Vicsport partnership with AED Authority to assist clubs

Liam Watson
Vicsport has announced a partnership with AED Authority, giving better access to AEDs for Victorian sports clubs.

Vicsport has announced a partnership with AED Authority Australia, as the defibrillator supplier will give better access to automated external defibrillators (AEDs) for Victorian sports clubs.

The improved availability of AEDs can help sports clubs be on the front foot when it comes to developing and executing emergency response plans that save lives of participants.

Vicsport’s extensive network from over 30 years of service, including 16,000 clubs and associations and over 3.9 million participants, are those who make a significant contribution to the social, physical, mental and economic wellbeing of the Victorian community.

An AED offers a portable, easy-to-use device that delivers controlled shock to an individual showing symptoms of a cardiac arrest – when the heart stops beating.

It is something that can occur to anyone, anywhere and any time, so clubs must be alert especially if it happens on the field.

Every year in Australia, around 33,000 people experience a cardiac arrest out of hospital, but as few as 5% of these people are able to survive.

A privately owned health and safety company, AED Authority aims to improve Australia sudden cardiac arrest survival rate. They help customers distinguish fact from fiction when considering an AED program, demonstrating how simple a defibrillator can be to save a life. An early use of defibrillator leads to a 70% survival rate.

Managing Director of AED Authority, Paul Klein:

“We’re excited to partner with Vicsport. AEDs are valuable protection for athletes in all fields and their communities.”

“Even healthy seemingly, low-risk youth can have underlying heart conditions that are triggered by strenuous activities. Making an AED part of every club’s emergency response plan can save lives.”

Vicsport CEO Lisa Hasker:

“Vicsport is looking forward to working with AED Authority in order to provide safe environments for all sporting clubs in Victoria.”

AED Authority knows that the purchase of a defibrillator can be confusing, based on years of experience with AED sales and management programs. This new partnership can take all the question marks out of the equation, by assisting clubs with all aspects behind a successful AED program: from site assessment and device selection, to monitoring and maintenance in conjunction with special Vicsport member packages.

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New board appointments and regulatory reform announced by APL

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The Australian Professional Leagues (APL) have announced the appointment of two new Club Directors to the APL Board, as well as updates to the salary cap structure which will be implemented from the 2025/26 season.

At an Extraordinary General Meeting held earlier today, Club Unitholders voted to appoint John Dovaston, Chairman of Melbourne Victory, and Kaz Patafta, Chairman and CEO of Brisbane Roar, as new Club Directors to the APL Board.

Both bring a strong mix of football, business, and governance experience to the table, drawn from their work both within and outside the sport.

The rest of the Board — including the Chair, a Silver Lake Director, the FA-appointed Director, and three existing Club Directors — remains unchanged, as they were not up for election.

After consulting with the Board, Club Unitholders, and club reps, the APL also announced it will introduce a new financial sustainability framework for the A-Leagues, to be rolled out over the next three seasons.

The focus will be on revamping the salary cap system.

The current setup which includes a $2.55 million soft cap and six types of salary exemptions was originally designed to support financial stability and competitive balance, but it’s no longer delivering as intended.

Starting from the 2025/26 Isuzu UTE A-League Men season, a $3.5 million hard cap trial will be introduced.

Then, in 2026/27, a $3 million hard cap (plus one marquee player) will be enforced. Clubs that exceed the cap will face financial and sporting penalties.

For the 2025/26 season, clubs will still operate under the current salary cap rules and exemptions, with the trial period acting as a transition to the new system.

A broader financial model, based on each club’s revenue will be finalised with input from clubs and the PFA and introduced in the 2027/28 season.

Executive Chair, Stephen Conroy, highlighted the need for change when it came to the current salary cap structure as well as the benefit of the new reform.

“Following consultation with clubs over the last twelve months, it was determined that the current spending structure, which has been in place since 2005, was no longer fit for purpose,” he said in a press release.

“We are doubling down on strategies that are already working; investing in our product and highlighting our fantastic homegrown talent. 

“The implementation of these reforms over the coming years is designed to ensure a competitive balance and to build long term foundations for growth that helps unlock the full revenue potential of each club.

“The APL Board firmly believe this is the model for long term success, giving clubs time to assess and plan before a new model is agreed to for season 2027/28 based on global best practice, that can deliver greater outcomes for talent development and a better football product.ˮ

The APL’s latest moves mark a significant step forward for the future of the A-Leagues, with new leadership on the Board and a clear plan to overhaul the financial structure of the competition, the league is positioning itself for long-term stability and growth. 

A-League records strong viewership and attendance in New-Zealand

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In recent news the A-league viewership on sky sports has climbed significantly in New Zealand.

Official A-League media sources have identified that 1.31 million people have watched the A-League through Sky Sports media channels this season.

This confirms an impressive 40% increase in viewership for the 2024-25 season.

To add to this an additional 228k, a 46% increase, and 167k, a prominent 115% increase, have also streamed on Sky’s digital platforms.

This amounts to a huge increase in viewership of the sport for New Zealand and also a large portion of the respective nation’s population, displaying football’s huge popularity in Australia’s close neighbour.

Sky Sports extended their exclusive rights for the Isuzu UTE A-League Men and Ninja A-League Women at the beginning of this season and this deal will be the sole provider for 2 more seasons.

Both Leagues through this season are available not only on Sky Sports but also Sky Sport Now and Sky Go.

This upward trend in popularity can be attributed to the addition of a second New-Zealand team in Auckland FC, who currently sit at the top of the A-League and look positioned to win the minor premiership.

To match this news with viewership Auckland FC and Wellington Phoenix have both recorded some of the highest game attendance in the league throughout most of their home games.

Auckland FC has had the overall highest attendance with a total of 211,095 so far and an average of 17,591. With the biggest attendance their derby against Wellington Phoenix at just above 27,000.

Auckland FC worst attendance at around 13,000 is almost double the next most attended team, Sydney FC. Wellington Phoenix have also recorded high attendance with 99,677 up to this point.

Though down averagely from last season, to maintain these numbers after a title chasing seasons shows fan dedication from the Kiwis.

The introduction of a new team from New Zealand’s biggest city has turned out to be a successful investment by the Australian Professional Leagues (APL).

It has increased viewership, attendance and all round enjoyment in the A-league, helping the APL increase in value and quality this season.

The APL and New Zealand must now build on this momentum to keep viewership strong and continue growing the beautiful game across Aotearoa.

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