Townsville’s Home of Football gets fresh naming rights

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Townsville Home of Football
Image credit: Townsville City Council

Football Queensland have bolstered the growth of football in the Northern Region, announcing a partnership renewal with Paradise Outdoor Advertising.

The decision will instigate several significant investments in the game, and see the company become the official rights partner for Brolga Park in Townsville, the region’s home of football, as the facility is set to be renamed Paradise Park.

Paradise Outdoor Advertising (or POA) was founded in 1983 in Airlie Beach in Queensland’s Whitsunday region. Four decades on, it has since grown to become Australia’s largest regional outdoor advertising company. Now based in Townsville, the main business hub for Northern Queensland, the company continues to be a family operated business. POA’s billboard locations span across the state, from the coast to its innermost regions, in over 1400 locations and seen by more than 11 million sets of eyes every day.

POA are among the few outdoor advertising companies that complete all their work “in-house”, from graphic design to construction, to the maintenance of the advertisement sites themselves. The company’s strategic focus centres on building long-term relationships with stakeholders, continuous improvement of their processes and systems and adding value to their customers and clients. Most recently, POA has become a pioneer in the digital advertising space, developing advertising signs that work 24 hours a day, 7 days a week, at Queensland’s regional airports and shopping precincts.

Football Queensland General Manager for the Northern Region, Declan Carnes, said via press release:

“We look forward to seeing the continued growth of football in Northern Queensland, particularly in the women and girls’ space whilst we prepare for a huge year of football with the upcoming FIFA Women’s World Cup 2023. With over 4000 registered participants in the region, we see this partnership as an amazing opportunity for our game.”

CEO of Paradise Outdoor Advertising, Mitch James, added via press release:

“POA is celebrating its 40th year of business. We’re a local Townsville family business, and we’re delighted to continue our community involvement with this partnership with Football Queensland. Junior Sport is dear to us, and its great to be involved at a grass-roots level. Paradise Park is an expression of our support of Townsville and its strong engagement with football.”

As Townsville’s Home of Football, Paradise Park will play a key role in participation leading into the Women’s World Cup. Home to other sporting codes, such as basketball, cricket and hockey to name a few, it is a great hub for people to train and play competitively.

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Football NSW 2025 Registrations Surge as Season Approaches

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Image credit: Football NSW website

Football NSW community registrations have rocketed beyond the 200,000 marks, keeping pace to eclipse the record numbers set in 2024, as the code’s popularity continues to boom across the state.

Australia’s most populous state has been breaking records the last couple years with rising participation numbers. This year continues to solidify that trend.

Junior participation is leading the charge with more than 115,000 children aged 5-12 already signed up with local clubs as the winter football season draws near.

This sustained growth follows an exceptional 2024 season that witnessed a 9% increase in overall player registrations, with female participation skyrocketing by an impressive 17%.

Football NSW CEO John Tsatsimas was particularly proud with the increased junior and female representation.

“It’s pleasing to see the healthy number of juniors registering for the upcoming community football season,” Tsatsimas commented via official Football NSW Press release.

“It’s equally great to once again see female participation at the forefront of our growth.

“Our club volunteers and Associations have done a tremendous job in overseeing registrations within their local communities and we’re looking forward to seeing the new season get underway in April.”

Not just grassroots football in NSW, but nationwide, football participation has seen huge growth in youth and female participation.

A strong NSW football environment at the forefront of this surge is key to maintaining and cultivating participation.

Though with every increase in participating numbers, the community-based clubs bear the brunt of more demand.

Now more than ever, associations and clubs need sufficient support from the state Football federation if they want to continue these exciting results.

Though time will tell how much of an increase in players there will be, the report is promising.

How to maintain the players and bring more into the footballing community in the coming years will be the next big questions for all levels of football in the state and in the country.

Liverpool FC and Adidas Reignite Partnership

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Image Credit: Liverpool FC website

Liverpool FC and Adidas have announced a new multi-year partnership, agreeing to the return as the club’s official kit supplier from August 1, 2025.

This renewed collaboration with Adidas will see the iconic brand supply match kits, training gear, and culture wear for the club’s men’s, women’s, and academy teams, as well as LFC Foundation staff.

This alliance marks the revival of a storied relationship, with Adidas having previously provided kits during some of the Reds’ most successful eras.

Liverpool CEO Billy Hogan commented on the importance of this partnership and what it means for the club.

“Everyone at the club is incredibly excited to welcome adidas back into the LFC family. We have enjoyed fantastic success together in the past and created some of the most iconic LFC kits of all time,” he said via press release.

“Adidas and Liverpool share an ambition of success and we couldn’t be more excited to partner together again as we look forward to creating more incredible kits to help drive on-pitch performance. We’d like to thank Nike for their support over the last five years and wish them well for the future.”

The initial collaboration from 1985 to 1996 saw Liverpool secure multiple domestic league titles and FA Cup victories, while the subsequent partnership from 2006 to 2012 delivered further silverware, cementing adidas as a fan-favourite kit provider.

Adidas CEO Bjørn Gulden expressed his excitement for the returning collaboration.

“We are extremely excited that adidas and Liverpool Football Club are teaming up once again. The club is one of the biggest and most iconic names in world football with a huge fan base,” he said via press release.

“The jerseys worn during previous partnerships are some of the greatest ever created.”

With the three stripes returning to Anfield, excitement is building ahead of the unveiling of Liverpool’s new home and away kits.

The designs will be officially revealed through Liverpool FC and adidas channels, with fans able to purchase the fresh range from the start of August.

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