Tottenham Hotspur debut worldwide streaming platform SpursPlay

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Tottenham

English Premier League side Tottenham Hotspur have launched their own global over-the-top (OTT) video platform with Endeavor Streaming, offering fans a selection of live matches, archive content, and original programming.

‘SpursPlay’ is available both online and via a mobile application and will show all four of the men’s team’s preseason friendlies, along with live coverage of home youth matches, selected away U-21 games, and additional women’s team fixtures throughout the 2022/23 season.

Subscribers will also have access to an enhanced matchday offering featuring live audio commentary and full match replays from every first team fixture, and the headline original feature is a documentary focusing on head coach Antonio Conte’s first 202 days in charge of the men’s team.

“We are excited to bring SpursPlay to our fans,” Pierre-Olivier Bouche said in a statement – who is the media, programming and operations director at Tottenham Hotspur.

“The club has been determined to create a platform that brings all its fantastic video content together in one place for fans to access at their fingertips – whether that’s watching live match action they can’t find anywhere else, reliving some of their favourite moments from down the years or watching new longer formats that provide a unique insight into the club and its players. We believe SpursPlay will revolutionise the way fans access club content.”

The service makes use of Endeavor’s full suite of video streaming, subscriber management, and payment processing capabilities, with the Premier League club able to access performance insight tools to optimise user experience and engagement.

Endeavor’s capabilities also allow Tottenham’s commercial partners to be integrated into the platform, meaning it can deliver additional value and revenues for the club beyond fan engagement.

“SpursPlay is the first of many team-based direct-to-consumer services we will launch in sport across the US, EMEA and APAC,” Pete Bellamy said in a statement, who is senior vice president of global sports and international M&E at Endeavor Streaming.

“The direct-to-consumer ambitions of top-tier clubs and teams go well beyond the technical delivery of video. The leading sports organisations require a partner who can advise and execute the most direct path to growth in both consumer engagement and revenue. At Endeavor Streaming, it’s our job to ensure that SpursPlay delivers for the club and its fans to the highest level.”

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Juventus FC confirms 2025/26 Jeep & Visit Detroit shirt deal

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Image Credit: Juventus FC website

Juventus FC has unveiled a landmark dual front-of-shirt sponsorship deal for the 2025/2026 season, with both jeep and Visit Detroit set to appear a co-branded collaborators across the club’s men’s, women’s, and Next Gen sides. The announcement marks a first for Serie A and European football, as a destination marketing organisation (DMO) joins a top-tier club’s shirt sponsorship.

The agreement builds on Jeep’s long-standing connection with Juventus, dating back to 2012, while welcoming Visit Detroit — the world’s first convention and visitors bureau — in a bold move to merge global tourism promotion with elite football.

Shared Shirt Real Estate, Expanded Global Reach

Under the agreement:

  • Jeep and Visit Detroit will co-feature on the front of Juventus’ domestic kits
  • Jeep retains sole front-of-shirt rights for international fixtures

The co-branding strategy reflects a broader shift in club commercial models, as Juventus looks to diversify revenue streams, grow its global footprint, and strengthen ties to the North American market.

Breaking New Ground in Tourism & Sport

While tourism boards have collaborated with clubs before, this is the first time a CVB has secured front-of-shirt branding at this level — signalling the rise of cross-industry partnerships blending travel, sport, and city branding.

The deal also aligns with Juventus’ push to build deeper connections in the U.S., where Serie A’s popularity continues to climb.

A Shared Focus on Innovation and Reach

All three parties — Juventus, Jeep, and Visit Detroit — say the collaboration is grounded in shared values: innovation, community, and global ambition. Jeep brings legacy and loyalty, while Visit Detroit represents a fresh, lifestyle-led approach to brand engagement.

Both brands will benefit from:

  • Widespread global exposure across multiple teams
  • Integrated marketing and activation opportunities
  • Hospitality and fan engagement initiatives in Italy and abroad

A Sign of Things to Come

Juventus’ new sponsorship model reflects broader commercial trends in football: dual-brand kits, destination marketing, and increased U.S. market integration. The agreement could set the stage for similar deals, especially among clubs seeking to balance heritage brands with emerging categories like tourism and experiential branding.

‘Football For Good’ partnership launched by PFA and Juan Mata’s ‘Common Goal’

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'Football For Good' partnership launched by PFA and Juan Mata's 'Common Goal'
Credit: Professional Footballers Australia (PFA)

Professional Footballers Australia (PFA) has announced a partnership with Juan Mata’s ‘Common Goal’, which aims grow and support the ‘Football For Good’ community in Australia.

This collaboration is the first of its kind between Common Goal and a players’ association, and it aims to tap into football’s potential to create real social impact—both in Australia and around the world.

The partnership was officially launched at a media event in Sydney on last Tuesday afternoon.

As part of the agreement, PFA and Common Goal will work together to:

  • Raise awareness about the Football For Good community among socially conscious and community-focused Australian footballers;
  • Host ‘Football For Good’ events and fundraising campaigns; and
  • Use the PFA’s Footballers’ Trust to help identify and support community projects that players can contribute to.

Australian footballers will also be encouraged to get involved by pledging 1% of their football earnings to Common Goal, or by donating any amount to causes they care deeply about.

All contributions will go toward supporting PFA-accredited grassroots and community-led organisations that use football to create positive social change.

These include:

  • Australian Blind Football
  • Football Empowerment
  • Football Futures
  • Football United (Creating Chances)
  • Heartbeat of Football
  • John Moriarty Football
  • One Ball
  • PlayrProject
  • Pride Cup
  • Reflect Forward
  • Transplant Australia Football Club

 

Western Sydney Wanderers midfielder Juan Mata, who co-founded Common Goal in 2017, was on hand to help launch the partnership and share the message of using football as a force for good.

“Australia has a passionate football culture and has an incredible opportunity to lead with purpose,” Mata said in a press release

“Through this partnership with the PFA, we want to inspire Australian players to see how they can use their platform to make a meaningful difference in their communities and beyond.”

Common Goal Advisory Co-Chair and founder of Football United, Anne Bunde-Birouste highlighted the importance of the partnership.

“Professional player engagement is paramount to supporting our work with children and young people for the inspiration they bring,” Bunde-Birouste said in a press release.

“This world-first collaboration will greatly enable Australian players to get involved with football for good organisations, helping us help our communities through the magic of football.”

A growing number of Australian footballers have already joined Common Goal, including Alex Brosque, Caitlin Foord, Aivi Luik, Angela Beard, Winonah Heatley, Izzy Dalton, Libby Copus-Brown, and Alex Chidiac.

Here in Australia, the initiative is backed by the PFA’s Footballers’ Trust, which gives players a way to donate a portion of their football earnings to causes they care about.

Since launching in 2019, the Trust has helped direct $500,000 in player contributions to 24 different charities, human rights groups, inclusion initiatives, and football-based programs both locally and overseas.

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