UEFA helps German football tackle climate change with EURO 2024 climate fund

80 amateur football clubs in Germany will receive funding for sustainability projects as part of UEFA’s EURO 2024 climate fund.

Earlier this year, UEFA announced the fund as its latest green initiative to offset its carbon emissions during the organisation of its quadrennial national tournament.

For each tonne of CO2 emissions produced in the organising of UEFA EURO 2024, €25 ($41.50 AUD) will be donated to the fund.

UEFA projections suggest that the fund will generate €7 million ($11.6 million AUD), to be split across three project application waves.

The fund’s supervisory committee reports that over 2,300 clubs submitted climate-friendly project applications, including the installation/provision of:

  • LED floodlights
  • Photovoltaic solar panels
  • Domestic batteries
  • Smart irrigation system
  • Sharing stations for e-cars
  • Heat pumps
  • Thermal insulation
  • e-Minibuses
  • LED lighting/motion detectors
  • Water-saving showerheads

The 80 selected clubs can receive up to €250,000 ($414,000 AUD) to make their project plans a reality, and only need to contribute a maximum of €5,000 (or 10% of the total project costs) of their own funds.

It has determined that first-round funding will be capped at €2.3m ($3.81m AUD), with a further €2.1 million ($3.48m AUD) split evenly across all 21 regional associations in Germany to facilitate their own climate-friendly projects.

The remaining funds will be allocated to second and third round applicants, who can begin applications in April and June respectively.

The 2016 edition of the European Championships emitted 2,825,000 tonnes of CO2, largely built up in air travel and stadium construction, and became the trigger for UEFA to improve its approach to environmental sustainability.

A blessing in disguise, perhaps, is the onset of the Covid-19 Pandemic meant fan numbers – and subsequently air travel numbers – were reduced for EURO 2020, Thereby emitting just an estimated 1,275,989 tonnes of CO2.

However, UEFA’s climate fund initiative for EURO 2024 signifies its best foot forward in terms of environmental sustainability.

“The investment of €7m will contribute to a sustainable legacy for the EURO 2024 tournament, making a significant impact on reducing CO2 emissions and supporting climate protection,” UEFA Social & Environmental Sustainability Director, Michele Uva said via media release.

“It’s great to see our ESG strategy further coming to life, catalysing actions in support of the environment.”

Meanwhile, German Football Association (DFB) general secretary, Heike Ullrich, paid tribute to UEFA for championing the climate fund initiative which will benefit both football and sustainability in Germany.

“It’s the first time that a climate fund has been set up for a EURO tournament. I think it’s fantastic that we’ve begun to jointly put things into practice, well before the start of the tournament,” she told the UEFA website.

“It’s a great investment for the sake of our climate and in our football infrastructure in Germany. On behalf of the entire German football family, we would like to thank UEFA for the initiative and its implementation.”

The fund is empowering local football clubs to make a significant positive impact on the environment in their communities.

It also brings a major boost for businesses that specialise in delivering environmentally sustainable products.

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Juventus FC confirms 2025/26 Jeep & Visit Detroit shirt deal

Juventus FC has unveiled a landmark dual front-of-shirt sponsorship deal for the 2025/2026 season, with both jeep and Visit Detroit set to appear a co-branded collaborators across the club’s men’s, women’s, and Next Gen sides. The announcement marks a first for Serie A and European football, as a destination marketing organisation (DMO) joins a top-tier club’s shirt sponsorship.

The agreement builds on Jeep’s long-standing connection with Juventus, dating back to 2012, while welcoming Visit Detroit — the world’s first convention and visitors bureau — in a bold move to merge global tourism promotion with elite football.

Shared Shirt Real Estate, Expanded Global Reach

Under the agreement:

  • Jeep and Visit Detroit will co-feature on the front of Juventus’ domestic kits
  • Jeep retains sole front-of-shirt rights for international fixtures

The co-branding strategy reflects a broader shift in club commercial models, as Juventus looks to diversify revenue streams, grow its global footprint, and strengthen ties to the North American market.

Breaking New Ground in Tourism & Sport

While tourism boards have collaborated with clubs before, this is the first time a CVB has secured front-of-shirt branding at this level — signalling the rise of cross-industry partnerships blending travel, sport, and city branding.

The deal also aligns with Juventus’ push to build deeper connections in the U.S., where Serie A’s popularity continues to climb.

A Shared Focus on Innovation and Reach

All three parties — Juventus, Jeep, and Visit Detroit — say the collaboration is grounded in shared values: innovation, community, and global ambition. Jeep brings legacy and loyalty, while Visit Detroit represents a fresh, lifestyle-led approach to brand engagement.

Both brands will benefit from:

  • Widespread global exposure across multiple teams
  • Integrated marketing and activation opportunities
  • Hospitality and fan engagement initiatives in Italy and abroad

A Sign of Things to Come

Juventus’ new sponsorship model reflects broader commercial trends in football: dual-brand kits, destination marketing, and increased U.S. market integration. The agreement could set the stage for similar deals, especially among clubs seeking to balance heritage brands with emerging categories like tourism and experiential branding.

‘Football For Good’ partnership launched by PFA and Juan Mata’s ‘Common Goal’

'Football For Good' partnership launched by PFA and Juan Mata's 'Common Goal'

Professional Footballers Australia (PFA) has announced a partnership with Juan Mata’s ‘Common Goal’, which aims grow and support the ‘Football For Good’ community in Australia.

This collaboration is the first of its kind between Common Goal and a players’ association, and it aims to tap into football’s potential to create real social impact—both in Australia and around the world.

The partnership was officially launched at a media event in Sydney on last Tuesday afternoon.

As part of the agreement, PFA and Common Goal will work together to:

  • Raise awareness about the Football For Good community among socially conscious and community-focused Australian footballers;
  • Host ‘Football For Good’ events and fundraising campaigns; and
  • Use the PFA’s Footballers’ Trust to help identify and support community projects that players can contribute to.

Australian footballers will also be encouraged to get involved by pledging 1% of their football earnings to Common Goal, or by donating any amount to causes they care deeply about.

All contributions will go toward supporting PFA-accredited grassroots and community-led organisations that use football to create positive social change.

These include:

  • Australian Blind Football
  • Football Empowerment
  • Football Futures
  • Football United (Creating Chances)
  • Heartbeat of Football
  • John Moriarty Football
  • One Ball
  • PlayrProject
  • Pride Cup
  • Reflect Forward
  • Transplant Australia Football Club

 

Western Sydney Wanderers midfielder Juan Mata, who co-founded Common Goal in 2017, was on hand to help launch the partnership and share the message of using football as a force for good.

“Australia has a passionate football culture and has an incredible opportunity to lead with purpose,” Mata said in a press release

“Through this partnership with the PFA, we want to inspire Australian players to see how they can use their platform to make a meaningful difference in their communities and beyond.”

Common Goal Advisory Co-Chair and founder of Football United, Anne Bunde-Birouste highlighted the importance of the partnership.

“Professional player engagement is paramount to supporting our work with children and young people for the inspiration they bring,” Bunde-Birouste said in a press release.

“This world-first collaboration will greatly enable Australian players to get involved with football for good organisations, helping us help our communities through the magic of football.”

A growing number of Australian footballers have already joined Common Goal, including Alex Brosque, Caitlin Foord, Aivi Luik, Angela Beard, Winonah Heatley, Izzy Dalton, Libby Copus-Brown, and Alex Chidiac.

Here in Australia, the initiative is backed by the PFA’s Footballers’ Trust, which gives players a way to donate a portion of their football earnings to causes they care about.

Since launching in 2019, the Trust has helped direct $500,000 in player contributions to 24 different charities, human rights groups, inclusion initiatives, and football-based programs both locally and overseas.

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