UEFA helps German football tackle climate change with EURO 2024 climate fund

80 amateur football clubs in Germany will receive funding for sustainability projects as part of UEFA’s EURO 2024 climate fund.

Earlier this year, UEFA announced the fund as its latest green initiative to offset its carbon emissions during the organisation of its quadrennial national tournament.

For each tonne of CO2 emissions produced in the organising of UEFA EURO 2024, €25 ($41.50 AUD) will be donated to the fund.

UEFA projections suggest that the fund will generate €7 million ($11.6 million AUD), to be split across three project application waves.

The fund’s supervisory committee reports that over 2,300 clubs submitted climate-friendly project applications, including the installation/provision of:

  • LED floodlights
  • Photovoltaic solar panels
  • Domestic batteries
  • Smart irrigation system
  • Sharing stations for e-cars
  • Heat pumps
  • Thermal insulation
  • e-Minibuses
  • LED lighting/motion detectors
  • Water-saving showerheads

The 80 selected clubs can receive up to €250,000 ($414,000 AUD) to make their project plans a reality, and only need to contribute a maximum of €5,000 (or 10% of the total project costs) of their own funds.

It has determined that first-round funding will be capped at €2.3m ($3.81m AUD), with a further €2.1 million ($3.48m AUD) split evenly across all 21 regional associations in Germany to facilitate their own climate-friendly projects.

The remaining funds will be allocated to second and third round applicants, who can begin applications in April and June respectively.

The 2016 edition of the European Championships emitted 2,825,000 tonnes of CO2, largely built up in air travel and stadium construction, and became the trigger for UEFA to improve its approach to environmental sustainability.

A blessing in disguise, perhaps, is the onset of the Covid-19 Pandemic meant fan numbers – and subsequently air travel numbers – were reduced for EURO 2020, Thereby emitting just an estimated 1,275,989 tonnes of CO2.

However, UEFA’s climate fund initiative for EURO 2024 signifies its best foot forward in terms of environmental sustainability.

“The investment of €7m will contribute to a sustainable legacy for the EURO 2024 tournament, making a significant impact on reducing CO2 emissions and supporting climate protection,” UEFA Social & Environmental Sustainability Director, Michele Uva said via media release.

“It’s great to see our ESG strategy further coming to life, catalysing actions in support of the environment.”

Meanwhile, German Football Association (DFB) general secretary, Heike Ullrich, paid tribute to UEFA for championing the climate fund initiative which will benefit both football and sustainability in Germany.

“It’s the first time that a climate fund has been set up for a EURO tournament. I think it’s fantastic that we’ve begun to jointly put things into practice, well before the start of the tournament,” she told the UEFA website.

“It’s a great investment for the sake of our climate and in our football infrastructure in Germany. On behalf of the entire German football family, we would like to thank UEFA for the initiative and its implementation.”

The fund is empowering local football clubs to make a significant positive impact on the environment in their communities.

It also brings a major boost for businesses that specialise in delivering environmentally sustainable products.

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Bundesliga secures $7.39bn domestic broadcast deal

The German Football League (DFL) has secured new domestic broadcast contracts for the Bundesliga worth $7.39 billion over four seasons.

The deal, which will run from the 2025/26 to 2028/29 campaigns, represents a modest 2% increase from the current rights package valued at $1.82 billion per season.

This development positions the Bundesliga as the second-highest earner in domestic media rights among football leagues, trailing only the Premier League.

Key Broadcasters and Packages

The DFL confirmed that pay-TV network Sky and streaming platform DAZN will remain the league’s primary broadcast partners:

  • Sky will air the majority of live matches, including Friday evening, Saturday fixtures, and relegation play-offs. It will also maintain exclusive coverage of 2. Bundesliga matches.
  • DAZN secured rights to the fan-favourite ‘Konferenz’ whip-around show and will broadcast Sunday matches. The deal also extends to the DACH region (Germany, Austria, Switzerland).

Free-to-air access is bolstered by:

  • Sat.1, which will broadcast key games such as season openers, relegation play-offs, and the German Super Cup.
  • ARD, ZDF, and Sport1, offering highlight rights.
  • RTL, airing Saturday evening 2. Bundesliga matches and highlight packages.
  • Axel Springer, managing short highlight clips for digital platforms.

DFL’s statement

DFL co-chief executive Steffen Merkel spoke on the incredible record-breaking TV deal that will advance German football.

“The result of the tender underlines the unbroken popularity of German professional football, despite economically challenging times,” Merkel said in a statement.

“Trust and unity within the league association have paid off. At the end of an intensive process, a very good and comprehensively secured financial result has now been achieved.

“The clubs now have planning security at a high financial level for another four years. For the fans, our future partners in both the pay and free-to-air markets will provide a high degree of consistency.”

DFL co-chief executive Marc Lenz shared the same positive sentiment about the new deal.

“The financial security achieved with this result is a key foundation for the positive development of the Bundesliga and Bundesliga 2. From this position of strength, we must tackle the economic, sporting and political challenges – and continue to develop our leagues together with the 36 clubs and make them fit for the future,” he said in a statement.

Market Context and Challenges

The increase in Bundesliga’s media rights revenue contrasts with declines experienced by other major European leagues like Serie A and Ligue 1.

The DFL’s ability to keep Sky and DAZN involved despite legal challenges reflects the league’s strong negotiation position. While DAZN received fewer live matches, its acquisition of the ‘Konferenz’ show could drive subscriber growth.

Future Outlook

The deal provides financial stability for Bundesliga clubs, giving them an advantage over many European rivals. Moving forward, the DFL will focus on expanding its international rights income, with the U.S. deal set to expire in 2026.

The Bundesliga’s mix of traditional TV, streaming, and free-to-air options ensures fans remain well-served, setting the stage for sustainable growth and global outreach.

QLD Government Joins Brisbane Roar and Football Queensland’s Community Program

Brisbane Roar, Football Queensland (FQ), and the Queensland Government (QLD) have partnered to give more young people the chance to play football in the sunshine state.

Under the ‘Active! Queensland’ initiative, the QLD Government will provide a grant to Brisbane Roar’s not-for-profit organisation Roar Recreation and Welfare Limited, extending the Football Queensland and Roar Football in the Community Program.

The funding aims to empower more children to get involved in sport and increase the number of active footballers.

Over 10,000 junior participants are estimated to take part in a range of different activities in the program across 2025.

Brisbane Roar will be responsible for organising over 270 clinics through the scheme, these will include school holiday clinics, community and school programs, training and education, plus game day activities.

Minister for Sport, Tim Mander, outlined the importance of the partnership for Queenslander children.

“To have a healthy community, it is essential that we have an active community,” he said in a press release.

“The physical, social and psychological rewards of sport are enormous, and football plays an important role in seeing these benefits reach young Queenslanders.

“Which is why we are proud to partner with Brisbane Roar to help more local kids enjoy the game, and hopefully set them on a path to years of involvement in sport and active recreation.”

Brisbane Roar Chairman and CEO, Kaz Patafta, expressed his appreciation for the extensive partnership.

“From our ongoing consultation with the Queensland Government, we are beyond grateful to be receiving this support to grow our community programs in collaboration with Football Queensland,” he said via press release.

“With this new funding, Brisbane Roar together with Football Queensland is set to provide more opportunities for local Queensland kids to engage in football, aiming to expand the sport’s reach and impact across the region.

“We’re delighted to be able to provide more opportunities to local Queensland kids to play football as we endeavour to continue growing the game across Queensland.”

The partnership kicked off last Thursday at Suncorp stadium.

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