LaLiga side Valencia CF have announced they will become the first team to display their own Fan Tokens on the front of the shirt after reaching an agreement with Chiliz – the creators of Fan Tokens and the Socios.com fan engagement platform, as the club’s Official Fan Token Partner.
Kicking off from the 2021/22 season, the partnership reflects Valencia CF’s dedication to using innovation and technology, exploring new trends and finding new ways of engaging with its local, national and international fan base.
Both Valencia CF and Chiliz strongly believe that football clubs need to add a new dimension of entertainment for fans.
Football must always remain exciting and attractive to all generations, and the club must meet the challenge of keeping the younger generations engaged. Thanks to this agreement, Valencia CF fans from across the world will be able to stay closely connected and interact with the Club in a powerful and innovative way, as they have never done before.
The Socios.com roster includes many other great clubs around the world including FC Barcelona, Paris Saint-Germain, Juventus, AC Milan or Manchester City, but Valencia CF will be the pioneer to have them on the front of the jersey.
VCF and Chiliz will launch the $VCF Fan Token on Socios.com in the coming weeks.
Valencia CF President Anil Murthy:
“I believe that fans will always be at the heart of football and the use of innovation and technology is necessary to keep this tradition alive. Therefore, we are elated to have Chiliz as Official Fan Token Partner for season 21/22. With them, VCF will enter the next generation of fan engagement through their Socios.com platform which will revolutionize fan engagement through technology and innovation. The club’s priority is to keep innovating and exploring new trends so that we can continue to engage our fans in an ever-changing world. It is with this in mind that we are very happy to embark on a new way forward with Chiliz. This is only the beginning of a great relationship for our fans and for both entities.”
Chiliz and Socios.com CEO Alexandre Dreyfus:
“When Valencia take to the pitch with their $VCF Fan Token proudly on display from the front of their shirt for the first time it will be the most visible milestone yet in our rapid evolution and further confirmation of the increasing influence Fan Tokens and the Socios.com platform are having across the global sports industry.
“This world-first partnership, our third with a major Spanish club and 38th overall, will bring incredible visibility to Fan Tokens and the Socios.com platform, accelerating our mission to shift passive fans into active contributors and create a brighter future for sport – where clubs and fans alike are able to enjoy the rewards created by unlocking the potential of global fan engagement.”