Uber Eats set to be available in stadium for 2026 FIFA World Cup

SoFi Stadium and Uber Eats

California’s SoFi Stadium has announced a new landmark deal with Uber Eats.

The deal will mean that Uber Eats will now provide an order-ahead service for fans to use before games.

It will allow fans to order food and drinks through the Uber Eats app that they will be able to pick up once they make it to the ground on match days.

This isn’t the first time Uber Eats has ventured into sports concessions, but it will be the largest implementation of its services in a stadium to date.

SoFi is one of the stadiums slotted to help host the 2026 FIFA World Cup and with two years left to go until kick-off services such as this are likely to expand if this venture proves successful.

The implementation of the program will be that at all concession stands around the 70,000-seat stadium there will be a dedicated line for those patrons that have pre-ordered. There will also during the early stages be multiple Uber Eats ambassadors stationed around the ground ready to assist.

Speaking on the impact to fans, SoFi stadium had this to say:

“The experience will help fans avoid lines and enable them to watch more of the action on the field, enhancing the overall guest experience.”

This is an exciting new venture both commercial and for fans.

As North American football prepares for the world game to be played on its shores, new initiatives such as this are sure to help ease the congestion that may be felt by fans as they attempt to get food and beverages during crucial World Cup matches.

It is exciting to see stadiums looking towards better ways to have fans remain more engaged in games and for ways to use evolving technology infrastructure for good.

Waiting in long queues for food and beverages at live sporting events has always been taken as a forgone conclusion, however with innovations such as this, those days may be numbered.

Hence, this deal makes a lot of sense and will hopefully ripple not only around stadiums in the USA but hopefully stadiums globally.

Dandenong Thunder to enjoy $700,000 LED lighting upgrade at George Andrews Reserve

Dandenong Thunder lighting upgrade

Greater Dandenong Council and Dandenong Thunder have recently confirmed that works have commenced for new powerful lighting towers to be built at George Andrews Reserve.

The upgrade will cost $700,000 and is being jointly funded by Greater Dandenong Council ($500,000) and the State Government ($200,000) with a plan to improve the ground’s overall quality for both training and matches. They formerly had 200-lux LED towers and they will be replaced by 500-lux towers.

For the Greater Dandenong local council, the focus was to improve the facility for the community to enjoy the health and wellbeing benefits through the increased amount of playable hours at the reserve.

Importantly, the project ensures that the Thunder have a ground that is up to professional competition and broadcast standards which means they can broadcast and host games that are viewed by a national audience, a huge step forward for the NPL Victoria club.

This broadcast upgrade also opens up the possibility to expand to national matches involving the Melbourne Victory and Melbourne City A-League women’s teams and an even more ambitious goal of hosting a Matildas game. The ground can easily hold 5000 people and the lighting and broadcasting standards will be fantastic after this upgrade.

Dandenong Thunder shared the positive implications this light upgrade has for the club.

“The new lights mean the club will be able to host a number of games, not only that but it’s a step forward to the clubs ambition to be part of the NSD (national second division),” a club spokesperson told Soccerscene.

“The support from local council has been nothing but fantastic, Dandenong want to be a sporting hub for the south east suburbs.

“With the FA cup we have seen A-League clubs play at local level clubs, having these new high powered lights we will be able to broadcast at a higher quality, no more yellow light broadcast.”

This news presents an exciting future for Dandenong Thunder and the matches played at George Andrews Reserve. The quality of training, matches and broadcasts has improved tenfold and it matches the size of the NPL Victoria side that have big ambitions.

CPKC and Kansas City Current’s major stadium naming rights deal a win for women’s sport

CPKC Stadium design

The world’s first professional female-football dedicated stadium – home of the NWSL’s Kansas City Current – will be known as CPKC Stadium, after an historic naming rights deal was agreed with the North American rail network company.

Formed as a merger between Canadian Pacific and Kansas City Southern rail networks in July this year, CPKC represents the first trans-North American rail network between Canada, the United States and Mexico.

CPKC has been a leading investor for women’s sports in the state of Kansas, and CPKC President & CEO, Keith Creel, was proud to announce the stadium naming rights deal.

“We are incredibly proud to sponsor the Kansas City Current and support this history-making project here in the city that is at the heart of our North American rail network,” Creel said via press release.

“CPKC has been a long-time champion of women’s sports and of investing in our communities. This stadium and this partnership with the Current will build on that legacy as together we write a new chapter here in Kansas City.”

CPKC will also hold naming rights to the stadium’s outdoor space for fans, which will be known as CPKC Plaza. This area provides entertainment for all CPKC Stadium attendees, including the KC Current’s official merchandise store.

It is hoped that the naming rights deal will kickstart further investment in women’s football across the region, which has been the cornerstone of the KC Current’s existence according to co-founders and owners, Angie and Chris Long.

“Our [KC Current & CPKC] organisations share a commitment to strive for excellence, invest heavily in our communities and raise the bar with global influence. We are extremely excited to work with CPKC on this historic agreement and know our partnership will create a long-standing positive impact!”

Further to its substantial investment in women’s football, CPKC’s establishment of a direct line between Canada, the United States and Mexico is expected to have substantial benefits for football supporters attending the 2026 Men’s FIFA World Cup.

Presently, though, the stadium naming rights deal demonstrates CPKC’s intention to be a key investor in women’s football across Kansas and North America.

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