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US La Liga youth football initiative launched

LaLiga Next

La Liga North America has created a youth football platform titled La Liga Next to develop and recruit talent in the United States.

La Liga Next is set to offer opportunities to American football players between 14 and 18 years old, such as the chance to play for a La Liga youth club.

Talent Identification will take place across the country between June 21st and July 13th. Around 60 players from the trials will then be selected to travel to Madrid for a Spanish Showcase.

Over 10 days, the players will train and compete under the supervision of La Liga youth club technical directors. The best player from each age group will then be recruited to attend a training camp with a La Liga youth club.

“This project is part of La Liga North America’s action plan to contribute to the growth of soccer in the United States, while continuing to provide all resources and opportunities to help American talent in its preparation for the 2026 World Cup,” La Liga said.

Launched in co-operation with global sports agency ISL, La Liga believes that the initiative will open the doors of European soccer to American players.

“La Liga Next aims to contribute to the development of young American talent, providing players an opportunity to showcase their talent, an experience that will step up their game, and ultimately, the chance to kick off their dream of becoming a professional soccer player and one day represent their country in the World Cup,” VP of Strategy & Business Development for La Liga North America, Nicolás García Hemme said.

“Our goal is to collaborate with local clubs to become their international recruitment arm and continue to add new locations every year in different American regions.”

La Liga Next will be the first recruitment process that is led by an international sports league for young footballers in the United States.

“The common trait of all these American players is that they have experience overseas,” ISL Co-founder, Marc Segarra said.

“For that reason, we strongly believe that having an established path such as La Liga Next will enable aspiring professional soccer players in the United States achieve their dreams.”

Daniel Foley is a sports junior journalist with Soccerscene. He reports widely on football policy and micro industry matters.

Optus Sport to stream Football Victoria’s Nike F.C. Cup Final

Nike F.C. Cup

Football Victoria have made the exciting announcement that Optus Sport will yet again stream the Nike F.C. Cup Final in 2022.

Optus Sport have been the home of the English Premier League in Australia since 2016, and are also home to LaLiga, the Women’s Super League, K-League, J-League and the EURO’s.

The Cup Final will be held on Sunday afternoon, when South Melbourne takes on Calder United at Valley Park Events Centre, Broadmeadows.

Football Victoria CEO Kimon Taliadoros applauded Optus Sport’s commitment and acknowledged their continued support of the local game in a statement released by Football Victoria.

“The appetite for women’s football is growing exponentially and we thank Optus Sport for their elevation of the Nike F.C. Cup again in 2022,” he said in a statement.

“We are thrilled that subscribers across the nation can experience the quality football that the two teams will deliver on Sunday.”

Match coverage starts at 3.30pm AEDT, with the final kicking off at 4pm this Sunday.

Coverage will also be provided for non-subscribers on NPL.TV and Football Victoria’s Facebook and YouTube.

Customers can watch Optus Sport on their favourite screens and devices via Fetch, Apple TV, Android TV compatible Smart TVs, LG Smart TVs, Apple Airplay, Chromecast, Amazon Fire TV, Xbox, compatible Samsung Smart TVs or desktop, or on-the-go via tablet, mobile, or laptop.

FC Bayern and Adobe partner to power the club’s digital transformation

Bayern and Adobe

FC Bayern, one of the world’s most historic and successful football clubs, have announced a multi-year partnership with Adobe to power the club’s digital transformation.

The agreement will bring new, personalised experiences to its millions of current and future global fans – both on and offline – while driving greater efficiency and more sustainable business practices through Adobe’s enterprise solutions.

With a rapidly growing global fanbase, FC Bayern is passionate about connecting fans to their favourite club in new ways. Adobe’s technology will provide FC Bayern the ability to better understand its fans to create more engaging and individualised sports experiences.

Adobe Experience Cloud, including Adobe’s customer data platform, will help FC Bayern create fan profiles to better understand how supporters engage with the brand and ensure they enjoy a more personal relationship with their favourite teams. This means the overall matchday experience will be enhanced for fans, giving supporters real-time notifications at their fingertips including merchandising discounts, video content and last-minute ticket availability.

With more digital experiences across platforms, channels and devices, FC Bayern fans will never miss a moment whether they are at the Arena, on the go or in the comfort of their home. For example, when a goal is scored fans will receive content on their preferred channel to celebrate the moment in real time, as well as post-match video commentary and highlights.

FC Bayern will also use Adobe Document Cloud, including Adobe Acrobat Sign, to digitise collaboration with fans, employees and partners. With Document Cloud, activities like signing up for memberships or executing player agreements will be quick and secure, while reducing environmental impact.

“Today’s FC Bayern fan is digitally savvy and craves new ways to get closer to our club and players, which is why we aim to create sustainable and lasting interactions that bring matchday excitement to our millions of passionate fans across the world,” FC Bayern CEO Oliver Kahn in a statement.

“We’re investing in a long-term digital strategy with Adobe’s breadth of enterprise applications at the core of our technology, to deepen how our fans engage with the club and to inspire the next generation of fans for years to come.

“FC Bayern has millions of fans around the world, and they are at the forefront of revolutionising fan experiences,” said Anil Chakravarthy, president of Digital Experience Business at Adobe. “With this partnership, FC Bayern will create more personalised experiences to enable fans to celebrate the passion and heart of the club wherever they may be.”

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