The Canadian Premier League (CPL) has announced that its partnership with Volkswagen Canada will continue until 2028, extending their relationship for an additional five years.
Since January 2019, the competition’s debut season, Volkswagen Canada has been a partner of the CPL.
As part of the deal, Volkswagen Canada will, once again, be the main shirt sponsor for Halifax Wanderers FC, with the Volkswagen emblem prominently displayed throughout the season.
Volkswagen has long been an endorser of Canadian football and will continue to make inroads with enthusiastic fans across the country through various activities, including sponsorships, stadium activations, broadcasts, and social media engagements.
Mark Noonan, Commissioner of the Canadian Premier League and CEO of Canadian Soccer Business, said via press release:
“Volkswagen Canada is a true partner in every sense of the word. They were with us at the beginning, believing in what was possible, and we are excited that this extension means we will continue our relationship through the League’s first decade of existence.
“In the first five years of our partnership, Volkswagen has done a wonderful job activating to the benefit of our supporters and the communities we serve. We look forward to continuing, and building on, this important relationship for CPL and everyone who cares about soccer in Canada.”
Lynne Piette, Director of Marketing at Volkswagen Canada, added:
“Soccer is a rapidly growing sport in Canada, and we are honoured to support the Canadian Premier League’s vision to bring the beautiful game to even more Canadians from coast-to-coast.”
“Our renewed partnership highlights the passion that fans, clubs, players, and communities have brought to the league in the past five years. The league’s values of bringing equality, diversity, and sustainability to the game are fundamental pillars we will continue to foster through our partnership moving forward. We plan to do this through ongoing initiatives like Volkswagen FC: Game Changers, Pride matches, and other exciting campaigns we have in the pipeline. We are truly excited to see another five years of soccer in Volkswagen Canada’s future, and we are proud partners of the league.”
Ahead of the Canadian Premier League’s fifth season, this latest agreement will play a pivotal role in the long-term future.