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VenueNext adds convenience to match day

If you go to the game and want to grab some food and drink at half-time, there’s always a big line of people doing the same thing. Instead, VenueNext is something you can turn to which allows you to skip the queue.

Launched in 2014 at Levi’s Stadium, San Francisco 49ers home ground, VenueNext is an app that adapts to what is happening in real-time, depending on the level of demand from customers.
Clubs can manage what and how much they could sell depending on the attendance at the game and increase or decrease accordingly.
One of the benefits of VenueNext is that fans can see exactly what a club has to offer and make decisions in their own time. Particularly important is the inclusion of all nutrition and allergen information so that customers can make an informed decision.
Using the app as an ordering service, VenueNext is conveniently available at your fingertips. At match day, fans can view all food and drink items, pay safely within the app and organise for it to be delivering to their seat.
VenueNext is now the revolution for sports clubs. No longer will fans have to wait till half-time and stand the queues while everyone is doing the same thing – they can now get food and drink at any time without having to leave their seat.
It allows fans the ultimate match day experience and won’t miss a minute of the action.
For clubs yet to jump on board, VenueNext’s technology can be added to an existing app with no need to replace. Functionality works in an app or standalone URL.
Liam Watson is the Managing Editor at Soccerscene. He reports widely on football policy, industry matters and technology.

New stadium to be created for Pakistan

NED University of Engineering & Technology and Global Soccer Ventures (GSV) have entered an agreement to build a stadium for Pakistan.

In an exciting collaboration, NED University of Engineering & Technology and Global Soccer Ventures (GSV) have entered a 10-year agreement to build the first soccer-exclusive stadium for Pakistan.

The landmark deal will see a state-of-the-art stadium built by the influence of German engineering, which will help with various football infrastructure projects in Pakistan.

Karachi city will be home to the new stadium, backed by an investment of $16 million. The project will ensure that the nation has FIFA international playing conditions and a new experience for fans not seen before.

Dr. Sarosh Hashmat Lodhi, Vice Chancellor, NED University of Engineering and Technology:

“NED is world renowned for being at the cutting edge of technology and science in its educational curriculum so why not football. It is a vision that only GSV can bring to life.  I have seen the science and evolution of football on offer and it will be a major transformation for football in Pakistan.”

GSV Chairman Yasir Mahmood:

“It is time Pakistan rediscovers itself in football infrastructure offering the much needed professional and world class facilities.  This flagship soccer city at NED will entice other cities or institutes to come forward and become part of GSV’s football legacy offering the best in technology, science and football training all under one roof.”

Former English footballer Michael Owen:

“There is nothing more important than having home and away fans in football stadiums.  This investment will not only ignite inter-city football rivalry but will also become the future of football development all over Pakistan with sports science at the forefront offering international opportunities.”

GSV CEO Zabe Khan:

“We are the foundation of a sports revolution in Pakistan with soccer city being our flagship show-stopper.  The ideology here is that we don’t want to tell people of our dreams we want to show them, so we build it, fans come and get fanatical about our players in Pakistan’s very own theatre of dreams to display their talent.”

A detailed announcement and reveal of Pakistan’s first ever soccer city is to be made by the end of January 2022. Michael Owen and a star studded celebrity line up with be on hand with the very first images and 3D virtual video of the stadium being unveiled as a new year’s gift to Pakistan.

LaLiga launches online store with Amazon

LaLiga fans are now able to purchase merchandise from 13 LaLiga Santander clubs through Amazon, in a new collaboration.

LaLiga fans are now able to purchase merchandise from 13 LaLiga Santander clubs through Amazon, in a new collaboration.

In a rollout that is set to expand throughout other areas throughout 2022, fans in the UK, Italy, France and Germany will be the first countries to have access to a dedicated store – making kits, clothing and other fan items available for purchase.

Teams currently on the LaLiga store with products are Getafe CF, Cádiz CF, Granada CF, Athletic Club, Levante UD, Villareal CF, Real Sociedad, Deportivo Alavés, RCD Espanyol, RCD Mallorca, RC Celta de Vigo, Real Betis Balompié and Club Atlético Osasuna.

“For LaLiga, it’s very important to offer LaLiga Santander and LaLiga SmartBank clubs all possible tools in order to bring our league closer to our fans around the world. Through this exciting collaboration with Amazon, we are continuing to develop our internationalisation strategy and we can boost the growth of the competition and its clubs,” LaLiga Executive Director Óscar Mayo said.

“For now, we have 13 LaLiga Santander clubs participating in this project, with the LaLiga store to launch from December 29th in the United Kingdom, France, Italy and Germany. Our goal is to bring more LaLiga clubs on board and to be present in more regions around the world, with these to be announced during the first quarter of 2022.”

LaLiga has identified Amazon as a company that can help Spain’s top-flight league to thrive in new commercial opportunities that reaches customers all over the world.

“I am thrilled about launching this multi-year collaboration with LaLiga, bringing official products and tailored shopping experience to thousands of LaLiga fans so they can celebrate and share their love for Spanish football. At Amazon, we are proud to help LaLiga in its efforts to expand internationally, bringing fans closer to their passion wherever they are,” Amazon Head of Special Projects Hernando Moncaleano said.

On the LaLiga store with Amazon, fans can find more than 1,600 different products from the participating 13 teams. There will be a great variety of items available, from sportswear to other men’s and women’s clothing. Mugs, toys, household items and much more from these LaLiga Santander clubs will also be on sale via Amazon.

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