fbpx

Ticketing management powered by Advanced 

English Premier League club Southampton are one of Advanced’s clients, who present as a ticketing solution for venues.

In a time where Covid-19 has forced the need to introduce modified seating arrangements related to capacity when it is safe for fans to return, ticketing management has never been more important.

Advanced have created a range of software systems for a vast number of clients across many industries, where sports, venues and events are one of the categories under the umbrella. 

Partnering up with an array of organisations, Advanced is all about making a positive impact on millions of people’s lives, with continual investment in people, partnerships and their own technologies, where they can then stay focussed on their markets’, customers’ and stakeholders’ needs. 

Advanced allows customers to drive their efficiencies, savings and growth opportunities – using focused, right-first-time software solutions that can evolve depending on changing needs of their business and the markets they operate in. 

Advanced prides itself on being the ultimate in-ticket management and e-commerce software solution for the UK and internationally within the sports industry. Southampton have already been in a a key partnership for a few years. 

“Southampton Football Club (FC) has announced its decision to partner with Advanced and implement the new version of its innovative ticketing ecommerce solution, TALENT Sport, as part of a multi-year agreement,” they said at the time of agreement. 

“Improving the overall fan experience when purchasing online, especially during periods of high demand, the solution will help to increase the club’s volume of online ticket sales through a fully mobile responsive site and intuitive online customer journey.  

“Southampton FC will use fan data held within the solution to engage with fans online, targeting them with relevant promotions based on their preferences and interests, as well as providing an easier ticket buying process.  

“All online purchases will be managed through the TALENT Sport website, ensuring a fast and secure online experience that allows customers to make multiple purchases in one single transaction, on a range of devices.” 

Advanced’s ticketing solutions are capable of being fully moblie responsive, enabling the site to be automatically adaptable to any device – whether it be PC, tablet or mobile. No matter what device, a client’s customers will have a seamless viewing experience and able to purchase tickets 24/7. 

The software is designed specifically for clubs and venues, where a focused commerce platform gives a team’s supporters a fast, reliable and easy-to-use platform to purchase tickets whether it be online, in-store or directly from the ticket office.  

Advanced partners will have the peace of mind of knowing that customer purchasing needs are met. Clubs can also take control of their customer data, which is integrated in the TALENT engine – to profile and engage with fans more intimately with targeted communications. 

For a club like Southampton, part of the changing landscape was to cope with Covid and tier-level restrictions, where for a short time the Saints were able to allow up to 2,000 fans in St Mary’s Stadium. 

“It was an easy decision to choose Advanced’s solution,” Danielle Lewis said, Head of Ticketing & Hospitality at Southampton FC.  

“It was essential that we used technology to lead the way in our fan engagement strategy, and Advanced’s track record and credentials in the sports sector are second to none.  

“We have been working collaboratively with Advanced to define our requirements and objectives and we are confident that they will enable us to achieve our goals, improve our fans’ online experience and deliver a first-class solution.” 

The highly robust software, which operates 24/7 in the private cloud, guarantees first rate levels of service and performance. One of the features that Southampton benefit from is Advanced’s buy-back system, which allows anyone who cannot make a match to release their ticket back to the club. The club will also be able to manage the secure sale of the ticket to another fan, where these measures can help ease these fans back into the stadium are Covid restrictions eventually ease. 

“Fans are leading the way in the digital era, expecting around the clock, fast and reliable access from any device when purchasing from clubs,” MD, Specialist Solutions at Advanced, Mark Dewell said. 

“It’s rewarding to see a number of clubs recognising that our solution can deliver that connected fan experience.  

“We are looking forward to helping Southampton FC keep one-step ahead of their fans’ requirements now and for the long term.” 

To see more on Advanced, you can find it here.

Liam Watson is the Managing Editor at Soccerscene. He reports widely on football policy, industry matters and technology.

Tigres secures deal for new 65,000 seat stadium

Mexican soccer giants Tigres UANL have secured a deal to see a brand new 65,000 seat stadium ready by 2025.

Mexican soccer giants Tigres UANL have secured a deal to see a brand new 65,000 seat stadium ready by 2025.

The stadium will be based in the heart of San Nicolás de los Garza, Nuevo León, and will be replacing the old 42,000 seat stadium, known as Estadio Universitario, The previous stadia has been the home of Tigres since 1967.

The new stadium was presented on Thursday, January 13 at a meeting that included Governor of Nuevo León and Samuel García, through a Memorandum of Understanding to commence construction.

Tigres’ future home was designed by architecture firm Populous and envisioned to be entirely privately financed at a cost of $445 million AUD.

The stadium’s features will include a retractable pitch, as well as being able to host concerts and international sporting events like American football games.

As part of the overall plans, the stadium will include separate changing rooms for Tigres’ men’s and women’s teams, while the exterior stadia complex will complement with a hotel, shopping centre and restaurants. The venue is also intended to act as an incubator for local business, and will also have classrooms catering for the Universidad Autónoma de Nuevo León (UANL).

Juego de Pelota principle partner, César Esparza:

“There is going to be another setting for concerts and sport,” he said.

“It is a stadium prepared to host all sports, this stadium will be the postcard of Nuevo León.

“Stadium events will not be expensive for fans, as long as it has that capacity it will allow us to create different price levels for events, becoming inclusive for all people.”

UANL Tigres parent company member, Mauricio Doehner:

“Today Tigres is internationally recognised and we are always striving for more,” he said.

“Of course we deserve a new stadium, it will be the headquarters in this new era. Today, Tigres is not only a benchmark in Mexican soccer, but also on an International stadium. The Estadio Universitario has given greatness to Club Tigres and all the fans, we will honour it forever.”

FuboTV secures English Premier League rights in Canada

American streaming service FuboTV has secured a three-year deal to stream the English Premier League exclusively in Canada, defeating rivals DAZN to the deal.

The coup is Fubo’s highest-profile deal thus far, which will cover all 380 matches of Premier League per season until the end of the 2024/25 season.

The landmark agreement adds to Fubo’s already impressive portfolio, which includes BeIN Sports channels, Mediapro’s OneSoccer, Benfica TV, Fight Network, MLB Network, Paramount Network and its in-house Fubo Sports Network.

BeIN and OneSoccer are also new inclusions to Fubo, meaning customers will also now have access to the Canadian Premier League and the French Ligue 1 from the start of the 2022/23 season.

FuboTV Chief Executive Officer, David Gandler:

“The Premier League is considered to be the best soccer league in the world and has a huge fanbase in Canada,” he said.

“This deal allows us to bring yet another top-notch property to FuboTV, further differentiating our content offering, and giving Canadians another reason to cut the cord for exciting, exclusive sports content.”

FuboTV Vice President of Marketing, Vanessa Morbi:

“As we were analysing the opportunity, this made a lot of sense for Fubo,” she said.

“We’re very confident around the appetite for [the Premier League] in Canada and really excited about the fanbase.”

Fubo is expected to exceed 1.1 million subscribers by the end of its financial year, while revising its total annual revenue forecast from between US$612 million (849 million AUD) and US$617 million (856 million AUD) to as much as US$627 million ($869 million AUD).

© 2021 Soccerscene Industry News. All Rights reserved. Reproduction is prohibited.

Most Popular Topics

Editor Picks