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Villarreal CF to open new academy in Sydney

La Liga’s Villarreal CF has announced that it will open its second Australian football academy in Sydney.

The Villarreal Sydney Academy is set to hold an ID clinic at St Ives Showground, where the academy will be based on December 12 to select players for the club’s program in 2021.

Villarreal coaches are expected to visit the academy to provide training for coaches and players when possible. Tryout sessions, offer clinics, provide coaching education, supplement programs and camps will be run by Villarreal coaches.

Opportunities to visit Villarreal’s state-of-the-art training facilities in Spain will also be offered to players who demonstrate their top-level skills, training and behaviour.

If selected participants will get to experience the life of a professional soccer player first-hand by observing training sessions, meeting professional players, practicing with the club’s elite academy players and training under Villarreal coaches.

In a video message Villarreal defender Alberto Moreno encouraged young boys and girls in Sydney to join the new academy and welcomed “Villarreal Sydney Academy to the Villarreal family.”

The club said that coaches at Villarreal Sydney will be trained under the Villarreal CF methodology, while an individual player development approach will be taken to help players grow.

“Australia is packed with untapped soccer talent and we are sure that our unique approach to the beautiful game will have an extremely positive impact on the players and the Sydney community, like it has in Melbourne,” Villarreal CF Director of International Business, Juan Antón said.

Villarreal CF’s Melbourne academy, Monash Villarreal opened in February and has over 200 players at the academy.

“We are not partnering with Villarreal only to use their name. Villarreal Sydney Academy is going to provide the best development program in Sydney and is giving a real pathway to our players. We want all of our players to feel that Sydney – Australia – is just one step away from Villarreal – Spain,” Director at Villarreal Sydney Academy, Jacobo Muñoz said.

Villareal was established in 1923 and currently sits second on the La Liga table. The club has previously competed in the UEFA Champions League.

Daniel Foley is a sports junior journalist with Soccerscene. He reports widely on football policy and micro industry matters.

Optus Sport to stream Football Victoria’s Nike F.C. Cup Final

Nike F.C. Cup

Football Victoria have made the exciting announcement that Optus Sport will yet again stream the Nike F.C. Cup Final in 2022.

Optus Sport have been the home of the English Premier League in Australia since 2016, and are also home to LaLiga, the Women’s Super League, K-League, J-League and the EURO’s.

The Cup Final will be held on Sunday afternoon, when South Melbourne takes on Calder United at Valley Park Events Centre, Broadmeadows.

Football Victoria CEO Kimon Taliadoros applauded Optus Sport’s commitment and acknowledged their continued support of the local game in a statement released by Football Victoria.

“The appetite for women’s football is growing exponentially and we thank Optus Sport for their elevation of the Nike F.C. Cup again in 2022,” he said in a statement.

“We are thrilled that subscribers across the nation can experience the quality football that the two teams will deliver on Sunday.”

Match coverage starts at 3.30pm AEDT, with the final kicking off at 4pm this Sunday.

Coverage will also be provided for non-subscribers on NPL.TV and Football Victoria’s Facebook and YouTube.

Customers can watch Optus Sport on their favourite screens and devices via Fetch, Apple TV, Android TV compatible Smart TVs, LG Smart TVs, Apple Airplay, Chromecast, Amazon Fire TV, Xbox, compatible Samsung Smart TVs or desktop, or on-the-go via tablet, mobile, or laptop.

FC Bayern and Adobe partner to power the club’s digital transformation

Bayern and Adobe

FC Bayern, one of the world’s most historic and successful football clubs, have announced a multi-year partnership with Adobe to power the club’s digital transformation.

The agreement will bring new, personalised experiences to its millions of current and future global fans – both on and offline – while driving greater efficiency and more sustainable business practices through Adobe’s enterprise solutions.

With a rapidly growing global fanbase, FC Bayern is passionate about connecting fans to their favourite club in new ways. Adobe’s technology will provide FC Bayern the ability to better understand its fans to create more engaging and individualised sports experiences.

Adobe Experience Cloud, including Adobe’s customer data platform, will help FC Bayern create fan profiles to better understand how supporters engage with the brand and ensure they enjoy a more personal relationship with their favourite teams. This means the overall matchday experience will be enhanced for fans, giving supporters real-time notifications at their fingertips including merchandising discounts, video content and last-minute ticket availability.

With more digital experiences across platforms, channels and devices, FC Bayern fans will never miss a moment whether they are at the Arena, on the go or in the comfort of their home. For example, when a goal is scored fans will receive content on their preferred channel to celebrate the moment in real time, as well as post-match video commentary and highlights.

FC Bayern will also use Adobe Document Cloud, including Adobe Acrobat Sign, to digitise collaboration with fans, employees and partners. With Document Cloud, activities like signing up for memberships or executing player agreements will be quick and secure, while reducing environmental impact.

“Today’s FC Bayern fan is digitally savvy and craves new ways to get closer to our club and players, which is why we aim to create sustainable and lasting interactions that bring matchday excitement to our millions of passionate fans across the world,” FC Bayern CEO Oliver Kahn in a statement.

“We’re investing in a long-term digital strategy with Adobe’s breadth of enterprise applications at the core of our technology, to deepen how our fans engage with the club and to inspire the next generation of fans for years to come.

“FC Bayern has millions of fans around the world, and they are at the forefront of revolutionising fan experiences,” said Anil Chakravarthy, president of Digital Experience Business at Adobe. “With this partnership, FC Bayern will create more personalised experiences to enable fans to celebrate the passion and heart of the club wherever they may be.”

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