US La Liga youth football initiative launched

La Liga North America has created a youth football platform titled La Liga Next to develop and recruit talent in the United States.

La Liga Next is set to offer opportunities to American football players between 14 and 18 years old, such as the chance to play for a La Liga youth club.

Talent Identification will take place across the country between June 21st and July 13th. Around 60 players from the trials will then be selected to travel to Madrid for a Spanish Showcase.

Over 10 days, the players will train and compete under the supervision of La Liga youth club technical directors. The best player from each age group will then be recruited to attend a training camp with a La Liga youth club.

“This project is part of La Liga North America’s action plan to contribute to the growth of soccer in the United States, while continuing to provide all resources and opportunities to help American talent in its preparation for the 2026 World Cup,” La Liga said.

Launched in co-operation with global sports agency ISL, La Liga believes that the initiative will open the doors of European soccer to American players.

“La Liga Next aims to contribute to the development of young American talent, providing players an opportunity to showcase their talent, an experience that will step up their game, and ultimately, the chance to kick off their dream of becoming a professional soccer player and one day represent their country in the World Cup,” VP of Strategy & Business Development for La Liga North America, Nicolás García Hemme said.

“Our goal is to collaborate with local clubs to become their international recruitment arm and continue to add new locations every year in different American regions.”

La Liga Next will be the first recruitment process that is led by an international sports league for young footballers in the United States.

“The common trait of all these American players is that they have experience overseas,” ISL Co-founder, Marc Segarra said.

“For that reason, we strongly believe that having an established path such as La Liga Next will enable aspiring professional soccer players in the United States achieve their dreams.”

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Football Australia Expands Mental Skills Program for Match Officials Amid Sustained Focus on Referee Retention

Football Australia has confirmed a second national webinar for match officials, led by sports psychologist Dr Liam Slack, extending a referee development series introduced after strong engagement with an initial session on managing match-day pressure.

The upcoming session, themed “parking with purpose,” will focus on decision-making strategies designed to help referees process on-field calls and reset attention quickly across a match that can present hundreds of individual decisions. Dr Slack, who also consults with The Football Association and the AFC Referee Academy and previously spent over a decade as a performance psychologist with the Professional Game Match Officials Limited in England, brings substantial elite-level experience to a program open to officials at every level, from grassroots to professional.

The theme builds on work Dr Slack has already delivered within Australian officiating. He recently led a session with Football Australia’s National Referee Academy on the same concept, framing the ability to consciously park a decision and refocus on the next phase of play as a trainable skill rather than an innate trait, one that separates officials who reset quickly under pressure from those who don’t. He has also addressed more than 100 Football Australia elite match officials and staff on developing a stronger match-day mentality, an indication of how embedded this psychological framework has become across the officiating pathway rather than remaining a one-off intervention.

The expansion of the webinar series reflects a broader shift in how football administrators are approaching referee attrition. Rather than treating retention purely as a recruitment or pay problem, the program signals an institutional acknowledgment that the psychological demands of officiating, particularly the compounding pressure of split-second decisions under public scrutiny, are a material factor in whether officials remain in the game.

It rests alongside other measures adopted across Australian football in recent years, including visible identification programs for junior referees and structural reviews of referee departments at state federation level, all aimed at the same underlying issue: a shrinking pool of match officials relative to demand.

Football Australia has not detailed metrics for assessing the program’s impact on referee numbers, though the recurring engagement of an internationally credentialed specialist across multiple tiers of the officiating pathway suggests sustained institutional investment in the approach.

Football Victoria elevates fan enjoyment with Streets partnership

Football Victoria (FV) revealed last week a new partnership with ice cream giants, Streets. The brand will become an exclusive ice cream partner for the next three years.

 

An iconic brand for joyful experiences

As a well-known and popular ice cream brand with people all around the nation, Streets will now look to support the fan experience in Victoria through its products.

It reflects FV’s commitment to delivering a family-friendly and memorable experience for spectators. Both on and off the pitch, the organisation is striving to elevate the experience for fans and families alike.

“Football Victoria is always looking for ways to elevate the experience at The Home of The Matildas, and this partnership does exactly that,” explained FV Executive Manager of Commercial and Facilities, Chris Speldewinde.

“It’s a fantastic fit for our community and we’re looking forward to what the next three years will bring.”

Furthermore, Senior Brand Manager at Streets, Ryan Katz, emphasised the brand’s role in community sport and in creating memories beyond the action on the pitch.

“Streets is proud to join Football Victoria as its exclusive ice cream partner,” Katz said.

“There’s nothing better than enjoying a great game with a classic ice cream in-hand, and we’re excited to be part of those moments across the state.”

 

Understanding community football

Community football is all about these moments. Sunny days, the family together, and a sweet treat in-hand while supporting a local team alongside friends and neighbours.

This is why a partnership between FV and Streets is particularly important.

Not for its commercial value, but for what it tells us about both parties’ understanding of what matters to fans. From young fans to experienced matchday-goers, everyone wants to find enjoyment while watching the game.

And while the 90 minutes of action is the focus, the experience of a local matchday is truly defined by interactions with fellow supporters and smaller – but no less significant – moments of happiness during the day.

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