Valencia CF leading the next generation of fan engagement with Socios.com

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LaLiga side Valencia CF have announced they will become the first team to display their own Fan Tokens on the front of the shirt after reaching an agreement with Chiliz – the creators of Fan Tokens and the Socios.com fan engagement platform, as the club’s Official Fan Token Partner.

Kicking off from the 2021/22 season, the partnership reflects Valencia CF’s dedication to using innovation and technology, exploring new trends and finding new ways of engaging with its local, national and international fan base.

Both Valencia CF and Chiliz strongly believe that football clubs need to add a new dimension of entertainment for fans.

Football must always remain exciting and attractive to all generations, and the club must meet the challenge of keeping the younger generations engaged. Thanks to this agreement, Valencia CF fans from across the world will be able to stay closely connected and interact with the Club in a powerful and innovative way, as they have never done before.

The Socios.com roster includes many other great clubs around the world including FC Barcelona, Paris Saint-Germain, Juventus, AC Milan or Manchester City, but Valencia CF will be the pioneer to have them on the front of the jersey.

VCF and Chiliz will launch the $VCF Fan Token on Socios.com in the coming weeks.

Valencia CF President Anil Murthy:

“I believe that fans will always be at the heart of football and the use of innovation and technology is necessary to keep this tradition alive. Therefore, we are elated to have Chiliz as Official Fan Token Partner for season 21/22. With them, VCF will enter the next generation of fan engagement through their Socios.com platform which will revolutionize fan engagement through technology and innovation. The club’s priority is to keep innovating and exploring new trends so that we can continue to engage our fans in an ever-changing world. It is with this in mind that we are very happy to embark on a new way forward with Chiliz. This is only the beginning of a great relationship for our fans and for both entities.”

Chiliz and Socios.com CEO Alexandre Dreyfus:

“When Valencia take to the pitch with their $VCF Fan Token proudly on display from the front of their shirt for the first time it will be the most visible milestone yet in our rapid evolution and further confirmation of the increasing influence Fan Tokens and the Socios.com platform are having across the global sports industry.

“This world-first partnership, our third with a major Spanish club and 38th overall, will bring incredible visibility to Fan Tokens and the Socios.com platform, accelerating our mission to shift passive fans into active contributors and create a brighter future for sport – where clubs and fans alike are able to enjoy the rewards created by unlocking the potential of global fan engagement.”

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Football Queensland Welcomes Musco Lighting as Official Lighting Partner

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Image Credit: Musco.com

Football Queensland has welcomed Musco Lighting as its Official Lighting Partner, bringing world-class sports lighting expertise to football clubs and facilities across the state.

The partnership will support Football Queensland clubs as participation continues to grow across the state, helping communities access safer, higher-quality and more accessible football facilities.

Musco Lighting is a global leader in sports lighting, with more than 50 years of experience delivering lighting solutions across sporting venues worldwide. The company was also the first in the world to be certified by FIFA as a Preferred Provider for Floodlight Systems and provided lighting for 12 of the 16 stadiums used at the recent FIFA World Cup.

Through the new partnership, Football Queensland clubs will have access to Musco’s specialist expertise and solutions as they look to improve and develop their lighting infrastructure.

Football Queensland CEO Robert Cavallucci said the partnership represented an important step in supporting the continued growth of football across Queensland.

“I’m proud to see this partnership between Football Queensland and Musco come to life.

“With participation continuing to grow across Queensland, the need for quality football infrastructure has never been greater. This partnership will help our clubs access world-class lighting expertise to create safer, better and more accessible facilities for their communities.

The partnership provides an opportunity to combine Football Queensland’s extensive network across the state’s football community with Musco’s global expertise in sports lighting, supporting clubs as they continue to invest in facilities that meet the needs of their growing participation bases.

Football Queensland and Musco will work together to help clubs identify lighting solutions that can enhance facility quality and accessibility, supporting more opportunities for players and communities to participate in football.

Football Queensland Official Lighting Partner – Musco Lighting

With more than five decades of experience in sports lighting, Musco has delivered projects across some of the world’s most significant sporting venues and events.

The company’s FIFA Preferred Provider certification and involvement in the recent FIFA World Cup further demonstrates its expertise in delivering lighting systems to the highest international standards.

The partnership with Football Queensland will bring this expertise closer to Queensland’s football community, providing clubs with access to a specialist lighting partner as the game continues to grow across the state.

Premier League clubs approve new strategic partnership proposal with EFL

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Image Credit: Shutterstock

The Premier League and its clubs have recently approved a funded proposal for a new long-term strategic partnership with the English Football League (EFL). The deal could deliver significant additional funding to clubs across the English football pyramid.

The proposal, approved on July 30, will now go to the EFL and its 72 member clubs for consideration. The agreement could begin from the 2026/27 season, subject to further discussions and approval.

The move follows years of debate over the distribution of Premier League revenues. It also comes as English football looks to establish a more sustainable financial settlement between the top flight and the EFL.

A new financial package

The Premier League has not released the full financial details of the proposal. Reporting from the BBC and Sky News indicates the package could provide an additional $2.86 billion (1.5 billion pounds) to EFL clubs over 10 years.

The agreement includes raising transfer levies from 4% to 6% and establishing a new lifeboat fund of $38 million (20 million pounds). This pool could be used to help any EFL club that goes into administration.

The funding would support clubs across the Championship, League One and League Two. It could also include dedicated investment to strengthen the wider football pyramid.

The Premier League confirmed in a statement it already commits $3 billion (1.6 billion pounds) every three years to the wider game and communities. The new proposal would significantly increase its financial support for the EFL.

EFL clubs to consider proposal

The EFL will now assess the proposal before presenting it to its member clubs. Those clubs will consider the financial benefits and wider implications of the agreement.

The proposed partnership would also operate within England’s wider football regulatory framework. The Independent Football Regulator has backstop powers if the leagues fail to reach an acceptable financial settlement.

The latest vote marks significant progress towards a new agreement between the Premier League and EFL. However, it does not complete the process.

Attention turns to final agreement

Negotiations over increased financial support for the EFL have continued for several years. The issue gained further importance after the financial difficulties clubs faced during the COVID-19 pandemic.

The Premier League’s unanimous approval now shifts attention to the EFL and its member clubs. Discussions on a deal have been continuing as far back as 2021. It is critical that a deal is reached soon for English football.

Both sides must still agree on the final terms of the partnership. The process will determine how future funding reaches clubs and supports the wider English football pyramid.

For the EFL, the proposal offers the prospect of greater financial support. For the Premier League, it represents a major step towards a long-term settlement with the professional game below the top flight.

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