UEFA secures €975m Spanish rights deal

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UEFA has confirmed an exclusive deal with Spanish telephone company Telefónica for the rights to leagues including the Champions League and Europa League.

UEFA has confirmed an exclusive deal with Spanish telephone company Telefónica for the rights to a number of leagues including the UEFA Champions League and UEFA Europa League.

The deal, valued at €975m, runs for three years and begins from the 2021/2022 season. The matches will be available on the Movistar+ platform owned by Telefónica.

Movistar now have the broadcasting rights to all of the main European competitions for Spain and Andorra. The deal also gives Movistar the rights to show these matches in public places such as cafes restaurants and hotels.

“UEFA is delighted to be continuing the distribution of the UEFA Champions League, UEFA Europa League and UEFA Youth League in Spain with Telefónica, as well as the new European club competition, the UEFA Europa Conference League,” Guy-Laurent Epstein, UEFA Events SA Marketing Director said.

“This partnership ensures the competitions will continue to receive comprehensive exposure, through the delivery of innovative coverage to football fans in Spain.”

Currently Mediapro is the broadcast partner of UEFA, however Mediapro sublicenses the contract to Telefónica, allowing it to be broadcast on Movistar+. The new deal is directly between the UEFA and Telefónica.

“This agreement with UEFA is an important step in Movistar’s strategy linked to the world of sport,” Emilio Gayo, Executive President of Telefónica España said.

“Our Movistar+ platform continues to work after three decades to continue making football accessible in our country. A specialized team, the quality of everything surrounding the competition and differential production values are our hallmark.

“With Movistar, our client will always have the best sport and the latest technology to guarantee an added value entertainment experience, beyond the broadcasts”.

The UEFA Champions League will resume on August 7. The draws for the quarter-finals, semi-finals and final for this year’s Champions League will be held on Friday in Switzerland.

Atalanta, Atlético Madrid, RB Leipzig and Paris Saint-Germain have qualified for the quarter-finals. Chelsea / Bayern München, Napoli / Barcelona, Real Madrid / Manchester City and Olympique Lyon / Juventus are yet to finish their Round of 16 matches.

This latest Spanish rights deal comes after Telefónica locked in a new €300 million sublicensing agreement that will see rival Orange broadcast La Liga and Champions League games for the upcoming 2020/21 campaign.

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Melbourne Victory teams up with Superdry

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Image credit: Melbourne Victory

Melbourne Victory has confirmed a new alliance with Superdry, marking the beginning of an exciting collaboration between the two brands.

As part of the deal, Superdry came on board as the official off-field clothing partner for the club’s friendly match against Wrexham AFC at Marvel Stadium on July 11th, fans at the game were able to enjoy some great giveaways from the brand.

Superdry is a modern, fashion-forward brand celebrated for blending vintage Americana and Japanese-inspired graphics with a distinctive British twist.

Their use of high-quality fabrics, unique washes, intricate hand-drawn artwork, and expertly tailored fits truly sets them apart from the crowd.

This one-of-a-kind style has earned Superdry worldwide popularity and a dedicated, ever-growing celebrity following.

Melbourne Victory Managing Director Caroline Carnegie said the club was thrilled to team up with such a high-quality brand for an event that promised to be a memorable experience for all football fans.

“Our partnership with Superdry for this event is a great opportunity for us to work with a quality brand that is well aligned with our fans and values as a Club,” Carnegie said in a press release.

“I look forward to seeing the team arriving for our match against Wrexham AFC kitted out in the latest range at Marvel Stadium this week.”

To celebrate the collaboration, fans will have the chance to win a 2025/26 membership pack and a $1,000 Superdry voucher, plus the unique opportunity to shop at a Melbourne Superdry store alongside their favourite Victory player – fans should keep an eye on Victory’s social media for all the competition details.

Alastair Davies, General Manager of Licensed Brands at Superdry, said the brand is excited to support Melbourne Victory and connect its British roots with Australia’s sporting culture.

“Superdry is proud to dress Melbourne Victory as they face off against Wrexham AFC,”  Davies said press release.

“As a brand born in the UK, it’s rewarding to see our British heritage connect with Australia’s sporting culture on a global stage.”

This partnership marks an exciting new chapter for both Melbourne Victory and Superdry, bringing style and sport closer than ever.

Wellington Phoenix unveil Dynasty Sport as new apparel provider

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Image credit: Wellington Phoenix

Wellington Phoenix have confirmed a new partnership with Dynasty Sport, who will become the club’s official apparel provider from the 2025/26 A-Leagues season onwards.

Under the agreement, Dynasty will design and produce apparel for the Phoenix men’s and women’s teams, as well as kit out the club’s eight academy sides from early 2025.

The New Zealand-based brand, launched in 2018, is renowned for supplying high-quality, ethically and sustainably produced sportswear to professional and grassroots organisations across New Zealand, Australia, and the Pacific Islands.

Dynasty Sport is a leading provider of premium custom sportwear, built on decades of top-tier experience in the global sports industry. With their deep passion for sport, they proudly supply high-performance on and off-field apparel to professional clubs, schools, grassroots teams, athletes, and businesses across New Zealand, Australia, and around the world.

The men’s new home kit for the upcoming A-League Men season has already been completed and will be unveiled on Thursday, 10 July, three months earlier than usual, to coincide with the highly anticipated friendly against Wrexham AFC. Fans can also look forward to two alternate away kits, ensuring the Phoenix can proudly wear their traditional home colours when they play in Wellington or Christchurch.

The women’s home kit and two alternate away strips are set to be revealed in September, ahead of the A-League Women campaign. In addition, Dynasty will release a lifestyle range for Phoenix supporters later this year, providing a wider selection of merchandise for fans.

This deal sees Wellington Phoenix join a growing list of clubs and organisations working with Dynasty Sport, whose focus on sustainable manufacturing and innovative designs aligns with the Phoenix’s values on and off the pitch.

Phoenix general manager David Dome spoke positively about the new agreement.

“We couldn’t be more excited to have Dynasty Sport as our new apparel partner,” Dome said via club statement.

“Not only does their apparel look amazing and feel great to wear, but they have blown us away by how much they’re committed to helping the Phoenix succeed.

“We’re excited to work with Tyler and the Dynasty team over the next three years, creating designs and a range that truly resonate with our fans and reflect the spirit of our club.”

Dynasty Sport co-founder and director Tyler Rakich spoke about the importance of the company extending to the professional football space.

“This marks another significant step in our expansion into the pro football space,” Rakich said in a press release.

“We’re very excited to launch the new custom range for players, staff and fans, from the elite level performance kit to the fan apparel and fresh new lifestyle range.

“We are confident there is something for every fan regardless of colour preference and style and we are excited to launch the full range in September this year!”

The deal provides Wellington Phoenix with a modern, sustainable apparel solution while strengthening their commercial footprint and giving fans exciting new ways to show their support.

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