UEFA Women’s EURO 2022 announces TikTok as Official Entertainment Platform

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Social media platform TikTok has been announced as an official partner of UEFA Women’s EURO 2022.

This year’s tournament will see TikTok utilised to amplify women’s football and to showcase some of the world’s best talents to the global football fanbase.

TikTok’s European General Manager, Rich Waterworth, had the following to say about the announcement:

“The move builds on the success of our partnership with UEFA for EURO 2020 and the incredible growth of women’s sport on TikTok,” he said.

“Alongside our landmark Title Sponsorship of the Women’s Six Nations rugby competition and unique partnership with Burnley FC Women who stream all their home games live on TikTok, we’ve seen everything from England’s Lionesses taking us behind-the-scenes, to Spain’s women’s Primera División sponsor Iberdrola showcasing the pride and passion of women’s football through #JueganComoChicas (#PlayLikeGirls), and football freestylers like Lia Lewis inspiring young women to get into the beautiful game.

“All this has led TikTok to become a cultural home for all sports fandom across Europe, with the hashtag #womeninsports racking up almost a billion views.

“With the tournament kicking off on 6 July across England, our community can get involved in a variety of creative ways, from using our innovative special effects and sounds in their videos, to joining in with TikTok LIVEs and EUROs-inspired hashtag challenges. Look out for an official UEFA Women’s EURO 2022 TikTok account ahead of the tournament, which aims to inspire and entertain the global football community with exclusive behind-the-scenes content, plus current and archival footage.”

Guy-Laurent Epstein, marketing director of UEFA, added to the statement:

“We are thrilled to once again partner with TikTok, this time for the biggest UEFA Women’s EURO ever,” he said.

“With the TikTok football community ever-growing with teams, fans, creators and associations, we are looking forward to showcasing this summer’s premiere sporting event featuring some of the greatest women’s footballers in the world through unique, creative and engaging content. It’s an exciting time to be a football fan.

“Since our partnership with UEFA for EURO 2020, we have seen TikTok become the home of football fandom; with creators, players and nations alike coming together to share their passion for the beautiful game, in a uniquely TikTok way. We are delighted to continue this partnership as the Official Entertainment Platform of UEFA Women’s EURO 2022, and to build on our joint efforts to promote equality and inclusion in football through TikTok’s #SwipeOutHate campaign and UEFA’s #EqualGame.

“We cannot wait to see our community show their support for the women’s game, as we make this year’s championship even more accessible to our global community.”

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Project ACL: The initiative leading the way on injury research

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Image credit: FiledIMAGE / Shutterstock.com

Launched in 2024, the research project recently welcomed two US-based organisations: the National Women’s Soccer League Players Association (NWSLPA) and National Women’s Soccer League (NWSL).

 

About Project ACL

Led by FIFPRO, PFA England, Nike and Leeds Beckett University, Project ACL aims to research ACL injuries and understand more about multifactorial risk factors.

After piloting in England’s Women’s Super League (WSL), Project ACL will expand to the NWSL in the US, reflecting the global importance of the project’s research and outcome.

“We are incredibly excited to bring the NWSLPA and NWSL to Project ACL,” said Director of Women’s Football at FIFPRO, Dr. Alex Culvin, via official press release.

“Overall, we believe that player-centricity and collaboration with key stakeholders are central to establishing meaningful change in the soccer ecosystem and that players, competition organisers and stakeholdersaround the world will benefit from Project ACL’s outputs and outcomes.”

Interviews with over 30 players and team surveys across all 12 WSL clubs provided the project’s research team with valuable information about current prevention strategies and available resources.

Furthermore, the project tracks player workload and busy schedule periods during the season through the FIFPRO Player Workload Monitoring tool, therefore gaining insights into the link between scheduling and injury risks.

 

Looking to the data

Project ACL’s partnerships with the WSL – and now the NWSL – are immensely valuable for the future of player welfare in women’s football.

Although ACL injuries affect both male and female athletes, they are twice as likely to occur in women than men. However, according to the NWSL, as little as 8% of sports science research focuses on female athletes.

In Australia, several CommBank Matildas suffered ACL injuries in recent years: Sam Kerr was sidelined from January 2024 to September 2025, Ellie Carpenter for 8 months after suffering the injury while playing for Olympique Lyonnais, and Holly McNamara came back from three ACL’s aged 15, 18 and 20.

And this is just the tip of the iceberg. The 2025/26 ALW season saw several ACL incidents, including four in just two weeks.

 

Research, prevent, protect

Injury prevention and research are vital to sport – whether professional or amateur.

But when the numbers are so shocking – and incidents are so common – governing bodies must remember that player welfare comes above all else. Research can inform prevention strategies. Prevention means players can enjoy the game they love.

The work of Project ACL, continuing until 2027, will hopefully protect countless players across women’s football from suffering long-term or recurring injuries.

South Canberra FC Breaks the Mold: Equity-Driven Model Earns ‘Club Changer’ Honour

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Image Credit: SCFC

South Canberra Football Club has been named Club Changer of the Month for April, in a recognition that reflects a broader shift across Australian football toward rewarding clubs that are actively dismantling the structural barriers limiting women’s access to the game.

The AFC Women’s Asian Cup has just delivered record crowds and unprecedented visibility for women’s football in Australia, and the Club Changer program is now asking what comes next. Its decision to name South Canberra Football Club as Club Changer of the Month for April signals a clear shift in how the program defines contribution: away from participation numbers alone, and toward the equity frameworks that determine whether women stay in the game once they arrive.

South Canberra FC built that framework from the ground up. Established in 2021, the club set out to give women and female-identifying players a safe, inclusive environment to play football at any level. It runs entirely on volunteers, operates as a not-for-profit, and is governed by an all-female committee with 13 of its 14 coaches identifying as female.

 

Building the infrastructure of inclusion

In 2026, the club secured grant funding and put it to work immediately. Two coaches are completing their C Licence qualification, and ten coaches, players and community members have undertaken the Foundations of Football course, which directly tackles the cost and accessibility barriers that exclude women out of coaching pathways.

The club also commissioned a female-specific strength and conditioning program with sports physiotherapists ahead of the 2026 season, targeting injury prevention and explicitly supporting players returning after childbirth.

SCFC’s leadership team draws from LGBTIQ+ individuals, First Nations people and veterans, strengthening the club’s connection to the communities it was built to represent.

The Club Changer program is backing clubs that do this work- clubs that treat equity as infrastructure rather than aspiration. At a moment when Australian football is under pressure to turn its biggest-ever surge of women’s interest into something lasting, SCFC’s model offers a clear answer to the question of how.

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