TikTok has partnered with COPA90 as the lead content partner to bring fan-first football content to its communities in an effort to cement its position as the home of fandom for football culture.
Global football media company COPA90 is working with TikTok and a diverse selection of key talent and influences from across Europe to produce a bold programme of innovative formats and original shows.
The intention of this content is to showcase the inspirational power of international tournaments, the melting pot of cultures and the collective creativity of fans in delivering a month-long celebration of football.
Already the entertainment has kicked off for the EURO 2020 tournament, with the ‘Get to Know’ segment featuring fans from each of the 24 participating nations sharing everything you need to know. The aptly-named ‘Starting XI’ segment encourages the audience to select a series of different starting teams following increasingly fun and challenging parameters.
Amongst the exciting content still to come is ‘The Flare Button’, TikTok’s first ever live, vertical, football studio format, providing the must-watch alternative to the traditional half-time broadcast show featuring ex-footballers, musicians, comedians and many more guests.
Additionally, COPA90 are rebooting their ground-breaking fan-first format ‘Fans Daily’, with 24 creators, one from each competing country, bringing together all the greatest fan moments from across the continent, delivered in under a minute.
The partnership builds on the wealth of football-related content already on TikTok. The platform is already a social hub for football fans, with 100M people across Europe using TikTok to share in football experiences every month, deliver comedic commentary and celebrate the most memorable moments of the beautiful game.
Head of Partnerships and Community for TikTok, James Stafford, was delighted at the prospect of teaming up with COPA90.
“Football on TikTok has had meteoric rise in the build-up to an exciting Summer of football, it has become a place where our community can follow their favourite football players, teams and creators as well as share their own unique football experiences,” he said.
“We are delighted to be working with COPA90, whose expertise and understanding of the modern football fan has resulted in new and dynamic content formats, bringing our community even more unique opportunities to engage throughout this iconic tournament.
“We are really looking forward to working with COPA90 to bring the spirit and passion of the competition to our community of football fans.”
COPA90 Chief Executive Tom Thirlwall on the agreement:
“TikTok is the perfect platform to capture the creativity and energy of football fans. We are thrilled to be bringing COPA90 formats and ethos to the TikTok community and look forward to sharing even more engaging and inspiring football content through the app.”