Former NSL star Vaughan Coveny on the success of online football education and training

South Melbourne and New Zealand legend Vaughan Coveny explains how the Essendon Royals are embracing technology to deliver training and education during the state-wide lockdown.

It seems like yesterday that many Victorians were optimistic about some form of state-level football returning in 2020. By July, the optimism quickly faded as a resurgence of COVID-19 forced the state back into lockdown and dashed the hopes of the football industry.

But despite the wave of negativity surrounding the current state of affairs, crisis can breed opportunity.  Many clubs are turning to technology to stay connected and few are embodying a proactive mentality as well as the Essendon Royals Soccer Club.

The Royals’ brains trust, led by Head of Football Vaughan Coveny, have implemented an online training portal designed to deliver quality coaching sessions live and electronically to its youth players.

Supplementary to continuing each player’s personal development, the training is designed for players to maintain their sense of community and social interaction during what is an isolating and challenging time.

“As a club, we were thinking about ways to reach out to our members and give back during this difficult period. They are important to us and in tough times we want to look after them and give them every tool to help them through the process,” Coveny says.

“The club has a fantastic committee made up of more than 20 volunteers and an enthusiastic president, Richard Di Sauro, who are all working endlessly at the moment to keep things moving.”

The current structure of the training is setup to include three sessions per week. Each session is designed to cater for different age groups, under-7 to under-9, under-10 to under 12, and U13s to U18s.

The training sessions are inclusive of both genders and are being delivered by a combination of Essendon’s community and National Premier League coaches.

Coveny played more than 50 A-League games after a storied NSL career.

The response has been largely positive from both players and their families, who have lauded the physical and mental benefits a collective training program can bring during a time of social isolation.

“There has been an overwhelming response to be honest. A lot of the kids are really excited by it and once the session starts, they are engaging each other and approaching the training enthusiastically,” Coveny says.

“After our first session we had a lot of people saying they wanted to do it again and asking when the next training was going to be. So overall feedback has been really positive.”

Senior women’s player Bella Santilli, who also acts as a junior’s coach delivered the first session in late July. The training was aimed at the under-10 to under-12 age bracket and focused on ball mastery. More than 30 players took part.

This attendance rose to almost 40 players for the second session, which was run by senior women’s coach Mick Gallo, and by the third session, more than 60 participants tuned in to join Claude Gomes’ advanced ball mastery program.

A key to the successful implementation of transitioning online is accessibility. The Royals have utilised social media to promote their activities which helps the club to remain connected with the community and staff carefully plan out sessions to ensure complex equipment is not required.

“In terms of setup, it has actually been fairly easy. The coaches were keen to get involved and they can do it from their laptop at home. They will demonstrate an exercise, or have their son or daughter demonstrate an exercise and walk and talk the participants through the session,” Coveny says.

“We’ve done strength and conditioning which the kids really enjoyed, and we’ve ensured the fitness-based sessions can be done indoors. It’s a really good initiative and we’ll continue to do it until we can get back to normal training.”

With the online coaching strategy proving a success so far, the Royals are branching their online education to other important facets of the game, including the promotion of nutrition and mental health.

“A professional nutritionist will be delivering a nutrition presentation to all our players about eating the right foods during this time, as well as what we should all be doing before and after training,” Coveny says.

“We have also introduced a football app for the mental health side of things called Arete. We are currently delivering it to our NPL teams and Women’s teams on a trial basis. We are planning to get feedback from them and parents to see what they think of the app.”

“We think it is important to reach out on that side of the game. Mental health is becoming more important and more understood these days,” Coveny adds.

With the online training proving a success and an ongoing focus on the physical and mental wellbeing of the Royals football community, Coveny is hoping the club will act as a positive example for the football industry and inspire others to look for opportunity in times of crisis.

“Because we all have more time now, we are able to think about things like mental health, nutrition, and technology and deliver on things that we usually wouldn’t be able to,” he says.

“It’s been a difficult time. We all have to stay strong and get through it together. The situation is going to impact clubs financially, but we think we can get through it by supporting each other as well as we can.”

Scott Miller: From coaching to spearheading Gen AI sports technology at iReel

Following a distinguished coaching career that included reaching the heights of the Premier League, Scott Miller is now embracing the next chapter of his professional journey.

No stranger to Australian football, Miller was Head Coach of the Newcastle Jets Men’s team and as an assistant coach for the Socceroos leading up to the 2014 World Cup. With extensive international experience from his time at Fulham FC, where he witnessed everything coaching had to offer, Miller decided in 2023 that a new direction was needed.

Now, as the Chief Commercial Officer at iReel, a Gen AI sports technology company, Miller combines his passion for coaching and sports technology to deliver valuable solutions to sporting organisations. iReel’s vision is to become the leading provider of Gen AI in sport, and Miller is at the forefront of this innovative journey.

In this interview with Soccerscene, Miller reflects on his 17 years in coaching, the lessons he’s learned from working overseas compared to Australia, how iReel presented itself as an opportunity, and why sports technology is essential in today’s sporting landscape.

You’ve had experience from the Premier League to the A-League. How has your journey been so far?

Scott Miller: My background originally stems from playing in the Victorian Premier League. I signed with former NSL team the Gippsland Falcons as a youth and came through their youth system, but I didn’t make a senior appearance due to a serious leg injury. This injury gave me clarity about the longevity of a career in sport as an athlete, which led me to pursue a degree in exercise science at ACU in Melbourne.

During that time, my interest in physical performance and its alignment with football grew. I took the initiative to make as many contacts overseas as possible, which was quite a challenge pre-LinkedIn, relying on handwritten letters. I was fortunate to have family in London, which allowed me to explore opportunities there. I landed a role at Fulham FC, starting in their academy system and eventually working with the first team. Within six months, I was offered a full-time contract with the Premier League team, marking the beginning of an exciting 10-year journey.

My time at Fulham was filled with learning opportunities, including earning my UEFA A license and a degree in sports psychology. I worked with top-level managers like Chris Coleman, Roy Hodgson, Mark Hughes, Martin Jol, René Meulensteen, and Felix Magath. These experiences helped shape my career, leading to a role as an assistant coach, where we achieved multiple top-10 finishes and reached the 2010 Europa League final against Atletico Madrid—a highlight of my time at Fulham.

Were you always looking to get into coaching, or did your injury force your hand?

Scott Miller: Coaching wasn’t my initial plan, but it became a natural evolution for me. Roy Hodgson, in particular, inspired me with his methodology and the impact he had on players. With my background in high performance, football knowledge, and a passion for psychology, I naturally transitioned into coaching. By the age of 27, I was delivering sessions to Premier League players, covering various aspects of training outside of tactics.

My journey into coaching continued when Ange Postecoglou invited me to join him as an assistant with the Socceroos, which was a fantastic experience. Later, he recommended me for the head coaching role at Newcastle Jets at just 33 years old. My time working with some of the best players and coaches in the Premier League was invaluable in shaping my approach to coaching.

What insights can you share from your experiences in the UK?

Scott Miller: Football culture in the UK is deeply ingrained—it’s more than just a sport; it’s a way of life. The Premier League is a global phenomenon, vastly larger in scale than the A-League, with financial and commercial resources that drive innovation and performance.

Another key difference is the highly competitive environment. The standards are ruthless, and if you’re not up to par, you’re quickly replaced. This applies to everyone, from coaches to players and support staff. I experienced this firsthand, often finding myself as the cultural link between outgoing and incoming managers due to my role as a central figure in the club’s operations.

The financial resources available in the Premier League also allow for greater opportunities for coaches to build sustainable careers. The remuneration packages are significantly different compared to the A-League, providing a stable foundation for those working in football.

You are now the Chief Commercial Officer at iReel. How did that transition come about?

Scott Miller: Coaching has been a significant part of my life since I was 24, but after nearly two decades, I felt the need for a new challenge. I wanted to innovate, develop new skills, and contribute to a space that is pioneering and future-focused. The opportunity to join iReel came at the perfect time.

James Doyle, the founder of iReel, reached out to me, and knowing him for some time, I was excited to join the venture. iReel is at the forefront of Gen AI in sports, and the chance to build technology that can transform the sporting industry was too good to pass up. It’s a different kind of challenge but one that’s equally rewarding.

Why would you recommend a career in sports technology for post-playing careers?

Scott Miller: Sports technology offers a unique opportunity for players looking to transition after their playing careers. The skills developed in sports, such as communication, leadership, and performance, are highly transferable to the tech space.

The sports tech industry allows you to stay involved in the sport while also building its future. Unlike coaching or analysis roles that are often dependent on performance results, a career in sports tech lets you create something from the ground up. It’s a powerful and fulfilling path that I highly recommend to anyone looking to stay connected to sports in a meaningful way.

For full information on iReel and to contact the team, you can do so here.

Football Queensland confirm Club Convention topics

Football Queensland recently released the central topics that will ‘Elevate the Debate’ of their inaugural Queensland Club Convention.

The convention will be held on Saturday, 2 November, and Sunday, 3 November 2024, at the Brisbane Convention & Exhibition Centre.

This event will bring international speakers and panellists with industry expertise to give specialised sessions for Queensland’s clubs, coaches, teams, and associations.

Before the event on the 1st, there will be a cocktail networking event at the Sunset Lounge at Suncorp Stadium for Brisbane Roar Men’s home opener against Sydney FC.

Furthermore, on the 2nd, there will be a Queensland Awards Night at Brisbane City Hall.

These Focused sessions for participants will be based on the three broad themes of Growth, Sustainability and Technology.

GROWTH 

  • It’s Already Coming – The Next Phase – 50/50 – Football’s Growth Story

Unpacking the truth about the growth of the game – what is the role of clubs and how can they prepare for it

  • Revenue Diversification – What Business are we in?

Case studies of clubs that have successfully diversified their income sources with an opportunity mindset

SUSTAINABILITY 

  • Critical Transition of Club Culture through Phases of Growth & Time

An analysis of how static club culture can paralyse a club’s maturation and progress

  • Dynamic Club Business Models

Breaking away from treading water, reducing reliance on volunteers & unlocking growth (case studies)

  • Optimal Club Governance & Administrative Structures

What does best practice look like and how do we get there? (Case studies)

TECHNOLOGY 

  • Digital Transformation in Sport Operations: Benefits of Deploying a Common Tech Stack

Reducing the volunteer burden – managing risk, data security, continuity of IP

  • Achieving Alignment, Unlocking Value & Eliminating Key Person Risk

The benefits of a common CMS and fully integrated platform for all clubs

  • Cyber Bullying – Protecting the Game, our Clubs and Participants
  • Government Relations – #EQUALISER

In the coming weeks, details of the specialised speakers for each club, official and coaching session will be released.

This event will be a great opportunity for the state’s clubs to network with some of the best in their respective field, as well as interested stakeholders and other FQ clubs.

It will also enhance the positive community-based focus that has been central to Football Queensland’s strategic plans for 2024-2026.

Tickets are selling out fast and with a limited supply, this event for the interested is not one to miss out on.

To purchase tickets to the Club Convention, click here.

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