TikTok partners with COPA90 in effort to bring fan-first content to the platform

TikTok has partnered with COPA90 as the lead content partner to bring fan-first football content to its communities in an effort to cement its position as the home of fandom for football culture.

Global football media company COPA90 is working with TikTok and a diverse selection of key talent and influences from across Europe to produce a bold programme of innovative formats and original shows.

The intention of this content is to showcase the inspirational power of international tournaments, the melting pot of cultures and the collective creativity of fans in delivering a month-long celebration of football.

Already the entertainment has kicked off for the EURO 2020 tournament, with the ‘Get to Know’ segment featuring fans from each of the 24 participating nations sharing everything you need to know. The aptly-named ‘Starting XI’ segment encourages the audience to select a series of different starting teams following increasingly fun and challenging parameters.

Amongst the exciting content still to come is ‘The Flare Button’, TikTok’s first ever live, vertical, football studio format, providing the must-watch alternative to the traditional half-time broadcast show featuring ex-footballers, musicians, comedians and many more guests.

Additionally, COPA90 are rebooting their ground-breaking fan-first format ‘Fans Daily’, with 24 creators, one from each competing country, bringing together all the greatest fan moments from across the continent, delivered in under a minute.

The partnership builds on the wealth of football-related content already on TikTok. The platform is already a social hub for football fans, with 100M people across Europe using TikTok to share in football experiences every month, deliver comedic commentary and celebrate the most memorable moments of the beautiful game.

Head of Partnerships and Community for TikTok, James Stafford, was delighted at the prospect of teaming up with COPA90.

“Football on TikTok has had meteoric rise in the build-up to an exciting Summer of football, it has become a place where our community can follow their favourite football players, teams and creators as well as share their own unique football experiences,” he said.

“We are delighted to be working with COPA90, whose expertise and understanding of the modern football fan has resulted in new and dynamic content formats, bringing our community even more unique opportunities to engage throughout this iconic tournament.

“We are really looking forward to working with COPA90 to bring the spirit and passion of the competition to our community of football fans.”

COPA90 Chief Executive Tom Thirlwall on the agreement:

“TikTok is the perfect platform to capture the creativity and energy of football fans. We are thrilled to be bringing COPA90 formats and ethos to the TikTok community and look forward to sharing even more engaging and inspiring football content through the app.”

How Game Plan can navigate clubs to operational success

Australians have sport ingrained into each respective citizens DNA – regardless of ethnicity, gender, age demographic or socio-economic status.

Given the nation’s unmatched diversity, in its existence rests a plethora of diverse sports in which have been introduced into Australian culture.

The Australian Sports Commission (ASC) was founded in 1985 and acts in accordance to the Public Governance, Performance and Accountability act of 2013.

The Australian government agency is responsible for the growth, support and investment within sport across the nation.

In correspondence with the ASC’s mission statement of placing a strategic focus on continuous improvement of sporting organisations across the nation.

The opportunity is provided to all of the nation’s sporting clubs in order to seek government backed development, through the free online platform titled, Game Plan.

Game Plan is an online platform in which enables sporting clubs of all capacities to explore insights into the clubs current capability within fundamental areas of the club.

Valuable administration, participation and financial insights can be accessed by the free online platform.

Through the utilization of the online platform, clubs are able to benefit from gaining unexplored information at no cost, given that the online platform is free of charge.

Clubs now have the possibility of evaluating their personal performance, environment and strengths, while also unearthing areas in which can be managed, improved or untapped.

Furthermore, the performance of club volunteers can be evaluated, club leaders can find easy access to information upon club operations.

Within the findings, the analysis of a clubs current operations status can be reviewed, enabling a club to eradicate any hostile or unsavoury club operations.

Ensuring that viable and swiftly formulated decisions are implemented while developing plans in which will transcend the club within the near future.

In the end it is highly advised that football clubs across the nation utilise the online platform in order to gain an evaluation of the clubs current operational status.

To sign in or register an account, click here

Melbourne Knights confirm innovative alliance with ProTrainUp

Melbourne Knights Football Club has confirmed a new partnership with leading football management software company, ProTrainUp.

This collaboration is set to enhance communication and streamline operations with the Club, marking a significant step forward in the commitment to excellence and growth.

Founded in 2013, ProTrainUp is a club management system fuelled by data driven technology, created by and for the football community. ProTrainUp combines quantitative and qualitative data to enhance club operations for both staff and participants, enabling the Club to:

  1. Enhance communication between club staff and players with built-in public and private messaging services.
  2. Simplify the organization and delivery of training sessions using plans and sessions provided by top international federations and clubs, available only through ProTrainUp.
  3. Maintain an up-to-date calendar of training sessions and matches.
  4. Gather data and statistics on players to create detailed reports on individual player development and overall team progress.

ProTrainUp is a system used by clubs around the world including European clubs such as Dinamo Zagreb FC and FC Porto, highlighting its importance in modern football.

The main objective of this partnership is to enhance communication among club staff, players, and parents.

ProTrainUp’s advanced software will deliver a centralised platform for efficient and effective communication, guaranteeing that all members of the Melbourne Knights community stay well-informed and engaged.

The system is accessible both online and through the app, allowing players and parents to enable push notifications so they never miss important Club updates.

The partnership will play a huge role in upskilling the juniors program in 2025, a huge focus that President Simon Pincic spoke about in length in his exclusive interview with Soccerscene.

The Knights will leverage ProTrainUp’s comprehensive tools for training management, performance tracking, and development planning to ‘provide the juniors with the best possible environment to grow and succeed’ as per their statement.

This will help more than just the junior players however with ProTrainUp, the coaches will benefit from this technology with seamless tracking of player progress, and enhanced training experiences, all contributing to the overall development of the junior players.

The club spoke about the future of their management through this advanced technology system.

“We look forward to a successful partnership and are excited about the positive impact it will have on our Club and community. Together with ProTrainUp, we are committed to building a stronger, more connected, and highly effective football club,” Knights said in a club statement.

This is an excellent and innovative partnership by the Knights that sees them advance forward in the development of technology.

The Knights have been vocal about the importance of junior development and have historically been one of Australia’s most successful clubs at creating stars from their system, with ProTrainUp only advancing that cause.

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