VfB Stuttgart and São Paulo FC launch youth exchange program

VfB Stuttgart has officially launched its youth development partnership with São Paulo FC, one of Brazil’s most prestigious football clubs. Originally announced in January 2025, the collaboration has now entered its active phase following a four-week visit by two youth players from São Paulo’s academy to Stuttgart.

The partnership centres on talent identification, cultural exchange, and long-term scouting in South America — all while upholding ethical standards in youth development and player welfare.

First Players Hosted in Stuttgart

Eighteen-year-olds Samuel Jhonathan Monteiro and Nicolas Bosshardt were the first participants in the exchange. During their time in Germany, they trained with VfB Stuttgart’s U21 and U19 squads, giving coaches and scouts the chance to assess their abilities across various training settings.

Off the field, the players took part in language lessons, acclimatisation activities, and experienced daily life in Stuttgart — part of VfB’s commitment to providing a well-rounded adaptation process for international youth players.

Director of VfB’s Youth Academy, Stephan Hildebrandt, expressed how both players made a strong impact during their trial period.

“Both players left a lasting impression,” he said via press release.

“The trial period also allowed us to evaluate talent over time, and we’ll be repeating this process in September with two additional players from São Paulo born in 2008.”

Balancing Talent Access with Player Protection

The collaboration is designed to give VfB Stuttgart structured access to South America’s talent pool while ensuring ethical practices that avoid short-term exploitation or transactional scouting. VfB emphasises a focus on sustainable youth development and mutual benefit.

Hildebrandt highlighted that the agreement includes safeguards to protect players and reduce financial risks commonly linked to international academy recruitment.

Reciprocal Exchange and Development Opportunities

In a reciprocal arrangement, VfB Stuttgart’s U19 and U17 squads will travel to São Paulo for summer training camps, giving German players and coaches the chance to immerse themselves in Brazilian football culture and training methods.

“This isn’t just a one-way scouting agreement,” Hildebrandt continued to say via press release.

“There are educational exchanges, shared workshops, and training opportunities for coaching staff from both clubs.”

Further Programmes Include:

  • Coach exchanges and workshops held in both Germany and Brazil

  • Ongoing trial training opportunities for selected youth players

  • Joint long-term performance tracking and coordinated talent development

Strategic Impact of the Partnership

The Stuttgart–São Paulo partnership exemplifies a new approach among European clubs towards international academy collaborations. Rather than focusing on short-term transfers or extensive scouting, VfB is creating a development-centred framework that encourages shared expertise, risk management, and early-stage investment in players.

For São Paulo, the deal provides a direct connection to European football without forcing young players into early or disruptive moves. For VfB, it offers sustained talent visibility within one of the world’s most prolific football development regions.

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Arsenal Secures Exciting New Deal with Paramount+

Arsenal FC has unveiled a global partnership with Paramount+, drawing the major streaming service further into top-tier football as the race for fan engagement intensifies across sport and entertainment.

The deal makes Paramount+ an Official Partner of the club, embedding the platform’s branding and content across Arsenal’s matchday experience and digital channels throughout the 2025/26 campaign.

The agreement highlights a broader industry shift, with major entertainment platforms turning to leading football clubs to expand global visibility, drive subscriber growth and place their brands at the centre of highly engaged fan communities.

The collaboration will see Paramount+ integrated throughout matchdays, including in-stadium branding, big-screen presence, programme features and themed activations at both men’s and women’s games. The platform will also be showcased across select retail and digital fan-experience channels.

Executive Vice President and International General Manager of Paramount+, Marco Nobili emphasised the shared global reach and enthusiasm behind the collaboration.

“We’re beyond excited to unite Paramount+ and Arsenal– two global iconic brands with supporters that live and breathe passion,” he said via Official Club media release.

Arsenal’s Chief Commercial Officer, Juliet Slot underscored how the strategic collaboration enhances the club’s commercial strength and fan experience.

“We’re delighted to welcome Paramount+ into our Arsenal family. They’re a world-class, global entertainment brand, and we’re so excited to work together and create new ways for our supporters to feel even closer to the club. Their expertise, creativity and investment strengthen our ability to deliver outstanding experiences for our supporters and supports our ambition to compete for major trophies,” she said via Official Club media release.

Paramount+ will tap into Arsenal’s strong social media presence, especially on TikTok, YouTube, and Instagram to share content aligned with key releases during the 2025/26 season. The initial activation, centred on the new season of Landman, will showcase first-team players alongside influencer Sharky, Eberechi Eze, William Saliba, and Gabriel Martinelli.

Shake2Go by Optislim Named Major Sponsor of Oakleigh Cannons

Shake2Go, by Optislim, has been named major partner of the Oakleigh Cannons for the 2026 season, with the brand to feature prominently on the front of the club’s playing shirt. The sponsorship brings together a fast-growing Australian nutrition brand and one of the country’s most respected grassroots football clubs.

Meet Shake2Go – Australia’s first high protein + vitamins shake packed into a can . Each ready-to-drink can delivers 30g of premium protein, essential vitamins and minerals, is low in sugar, gluten-free, and packaged in eco-friendly cans. No mixing. No mess. No compromise. Just grab, shake, and go. With its smooth, milkshake-like taste, it delivers proper nutrition without slowing anyone down.

“We’re proud to welcome Shake2Go by Optislim as our major sponsor for the 2026 season,” said Aki Ionnas, General Manager of the Oakleigh Cannons. “To have such an innovative brand on the front of our shirt is a major endorsement of our club. This sponsorship is about more than logos  it’s a real investment into our players, our programs, and our wider community. At a grassroots level, that kind of support makes a genuine difference.”

The sponsorship will directly support player development, community programs, and the ongoing operations of the club. Shake2Go will have a strong presence across matchdays, community events, and player initiatives throughout the season.

At its core, this sponsorship reflects shared values of performance, wellbeing, and giving back to the football community that helps shape the future of the game.

For more information on Shake2Go, click here.

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