TicketCo Media Services a silver lining for Covid-19 ravaged clubs

TicketCo have come up with a way to turn a negative situation into a positive with their pay-per-view Media Services.

When Covid-19 swept across the world, clubs were left wondering about ways to generate revenue with limited to no fans in attendance.

With countries such as the UK still working towards getting supporters back in stadiums, particularly for the English Premier League, TicketCo have come up with a way to turn a negative situation into a positive with their pay-per-view Media Services.

It’s been just over a year since the coronavirus pandemic made its way to nations other than China, prompting the postponement or cancellation of major events.

In that time, sport organisations and media outlets have had to adapt. We’ve seen new streaming services pop up and the need for pay-for-view type services which TicketCo can provide, to make up for lost matchday attendance.

For supporters at home, they need the best possible viewing experience. As part of their streaming service, TicketCo can offer user friendliness as of utmost importance, a smooth process for ticket purchasing by the end user, versatility to watch not just on TV, as well as high definition quality sound and video.

TicketCo can also work closely with organisations to ensure that everything goes to plan, including a secure URL to the stream that isn’t copied or shared without permission, keeping the match available for sale until it starts & during event, customer data integrating with the club’s customer relationship management (CRM) system, no up-front investment for the broadcasting part of production, the offering of club merchandise, and easy-to-use technology that gives access to graphics.

Just like the clubs and leagues, TicketCo have changed the way they provide their service. It’s now become more important than ever to have a digital element to your craft, where they saw a new opportunity pop up to assist teams that needed a pay-per-view alternative.

TicketCo Media Services has become a video-on-demand solution that aligns with their event payment platform, so the ticket office can cater for online broadcasting. It puts the supporters (end user) at the forefront to deliver them a smooth and enjoyable experience.

TicketCo ensures that fans are able to watch all content on a variety of devices to make sure they aren’t pigeonholed with how they can watch. Having that freedom to watch from a TV, phone, tablet, desktop or whatever it might be promotes good fan experience and less annoyed ones.

There have already been lower league clubs embracing this technology and shows that most clubs are capable of utilising TicketCo’s offering.

TicketCo is a hugely versatile platform and a true disrupter,” FC Isle of Man commercial director Ty Smith said.

“The platform provides the club with cutting edge technology and capabilities that even professional clubs can only dream of.”  

National League club Altrincham FC is another side that has seen the benefits of pay-per-view streaming, being able to provide fans with access to all of their home games this season.

“Club’s that don’t explore live streaming are crazy, to put it simply,” Co- chairman Bill Waterson said.

“Our partnership with TicketCo proves that you don’t have to be a big club to provide a professional service to supporters.” 

TicketCo Media Services is building on the future of media technology through AWS, the leading cloud technology provider. It hoped that lower league clubs can take full ownership of their digital content and monetise it through a platform like TicketCo Media Services.

It can be handled from a league level instead of club level, so that teams can offer their fans a range of packages, including physical home tickets and virtual away tickets, or virtual home and away tickets for anyone wanting to view games from overseas.

Leagues can also think about branding involvement, so that this is relevant for the viewing audience. Graphics can be used in a similar manner to what we see in top leagues on commercial TV channels. It adds another layer of advertising opportunities, as TicketCo Media Services have an ‘up-sell’ functionality that promotes and sells other products to supporters while fans go and purchase their digital match tickets.

Lower league clubs tend to have a very loyal follower base, but this has the potential to grow with an effective streaming provider such as TicketCo Media Services.

By the time the 2021/22 season kicks off in lower leagues across the UK, it’s expected that there will be full online coverage and monetization of every match. TicketCo Media Services see this as a positive aftermath of Covid-19, where a widespread crisis has created an unexpected silver lining for recovering clubs.

Avatar
Liam Watson is the Co-Founder & Publisher of Soccerscene. He reports widely on football policy, industry matters and technology.

Playermaker: Innovation of data tracking technology

Playermaker is the world’s only foot-worn data tracking device that allows coaches to gather real-time data from each individual player using the devices sensor strapped to their boot.

Playermaker is a sports technology company that was founded in 2017 by Guy Aharon & Yuval Odem who formerly served in the Israeli Defensive Forces.

Playermaker offers sports technology products that are designed to provide valuable data and insights to players, coaches, and teams.

It enables users of all skill levels to measure to seamlessly access a range of data points that can pinpoint the strengths and weaknesses of their game.

Teams in particular can gain a deeper insight into the development of their players using the in-depth statistics that the Playermaker provides.

The company has partnered with hundreds of elite clubs and federations worldwide including a partnership with current Premier League champions Manchester City.

Playermaker is FIFA approved and is the first athlete performance monitoring system to successfully complete the challenge set by the FIFA Innovation Program, gaining the EPTS FIFA Quality certificate.

About CityPlay

Using their partnership with Manchester City, Playermaker also released ‘CityPlay’ that combines Playermaker technology with Manchester City’s Player development methodology.

The app is designed to help your child develop and involves many interesting features that can keep parents or coaches on top of their performances like never before.

Measuring over 25 metrics, CityPlay provides the most relevant data for creating training programs, benchmarking performance and tracking progress. With the metrics that matter you can set goals, measure progress, analyse performance and improve easier and faster.

There is also an option to watch personalised in-app videos from Manchester City coaches and experts to help accelerate your child’s progress.

How it works:

6-Axis Motion Smart Sensors

Built with a gyroscope and accelerometer that samples movement events at 1000 times/sec, which allows the measurement of every micro-movement, including impact with the ground, with the ball and the rotation of each foot.

Strong but seamless straps

Two waterproof sensors (L+R) located inside the durable silicone straps, suitable for all playing conditions. The straps comes in 2 sizes (M / L), to fit kids adults, women and men alike.

Training Highlights

Tracks 15+ football specific metrics including touches, total distance, kicking power, sprint distance and intense turns.

This helps users examine their training performance using the different metrics to help them improve for matchday.

Match Skill Scores with others worldwide

There are three Match Score Factors: Age, Gender and Position.

Scores range from 40-99 for each skill. A score of 99 indicates your performance placed in the top 5% of your segment, while a score of 40 indicates the same, but for the bottom 5%.

This allows players to compare their statistics and scores in each metric with others in the same category to suggest where the player needs the most improvement.

Proprietary Rating System

An objective skills rating system, that covers both physical and technical abilities, obtained during
real world scenarios of match play.

1. Objective, AI-based measurements of both physical and technical skills
2. During in-game situations, without interference
3. Developed using global age and gender benchmarks

Other Features

  • Requires no infrastructure, Wi-Fi or GPS signal to collect data
  • Bluetooth operated Device to sync the data
  • Track your progress over time using trends of past stats that have been recorded

Sky is the limit for Playermaker’s device, and the technology can certainly be adapted in other sports, however the company is currently focusing on maintaining its excellent growth in football.

As the company has expanded in the football industry, it is providing the world stage with incredible innovation that can help clubs of all levels with talent identification, analysis and tactical insights.

The company is yet to partner with an A-League club and there is a huge opportunity for a club in Australia to enhance their data tracking and analysis systems.

As the league starts to prioritise talent identification and player development over the influx of failed marquees, using this technology is a perfect way to improve in that aspect and delve deeper to potentially produce more talented Australian footballers.

How CTN recovery technologies enable longevity in careers

CTN are a Finnish-based technology company dedicated to providing cutting-edge devices that assist in optimal recovery.

The importance of recovery across the lives of athletes, professional, semi-professional and amateur sport participants is at the forefront of the Finnish outfits’ ideologies.

The link between completing a recovery routine and long-term health is often overlooked. As the specialists in (cold) cryotherapy devices, CRT are looking to bridge the gap between the two aspects; Making recovery more convenient and effective for people across the globe.

Developments in the advancement of their current technology are compounded by the creation of new devices. The sole mission of the company is to ultimately promote recovery efficiency while improving the well-being of its users, all from the comfort of their own home through a vast number of alternating recovery devices.

The devices have many uses. Not only used as a form of pain relief, but can be used as a form of prevention for injuries, reduction of stress, prevention of illness, and to slow the human ageing process.

As the official partner of the Finnish Olympic Committee, the company is active in multiple professional sports and physical activity body’s around the globe – none more involved than the global phenomenon of football.

CTN’s headquarters.

Footballers of today’s current generation are under enormous physical endurance pressures. In 2020, a determined and willing 18-year-old by the name of Pedri, within his maiden season with Barcelona, had played 75 games of football for both the Catalonian based outfit, and the Spanish national team. It was an effort in which was mirrored by Manchester United’s Bruno Fernandes, who amassed 74 games.

With the installation of new tournaments and competitions on both a domestic and international scale, the athletic performance of a footballer has never been more crucial.

The workload involved in playing at the highest level without recovery could simply not occur.

The embodiment of this is showcased through current Chelsea FC defender and Brazilian legend Thiago Silva, who partnered with CTR in 2023.

The 39-year-old centre back is well and truly in the twilight stages of his decorated playing career. Working in conjunction with CTR as a promoter of the technology company, he is an avid user of several high-quality devices all from the comfort of his own home.

For magnetic muscle stimulation, the X-Tone device is applied to muscles in need of repair. This occurs after they’ve been used to their highest capacity.

Muscle strength and endurance is achieved through the X-TONE’s non-invasive yet effective magnetic muscle stimulation.

Development of the muscle is fast tracked through immense stimulation, stimulating the targeted muscle area with over 20,000 contractions over a 30 minute session.

There are a vast variety of benefits for athletes found in exposing the body to artic like cold temperatures in small bursts.

The reduction of inflammation, pain relief and improvement of circulation, alongside sustaining mental sharpness are just some of the many benefits found in cryotherapy.

Cryotherapy in the form of ice baths have been a focal point of athletic recovery for generations.

Through this new exciting innovation, gone are the days where athletes have to hobble to the shops to purchase ice bags to use in the shallow bath hub at home, as their ‘ice bath’.

With an understated acknowledgment of the current peak physical condition required for footballers to fulfil their playing obligations, it has reached high capacity. Devices crafted by a company dedicated to an athlete’s recovery are frankly commodities which must be utilised by those who wish to participate at their optimal athletic level.

CTN devices are evidently fundamental for a players recovery and longevity. It was no surprise to find that consummate professional Thiago Silva uses the Finnish company’s products.

Nearing 40 yet being physically able to play on a weekly basis in arguably the best league in the world, is a feat not achieved without having proven variables surrounding the player.

Going forward, are we going to see more players within the Thiago Silva plethora by extending their careers through the use of advanced recovery technology?

Most Popular Topics

Editor Picks

Send this to a friend