U.S. Soccer have recently announced a strategic partnership with Ticketmaster to become the Federation’s official ticketing partner for the next several years.
The partnership is set to use Ticketmaster’s industry-leading technology to support all ticketing initiatives and solutions with a goal to enhance the match day experience for fans at the stadium.
Ticketmaster is one of the world’s largest ticket sales and distribution companies. They have serviced millions of events across many different countries they operate in, providing a quick and reliable online service for fans that is focused mainly on convenience.
There is an unprecedented line-up of soccer events coming to the United States over the next few years and the Federation is being proactive in its approach to ensure a reliable ticketing service.
The features being brought in will be a fresh change for fans who have previously struggled acquiring tickets to matches because of the multitude of unreliable services that were selling them outside of the U.S. Soccer website.
Ticketmaster plan to incorporate features such as mobile app integrations, use of a 3D Interactive Seat Map to enhance seat selection, and the ability to save tickets to mobile devices which eases access at the gates.
U.S. Soccer and Ticketmaster will also recognise fans through custom content that will highlight the undying commitment of fans and their journeys to U.S. Soccer-controlled events, including U.S. Women’s and Men’s National Team matches, and create unforgettable moments through engaging sweepstakes.
U.S. Soccer Chief Commercial Officer David Wright expressed his excitement for what the partnership was going to bring to U.S. Soccer
“Fans are the heartbeat of our business. Supporting our commitment to super-serve our passionate fans, we are excited to partner with Ticketmaster in our efforts to enhance the customer experience,” he said in a U.S. Soccer press release
“Ticketmaster has been at the forefront of technology and innovation in this space for years and is the perfect match as we continue to elevate and evolve as a property.”
Ticketmaster Executive Vice President & Co-Head of Sports Clay Luter explained how the partnership was going to improve fan engagement.
“The expansion of our partnership with U.S. Soccer is a testament to our commitment to celebrating passionate soccer fans,” he added via press release.
“As the game’s popularity continues to rise, we’re eager to take engagement and connectivity to the next level while actively discovering and connecting with new fans. Through our platform, we’ll deliver must-have ticketing solutions, unique content and innovations that further fuel the interest in soccer across the country.”
The focus on fan engagement through augmented reality and app activations is a fantastic touch from the U.S. Soccer Federation, doing something that Australia has yet to attempt.
The country would definitely benefit by following the U.S. in their fan-first mentality, with an overall goal of making the matchday experience memorable and addictive, especially off the back of the Matildas World Cup success story.
This partnership is attempting to put the building blocks in to ensure crowd numbers are healthy as this new generation of soccer fans start to emerge. It is very strategic and has a forward outlook that must be applauded.