Tottenham Hotspur in the driving seat with INEOS Grenadier

Avatar
Tottenham Hotspur
Image credit: Tottenham Hotspur

Tottenham Hotspur has signed a multi-year deal with INEOS Grenadier as its Official 4X4 Vehicle Partner.

Late last year, Spurs welcomed the new partnership, expressing the advantages and benefits of collaborating with such an innovative and forward-thinking organisation.

INEOS Automotive is a subsidiary of the INEOS Group – an acronym for INspec Ethylene Oxide Specialties. INEOS continues to be a leading manufacturer of petrochemicals, specialty chemicals and oil products.

In 2017, seeing a gap in the market for a new, hard-working, utilitarian 4X4 vehicle, INEOS chairman Jim Ratcliffe formed INEOS Automotive. Consequently, it was engineered in accordance with present-day compliance and reliability, where INEOS Grenadier was developed.

When manufacturing the off-roader, each of the INEOS Grenadier prototypes has been extensively tested to the max, ensuring only the finest, most rugged and raw components of the vehicle are used and work together efficiently.

In May 2022, after 1.1 million miles of thorough testing, consumers all over the globe were able to use the online generator to customise their very own INEOS Grenadier, with many having the opportunity to get a quote and order them. These vehicles have the expert ability to transport people, goods and equipment to areas of the world inaccessible to the everyday vehicle.

Tottenham Hotspur Chief Commercial Officer, Todd Kline commented on the deal in a statement:

“Our partnership with INEOS Grenadier represents the coming together of an innovative British brand with an iconic London Football Club – both of whom are committed to pushing boundaries and daring to do things differently, while staying true to authentic values and traditions,” he said.

“We should like to thank the team at INEOS Automotive for their vision and commitment to the future success of this partnership.”

INEOS Automotive Chief Executive Officer Lynn Calder also spoke about the collaboration in a press release:

“From the moment the idea for the Grenadier was conceived by our chairman, Sir Jim Ratcliffe, we have pursued a fresh perspective on 4X4 development and manufacturing,” she said.

“The INEOS-wide ethos of employing grit and determination has helped us overcome many challenges as we brought the Grenadier to market, values that reflect the motto and mindset of this great football club.”

The collaboration between the organisations has seen the engagement of INEOS Grenadier to the Club’s global fanbase through digital and social content as well as activations on matchdays at Tottenham Hotspur Stadium. This includes the Grenadier logo visible on the Club’s dugout seat headrests.

The newly acquired partnership with INEOS Grenadier is not the first INEOS Group subsidiary to make a deal with Tottenham. INEOS Hygienics continues its deal with the club as their Official Hand Sanitiser Supplier. With the deal beginning in 2020, amidst the height of the COVID pandemic, the brand provides and implements essential hygienic practices throughout the Tottenham Hotspur Stadium.

INEOS Grenadier was first showcased as the Club’s Presenting Partner during the exhibition match against OGC NICE on Wednesday, December 21, 2022, at Tottenham Hotspur Stadium.

Previous ArticleNext Article

Victory unites with Roasting Warehouse in culture-led partnership

Avatar
Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Football NSW supports Female Coaches CPD as Women’s Football Surges

Avatar
Image Credit: Shutterstock

Football NSW has used the platform of the AFC Women’s Asian Cup to deliver a targeted professional development workshop for female coaches, bringing together scholarship recipients for an evening of structured learning and direct engagement with elite women’s football.

Held at ACPE last month, the session was open to female coaches who received C or B Diploma scholarships through Football NSW in 2025. Coaching accreditation carries a financial cost that disproportionately affects women, who are less likely to have their development subsidised by clubs or associations operating in underfunded community football environments. Scholarship access changes that equation at the point where many women exit the pathway.

Facilitated by Football NSW Coach Development Coordinator Bronwyn Kiceec, the workshop focused on goal scoring trends from the tournament’s group stage, with coaches analysing attacking patterns and exploring how those insights could translate into their own environments. The group then attended the quarter-final between South Korea and Uzbekistan at Stadium Australia.

The structure of the evening mattered as much as its content. Female coaches in community football rarely have access to elite competition environments as a professional resource. The gap between the level at which most women coach and the level at which the game is analysed and discussed tends to reinforce itself. Placing scholarship recipients inside a major tournament, as participants rather than spectators, closes that gap in a way that a classroom session cannot.

Female coaches remain significantly underrepresented across all levels of the game in Australia. The pipeline that will change that depends not only on accreditation access but on the professional networks, peer relationships and exposure to elite environments that male coaches have historically taken for granted.

The workshop forms part of Football NSW’s ongoing commitment to developing female coaches through scholarships and structured learning opportunities.

Most Popular Topics

Editor Picks

Send this to a friend