Uncovering the landscape of youth football in Western Australia

Western Australia football landscape

The recent inclusion of seven Perth Glory NPL players in the extended 28-player Joey squad for the upcoming AFC U-17 Asian Cup has sparked curiosity to explore the state of junior football in Western Australia (WA).

In this article, we will delve into the intricacies and nuances of the local youth football scene, shedding light on its current status and inherent flaws.

To gain a comprehensive understanding of the system, it is crucial to examine its structure. The JNPL initiates at U13’s. From U16’s, up until senior football, teams are not subject to promotion or relegation. Instead, the league placement solely revolves around the standings of the Men’s first team.

As a result, we often see a jumble of constantly changing allegiances among players, fuelled by the success of clubs in the season prior. This dynamic leads to a lack of loyalty and makes establishing clear pathways into the first team difficult.

Armadale SC’s U18 JNPL team perfectly depicts this problem. They currently occupy 12th place in the table with only one point, having conceded 54 goals in 11 games. It’s clear that they fall short of the playing standard. However, as it stands, they won’t be relegated due to the Men’s first team’s current third-place position.

To address this well-recognised issue, recommendations have been put forth by both the NPL and Junior Standing Committees (last in 2020) to restructure the current framework.

The NPL Standing Committee proposed a solution involving the establishment of two leagues within the JNPL: JNPL1 and JNPL2. The objective is to foster more closely contested competitions throughout the year. This can be achieved by either aligning all NPL teams with senior NPL teams or structuring the leagues based on finishing positions from the season’s previous Championship rounds, followed by divisional stages.

On the other hand, the Junior Standing Committee recommended that the future competition structure of the Junior NPL be merit-based, promoting a meritocratic approach. This would entail clubs being promoted or demoted based on their performance at the end of each season.

Both suggestions were noted but not implemented by Football West at the time.

Returning to Glory’s Academy success, their flourishing talent production line can be attributed to a plethora of reasons, including but not limited to:

  • A clear elite player development model and age-specific curriculum
  • Sole professional team in the state
  • Ample opportunities for youngsters
  • Talent absorption within the region
  • High-quality youth coaching

Furthermore, when analysing the cohort of Perth-based players chosen by Brad Maloney for the upcoming Asian Cup, a noticeable pattern emerges; with the exception of two individuals, all of them are current members of the Perth Glory NPL (U21) squad.

This leads us to two significant conclusions. Firstly, it suggests that the overall standard of football in Western Australia is comparatively inadequate, as these 17-year-olds are excelling in the state’s premier competition at such a tender age. Secondly, it highlights the distinct approach of Glory, who are actively providing opportunities for these young talents.

At present, Football West is conducting a comprehensive assessment of junior football in Western Australia, and starting in 2024, implementation plans will be put into motion based on the findings.

Both players and clubs will be eagerly anticipating the rectification of the fundamental deficiencies that have persistently plagued the junior system.

The Junior Review WA Survey 2023 can be found here.

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Adidas-Bundesliga Deal Marks Exciting Comeback

Bundesliga International & Minute Media

German sportswear giant Adidas has once again returned to the Bundesliga, becoming the league’s official football supplier from the 2026/27 season.

In a new deal with the German Football League (DFL), Adidas will supply both the Bundesliga and Bundesliga 2 with footballs across a four-year period, culminating in the 2029/30 season. Additionally, Adidas will provide balls in the Franz Beckenbauer Supercup and relegation play-offs.

For Adidas, the partnership marks a return to German football after their previous deal with the DFL ended in the 2017/18 season, when the organisation had supplied the top flights of German football since the 2010/11 season.

DFL CEO Steffen Merkel expressed the league’s positive outlook for the partnership with Adidas.

“The selection of the right official matchball is of particular relevance for the Bundesliga, given it is the highest-scoring top league in Europe. Adidas tabled a very strong offer, that was accepted by the DFL and the 36 clubs in all parameters,” he said in a press release.

“We are very pleased about this return and the early planning security that comes with the co-operation. adidas is a company that is deeply rooted in Germany and at the same time has great global appeal. Together, we want to utilise this starting from the season after next.”

Managing Director for Central Europe at Adidas, Marina Moguš, detailed Adidas’ pride to return to the Bundesliga.

“We are very excited about the new partnership with the DFL,” she said via press release.

“The future cooperation once again strengthens our presence in the domestic market. After all these years, it was very important to us to once again provide the official match ball for the German Bundesliga.”

“Now we can hardly wait to write a new chapter together with the DFL from the 2026/27 season.”

As a result of the DFL’s return to Adidas supplied match balls, the current deal with DERBYSTAR will terminate at the end of the 2025/26 season.

 

A-League Transfer Revenue Soars as Youth Development Takes Centre Stage

The A-League reported last week that Australia’s international transfer revenue has increased by a staggering 1344% over the past three years.

With 2023/24 recording transfer revenue of $16.5 million and 2024/25 reaching $16.9 million, these figures represent a significant improvement compared to the 2022 season, which recorded just $4.17 million in revenue.

This growth coincides with recent data from the A-League showing that the 2024/25 season has seen 39% of A-League minutes played by under-23 players, compared to just 18% in the 2023/24 season and 13% in the 2022/23 season.

This indicates that this season alone has seen a 26% increase in overall minutes played by young players since 2022.

The result of this rise in youth talent is evident with Australia qualifying for the Under-20 Men’s World Cup for the first time in more than a decade and, just last week, lifting the trophy at the Under-20 Asian Cup.

The A-League’s recent success in youth playing time is directly intertwined with the rise in transfer revenue.

This increase in youth participation has emerged as a silver lining from tough times in the league.

In the most recent “Off the Pitch” podcast from Soccerscene, guest speaker Gary Cole, current president of Football Coaches Australia, provided his professional insight into one of these situations.

He explained that the COVID-19 crisis and the financial constraints placed on A-League clubs forced them to look inwards for talent.

Another recent catalyst has been the reduction in funding from the Australian Professional Leagues.

With funding decreasing from $2 million to $500,000 in 2024, clubs have faced difficult financial decisions regarding their budgets.

Players from club academies or even NPL clubs are far more cost-effective for club budgets than more expensive signings.

Additionally, their selling and transfer value provides a huge boost to club revenues.

These events are not coincidental but are catalysts for the rise in homegrown talent testing their skills and showcasing their quality on the big stage.

It demonstrates how, during tough times for the league, supporting youth development has become a key part of the league’s success and represents a profitable and dynamic opportunity for the future.

This opportunity to produce and showcase players to increase Australian youth football standards and therefore transfer value is a proven strategy in football.

Ajax’s Academy is renowned for developing class players and has for many years been a funnel for building their academy graduates and selling players for a profit.

In South America, Brazilian and Argentinian clubs such as River Plate, Boca Juniors, Fluminense and Flamengo have been persistent sources of footballing talent.

Selling stars like Vinicius and Julian Alvarez to Europe for significant financial benefits while still maintaining a healthy domestic talent structure and international success.

Importantly, the common factor in these successful systems is regular first-team minutes at their clubs and even on the international stage.

The evidence from A-League transfer revenues is fitting this pattern.

One must point out that, though this is a great revenue source and a way to place Australian football on the map, this focus can have an adverse effect on the domestic scene.

Football fans are passionate about their clubs, and nothing brings out more pride than watching one of their own prospects grow and play for them.

To use academy players primarily as revenue-building prospects can undermine the important place they have at the club and the overall goal of academies.

This could potentially alienate fan bases, impacting popularity and therefore the quality and financial interests of the league.

Transfer revenue should not be the central response to the league’s current financial burdens.

Being realistic about the position of the A-League in the international football hierarchy is crucial, though ambitions for the league to climb cannot be sidelined.

The rise in player transfer revenue presents an enticing prospect for investment and brings increased popularity.

Players themselves also have their own dreams and aspirations that must be taken into account, which can also encourage transfers and revenue.

Currently, the A-League has the unique opportunity to give its promising young players the chance to play top-level football while producing significant revenue and attracting sponsorship.

Australians playing overseas and at home, puts Australia on the map and solidifies our rise in the footballing scene.

If the focus on homegrown talent is managed well, Australian football will reap huge rewards.

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