English Premier League club Southampton are one of Advanced’s clients, who present as a ticketing solution for venues.
In a time where Covid-19 has forced the need to introduce modified seating arrangements related to capacity when it is safe for fans to return, ticketing management has never been more important.
Advanced have created a range of software systems for a vast number of clients across many industries, where sports, venues and events are one of the categories under the umbrella.
Partnering up with an array of organisations, Advanced is all about making a positive impact on millions of people’s lives, with continual investment in people, partnerships and their own technologies, where they can then stay focussed on their markets’, customers’ and stakeholders’ needs.
Advanced allows customers to drive their efficiencies, savings and growth opportunities – using focused, right-first-time software solutions that can evolve depending on changing needs of their business and the markets they operate in.
Advanced prides itself on being the ultimate in-ticket management and e-commerce software solution for the UK and internationally within the sports industry. Southampton have already been in a a key partnership for a few years.
“Southampton Football Club (FC) has announced its decision to partner with Advanced and implement the new version of its innovative ticketing ecommerce solution, TALENT Sport, as part of a multi-year agreement,” they said at the time of agreement.
“Improving the overall fan experience when purchasing online, especially during periods of high demand, the solution will help to increase the club’s volume of online ticket sales through a fully mobile responsive site and intuitive online customer journey.
“Southampton FC will use fan data held within the solution to engage with fans online, targeting them with relevant promotions based on their preferences and interests, as well as providing an easier ticket buying process.
“All online purchases will be managed through the TALENT Sport website, ensuring a fast and secure online experience that allows customers to make multiple purchases in one single transaction, on a range of devices.”
Advanced’s ticketing solutions are capable of being fully moblie responsive, enabling the site to be automatically adaptable to any device – whether it be PC, tablet or mobile. No matter what device, a client’s customers will have a seamless viewing experience and able to purchase tickets 24/7.
The software is designed specifically for clubs and venues, where a focused commerce platform gives a team’s supporters a fast, reliable and easy-to-use platform to purchase tickets whether it be online, in-store or directly from the ticket office.
Advanced partners will have the peace of mind of knowing that customer purchasing needs are met. Clubs can also take control of their customer data, which is integrated in the TALENT engine – to profile and engage with fans more intimately with targeted communications.
For a club like Southampton, part of the changing landscape was to cope with Covid and tier-level restrictions, where for a short time the Saints were able to allow up to 2,000 fans in St Mary’s Stadium.
“It was an easy decision to choose Advanced’s solution,” Danielle Lewis said, Head of Ticketing & Hospitality at Southampton FC.
“It was essential that we used technology to lead the way in our fan engagement strategy, and Advanced’s track record and credentials in the sports sector are second to none.
“We have been working collaboratively with Advanced to define our requirements and objectives and we are confident that they will enable us to achieve our goals, improve our fans’ online experience and deliver a first-class solution.”
The highly robust software, which operates 24/7 in the private cloud, guarantees first rate levels of service and performance. One of the features that Southampton benefit from is Advanced’s buy-back system, which allows anyone who cannot make a match to release their ticket back to the club. The club will also be able to manage the secure sale of the ticket to another fan, where these measures can help ease these fans back into the stadium are Covid restrictions eventually ease.
“Fans are leading the way in the digital era, expecting around the clock, fast and reliable access from any device when purchasing from clubs,” MD, Specialist Solutions at Advanced, Mark Dewell said.
“It’s rewarding to see a number of clubs recognising that our solution can deliver that connected fan experience.
“We are looking forward to helping Southampton FC keep one-step ahead of their fans’ requirements now and for the long term.”
To see more on Advanced, you can find it here.