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Valencia CF leading the next generation of fan engagement with Socios.com

Valencia CF

LaLiga side Valencia CF have announced they will become the first team to display their own Fan Tokens on the front of the shirt after reaching an agreement with Chiliz – the creators of Fan Tokens and the Socios.com fan engagement platform, as the club’s Official Fan Token Partner.

Kicking off from the 2021/22 season, the partnership reflects Valencia CF’s dedication to using innovation and technology, exploring new trends and finding new ways of engaging with its local, national and international fan base.

Both Valencia CF and Chiliz strongly believe that football clubs need to add a new dimension of entertainment for fans.

Football must always remain exciting and attractive to all generations, and the club must meet the challenge of keeping the younger generations engaged. Thanks to this agreement, Valencia CF fans from across the world will be able to stay closely connected and interact with the Club in a powerful and innovative way, as they have never done before.

The Socios.com roster includes many other great clubs around the world including FC Barcelona, Paris Saint-Germain, Juventus, AC Milan or Manchester City, but Valencia CF will be the pioneer to have them on the front of the jersey.

VCF and Chiliz will launch the $VCF Fan Token on Socios.com in the coming weeks.

Valencia CF President Anil Murthy:

“I believe that fans will always be at the heart of football and the use of innovation and technology is necessary to keep this tradition alive. Therefore, we are elated to have Chiliz as Official Fan Token Partner for season 21/22. With them, VCF will enter the next generation of fan engagement through their Socios.com platform which will revolutionize fan engagement through technology and innovation. The club’s priority is to keep innovating and exploring new trends so that we can continue to engage our fans in an ever-changing world. It is with this in mind that we are very happy to embark on a new way forward with Chiliz. This is only the beginning of a great relationship for our fans and for both entities.”

Chiliz and Socios.com CEO Alexandre Dreyfus:

“When Valencia take to the pitch with their $VCF Fan Token proudly on display from the front of their shirt for the first time it will be the most visible milestone yet in our rapid evolution and further confirmation of the increasing influence Fan Tokens and the Socios.com platform are having across the global sports industry.

“This world-first partnership, our third with a major Spanish club and 38th overall, will bring incredible visibility to Fan Tokens and the Socios.com platform, accelerating our mission to shift passive fans into active contributors and create a brighter future for sport – where clubs and fans alike are able to enjoy the rewards created by unlocking the potential of global fan engagement.”

AFC reveals logo for the 2023 Asian Cup tournament

Asian Cup

The Asian Football Confederation (AFC), together with the Local Organising Committee (LOC), have confirmed the logo for the AFC Asian Cup China 2023.

The logo was revealed via a dazzling and immersive display that showcased the vibrant new design through projection mapping and Augmented Reality, as well as being projected on select iconic buildings across Shanghai’s skyline.

The launch, which was staged at the competition’s first completed stadium – Shanghai Pudong Football Stadium – also revealed the Host City logos in the first on-ground milestone event of the tournament, which will be held from June 16 to July 16, 2023.

The 18th edition of the tournament will see the Socceroos hoping to improve on their quarter-final loss to the United Arab Emirates in 2019.

In a special video message presented during the event, the AFC President Shaikh Salman bin Ebrahim Al Khalifa made the following statement:

“Over the years, each host nation has left a significant mark on Asian football, and we know that China PR will stage our greatest ever tournament in 2023.

“The AFC is pleased to mark our latest milestones and, on behalf of the Asian football family, I would like to congratulate the Local Organising Committee and the Venue Organising Committees of the 10 host cities for their commitment and efforts.

“The LOC continues to make great progress with the preparations to stage a memorable event, and I wish the Chinese Football Association, the LOC, the VOCs and all our stakeholders the very best of success in staging a truly world-class event.”

The 10 dynamic beams in the logo, which emanate from the bottom to form the image of the sun rising from the East, symbolise all the host cities of the AFC Asian Cup China 2023™ – underlining the ever-growing scale and future legacy of the tournament, which will be held in 10 different cities in one nation for the first time in Asian football history.

The process of localising the design and concept, in line with the master brands, was further influenced by the LOC’s proposal to embody ‘Light’ as a symbol and beacon of hope to overcome adversity, particularly pertinent during these challenging times and aptly emphasising the unifying force of Asia’s flagship men’s tournament in rallying together passionate fans and teams from the world’s most diverse continent.

Ivan Franjic: “I’m thankful and grateful that I was able to live my dream”

Socceroos Ivan Franjic

Ivan Franjic’s arrival at historic National Premier Leagues Victoria side Heidelberg United has come via an unconventional journey to say the least.

From his early beginnings in the then-named Victorian Premier League with the likes of St Albans Saints and Melbourne Knights, to playing for Russian side FC Torpedo Moscow, to playing in the third-largest urban agglomeration in Korea with Daegu FC, Franjic’s career has certainly been one to savour.

Whilst his career has seen injury setbacks, a blocked loan and unpaid wages with Torpedo Moscow – and the discovery of a potentially career-threatening rare inflammatory condition known as myocarditis in 2016 – Franjic is grateful to be where he is today and to have had the footballing experiences he’s had.

“I’ve been very fortunate with the success I’ve had over my travels, and I’ve experienced some different countries,” he said.

“It’s been a great journey and I’m thankful and grateful that I was able to live my dream and play for the Socceroos at a World Cup. Some Championships as well, so, can’t complain at all.”

Torpedo Moscow

And as for why Franjic opted to return to the NPL Victoria to take up an opportunity with Heidelberg United, a family connection and the quality of the league spoke for itself.

“My brother has played in the NPL for a fair bit and I’ve watched a few of his games. If you look at the FFA Cup you’ve always got a Victorian team in the semi-finals, so it must be saying something about how good the standard of the league is,” he said.

“I know the coach George Katsakis and he called me and my brother and said he was interested in signing us. And obviously Heidelberg have had success over the last few years where they’ve won a lot of trophies, so, they’re wanting to build a great team to have another successful year once again.

“Whenever you go to Heidelberg you see that they have a decent following and that everyone gets behind them, so it’ll be good. I’m looking forward to playing in the NPL this year and to finally be playing with my brother after all these years.”

Heidelberg United

Next year’s Victorian NPL season will mark 13 years since Franjic departed his then-Victorian Premier League side Oakleigh Cannons to take up an injury-replacement contract offer with Ange Postecoglou’s Brisbane Roar.

It was under the now-Celtic FC coach where Franjic impressed the Roar faithful and built a platform to launch himself into a regular starting berth with the Socceroos at right-back.

As a three-time A-League Men’s Championship winner with Brisbane, three-time Premiership winner with the Roar (twice) and Perth Glory (once), as well as an Asian Cup winner, Franjic has certainly been a key cog in some of Australian football’s most historic sides.

“Obviously, winning the Asian Cup is a massive achievement, it’s similar to someone winning the Euros or the Copa America. But I think in Australia, with soccer not being the number one sport, it’s always hard to get the media buzz of AFL and NRL because they’ve got a huge following,” he said.

“But when you look back on it you don’t realise how high of an achievement it actually was against Asia’s best.

“I’d had Ange as a coach for a few years and he’s no doubt one of the best managers I’d ever worked under. The whole buzz of being in Brazil, with security all around the hotel and obviously Brazil is a football-mad nation, so, everywhere you went people were following you.

“It was exciting, and I thought Australia gave a good account of themselves without getting results in that tournament.”

Each of these remarkable honours were earnt between globetrotting stints with Torpedo Moscow, Melbourne City and Daegu. But before returning to the National Premier Leagues Victoria, Franjic made one final stopover with newly-joined A-League Men’s expansion side Macarthur FC. He gave credit to the side that he helped in their foundation.

“It was no doubt a challenge starting up a new club from fresh and giving it a go. Credit has to go out to all of the staff and the owners; they did an amazing job for a club in their first year in terms of facilities and the stadium. Compared to other clubs that have come into the A-League they were very good,” he said.

Macarthur FC

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