Volkswagen Canada renews commitment to Canadian Premier League

Volkswagen and Canadian Premier League

The Canadian Premier League (CPL) has announced that its partnership with Volkswagen Canada will continue until 2028, extending their relationship for an additional five years.

Since January 2019, the competition’s debut season, Volkswagen Canada has been a partner of the CPL.

As part of the deal, Volkswagen Canada will, once again, be the main shirt sponsor for Halifax Wanderers FC, with the Volkswagen emblem prominently displayed throughout the season.

Volkswagen has long been an endorser of Canadian football and will continue to make inroads with enthusiastic fans across the country through various activities, including sponsorships, stadium activations, broadcasts, and social media engagements.

Mark Noonan, Commissioner of the Canadian Premier League and CEO of Canadian Soccer Business, said via press release:

“Volkswagen Canada is a true partner in every sense of the word. They were with us at the beginning, believing in what was possible, and we are excited that this extension means we will continue our relationship through the League’s first decade of existence.

“In the first five years of our partnership, Volkswagen has done a wonderful job activating to the benefit of our supporters and the communities we serve. We look forward to continuing, and building on, this important relationship for CPL and everyone who cares about soccer in Canada.”

Lynne Piette, Director of Marketing at Volkswagen Canada, added:

“Soccer is a rapidly growing sport in Canada, and we are honoured to support the Canadian Premier League’s vision to bring the beautiful game to even more Canadians from coast-to-coast.”

“Our renewed partnership highlights the passion that fans, clubs, players, and communities have brought to the league in the past five years. The league’s values of bringing equality, diversity, and sustainability to the game are fundamental pillars we will continue to foster through our partnership moving forward. We plan to do this through ongoing initiatives like Volkswagen FC: Game Changers, Pride matches, and other exciting campaigns we have in the pipeline. We are truly excited to see another five years of soccer in Volkswagen Canada’s future, and we are proud partners of the league.”

Ahead of the Canadian Premier League’s fifth season, this latest agreement will play a pivotal role in the long-term future.

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Northern NSW Football referee camp cultivates talent and growth

Last month, during the 2024 Champion of Champions tournament in Coffs Harbour, Northern NSW Football conducted a Referees Development Camp, 24 referee participants attended the development initiative.

The week-long, future-focused camp was planned and led by NNSWF Referee Manager Brad Carlin and his ensemble of referee coaches.

The referee coaches conduct daily performance reviews and debriefs, followed by an evening coaching presentation. The initiative represents a structured approach to referee development, combining practical experience and theoretical training.

Presentations covered an array of beneficial long-term successful traits within the field of referring.

  • Body language, confidence, and concentration
  • Positioning, movement, and anticipation
  • Severity and tactical fouls assessment
  • Assistant referee skills
  • Team coordination between officials
  • Conflict management (players and technical areas)
  • NNSWF Referee Development Pathway

NNSWF Referee Manager Brad Carlin expressed positive sentiments towards the growth and success of the camp.

“The aims of our referee camps are to provide consistent, quality coaching to develop young match officials from across our member zones and to identify those referees who have the talent and commitment to potentially be an elite match official of the future,” he said via press release.

“There were many outstanding performances during this year’s camp, but what impressed our referee coaches the most was the clear improvement that every participant showed in responding so well to the coaching we gave them.”

The camp’s success and investment in the collective growth of the referee position within football are outstanding achievements. The opportunity for referee participants to be showcased and identified as future match officials made the camp beneficial for all parties involved.

This program nurtures the industry’s future, enabling the participants with the correct skills for further career advancement and opening pathway opportunities in football officiating careers.

The Referees Development Camp was made possible by the member zones, the partnership between coaches and officials, and the integration with the Champion of Champions tournament.

The Female Referee of the Tournament was awarded to Matilda Armstrong, Harrison Coleman took home the Male Referee of the Tournament and both were appointed to referee the grand final matches.

Evolv Technology confirms leadership changes

The American security technology company, Evolv Technology, has fired President and CEO Peter George amid an internal investigation.

Evolv’s security products are used to detect weapons in arenas worldwide, protecting stadiums in football leagues such as the EPL and MLS, plus American sports such as the NBA, NFL, and MLB. The iconic MCG in Melbourne also employs Evolv’s security systems.

Evolv’s board had evaluated leadership at the company since May and terminated George’s contract without cause, effective immediately on October 30.

Evolv’s board outlined the need for change, meanwhile thanking Peter for his dedication to the company.

“We appreciate Peter’s years of dedication to our company and his significant contributions to the company’s mission. We wish him well in his future endeavors. That said, we have determined that a change in leadership is needed to improve the company’s culture as we prepare for the next phase of growth,” the board said via press release.

“We continue to believe that the fundamentals of our business remain strong. But we are also convinced that the company can do even better.”

Evolv has chosen co-founder and Chief Executive Officer Michael Ellenbogen as Interim President and CEO, as he imagined the long-term mission for the company.

“As a co-founder, I care deeply for this company and its customers, employees, and shareholders. I look forward to working closely with the board and our senior leadership team to advance our mission of creating a safer world while also driving the business forward,” he said via press release.

The Evolv board also reaffirmed the decision to terminate George’s contract was not in relation to the company’s recent inaccurate financial statements and declaration to delay future statements.

“The Board has been evaluating leadership and performance for several months – long before we became aware of any potential issues relating to the company’s sales practices and financial reporting. With respect to that ongoing investigation, the board remains committed to completing a thorough investigation as expeditiously as possible. Our goal is to ensure the company’s financial reports are always current and reliable and that our organizational culture reflects our values of integrity and honesty. That is the only way we can regain the trust and confidence of our investors.”

Evolv’s internal investigation is still ongoing, while the board aims to appoint a new CEO promptly.

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