Udinese Calcio scores big with Prestipay backing


Serie A side Udinese Calcio announced the addition of Prestipay to the Udinese family.

Climbing aboard as a new co-sponsor for the 2022/23 season, Prestipay joins other major sponsors, such as the likes of Dacia, Macron and Bluenergy, publicly supporting the Udine, Italy-based club.

Prestipay S.p.A. is a consumer credit company within the Cassa Centrale Group.

The Cassa Centrale Group are among the leading banking groups in Italy, in terms of assets and capital solidity. Currently, it is also the leading Italian Cooperative Banking Group.

Committed to developing financial solutions that are both accessible and innovative, Prestipay prides itself on being transparent and sustainable whilst upholding an awareness-focused and responsible approach to providing for its customers.

These same values are reciprocated in the ideals and beliefs that encompass Udinese Calcio.

The new collaboration between Udinese Calcio and Prestipay is solely based on these shared values. To these organisations, this sponsorship is more than just a simple commercial relationship, it paves the way for both companies to create names for themselves at a national level. Together, the two are able to celebrate teamwork and innovation, creating strategies to master the latest trends in their specific fields.

Udinese Calcio General Manager, Franco Collavino, expressed his satisfaction when discussing the new sponsorship in a press release:

“We’re thrilled to be joining forces with Prestipay,” he said.

“We’re bringing our goals together given the several points of common in our visions as businesses, including particular focus on Italian consumers. Prestipay has established itself as a market leader that meets the needs of consumers across the country. The commitment to developing its own model while respecting the traits of managerial sustainability is part of the values that best sum up the importance that we attach to seeking out our partners. I’d like to warmly welcome Prestipay to the Udinese family.”

Prestipay General Manager, Paolo Massarutto, agreed on the importance and positive influence that this partnership brings, confirming in a statement:

“The partnership with Udinese Calcio is hugely valuable for our brand,” he explained.

“It kicks off a collaboration between two entrepreneurial businesses that stand out in their respective sectors for their success and there’s also a common strand of DNA that combines a feeling of closeness with the local area and community as well as a natural propensity to innovate and use new technology in a bid to bring concrete benefits to consumers.”

Appearing on the Udinese Calcio first-team’s playing jersey, Prestipay made their sponsorship debut during a friendly game against Lecce on Friday, December 23, 2022, at Dacia Arena.

Melbourne Knights confirm innovative alliance with ProTrainUp

Melbourne Knights Football Club has confirmed a new partnership with leading football management software company, ProTrainUp.

This collaboration is set to enhance communication and streamline operations with the Club, marking a significant step forward in the commitment to excellence and growth.

Founded in 2013, ProTrainUp is a club management system fuelled by data driven technology, created by and for the football community. ProTrainUp combines quantitative and qualitative data to enhance club operations for both staff and participants, enabling the Club to:

  1. Enhance communication between club staff and players with built-in public and private messaging services.
  2. Simplify the organization and delivery of training sessions using plans and sessions provided by top international federations and clubs, available only through ProTrainUp.
  3. Maintain an up-to-date calendar of training sessions and matches.
  4. Gather data and statistics on players to create detailed reports on individual player development and overall team progress.

ProTrainUp is a system used by clubs around the world including European clubs such as Dinamo Zagreb FC and FC Porto, highlighting its importance in modern football.

The main objective of this partnership is to enhance communication among club staff, players, and parents.

ProTrainUp’s advanced software will deliver a centralised platform for efficient and effective communication, guaranteeing that all members of the Melbourne Knights community stay well-informed and engaged.

The system is accessible both online and through the app, allowing players and parents to enable push notifications so they never miss important Club updates.

The partnership will play a huge role in upskilling the juniors program in 2025, a huge focus that President Simon Pincic spoke about in length in his exclusive interview with Soccerscene.

The Knights will leverage ProTrainUp’s comprehensive tools for training management, performance tracking, and development planning to ‘provide the juniors with the best possible environment to grow and succeed’ as per their statement.

This will help more than just the junior players however with ProTrainUp, the coaches will benefit from this technology with seamless tracking of player progress, and enhanced training experiences, all contributing to the overall development of the junior players.

The club spoke about the future of their management through this advanced technology system.

“We look forward to a successful partnership and are excited about the positive impact it will have on our Club and community. Together with ProTrainUp, we are committed to building a stronger, more connected, and highly effective football club,” Knights said in a club statement.

This is an excellent and innovative partnership by the Knights that sees them advance forward in the development of technology.

The Knights have been vocal about the importance of junior development and have historically been one of Australia’s most successful clubs at creating stars from their system, with ProTrainUp only advancing that cause.

Football NSW to gain more traction through established sponsor

Football NSW have confirmed a collaboration with the technology advertising platform Nine Ad Manager, as a new primary sponsor for 2024.

Nine Ad Manager falls under the Nine network umbrella, acting as an versatile platform in which Australian businesses are able to utilise in generating traction amongst a specific target audience.

Advertising can be reached through audiences across each of the Nine Networks main television channels including 9Now and the 9 on-demand streaming television service.

Television advertisement campaigns created and submitted to the Nine Ad Manager service, are strategically aired at times in which relates to the product featured within the advertisement.

Performance of the advertisements effectiveness can be analysed through the amount of traffic the business is providing the advertisement as it becomes accustomed too.

The manager platform can assist businesses regardless of stature and status, to access mainstream television advertising opportunity for the Nine Network.

Small and medium sized businesses have the capacity to advertise their respective businesses throughout peak television times for an affordable cost.

Having partnered with FNSW, the sole intention of the newly founded cooperation is to give back to the state community, recognising and showcasing the importance upon community football teams that participate across the state.

As disclosed upon the FNSW website, Head of Nine Ad Manager Todd Fisher discussed the importance of the newly founded partnership said via press release.

“This partnership allows us to support the vibrant sporting communities that are at the heart of local culture and community building. Nine Ad Manager’s core mission is to empower small businesses, enabling them to be seen, heard, and remembered in their local areas and achieve business growth. By partnering with Football NSW, we not only champion local football but also the small businesses and communities that surround them.”

Football NSW CEO John Tsatsimas added his excitement for the partnership via press release.

“Football NSW welcomes Nine Ad Manager to the family and we look forward to establishing a strong working relationship with them over the next 12 months.”

A fresh new look on the back of each of FNSWs State Team jerseys in 2024, with The Nine Ad Manager logo to feature prominently beneath the player’s number.

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