California’s SoFi Stadium has announced a new landmark deal with Uber Eats.
The deal will mean that Uber Eats will now provide an order-ahead service for fans to use before games.
It will allow fans to order food and drinks through the Uber Eats app that they will be able to pick up once they make it to the ground on match days.
This isn’t the first time Uber Eats has ventured into sports concessions, but it will be the largest implementation of its services in a stadium to date.
SoFi is one of the stadiums slotted to help host the 2026 FIFA World Cup and with two years left to go until kick-off services such as this are likely to expand if this venture proves successful.
The implementation of the program will be that at all concession stands around the 70,000-seat stadium there will be a dedicated line for those patrons that have pre-ordered. There will also during the early stages be multiple Uber Eats ambassadors stationed around the ground ready to assist.
Speaking on the impact to fans, SoFi stadium had this to say:
“The experience will help fans avoid lines and enable them to watch more of the action on the field, enhancing the overall guest experience.”
This is an exciting new venture both commercial and for fans.
As North American football prepares for the world game to be played on its shores, new initiatives such as this are sure to help ease the congestion that may be felt by fans as they attempt to get food and beverages during crucial World Cup matches.
It is exciting to see stadiums looking towards better ways to have fans remain more engaged in games and for ways to use evolving technology infrastructure for good.
Waiting in long queues for food and beverages at live sporting events has always been taken as a forgone conclusion, however with innovations such as this, those days may be numbered.
Hence, this deal makes a lot of sense and will hopefully ripple not only around stadiums in the USA but hopefully stadiums globally.