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Ticketing management powered by Advanced 

English Premier League club Southampton are one of Advanced’s clients, who present as a ticketing solution for venues.

In a time where Covid-19 has forced the need to introduce modified seating arrangements related to capacity when it is safe for fans to return, ticketing management has never been more important.

Advanced have created a range of software systems for a vast number of clients across many industries, where sports, venues and events are one of the categories under the umbrella. 

Partnering up with an array of organisations, Advanced is all about making a positive impact on millions of people’s lives, with continual investment in people, partnerships and their own technologies, where they can then stay focussed on their markets’, customers’ and stakeholders’ needs. 

Advanced allows customers to drive their efficiencies, savings and growth opportunities – using focused, right-first-time software solutions that can evolve depending on changing needs of their business and the markets they operate in. 

Advanced prides itself on being the ultimate in-ticket management and e-commerce software solution for the UK and internationally within the sports industry. Southampton have already been in a a key partnership for a few years. 

“Southampton Football Club (FC) has announced its decision to partner with Advanced and implement the new version of its innovative ticketing ecommerce solution, TALENT Sport, as part of a multi-year agreement,” they said at the time of agreement. 

“Improving the overall fan experience when purchasing online, especially during periods of high demand, the solution will help to increase the club’s volume of online ticket sales through a fully mobile responsive site and intuitive online customer journey.  

“Southampton FC will use fan data held within the solution to engage with fans online, targeting them with relevant promotions based on their preferences and interests, as well as providing an easier ticket buying process.  

“All online purchases will be managed through the TALENT Sport website, ensuring a fast and secure online experience that allows customers to make multiple purchases in one single transaction, on a range of devices.” 

Advanced’s ticketing solutions are capable of being fully moblie responsive, enabling the site to be automatically adaptable to any device – whether it be PC, tablet or mobile. No matter what device, a client’s customers will have a seamless viewing experience and able to purchase tickets 24/7. 

The software is designed specifically for clubs and venues, where a focused commerce platform gives a team’s supporters a fast, reliable and easy-to-use platform to purchase tickets whether it be online, in-store or directly from the ticket office.  

Advanced partners will have the peace of mind of knowing that customer purchasing needs are met. Clubs can also take control of their customer data, which is integrated in the TALENT engine – to profile and engage with fans more intimately with targeted communications. 

For a club like Southampton, part of the changing landscape was to cope with Covid and tier-level restrictions, where for a short time the Saints were able to allow up to 2,000 fans in St Mary’s Stadium. 

“It was an easy decision to choose Advanced’s solution,” Danielle Lewis said, Head of Ticketing & Hospitality at Southampton FC.  

“It was essential that we used technology to lead the way in our fan engagement strategy, and Advanced’s track record and credentials in the sports sector are second to none.  

“We have been working collaboratively with Advanced to define our requirements and objectives and we are confident that they will enable us to achieve our goals, improve our fans’ online experience and deliver a first-class solution.” 

The highly robust software, which operates 24/7 in the private cloud, guarantees first rate levels of service and performance. One of the features that Southampton benefit from is Advanced’s buy-back system, which allows anyone who cannot make a match to release their ticket back to the club. The club will also be able to manage the secure sale of the ticket to another fan, where these measures can help ease these fans back into the stadium are Covid restrictions eventually ease. 

“Fans are leading the way in the digital era, expecting around the clock, fast and reliable access from any device when purchasing from clubs,” MD, Specialist Solutions at Advanced, Mark Dewell said. 

“It’s rewarding to see a number of clubs recognising that our solution can deliver that connected fan experience.  

“We are looking forward to helping Southampton FC keep one-step ahead of their fans’ requirements now and for the long term.” 

To see more on Advanced, you can find it here.

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Liam Watson is a Senior Journalist with Soccerscene. He reports widely on international football policy, industry matters and industry 4.0

Iterpro adds confidence to a club’s decision making

Iterpro Football Intelligence supplies comprehensive data to an easy-to-use platform so clubs can make more informed decisions in quick time.

Iterpro Football Intelligence supplies comprehensive data to an easy-to-use platform so clubs can make more informed decisions in quick time.

Top clubs in Europe, such as AC Milan and Inter Milan, have counted on Iterpro to take the stress out of managing their team.

Centred around player performance and recovery, Iterpro gives clubs vital information that become valuable insights for their game-to-game preparation.

It’s the first business intelligence solution built from the ground up, aiming to connect with an entire club’s operations via an easy-to-use club management system. As Iterpro can offer data from multiple sources, it makes for a seamless, time-saving and hassle free experience.

A wide range of features cover each facet of running a team, so all members of staff can manage their relevant department through specifically-built software.

All departments of the Iterpro platform can each bring powerful insights. They thrive on improved communication, reduced injury risk and a return on investment for all clients.

Technical department:

Managing the team is quicker and smarter with an interactive team sheet. An automatic data feed can take match analysis to the next level by highlighting a player’s physical condition and availability to play.

During the week, a coach can create an activities planner for the team that keeps everyone on the same page. Some weeks may require different actions to others, so this keeps everyone organised.

A video gallery adds another dimension to coaching in a visual capacity, where unlimited training, game videos and tactical clips can be stored and shared through the player app. It gives team members all the tools they need to confidently know their role and responsibilities.

Sports science department:

A player’s physical condition can be easily tracked so that adjustments can be made as required to their individual training plan.

If a player is given a certain workload in training and manages to complete it, then it says to clubs that they are able to sustain that level or physically ready to take the next step. Conversely, some players might struggle with that same demand, so coaches can work closer with them to build on their fitness or conditioning. This means sport scientists have to look at a player’s state of fatigue and assess whether there may be a risk of injury if they do to much, where soft tissue injuries could arise without appropriate analysis.

Training session plans can be implemented so that targets can be set with the aim of achieving them in various training drills and game simulations.

Medical department:

 

When players sustain injuries they can be monitored week-to-week with the appropriate care to protect them so that they can get back on the pitch in an appropriate timeframe.

Organised lists can give important details about where each individual player is at in their recovery, with short-term and long-term absentees provided to medical staff which can then prompt treatment and rehabilitation to be completed.

Injuries can be managed thoughtfully so that it eliminates the temptation of rushing a player back too early, which can lead to more or worse problems over time if the player isn’t managed correctly.

Administration: 

An entire club can be managed on the one platform, with all financial aspects covered to put more control on spending.

Contracts are fully digitised and includes all the appropriate details of all staff members. The number of years and months remaining on contracts are easily visible.

When the transfer window is open, it can be managed through the software and even offers simulating scenarios. Clubs will be informed about how much money they have to spend on new signings if they want them, or they could instead invest this on new contracts for team members.

A full analysis of a club’s financial performance is done with real-time monitoring, where capital gain and losses are recorded. It helps navigate through the ins and outs of revenue and costs.

Talent ID:

Academy players can be tracked to assess their development en route to a senior team call up.

Iterpro allows coaches to give up and coming players attributes that can be updated over time to see how they can grown in their development.

The attributes feature is also useful for club scouts who can make note of a potential signings’ strengths and weaknesses, which can lead to decisions about how they may be a good fit for a new team.

Iterpro can play a major part for clubs looking to gain a competitive advantage, being a positive influence for future team management.

You can see all of what Iterpro has to offer here.

Deploy Football continues allegiance with Football NSW

Deploy Football have partnered with Football NSW to be the Official Community and Tournament Ball.

Deploy Football have partnered with Football NSW to be the Official Community and Tournament Ball.

Based out of the Sutherland Shire of Sydney, Deploy Football is a proudly Australian owned and leading football developer and manufacturer which services grassroots clubs and schools across the country and internationally.

Deploy’s strong focus on creating high quality products gives players, coaches and organisations the best chance to achieve great results.

A two-year agreement sees Deploy come on board as the official ball for the Waratah Cup, Country Cup, State Cup Finals and Champion of Champion Finals.

“It’s great to be back partnering with Football NSW and helping support grassroots tournaments,” Andrew Head, Founder & Managing Director of Deploy Sports Group Pty Ltd, said.

“We are creating a strong bond with local football clubs & associations and have a clear focus on bringing quality and value to the community – I’m looking forward to a great year of football.”

Football NSW are thrilled that Deploy have recommitted as a reliable locally-based partner.

“It’s fantastic to have Deploy Football on board with Football NSW as our Official Community and Tournament ball for 2021 and 2022,” Football NSW CEO Stuart Hodge said.

“We’ve worked with the brand before, so we know that they will provide a quality product for our competitions, including the Waratah Cup, State Cup, Champion of Champions and our Junior tournaments.”

Football Victoria and Melbourne Chinese Soccer Association begin formal partnership

Football Victoria (FV) has announced a formal partnership with the Melbourne Chinese Soccer Association (MCSA).

Football Victoria (FV) has announced a formal partnership with the Melbourne Chinese Soccer Association (MCSA).

The partnership was created with a mutual alignment of values, including a desire to promote sporting opportunities and social inclusion for men and women from culturally diverse backgrounds.

It builds on the positive relationship between the two organisations, ratified in 2019 with the signing of a Memorandum of Understanding.

MSCA and FV share a common goal for football to be used as a platform to promote multiculturalism, gender diversity, an active lifestyle and social inclusion,” FV CEO Kimon Taliadoros said.

This partnership will make the world game more accessible for more people. This is a great result for football in Victoria.”

MCSA was established in 1995 and aims to provide opportunities for young people, predominately but not exclusively for those of Chinese heritage to play football in a friendly, competitive environment.

The association accommodates approximately 1,800 registered players, consisting of more than 70 cultural backgrounds.

As part of this collaboration, MSCA will continue to be the main organiser of the MSCA Winter League, Melbourne U-Nite Men’s Cup and Melbourne U-Nite Women’s Cup.

FV will provide MSCA with priority pitch access for bookings at Darebin International Sports Centre and Knox Regional Football Centre, as well as match balls, meeting spaces and other amenities.

The partnership will provide increased opportunities for people from diverse backgrounds to stay active and socially included.

“MSCA focuses on providing affordable football for the diverse grassroots community of Melbourne,” MSCA President Ben Lau said.

‘’MCSA is excited with the opportunity to work with Football Victoria to ensure that our diverse grassroots community is the winner.’’

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