness to Club Tigres and all the fans, we will honour it forever.”

FuboTV secures English Premier League rights in Canada

American streaming service FuboTV has secured a three-year deal to stream the English Premier League exclusively in Canada, defeating rivals DAZN to the deal.

The coup is Fubo’s highest-profile deal thus far, which will cover all 380 matches of Premier League per season until the end of the 2024/25 season.

The landmark agreement adds to Fubo’s already impressive portfolio, which includes BeIN Sports channels, Mediapro’s OneSoccer, Benfica TV, Fight Network, MLB Network, Paramount Network and its in-house Fubo Sports Network.

BeIN and OneSoccer are also new inclusions to Fubo, meaning customers will also now have access to the Canadian Premier League and the French Ligue 1 from the start of the 2022/23 season.

FuboTV Chief Executive Officer, David Gandler:

“The Premier League is considered to be the best soccer league in the world and has a huge fanbase in Canada,” he said.

“This deal allows us to bring yet another top-notch property to FuboTV, further differentiating our content offering, and giving Canadians another reason to cut the cord for exciting, exclusive sports content.”

FuboTV Vice President of Marketing, Vanessa Morbi:

“As we were analysing the opportunity, this made a lot of sense for Fubo,” she said.

“We’re very confident around the appetite for [the Premier League] in Canada and really excited about the fanbase.”

Fubo is expected to exceed 1.1 million subscribers by the end of its financial year, while revising its total annual revenue forecast from between US$612 million (849 million AUD) and US$617 million (856 million AUD) to as much as US$627 million ($869 million AUD).

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