fbpx

Veo: Recording and analysing football matches with AI-driven cameras

Co-founded in 2015 by Henrik Teisbæk, Veo is a sports technology company with one main aim, to record sporting matches automatically without the need for a camera operator.

To achieve this goal, the company has developed an AI-powered 180-degree camera with two 4K lenses, capturing every single moment of a match in high quality and at 30 frames a second.

Veo has specifically trained the AI to follow the ball during the course of a game, creating a broadcast-like experience for the matches recorded using the software.

The camera ships with a tripod selected by the customer, is able to record up to four hours of footage on a single charge, and weighs less than one kilo, making it a portable option for both home and away matches.

“Veo has been a great asset for us since we purchased it. It allows us to record every game which at this level is brilliant. All around it has been an excellent purchase and something we are really proud to be using,” former senior coach of Brunswick City (now on the Melbourne Victory coaching staff) Riccardo Marchioli said.

One of the important selling points of the product is the analysis work that can be conducted on Veo’s online subscription platform.

Users are offered a 12-month subscription to the platform (at no additional cost) with the purchase of a camera kit, which allows coaches, scouts, players and so forth to review and analyse match recordings using a variety of Veo’s implemented features.

These features include:

  • The ability to consume automatically detected highlights in a match recording through Veo’s AI software, which pinpoints moments such as goals, kick-offs and half-time intervals
  • The ability for coaches to draw on the screen to provide feedback to players through the use of lines, shapes and arrows
  • Players can be tagged in highlights by the coach on Veo’s online platform
  • Coaches can also take over the camera and create their own highlights to share with players in a group or individually
  • Comments can be attached to every highlight, with a choice of which players can see the particular piece of advice or criticism

The online platform has been a successful system for various coaches around the world, including head of football at the City Of London School and U18 Head Coach of Independent Schools for England, Jono Santry.

“Veo has literally transformed our football programme,” he said.

“For years we have been searching for a solution to video matches, tag events, analyse the footage, and share with the staff and players. I had given up on finding a one fits all solution that was both affordable and not reliant upon having staff to film, edit and produce the footage. Veo literally is all this and more.

“We put the camera at the top of the tripod, press record and then plug it in when we return to the office. Veo’s “bots” do the rest and by the time the players wake up the next morning, they have tagged match footage that is excellent quality and follows play. All of this without a human having to control a camera or edit the footage.

“We are using it for other sports with the same precision which means more of our students are gaining the benefit that it clearly brings.”

To date, almost 5000 clubs use Veo in 79 countries across the world, with over 225,000 matches recorded using the product.

Professional clubs who use the service include Manchester City, As Roma, Chelsea, Leicester City FC, Everton FC, Wolverhampton Wanderers, Borussia Monchengladbach, Impact de Montréal, Inter Miami CF, Real Salt Lake, Club Brugge KV and many more.

However, professional clubs who have signed up to Veo only account for 10% of the Danish company’s customer base.

75% of Veo’s customers are either from grassroots or youth clubs across the globe, with schools making up the remainder of the base.

The basic camera setup costs under $2000AUD, with local A-League club Wellington Phoenix utilising Veo’s service, as well as ambitious NPL clubs such as Heidelberg United, who believe the investment is worthwhile to record and analyse their junior sides.

More information on Veo can be viewed here.

Avatar
Philip Panas is a sports journalist with Soccerscene. He reports widely on football policy and industry matters, drawing on his knowledge and passion of the game.

Mediacoach: LaLiga’s secret weapon

Coach using mediacoach

Developed by LaLiga, Mediacoach is a video analysis platform which ensures that all 42 LaLiga clubs are able to analyse practically all of the tactical, technical and physical aspects of their own side and their rivals.

In football, the smallest details can be key to deciding the outcome of a match. Mediacoach allows for all clubs from LaLiga Santander and LaLiga SmartBank to have access to a depth of tactical analysis like no other. The comprehensive live in-match data covers a range of football statistics including distance covered, player positioning, speed and ball movements.

Big Data is critical to football in the modern era, and this initiative is a fine example of how LaLiga is leading football in an innovative fashion.

Having been introduced to Spanish football in 2010, Mediacoach has grown to have over 430 club staff across 42 clubs utilising the tool. Mediacoach is hoping to expand their features to ensure that even more groups, from club trainers to media partners, can benefit from it.

This season alone has seen a multiplication of the number of cameras in the stadiums in order to progress real-time data tracking to new levels, whilst making the tool available to more users via the cloud.

Coaches like Atletico Madrid’s Diego Simeone, Real Madrid’s Zinedine Zidane and Barcelona’s Ronald Koeman (plus their extensive coaching staff) have Mediacoach at their disposal every week. The tool allows for detailed pre-match report, video analysis, accumulated reports to run through all potential on-field scenarios and developments, performance statistics, tactical camera footage and post-match reports.

Ricardo Resta, director of LaLiga’s sports area and the Mediacoach platform, credited the ambitious nature of the world-first initiative.

“The use of data is a huge differentiator for the global sports industry. With Mediacoach we are ensuring that the best information can be accessed by all LaLiga clubs, no matter their size. It’s how we ensure that the league grows as one,” he said.

“Multi-camera technology is able to track movements on a football pitch down to very fine margins. Increasing its use in LaLiga stadiums provides even higher levels of accuracy so that coaches can make informed decisions in the heat of the moment.”

Football Australia signs expanded partnership with rebel

Football Australia has announced a multi-year expanded partnership with rebel - Australia's largest sports retailer.

Football Australia has announced a multi-year expanded partnership with rebel, as Australia’s largest sports retailer has signed on to be the official sponsor of Football Australia and the Westfield Matildas through to 2024.

The partnership will support the growth of the women’s game and grassroots football across the nation. The news comes as the Westfield Matildas are currently in Europe preparing for international friendlies against Germany and the Netherlands this month.

The partnership matches the core business of rebel, who want to encourage Australians to live a healthy and active lifestyle doing the sports they love. Football Australia’s mission is to achieve gender parity in participation by 2027.

With Football Australia and rebel sharing similar values, they will focus on initiatives that inspire more females to play sport, as Football Australia aims to secure over 400,000 new female participants over the next six years.

The ‘Sport is Calling’ platform will be used by rebel to motivate women and girls to unlock health and social benefits of pulling on football boots for the first time – this inspires ambitious players to reach their potential by promoting Westfield Matildas’ training regimes.

The partnership links to Football Australia’s MiniRoos program, which will also include a content strategy to bring football fans and rebel customers closer to the action. There will be exclusive, money-can’t-buy opportunities on offer for rebel active members.

rebel General Manager Customer & Marketing, Jennifer Gulliver:

“rebel is passionate about supporting women’s sport and women’s football and to sponsor Australia’s most loved team in the Westfield Matildas is something the whole organisation is behind.”

“We can’t wait to inspire the next generation of girls over coming years, and perhaps help a few realise their dreams of becoming a Westfield Matilda in the future.”

rebel Managing Director, Gary Williams:

“In just two days’ time the Westfield Matildas will return to international action for the first time since March 2020, which will provide inspiration to thousands of girls and boys across Australia’s football family who are preparing to play the game at community and grassroots levels throughout 2021. This unique timing only adds to our excitement to continue our support of football in Australia.”

“With our ‘Sport is Calling’ mantra, rebel is committed to growing sports participation across the country, and this partnership with Football Australia will unlock exciting opportunities and offers for rebel’s football fans through an array of online, in-store, and in-stadia experiences.”

Football Australia Chief Executive Officer, James Johnson:

“We are delighted to have secured another corporate partner for Football Australia that believes in our long-term vision for the sport, including the enormous potential that exists in the women’s and community spaces.”

“rebel has been a long-term partner of football in Australia, and as Australia’s largest sports retailer, is well positioned to help football deliver positive outcomes across the country. As the national governing body, Football Australia looks to work with organisations that will proactively help us supercharge football’s growth.”

Why Mobile Connectivity is now a critical service in stadiums

As stadiums across the world begin to welcome back crowds, clubs are looking to improve the overall experience for fans in a post COVID-19 world.

Mobile connectivity continues to be an increasingly important utility in stadiums, with fans now somewhat expecting the service at the football grounds they visit.

UK company Wireless Infrastructure Group (WIG) own and operate the nation’s largest selection of indoor mobile networks, serving over 1.25 billion visitors each year.

Working with all UK mobile network operators, WIG have direct experience in designing, installing and operating mobile infrastructure and lead the market in network deployment and management in stadiums and sports venues.

2020 saw the biggest ever growth in the UK for mobile devise usage, with users trying to stay connected whilst offices, businesses and venues were closed due to the pandemic.

These figures are expected to increase again in 2021, with mobile device usage now exceeding time spent watching live TV.

Vijay Sodiwala, Commercial Director at WIG, believes that these increases during the COVID period will impact supporters’ expectations of the matchday experience in stadiums.

“It is inevitable that fan behaviour will have changed significantly in terms of how much they interact with their mobile devices and the quality of connectivity and service they expect as part of their overall stadium experience,” he told fcbusiness.

“Fans will expect dedicated coverage and a high-speed data capability allowing them to access the internet, stream videos, interact on social media, text and make calls to friends and family before, during and after matches.

“They will be less tolerant of a poorer mobile experience, especially in venues that are charging them to attend events.”

Sodiwala explains the best possible way to address poor mobile connectivity in stadiums.

“Outdoor networks (such as masts, towers and rooftop installations) are just not designed to deliver the capacity that is needed when you have stadiums operating at full capacity and it is no longer appropriate to look to the mobile network operators to solve these problems for us,” he said.

“The most efficient solution for enabling properly dimensioned mobile services within a stadium is a distributed digital network approach.

“This is a single network deployed around the stadium that can support all of the mobile network operators and all of their technologies (2G, 3G, 4G and 5G) at the same time. It can also support private network capabilities that stadiums operators and clubs have started to use as a secure, high capacity, flexible and lower-cost alternative to WiFi and traditional wired networks.”

Leading stadium owners and clubs across the UK, including Premier League clubs, have teamed up with WIG to create their own dedicated infrastructure solution.

“Stadium owners and clubs have started to look at investing in their own network infrastructure and partnering with Wireless Infrastructure Group to design, deploy, operate and maintain their stadium networks and provide the interface to the mobile network operators to enable service.”

Sodiwala outlined that because of the rapidly changing behavioural habits of fans, it is an appropriate time for clubs to invest in technology to improve their digital strategic footprint.

“The pandemic has resulted in a seismic shift in consumer behaviour with an increased reliance on mobile devices and adoption of digital technologies,” he said.

“Think of how much our daily interaction has gone digital – from attending meetings to ordering groceries – and stadiums are not exempt. Fans will understandably be relived to return to live events, but their expectations on stadium experience will be markedly different.

“Some of our stadium partners (clubs) have seen the restrictions imposed on us by the pandemic as an opportunity to address this.

“Firstly, to use digital as a more effective way of engaging and connecting with fans through a more immersive and content rich experience. Secondly, clubs are looking at capturing operational efficiencies which have the potential to improve the bottom line – mobile ticketing, in- seat ordering, and mobile payments are the sort of things that come to mind here.

“Underpinning all of this of course is the realisation that high quality mobile service is key to a successful digital strategy.

“A desire to drive fan engagement, improve stadium experience and reduce operational costs certainly feels like a strong response from clubs in a post-pandemic environment. Investing in the right infrastructure approach with the right partner is the first step on that journey.”

More information on the Wireless Infrastructure Group can be found here: https://www.wirelessinfrastructure.co.uk/

© 2020 Soccerscene Industry News. All Rights reserved. Reproduction is prohibited.

Most Popular Topics

Editor Picks