Valencia launch in-seat delivery service

Top-flight Spanish La Liga club Valencia have launched a new in-stadia delivery platform, allowing fans to order food and drink without leaving their seat during matches at their home of Mestalla Stadium.

The app, called Valencia CF – Seat Delivery, allows fans to order food and beverages via a new and free smartphone application by the club. While the service will initially only be offered in selected areas of the stadium, the potential for it to grow in popularity will be massive.

In a few steps, fans can order conveniently from their phone and provides all details of food and drink offerings with pricing.

“All spectators can now enjoy the new and innovative service of food, drinks and merchandise delivery directly from their seats without missing a single second,” Valencia said in a statement regarding the app.

“Valencia CF reinforce their position as one of the most technologically innovative sports clubs in the world, providing unique experiences to the fans.”

In Australia, we haven’t seen clubs take the plunge into food delivery services, but whether to launch a service such as this will depend on appropriate infrastructure to roll it out.

Any stadiums that have clear seating or bays would mean spectators can easily be identified by people looking to deliver the food and drink. As Valencia have done, the service doesn’t have to cover each area of the ground but may be a good idea for a trial to see how the future might look – it would definitely cut down queues at the kiosks especially during the half time break.

Valencia want to lead the way in technological advancements, with an Uber Eats type service making it easier for fans on match days. Introducing something like this in Australian stadiums will expand into the digital market which clubs would be looking to embrace.

The app by Valencia is currently available on all Android and Apple IOS systems, and is a separate application to Valencia’s official fan platform. The club also maintains a ‘Centenari – Valencia CF’ historical virtual experience platform.

Valencia are seventh on the La Liga table, behind sixth-placed Villarreal on goal difference.

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Liam Watson is the Co-Founder & Publisher of Soccerscene. He reports widely on football policy, industry matters and technology.

Football Queensland and Roar Football in the Community program to capitalise on growth

Football Queensland (FQ) have announced a partnership with A-League staple Brisbane Roar as the member federation continues to build towards their 2026 strategic growth plan.

The two organisations have combined to launch a community incentive, titled ‘Football Queensland and Roar Football in the Community’.

As a result of the collaboration, it is an Australian first – as no club across the country has experienced a feat  which is being exhibited in Queensland between the Roar and governing body.

This gound-breaking alliance has effectively reinforced the established relationship between the state and one of the country’s most renowned football clubs, drawing emphasis upon the strategy of building upon the ongoing development and support of football within Queensland.

Football Queensland and Roar Football in the Community will deliver a vast variety of grassroots football clinics, sessions, events and community engagement programs to young aspiring boy and girl participants.

FQ CEO Robert Cavallucci disclosed his assertiveness in FQ hitting the 2026 strategy plan, with the newly found partnership a step in the right direction.

“Combining our strong ties to the grassroots football community with Brisbane Roar’s connection to football fans across the state ensures we can implement best practice delivery methods to unite the game in Queensland,” he said via media release.

Brisbane Roar FC Chairman & CEO Kaz Patafta discussed his admiration towards the expansion of the Club’s reach in the new state wide opportunity.

“We’re delighted to expand Brisbane Roar FC’s reach throughout the Queensland football community as we continue working collaboratively with Football Queensland to pave the way for innovative and strategic opportunities for the game,” he added via press release.

This community program intends on introducing young boys and girls to the sport of football, in attempts to increase participation numbers.

It is a strict objective in which FQ are adamant in achieving, all in accordance to their 2024-2026 Development Strategy.

Additionally, the programs created are crafted for children across the state of Queensland, with a database featured on the community program website, allowing parents to navigate the closest programs within their respective area of the state.

Schools are also invited to become involved – find out more about Football in the Community here: https://footballqueensland.com.au/football-in-the-community/

Dallmeier: Mitigating the risk involved in anti-social fan behaviour

Football fan behaviour can on occasion be detrimental in the progression of the sport across the globe.

Although a celebrated part of the game – when loyalty, passion and individual personalities are animated – the potential for something unsavoury to occur, becomes imminent.

Globally, a key element of the sport is its tribalistic nature. Football fans possess the tendencies of becoming relentless within their support for a club.

The comparison of two large contingents of football fans coming together, with their respective teams battling it out for supremacy, is reminiscent of a crusade.

In acknowledgement of fan behaviours, governing bodies must exercise adequate security throughout stadiums in order to prevent the slim although present opportunity for disorderly behaviour occurring.

Dallmeier

Dallmeier are a German based technology company in whom have become specialists in comprehensive security services.

Derived from the use of video technology the German entity have built quite the portfolio upon completion of football related security within the company’s tenure.

The company boast eight varying security solutions for stadiums. All crafted with the intention of making stadiums safer through the minimization of fan misconduct.

Since 1984, Dallmeier have been experts upon the field of video technology. Optimal within their services, the company provides security logistically and industrially.

Furthermore, their services extend to airports casinos cities, and finally stadiums.

Security Hardware Variety – Panomera Camera 

The use of Dallmeier’s most innovative and decorated product has primarily featured within football stadium security.

Panomera cameras are the combination of several megapixel cameras all forged into one efficient device.

Allowing users to capture larger areas and long distances of space. Providing what a series of cameras would reduce in one efficient device.

The Panomera Camera maintains the highest quality of imagery, allowing in the improved identification of potential perpetrators.

Stadium Security Measures – Dispatch Management 

Dispatch management and allows for the identification and background search of personnel who identify as a threat to the public, to be adequately dealt with by security or police officials.

Providing a real time understanding of the stadiums environment.

Capturing incident data in the form of videos, photos and witness statements all for those who commit an antisocial act at a football match.

Putting emphasis upon the punishment of perpetrators, with the video capturing evidence that can be guided into the hands of law enforcement.

Stadium Security Measures – Entrance Area 

The entrance area aspect of Dallmeiers stadium security allows for the identification of fans looking to cause issues prior to their entry into the stadium.

As a result of optimal security installation upon sport stadiums around the globe, the participation of football upon all aspects can flourish.

While the tribalism and passion all synonymous with football fans, it is an area of the sport that can have a ripple effect upon it causing disruptions to matches and detriment of fan involvement.

Additionally, anti-social fan misconduct can have a negative connotation upon a sport well-respected.

What impact it can have in Australia?

As a result, events can transpire culminating in what should be a celebrated aspect of the sport, becoming its kryptonite.

It was only 14 months ago where in our backyard, an unsavoury event transpired between rival crowds, leaving a stain upon football in Australia.

At the time, it had somewhat derailed a hype train football in Australia was experiencing. Given the Socceroo’s had successfully qualified for the round of 16 at the FIFA World Cup.

The aftermath of such a monumental achievement was tarnished due to fan misconduct.

Company’s in the same class as Dallmeier, allow for the sport to be participated while an emphasis can be put upon the players taking to the pitch.

It is imperative that fan safety is held at the highest responsibility. The raw element of fan behaviour should not be eradicated, but has all the potential to be mitigated, exposing the raw fan element in a positive light with the improved security and emphasis on safety.

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