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If you go to the game and want to grab some food and drink at half-time, there’s always a big line of people doing the same thing. Instead, VenueNext is something you can turn to which allows you to skip the queue.
Launched in 2014 at Levi’s Stadium, San Francisco 49ers home ground, VenueNext is an app that adapts to what is happening in real-time, depending on the level of demand from customers.
Clubs can manage what and how much they could sell depending on the attendance at the game and increase or decrease accordingly.
One of the benefits of VenueNext is that fans can see exactly what a club has to offer and make decisions in their own time. Particularly important is the inclusion of all nutrition and allergen information so that customers can make an informed decision.
Using the app as an ordering service, VenueNext is conveniently available at your fingertips. At match day, fans can view all food and drink items, pay safely within the app and organise for it to be delivering to their seat.
VenueNext is now the revolution for sports clubs. No longer will fans have to wait till half-time and stand the queues while everyone is doing the same thing – they can now get food and drink at any time without having to leave their seat.
It allows fans the ultimate match day experience and won’t miss a minute of the action.
For clubs yet to jump on board, VenueNext’s technology can be added to an existing app with no need to replace. Functionality works in an app or standalone URL.
Genius Sports Limited, Football DataCo’s Official Tracking Provider, has announced a new relationship with Premier League Productions (PLP) to improve live broadcasts for fans in over 185 countries across the world through rich tracking data insights and data-driven augmentations.
PLP creates and distributes all of the Premier League’s overseas content, including the telecast of all 380 league matches each season. PLP broadcasts now include a live ‘Premier League Data Zone’ viewing option, bringing fans closer to the action with rich data and tracking metrics in a highlighted match every match round as part of a cooperation between PLP, the Premier League, Football DataCo, and Genius Sports.
Everything from player names to passing accuracy, shooting velocity, sprints, total distance travelled, touches in the final third, and field maps is integrated into live broadcasts via a distinctive L-bar, answering the ever-increasing demand for data-driven insights among Premier League fans worldwide.
To enhance the fan entertainment experience, Data Zone will also include official Fantasy Premier League updates and standings.
Genius Sports CEO Mark Locke spoke on the deal and what it meant for both parties.
“Through Premier League Productions and their international broadcast partners, Genius Sports is revolutionising the viewing experience for millions of Premier League fans around the world,” he stated via press release.
“Powered by our Second Spectrum AI technology, we deliver an enriched visual experience with advanced analytics and key performance metrics in the live broadcast.”
Genius Sports is also FDC’s authorised supplier of official live data to the worldwide sports betting business, offering the most up-to-date and accurate feed on all Premier League, English Football League, and Scottish Professional Football League games.
Genius Sports’ Second Spectrum technology provides enhanced, data-driven Premier League, NFL, and NBA broadcasts on CBS, ESPN, NBA League Pass, and TSN.
Image credit: U.S. Soccer Federation official site
U.S. Soccer have recently announced a strategic partnership with Ticketmaster to become the Federation’s official ticketing partner for the next several years.
The partnership is set to use Ticketmaster’s industry-leading technology to support all ticketing initiatives and solutions with a goal to enhance the match day experience for fans at the stadium.
Ticketmaster is one of the world’s largest ticket sales and distribution companies. They have serviced millions of events across many different countries they operate in, providing a quick and reliable online service for fans that is focused mainly on convenience.
There is an unprecedented line-up of soccer events coming to the United States over the next few years and the Federation is being proactive in its approach to ensure a reliable ticketing service.
The features being brought in will be a fresh change for fans who have previously struggled acquiring tickets to matches because of the multitude of unreliable services that were selling them outside of the U.S. Soccer website.
Ticketmaster plan to incorporate features such as mobile app integrations, use of a 3D Interactive Seat Map to enhance seat selection, and the ability to save tickets to mobile devices which eases access at the gates.
U.S. Soccer and Ticketmaster will also recognise fans through custom content that will highlight the undying commitment of fans and their journeys to U.S. Soccer-controlled events, including U.S. Women’s and Men’s National Team matches, and create unforgettable moments through engaging sweepstakes.
U.S. Soccer Chief Commercial Officer David Wright expressed his excitement for what the partnership was going to bring to U.S. Soccer
“Fans are the heartbeat of our business. Supporting our commitment to super-serve our passionate fans, we are excited to partner with Ticketmaster in our efforts to enhance the customer experience,” he said in a U.S. Soccer press release
“Ticketmaster has been at the forefront of technology and innovation in this space for years and is the perfect match as we continue to elevate and evolve as a property.”
Ticketmaster Executive Vice President & Co-Head of Sports Clay Luter explained how the partnership was going to improve fan engagement.
“The expansion of our partnership with U.S. Soccer is a testament to our commitment to celebrating passionate soccer fans,” he added via press release.
“As the game’s popularity continues to rise, we’re eager to take engagement and connectivity to the next level while actively discovering and connecting with new fans. Through our platform, we’ll deliver must-have ticketing solutions, unique content and innovations that further fuel the interest in soccer across the country.”
The focus on fan engagement through augmented reality and app activations is a fantastic touch from the U.S. Soccer Federation, doing something that Australia has yet to attempt.
The country would definitely benefit by following the U.S. in their fan-first mentality, with an overall goal of making the matchday experience memorable and addictive, especially off the back of the Matildas World Cup success story.
This partnership is attempting to put the building blocks in to ensure crowd numbers are healthy as this new generation of soccer fans start to emerge. It is very strategic and has a forward outlook that must be applauded.