W-League big winners in new CBA, as greater contract freedom for A-League clubs beckons

Equity in high-performance standards in the A-League and W-League, a 32% increase in the W-League salary cap floor and an increase in the A-League salary cap floor are the highlights of the new collective bargaining agreement (CBA) struck between Professional Footballers Australia (PFA) and the Australian Professional Leagues (APL).

The new five-year deal was described as “ground-breaking” by a joint statement between the two bodies, in an announcement that highlights the newfound confidence in the economic environment for professional football in Australia.

Much of that confidence can be linked to the new five-year broadcast agreement with ViacomCBS and Network 10 and it is no surprise that this new CBA has been deliberately linked in length to the broadcast deal.

PFA Co-Chief Executive Kathryn Gill explained that being able to achieve this agreement was a huge milestone for the professional game in Australia, after such a long period of uncertainty in recent years due to the COVID-19 pandemic and the end of the previous broadcasting deal with Fox Sports.

“The players’ vision for the negotiations was economic security and stability for the clubs, the leagues and the players. This agreement is a foundational step towards this objective and our leagues will be stronger as a result,” she said via the joint statement.

“It has been an incredibly challenging time for our game; however, we believe the CBA will provide a platform for our leagues to be re-launched and for a genuine partnership between the clubs and the players to be forged.

“I would like to acknowledge the work of Greg O’Rourke, Danny Townsend, Tracey Scott, Chris Pehlivanis and John Tsatsimas for their efforts and commitment during the negotiations and especially the players who participated so actively throughout.”

PFA President Alex Wilkinson noted the immense sacrifice made by many players to usher the game through the COVID-19 pandemic, which he says helped pave the way for this agreement.

“This generation of players, club owners and staff have been asked to make immense sacrifices to preserve our sport during unprecedented times,” he said.

“As a result of these sacrifices we have been able to take an important step forward and provide greater certainty for the clubs and players and make important progress in areas such as our high-performance environment, player welfare whilst further embedding our commitment to gender equity.”

Under the new CBA, genuine equity in high-performance standards in the A-League and W-League have been entrenched in order to create a “world-class workplace” for all of the country’s footballers.

This CBA will be the first to deliver common standards across higher performance and medical departments across both the W-League and the A-League.

Increases to minimum and maximum player payments are also factored in during the course of the five-year CBA with a particular focus on an increase to the W-League salary floor, providing another massive boost on the back of the recently announced expansion of the competition to also include Central Coast Mariners, Wellington Phoenix and Western United.

There will also be a reformed contracting model that allows for greater capacity in squad investment for clubs, with an allowance for up to two “Designated Player” spots, which will allow clubs to invest between $300,000 and $600,000 in players whose salaries will be excluded from the A-League salary cap.

These “Designated Players” will be in addition to the current exemptions, such as “Marquee Players”.

Furthermore, there will also be greater capacity for clubs to contract youth players with an increase in the cap on scholarship players.

The CBA also provides for guaranteed funding for player welfare and development programs, as well as greater support for the PFA Past Players Program.

APL Managing Director Danny Townsend said the deal was proof that the APL was living up to its promise of greater investment since taking control of Australia’s professional leagues.

“When APL took control of the leagues, we promised it would herald a new era of investment and this agreement shows the progress that has already been made,” he said in a statement.

“This is a clear example of what can be achieved when we work together with a common vision to realise the potential of Australian football.”

APL Leagues Commissioner Greg O’Rourke added the investments would help clubs deliver a much-improved on-field product.

“Players are partners with us in the game and central to its growth. Having all of our partners on-board with the re-imagined future of the game is vital, and this agreement marks an important milestone in our new relationship,” he said.

“There will be immediate improvements across the men’s and women’s leagues, most notably for women’s football, all of which will flow through into improved experiences for players, and ultimately into growing and improving our game.”

Previous ArticleNext Article

Workplace Law renews collaboration with Melbourne City FC

Melbourne City FC has confirmed the renewal of its partnership with Workplace Law, a leading provider of employment and workplace relations expertise, for another two years.

Following a successful inaugural season together, this renewal signifies an ongoing collaboration that highlights shared commitments to excellence, equality, and innovation.

Workplace Law continues to support City’s Women’s program, with their logo proudly displayed on the back of the A-League Women’s training kit.

Furthermore, the logo will feature on the matchday attire of City Women’s Head Coach, Michael Matricciani, reflecting Workplace Law’s unwavering dedication to advancing women in sport.

Melbourne City FC’s partnership with Workplace Law, backed by a history of driving success on and off the field, aligns with the Club’s goal of fostering a high-performance culture for its players and staff.

Melbourne City FC CEO, Brad Rowse, shared his enthusiasm for the renewed partnership.

“We’re delighted to continue our partnership with Workplace Law, a company that shares our passion for driving excellence and creating opportunities for women in sport,” he said via press release.

“Their support plays a vital role in ensuring our Women’s program can continue to thrive, both on and off the pitch. We look forward to achieving even greater success together over the next two years.”

Workplace Law Director and CEO, Shane Koelmeyer, shared this excitement.

“We absolutely love being part of the Melbourne City family and are delighted to extend our partnership for another two seasons. They are the ‘gold standard’ when it comes to creating the ideal high-performance environment for their coaches and players to thrive on and off the pitch,” he said via press release.

“The Club has a wonderful history of sustained success in both the women’s and men’s programs, and we look forward to sharing in, along with their other amazing partners, further success in the future.”

This partnership not only bolsters Melbourne City’s ALW program but also showcases Workplace Law’s commitment to empowering teams and individuals to excel.

ASICS confirmed as Macarthur Bulls FC footwear partner

Japanese sportswear company ASICS has been confirmed as the Macarthur Bulls’ official footwear partner for the 2024/25 season.

Through the collaboration, ASICS will provide shoes to club members, supporting the Bulls as they battle to make finals.

ASICS is celebrated for its incorporation of technology to drive forward what is possible in sport, the company’s football boots support a variety of different athletes via ASICS’ flagship Heel Grade Technology. This revelation means athletes can push themselves harder than ever without compromising comfort.

Managing director of ASICS Oceania, Mark Brunton, expressed his excitement for the partnership.

“We are thrilled to partner with Macarthur Bulls FC. This collaboration allows us to support some of the sport’s top athletes with our unique Heel Grade technology, helping them perform at their best, both in training and on game day,” he said via press release.

“At ASICS, we believe in the transformative power of movement. We hope our partnership with Macarthur Bulls will inspire future football stars to get moving and experience the positive impact of the sport.”

Macarthur Bulls Chief Commercial Officer, Mark Jensen, applauded ASICS.

“ASICS is a globally respected leader in athletic performance gear and this is an exciting step for Macarthur Bulls FC as we warmly welcome ASICS as the Bulls Official Footwear Partner for the 2024/25 season,” he said in a press release.

“ASICS’s commitment to innovation and quality perfectly aligns with our club’s goals, supporting our players and staff at every level, from training to match day. This partnership reflects our mutual dedication to excellence and sets the foundation for a successful season, both on and off the field.

“It is a busy 12 months ahead as we gear up for another shot at the Asian Champions League (ACL2) in 2025 and compete in the current A-League season.”

The collaboration between ASICS and Macarthur highlights both organisations dedication to delivering quality and driving progress.

Most Popular Topics

Editor Picks

Send this to a friend