Transfer fees and salary cap exempt foreigners in the A-League? Be careful what you wish for

Chief executive of Football Federation Australia James Johnson recently cited a need to re-evaluate the transfer fee system in the domestic game. At the same time, the newly independent A-League owners and the PFA appear determined to implement changes to the rules around marquee and foreign players; allowing clubs to sign up to five whose wages would sit outside the salary cap.

Both are long called for and would have instant and immense ramifications for the A-League.

Johnson’s comments around the transfer system stem from a desire to increase revenue streams for clubs currently bound by regulations that allow no internal A-League transfer fees. In 2019, Australian clubs took in a paltry A$1.9 million; well below the fees gathered by other heavy hitters in the Asian Confederation.

The amount ranks Australia 67th internationally, something that Johnson feels is unacceptable considering the men’s national team sits in 42nd place in the international rankings. Johnson wrote the book on transfer fees and regulations in his role at FIFA and as those changes filter through internationally, his view is that Australia does not have the option to change, but must change, should they wish to keep step with the rest of the globe.

Much of the discussion in the area of transfer fees lies in junior development, with many NPL clubs feeling they remain unrewarded for developing talent. Such talent is often poached by A-League clubs with no reward received for the financial and resource commitment made to the player and their youth structures.

Should the payment of transfer fees in such a situation become a reality, clubs that churn out junior talent will be rewarded with financial compensation. Those funds could be re-invested into the next crop of players and clubs that have traditionally been effective in producing young talent, only for others to swoop and pounce as they reach maturity, could develop a substantial and consistent revenue stream.

Clubs with vast nurseries in major capital cities will surely hold an advantage, however, the process of assigning true value to footballers and ensuring that clubs pay and receive the appropriate sum is a no-brainer when it comes to advancing the Australian game.

Potentially more ground breaking are the discussions between the A-League owners and the PFA in regards to marquee and foreign wages. Currently, each club is permitted two marquee men whose wages fall outside the salary cap.

Of the current eleven clubs, only Perth Glory, Melbourne Victory and Western United have two such marquees. Adelaide United, Brisbane Roar and Newcastle Jets have none whatsoever and the remaining five clubs all have one man on the books whose wages do not impinge on the A$3.2 million salary cap.

The argument for an opening of the purse strings that could see the 12 A-League clubs in 2020/2021 bring up to 60 marquee/foreign men from around the globe into the league is all about quality. The lure is a suggestion that clubs with the financial clout to attract better pedigree from overseas would effectively raise the standard of play across the league.

Moreover, the commercial ramifications of the introduction of big name international players has some salivating at the thought. Many will cite Alessandro Del Piero’s time at Sydney FC as the benchmark and the goal; where the domestic league garnered interest from many fans who had rarely, if ever, attended an A-League match.

Whilst the excitement of each and every A-League club acquiring up to five Del Pierro like players to ignite the competition is an attractive thought, the feasibility of such a boom in spending is questionable. With just 11 of the 22 current A-League marquee spots filled, one wonders how the club’s owners could dare engage in a spending spree that would see their wage bill increase exponentially.

Certainly, ticket sales and corporate interest would generate revenue in the medium term. However, with owners making consistent losses across the league, the chances of wholesale spending with little assurance of return appears low.

More important could be the ramifications of a more open market in terms of marquee and foreign wages, where the spending power of smaller clubs could well see them phased out of competitiveness quite briskly. The Central Coast Mariners function in a region of somewhere between 300,000 and 400,000 people. The club spent just A$2.88 million on wages for the 2019/20 season; the salary floor figure mandated by FFA.

Should Sydney FC, Melbourne City, Melbourne Victory and Perth Glory be afforded the license to acquire up to five foreigners outside the salary cap restrictions, one can only imagine the increased chasm between the playing talent in their squads compared to that of the Mariners.

Natural attrition would almost certainly take place; something that exists across the globe in world football as one team is relegated and another promoted. However, without a current and efficient system of promotion/relegation in the domestic game and a host of clubs with the facilities and finances ready to step into the top tier, the A-League could potentially lose now competitive teams well before the games growth permits an expanded competition of at least 16 teams; something we all hope to see.

Whilst Johnson’s desire to change the Australian transfer fee regulations and the proposed freeing up of the current buying power of the clubs when it comes to marquee/foreign wages sound exciting for the domestic game, there will be casualties.

The question that must be asked and considered carefully is whether the game can afford those causalities right now. The salary cap and the restriction on transfer fees were implemented to protect the A-League in its infancy.

Whether the competition is old enough for such measures to be lifted is, in my opinion, up for debate.

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Grassroots Clubs Want to Grow – But They Need the Tools to Do It

Across Australia, grassroots football clubs are doing extraordinary work to keep the game alive in their communities. Volunteers line fields, coordinate registrations, organise sponsorships and manage finances – often all at once. But new survey insights suggest something deeper: clubs want to grow commercially, yet many lack the knowledge and systems required to do so.

The results point to a clear reality. Community football’s commercial potential exists, but it remains largely untapped.

When asked about their club’s commercial strategy, confidence was strikingly low. Half of respondents (50%) said their club has only a limited commercial strategy, while 25% admitted there is no clear strategy at all. Only 25% described their approach as somewhat confident, and notably no respondents felt “very confident” about their club’s commercial direction.

Image Credit: One-Nil Media

For a sport that prides itself on being the most participated in Australia, that figure should give administrators pause.

Community clubs are often expected to behave like small businesses – raising revenue, managing stakeholders and investing in infrastructure. Yet the data suggests many are navigating these expectations without a clear roadmap.

The question then becomes: where are clubs currently generating revenue?

The survey shows that sponsorship and memberships dominate equally, each accounting for 50% of the primary revenue sources identified by respondents. Events, often seen as a key opportunity for community engagement and fundraising, accounted for 0% of responses as the main income generator.

Image Credit: One-Nil Media

This reliance on two core streams highlights a structural vulnerability. Sponsorship and memberships are important pillars, but they are also susceptible to economic pressures and local community fluctuations. Without diversified revenue, such as events, partnerships, digital engagement, or merchandising, clubs risk stagnating financially.

However, perhaps the most revealing insight from the survey relates to the barriers clubs face in expanding their commercial capabilities.

A significant 75% of respondents identified a lack of commercial knowledge as the biggest barrier to growth. The remaining 25% pointed to volunteer capacity.

Image Credit: One-Nil Media

This distinction is crucial. It suggests the issue is not simply about manpower, but also expertise.

Volunteers remain the lifeblood of grassroots football, but expecting them to also function as marketing managers, sponsorship strategists and commercial analysts may be unrealistic without proper support. In many cases, passionate community members are asked to perform professional-level commercial tasks with limited guidance.

That challenge becomes even clearer when examining how clubs track their commercial performance.

Only 25% of respondents said their club tracks return on investment consistently, while 75% said they do so only sometimes.

Image Credit: One-Nil Media

Without consistent measurement, it becomes difficult for clubs to demonstrate value to sponsors, justify investments, or refine strategies. In modern sport, data-driven decision making is not a luxury; it is essential.

For community clubs competing for attention and funding in crowded local markets, the ability to measure impact could be the difference between securing long-term partnerships and losing potential sponsors.

Encouragingly, the survey also highlights where clubs believe solutions may lie.

When asked what support they need most to grow revenue, 50% of respondents identified commercial education as the priority. Meanwhile 25% called for better commercial tools, and another 25% highlighted the need for stronger media and content capabilities.

Image Credit: One-Nil Media

Taken together, these responses paint a consistent picture: grassroots clubs are not asking for handouts, they are asking for knowledge, systems, and support.

This presents a major opportunity for football’s governing bodies, commercial partners and industry stakeholders.

If the sport is serious about strengthening the foundations of the game, investing in commercial capability at the community level must become part of the strategy. That could mean workshops for volunteers, accessible sponsorship toolkits, digital platforms that simplify partnership management or better storytelling frameworks that help clubs showcase their value to local businesses.

The demand clearly exists.

Community football already delivers enormous social return by bringing people together, supporting youth development and strengthening local identity. The challenge now is ensuring clubs have the commercial frameworks required to sustain that impact.

Because the truth is simple: grassroots clubs are willing to do the work.

They just need the tools.

And if Australian football wants to unlock the full potential of its largest participation base, empowering community clubs commercially may be one of the most important investments the game can make.

Soccerscene Launches ‘Unfiltered’ Podcast with Bill Papastergiadis

Soccerscene is kicking off a bold new chapter in football storytelling with the launch of its brand-new podcast, Unfiltered. The series promises honest, thought-provoking conversations about football culture, identity, and the stories fans don’t usually hear in mainstream coverage.

In the very first episode, host Mihaila Kilibarda sits down with acclaimed lawyer and South Melbourne FC President, Bill Papastergiadis, to explore football’s role in shaping communities, culture, and personal identity. From emotional connections to off-the-pitch stories, Bill’s perspective brings a unique depth to the game, blending intellectual insight with genuine passion.

“Football is more than just a game — it’s where culture, identity, and community meet,” says Papastergiadis during the episode. “It’s a space where stories are told, and people find belonging.”

Listeners can expect Unfiltered to go beyond match reports and transfers. Each episode will dive into the ideas, people, and cultural forces that make football one of the world’s most compelling sports. Episode 1 is available now, and it sets the tone for a series that will challenge, entertain, and inspire.

Listen now on Spotify: Episode 1 – Bill Papastergiadis

With Unfiltered, Soccerscene is giving fans a space to think, feel, and debate about the game they love. Further, it is encouraging conversations that are as engaging as the football itself.

Stay tuned for future episodes, featuring more voices shaping the beautiful game.

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