Tottenham Hotspur has signed a multi-year deal with INEOS Grenadier as its Official 4X4 Vehicle Partner.
Late last year, Spurs welcomed the new partnership, expressing the advantages and benefits of collaborating with such an innovative and forward-thinking organisation.
INEOS Automotive is a subsidiary of the INEOS Group – an acronym for INspec Ethylene Oxide Specialties. INEOS continues to be a leading manufacturer of petrochemicals, specialty chemicals and oil products.
In 2017, seeing a gap in the market for a new, hard-working, utilitarian 4X4 vehicle, INEOS chairman Jim Ratcliffe formed INEOS Automotive. Consequently, it was engineered in accordance with present-day compliance and reliability, where INEOS Grenadier was developed.
When manufacturing the off-roader, each of the INEOS Grenadier prototypes has been extensively tested to the max, ensuring only the finest, most rugged and raw components of the vehicle are used and work together efficiently.
In May 2022, after 1.1 million miles of thorough testing, consumers all over the globe were able to use the online generator to customise their very own INEOS Grenadier, with many having the opportunity to get a quote and order them. These vehicles have the expert ability to transport people, goods and equipment to areas of the world inaccessible to the everyday vehicle.
Tottenham Hotspur Chief Commercial Officer, Todd Kline commented on the deal in a statement:
“Our partnership with INEOS Grenadier represents the coming together of an innovative British brand with an iconic London Football Club – both of whom are committed to pushing boundaries and daring to do things differently, while staying true to authentic values and traditions,” he said.
“We should like to thank the team at INEOS Automotive for their vision and commitment to the future success of this partnership.”
INEOS Automotive Chief Executive Officer Lynn Calder also spoke about the collaboration in a press release:
“From the moment the idea for the Grenadier was conceived by our chairman, Sir Jim Ratcliffe, we have pursued a fresh perspective on 4X4 development and manufacturing,” she said.
“The INEOS-wide ethos of employing grit and determination has helped us overcome many challenges as we brought the Grenadier to market, values that reflect the motto and mindset of this great football club.”
The collaboration between the organisations has seen the engagement of INEOS Grenadier to the Club’s global fanbase through digital and social content as well as activations on matchdays at Tottenham Hotspur Stadium. This includes the Grenadier logo visible on the Club’s dugout seat headrests.
The newly acquired partnership with INEOS Grenadier is not the first INEOS Group subsidiary to make a deal with Tottenham. INEOS Hygienics continues its deal with the club as their Official Hand Sanitiser Supplier. With the deal beginning in 2020, amidst the height of the COVID pandemic, the brand provides and implements essential hygienic practices throughout the Tottenham Hotspur Stadium.
INEOS Grenadier was first showcased as the Club’s Presenting Partner during the exhibition match against OGC NICE on Wednesday, December 21, 2022, at Tottenham Hotspur Stadium.
