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UEFA remains committed to women’s football

UEFA president Aleksander Čeferin confirmed on Monday that the governing body for football in Europe is committed to helping women’s football recover from the COVID-19 pandemic.

UEFA believes that the pandemic had exposed the fragility of women’s football in Europe. The association said that women’s football was still working towards creating a sustainable future at both the elite and grassroots level, however UEFA is determined to put women’s football back on the front foot.

Čeferin said that women’s football is a major aspect of UEFA’s overall strategy.

“The consequences of COVID-19 will be felt by football for some time, but it is at times like these that UEFA’s support is more important than ever for safeguarding the long-term future of women’s football in Europe,” he said in a statement.

“We remain fully committed to our long-term vision for the women’s game set out in Time for Action. We have already secured all the funding needed to implement the strategy over the next four years. This means that we will still be investing more in the female game than ever before.”

Time for Action is a five-year strategy for women’s football which was launched at the Women’s Champions League Final in May 2019.

The 2019/20 UEFA Women’s Champions League Final was played on Sunday in Spain – Lyon defeated Wolfsburg 3-1 to claim their fifth title in a row.

“The UEFA Women’s Champions League is one of the first female sports competitions to return to play,” said Čeferin.

“I am confident it will help kick-start the resumption of most domestic competitions across the continent.”

A first year progress report on the Time for Action strategy was also released by UEFA last week. The report revealed that UEFA was on track to meet its objectives despite the pandemic with participation and public perception of women’s football improving.

“Together with our stakeholders and partners, we can be proud of how we have progressed in the first year of the strategy,” UEFA’s Chief of Women’s Football, Nadine Kessler said.

“Women’s football has already evolved into a strong position and has always been resilient. While the challenge is greater, it’s not insurmountable. There is so much more to look forward to.”

Women’s domestic football is starting to return across Europe – over 20 domestic competitions have returned while another 26 are preparing to start their 2020/21 seasons.

Daniel Foley is a sports junior journalist with Soccerscene. He reports widely on football policy and micro industry matters.

FIFA’s commercial partnership structure unlocks opportunities

FIFA has introduced a new commercial partnership structure that will provide companies worldwide with increased opportunities to partner with soccer.

For the first time in eight years, FIFA has introduced a new commercial partnership structure that will provide companies worldwide with increased opportunities to partner with soccer.

Three partnership variables have been launched which include women’s football, men’s football and Esports/gaming. As a starting point, brands will now be able to negotiate dedicated partnerships with women’s football and Esports.

FIFA are building on their Women’s Football strategy implemented from 2018, by launching a dedicated women’s soccer commercial vertical to show their commitment to making soccer more accessible for women and girls across the globe. Their main aim from this vertical is to accelerate the growth and equality of the women’s game.

As for opportunities that provides for Australia, it could be a key driver for broadening the business side in women’s soccer, as well as the ever-growing Esports.

FIFA Chief Women’s Football Officer, Sarai Bareman:

“This marks a groundbreaking moment to maximise the growth of the women’s game and its marketing appeal, as we create equal commercial models across Women’s and Men’s Football for the first time,” she said.

“We’re excited about the opportunities for brands who want to support women’s sport, help accelerate women’s equality, and wish to align themselves with the unparalleled momentum around women’s football.”

A dedicated partnerships structure for Esports will allow FIFA to further broaden its gaming footprint. The structure provides exciting opportunities to participate in one of the world’s fastest growing markets.

Overall, FIFA’s new partnership structure includes the following:

  • All partners will receive extensive global commercial rights across national team tournaments.
  • Sponsors will receive global activation rights surrounding the FIFA Women’s World Cup, the FIFA World Cup and/or across all FIFAe competitions.
  • Tournament Supporters will be able to select territorial activation rights for any of the above listed tournaments.
  • FIFA partners continue to hold the highest level of association with global partner status and category exclusivity across competitions.
  • FIFA’s new commercial approach will enable brands to benefit from new opportunities to associate with FIFA’s brand for business-driven purposes

FIFA Chief Commercial Officer, Kay Madati, on the impact these changes will make:

“As we continually work to make football truly global, accessible and inclusive, we recognised the need for a nimble and customisable commercial structure that enables brands big and small, global and local, to connect with all aspects of the beautiful game,” he said.

“The new model will allow our partners to create more tailored programming and marketing activations that align directly with their strategic business goals, and connect them to the world’s most passionate fans, in the world’s most engaging sport.”

28 Australian Match Officials recognised by FIFA for 2022

Football Australia has announced that 28 of Australia's Match Officials have been appointed to FIFA's Panel of International Referees.

Football Australia has announced that 28 of Australia’s Match Officials have been appointed to FIFA’s Panel of International Referees for 2022.

The list includes Referees, Assistant referees, Futsal referees, and Video Match Officials – all of whom are enabled to officiate FIFA sanctioned tournaments and fixtures.

The list includes four new Australian match officials, featuring two match referees and two assistant referees. They are Daniel Elder and Adam Kersey from the Isuzu UTE A-League Men’s competition, and assistant referees Lauren Hargrave and Kearney Robinson respectively.

With all officials becoming debutants on FIFA’s esteemed list, it serves as recognition on a worldwide scale.

Football Australian Chairman and Chair of Football Australia Referees Committee, Chris Nikou:

“Australian match officials have always been highly regarded within the global football landscape and it is pleasing to see that FIFA has continued to recognise this through the appointment of 28 Australians to the Panel of International Referees for 2022,” he said.

“Congratulations to the new additions to the panel in Daniel (Elder), Adam (Kersey), Lauren (Hargrave), and Kearney (Robinson).”

Football Australia Chief Executive Officer, James Johnson:

“Refereeing remains a key focus for Football Australia, and it is pleasing to see Australian Match Officials once again recognised by FIFA. We congratulate all the 2022 Panel or their opportunity to represent Australian football on the global stage,” he said.“With the FIFA World Cup Qatar 2022™ now just 11 months away and a home Women’s World Cup™ in 2023, it is an exciting time for Australian refereeing and football more broadly.”

Four other Australian match officials are also being acknowledged for their selection to officiate in the AFC Women’s Asian Cup India 2022. Referees Casey Reibelt, Lara Lee, Kate Jacewicz, and Assistant Referee Joanna Charaktis will represent Australia in India over the coming weeks.

Meanwhile, seasoned Australian referees Matthew Cream and Renae Coghill called time on their international refereeing careers at the end of 2021.

The full list of Australian Match Officials selected for FIFA’s Panel of International Referees for 2022 is below:

Name

Role

FIFA International Since

Kurt AMS

Referee

2019

Jonathan BARREIRO

Referee

2019

Christopher BEATH

Referee

2011

Rebecca DURCAU

Referee

2017

Daniel ELDER

Referee

2022

Shaun EVANS

Referee

2017

Kate JACEWICZ

Referee

2011

Adam KERSEY

Referee

2022

Alexander KING

Referee

2020

Lara LEE

Referee

2019

Casey REIBELT

Referee

2014

Ashley BEECHAM

Assistant Referee

2013

Joanna CHARAKTIS

Assistant Referee

2019

Ryan GALLAGHER

Assistant Referee

2016

Owen GOLDRICK

Assistant Referee

2018

Lance GREENSHIELDS

Assistant Referee

2019

Lauren HARGRAVE

Assistant Referee

2022

Sarah HO

Assistant Referee

2004

George LAKRINDIS

Assistant Referee

2016

Andrew LINDSAY

Assistant Referee

2019

Nathan MACDONALD

Assistant Referee

2012

Laura MOYA

Assistant Referee

2017

Kearney ROBINSON

Assistant Referee

2022

Anton SHCHETININ

Assistant Referee

2016

Andrew BEST

Futsal Referee

2017

Jonathon MOORE

Futsal Referee

2018

Ryan SHEPHEARD

Futsal Referee

2009

Darius TURNER

Futsal Referee

2013

Note: Match Officials listed in bold are recognised as FIFA Video Match Officials (VMOs).

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