TicketCo TV provides live streaming service

Altrincham FC has adapted to fans being unable to attend games by delivering pay-per-view live streaming in collaboration with TicketCo TV.

Fans haven’t been able to attend games due to Covid-19, but Altrincham FC has adapted to deliver pay-per-view live streaming in collaboration with TicketCo TV. 

The Manchester-based club, playing in the UK national league, were able to establish a secure and sustainable revenue stream with all home games streamed at The J. Davidson Stadium. 

Co-chairman Bill Waterson had previously thought about live streaming even before closed doors restrictions began. 

“Live streaming games was a service we wanted to deliver this season regardless of how Covid-19 developed in the late summer and early autumn,” he said. 

“We knew we had the technical capability to broadcast games, but we were short of a means of broadcasting it and doing so in a secure and financially viable way.  

“We wanted to use our own broadcast capabilities by using our own cameramen and commentators, but at the same time we required a strong commercial model.  

“TicketCo fit the bill for all of our requirements and we are delighted to be working with them.” 

TicketCo have worked with FC Isle of Man who launched their own live streaming service during a pre-season friendly against Guernsey FC. Isle of Man reached a new global audience using TicketCo TV’s HD quality and even sold both physical and live streaming ticketings to supporters for the game on the same platform. 

“FC Isle of Man had nothing but good things to say about the service TicketCo provided,” Waterson said.  

“One key attraction to us was the fact the payment and streaming service was all available via one platform.” 

Altrincham’s first game with TicketCo came against Salford City’s U23s where the hosts won a pre-season friendly 5-1 at The J. Davidson Stadium. Originally a test events for fans to return to terraces, it instead proved a test for upcoming live streams. 

“We marketed the live stream to supporters the day before the game as the developing Covid-19 situation meant we had little notice from Government regarding our ability to welcome supporters back into the stadium,” Waterson said. 

“Despite the short notice, 60 per cent of our season ticket holders tuned into the game using a free access code and some non- season ticket holders used TicketCo’s pay-per-view option too – it was a great success. 

“The following Saturday, 749 users tuned in to watch Altrincham’s first league game of the season against Weymouth.  

“Many of our season ticket holders live in the same household, so to have 749 individual users login to watch the game was beyond all of our expectations,” added Mr Waterson. “We believe we can push over 1,000.” 

Live streaming has the capability of reaching audiences that clubs may never thought of before. 

“The analytics really opened our eyes,” Waterson said. 

“We have viewers tuning in from Belgium, the Netherlands, Norway and Canada – and even Afghanistan!  

“It’s exciting to learn this new information. Although we only have a small fanbase outside of the UK, we will consider providing a live streaming service to supporters that live abroad once Covid-19 restrictions ease.  

TicketCo make the service we provide easy to execute, so we’d be silly not to consider these opportunities for the future.” 

If restrictions continue, Altrincham have plans to advance their live streaming capability to make the viewing experience better. 

“We have introduced graphics and captions, next we want action replays and a selection of camera angles to improve the stream’s quality,” Waterson said.  

TicketCo’s platform allows us to upsell products like programmes too, so there is an option to maximise revenue which we are keen to explore.  

“Now we know we have established a quality streaming partnership with TicketCo, we want to do develop it to offer more digitally.  

“For example, we could stream our youth team’s games should the demand be there for it.  

“That’s the beauty of TicketCo, we can almost instantly create a pay-per-view streaming service if demand is there.” 

Altrincham is a semi-professional club just like the many National Premier Leagues (NPL) clubs we have in Australia. TicketCo presents as a streaming service provider for local-based clubs wanting to extend their coverage of league and cup competitions. 

TicketCo TV’s pay-per-view is an on-demand service which is fully integrated with TicketCo’s payment platform. There are no set-up costs, an affordable pay-as-you-go price plan and streaming software is provided so a club could easily start streaming in Full HD quality with crystal-clear sound. 

“Football faces major challenges, but there are solutions that can help generate revenue and keep fans connected,” TicketCo UK Senior Key Account Manager, Joe Edwards said. 

“It is quick and easy to set up and comes with additional commercial benefits including the ability to fully brand the stream with club colours and branding and the functionality to sell sponsorship and retail products.  

“Pay-per-view live streaming is available for clubs of all sizes now and will become as important as seats in the stadium. We are here to help clubs of any size.” 

Liam Watson is the Managing Editor at Soccerscene. He reports widely on football policy, industry matters and technology.

Sport Republic acquires stake in Southampton FC

Sport Republic – backed by billionaire Serbian businessman Dragan Solak – have acquired a large stake in the club.

English Premier League club Southampton has confirmed that Sport Republic – backed by billionaire Serbian businessman Dragan Solak – have acquired a large stake in the club.

They have purchased the stakes that were previously owned by Chinese businessman Gao Jisheng, and will work in collaboration with Katharina Liebherr – daughter of Swiss businessman Markus Liebherr – who owns the remaining stake in the club.

Sport Republic are a London-based investment firm for the sports and entertainment industry. They were founded by Henrik Kraft and Rasmus Ankersen and headed by Dragan Solak. Their portfolio includes Tonsser – a football player app that empowers youth players to progress and unlock their potential.

Southampton CEO Martin Semmens:

“Over the last two years, together with the shareholders of our club, we have searched for the right partner to take the club forward. Today we have found the perfect solution,” he said.

“Sport Republic are experienced investors, but also experienced within the world of elite professional sports. That combination is very hard to find, and we are thrilled to have reached an agreement that secures our short and long-term future.

“We are grateful for the support of Mr Gao and Katharina that allowed us to take our time, turn away the wrong options and ultimately find the right partner for the future of this great club, its fans, staff and the people of Southampton.

Sport Republic Lead Investor Dragan Solak:

“My partners and I have experience in long-term investments in the sports and entertainment industry and Sport Republic has been founded to combine this expertise and deliver something unique to the market,” he said.

“Southampton has so many of the qualities we have been looking for in a major sports organisation. It has a great management team, excellent talent development, talented teams playing attractive football and a dedicated fan base. We are delighted to be able to complete this acquisition.”

Sport Republic Chairman Henrik Kraft:

“We will be an active and engaged owner, but we will not be starting any revolutions. We were attracted to Southampton because it is already a well-run club that follows a clearly defined strategy,” he said.

“Whilst Southampton is Sport Republic’s first acquisition, we expect more investments to follow over the coming years. Our ambition is to build a portfolio of high-influence stakes in football clubs and other sporting assets across the world.

“At the same time, we will also invest in early-stage sports technology companies and use our portfolio to accelerate the development of these companies. The acquisition of Southampton is a great first step and we are very excited about the journey ahead.”

New stadium to be created for Pakistan

NED University of Engineering & Technology and Global Soccer Ventures (GSV) have entered an agreement to build a stadium for Pakistan.

In an exciting collaboration, NED University of Engineering & Technology and Global Soccer Ventures (GSV) have entered a 10-year agreement to build the first soccer-exclusive stadium for Pakistan.

The landmark deal will see a state-of-the-art stadium built by the influence of German engineering, which will help with various football infrastructure projects in Pakistan.

Karachi city will be home to the new stadium, backed by an investment of $16 million. The project will ensure that the nation has FIFA international playing conditions and a new experience for fans not seen before.

Dr. Sarosh Hashmat Lodhi, Vice Chancellor, NED University of Engineering and Technology:

“NED is world renowned for being at the cutting edge of technology and science in its educational curriculum so why not football. It is a vision that only GSV can bring to life.  I have seen the science and evolution of football on offer and it will be a major transformation for football in Pakistan.”

GSV Chairman Yasir Mahmood:

“It is time Pakistan rediscovers itself in football infrastructure offering the much needed professional and world class facilities.  This flagship soccer city at NED will entice other cities or institutes to come forward and become part of GSV’s football legacy offering the best in technology, science and football training all under one roof.”

Former English footballer Michael Owen:

“There is nothing more important than having home and away fans in football stadiums.  This investment will not only ignite inter-city football rivalry but will also become the future of football development all over Pakistan with sports science at the forefront offering international opportunities.”

GSV CEO Zabe Khan:

“We are the foundation of a sports revolution in Pakistan with soccer city being our flagship show-stopper.  The ideology here is that we don’t want to tell people of our dreams we want to show them, so we build it, fans come and get fanatical about our players in Pakistan’s very own theatre of dreams to display their talent.”

A detailed announcement and reveal of Pakistan’s first ever soccer city is to be made by the end of January 2022. Michael Owen and a star studded celebrity line up with be on hand with the very first images and 3D virtual video of the stadium being unveiled as a new year’s gift to Pakistan.

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