Viwone jumps on board as AS Monaco premium partner

Viwone

High-end headphones company Viwone has announced their partnership with AS Monaco FC until the end of the 2022/23 season.

Viwone is a recognised specialist in audio experiences and will accompany AS Monaco FC with the brand’s name to be displayed on the back of the Monegasque players jersey. It will also be visible on the club’s communications which includes over 22 million followers on social media.

Created in 2022, Viwone is the newest port of call in France for high end audio headphones, with the company originally being formed in United States but still intends to maintain its French touch with a guarantee in quality.

The brand aspires to expand internationally making in impact on markets in different parts of the world, upholding the ethos that music is about sharing the experience that can be had with the consumer – simply looking at the musical experience rather than product in an artistic andscape. The product is described as an aesthetically pleasing jewel and a real fashion accessory with colours ranging from matt to gold, finished off with amazing Swarovski crystals.

The brand presence has been felt at major music awards such as The Grammy Awards internationally and also locally, most notably in visual aspect in product placements and also with sponsorship consumed  by ultra-popular artists in France.

“We are very pleased to welcome Viwone to the family of AS Monaco’s partners. With it’s top of the range headphones, Viwone has placed innovation and high standards at the heart of it’s activities, two values that we share. We look forward to working together,” AS Monaco Sponsorship Director Adrian Zannettacci said in a statement.

With Viwone being a well renowned audio headphone brand, the recent partnership will not only foster growth for Viwone, but also promote AS Monaco to a more global audience.

For example, players can be seen wearing the headphones in AS Monaco’s social media posts to increase exposure.

“Viwone wants to support artists and sportsman, but also successful and prestigious clubs. AS Monaco, which embodies the values of excellence and innovation, was an ideal choice for Viwone,” Viwone Marketing Manager for France, Rachel Marguerite, added via press release.

“Music is everywhere in our daily lives, and of course in the world of sport, which is why we’re delighted to be delighted to be associated with AS Monaco. This partnership is an important lever for visibility and influence of our brand.”

For more information you can find it here.

Previous ArticleNext Article

Football NSW releases $600,000 towards Grassroots Grants to meet Participation Pressure

The Victorian State Government has announced new grants and funding for 11 new community infrastructure projects for local football clubs, totalling $3.8 million.

Sixty-five football clubs across New South Wales have secured a combined total of nearly $600,000 in funding through the NSW Office of Sport’s Local Sports Grant Program. It follows as a result of Football NSW’s scale of demand for community sport support and the growing pressure on clubs struggling to keep pace with surging participation.

The grants, covering 69 individual projects across the Football NSW footprint, will fund facility upgrades, equipment purchases, participation programs and accessibility improvements: the unglamorous but essential infrastructure that determines whether community clubs can function at the level their members require.

The Local Sports Grant Program made up to $4.65 million available statewide in 2025, with $50,000 allocated to each electoral district and individual grants capped at $20,000. Football’s share of nearly $600,000 reflects the sport’s status as the largest participation code in NSW, and the degree to which that status has not always been matched by corresponding investment in the facilities and resources required to sustain it.

Volunteers carrying an unsustainable load

The announcement arrives against a backdrop of mounting pressure on the volunteer workforce that keeps community football operational. Across NSW, thousands of volunteers dedicate significant unpaid time each week to administration, ground preparation, canteen operation and the logistical demands of running competitive junior and senior programs. As participation numbers climb, driven in part by the sustained visibility of the AFC Women’s Asian Cup and the legacy of the 2023 FIFA Women’s World Cup, those demands have intensified without a corresponding increase in the resources available to meet them.

“As the largest participation sport in NSW it is pleasing to see almost $600,000 will be reinvested back into supporting our players, coaches, referees and volunteers to improve the football experience across our community clubs,” said Helen Armson, Football NSW’s Group Head of Strategic Partnerships and Corporate Affairs.

The equity dimension

The distribution of the grants across 65 clubs and 69 projects also speaks to the geographic breadth of football’s footprint in NSW, and to the uneven distribution of resources that has historically characterised community sport in this country. Clubs in outer metropolitan and regional areas tend to operate with smaller budgets, older facilities and thinner volunteer bases than their inner-city counterparts. Grant programs structured around electoral allocation, rather than club size or existing resource base, provide a degree of equity that market-driven funding cannot.

The kinds of projects funded under this program disproportionately benefit clubs serving communities where the barriers to participation are highest. A club that cannot offer adequate facilities or equipment is a club that turns players away, often without intending to.

Football NSW has used the announcement to call on the NSW Government to maintain and extend its investment in the sport. “We urge the government to continue to invest in football,” Armson said, in the midst for a nation-wide push for a $343 million decade-long infrastructure fund to address the facilities gap across the state.

The nearly $600,000 secured through this round is meaningful. Against the scale of what is needed, it is also a measure of how far the investment still has to go.

LaLiga and RFEF launch RefCam in latest innovation drive

The technology made its debut in Saturday’s clash between Atlético de Madrid and Real Sociedad in the Copa del Rey final, marking the start a new era for fan experiences.

Giving the game a new perspective

With RefCam, LALIGA and the Royal Spanish Football Federation (RFEF) will provide an entirely new way to see, and experience, live football.

Javier Alberola, the referee in charge of Saturday’s final, wore a headset-mounted camera and microphone, allowing spectators a unique look into the action of elite-level football.

Furthermore, the integrated audio provides fans with better transparency over in-game decisions, a move which strengthens the connection and understanding between fans and match officials while the game unfolds.

This is not just a step forward for officiating in Spain, but the beginning of a future where innovation and technology combine to provide fans with a new way to enjoy the game.

 

The plan moving forward

With the technology taking centre stage for the first time this weekend, RefCam will continue to feature in the coming matchweeks in Spain’s top-flight division.

The current vision is for RefCam to feature in one match per matchday, including the ultimate showdown between European giants FC Barcelona and Real Madrid on Matchday 35. The best technology, for the best match-up in Spanish football.

As LALIGA begins the rollout of RefCam in the coming weeks, the potential is endless for new content and insights during live matches.

“The introduction of RefCam forms part of LALIGA’s broader strategy to keep transforming the way football is experienced, with a focus on making coverage more immersive, engaging and distinctive,” explained LALIGA via official press release.

“As well as enriching the live broadcast, RefCam opens up new opportunities across digital platforms by enabling the creation of innovative content and highlights from a truly unique viewpoint: that of the referee.”

 

Connection to the game

Indeed, the viewpoint of a referee is one which we often overlook as spectators.

As our attention is on the players, managers or on post-match highlights, we forget about the one person who sees the game closer than anyone else in the stadium.

That is what makes RefCam special. It gives us a point of view that we have never seen before.

And a new level of proximity and connection to the game we love.

Most Popular Topics

Editor Picks

Send this to a friend