Weetabix to sponsor Scotland Women’s National Team

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The Scottish FA has signed a partnership with the Weetabix Food Company, for the cereal brand to become an official partner of the Scotland Women’s National Team.

In an agreement that will run until July 2023, Weetabix and the Scottish FA are encouraging consumers to have a healthier breakfast while promoting other initiatives.

A Weetabix and Scottish FA campaign is set to give away football experiences to supporters. Prizes such as signed shirts, tickets to international matches and the opportunity to attend training sessions will be available to be won from May.

This giveaways will be part of an on-pack promotion on Weetabix Original.

“Through our partnership with Weetabix we will be able to actively encourage the nation to eat healthily and help football fans of all ages across Scotland start the day right,” Scottish FA Chief Executive Ian Maxwell said.

“The growth of the women’s game has been heartening to see, particularly with our national team qualifying for back-to-back major tournaments, in 2017 and 2019.

“Having an association with a brand such as Weetabix will only help continue to grow the women’s game in Scotland and create female role models for youngsters across the country.”

The Scottish FA explained the campaign was hoping to power relevance and excitement for the cereal category, with the combination of nutrition and football prizes.

“This partnership reinforces our belief that everyone can achieve their best with a proper, Weetabix start to the day, and we’re looking forward to supporting the growth of women’s football in Scotland in the years ahead,” Weetabix Head of Brand Gareth Turner said.

“We’ll be working closely with our trade partners in Scotland to help them make the most of the opportunity.

“With unique and exciting experiences on offer for Scotland supporters as part of our on-pack campaign, we will be adding excitement in-store, driving footfall to the cereal aisle and raising awareness and visibility of the entire category.”

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South Canberra FC Breaks the Mold: Equity-Driven Model Earns ‘Club Changer’ Honour

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Image Credit: SCFC

South Canberra Football Club has been named Club Changer of the Month for April, in a recognition that reflects a broader shift across Australian football toward rewarding clubs that are actively dismantling the structural barriers limiting women’s access to the game.

The AFC Women’s Asian Cup has just delivered record crowds and unprecedented visibility for women’s football in Australia, and the Club Changer program is now asking what comes next. Its decision to name South Canberra Football Club as Club Changer of the Month for April signals a clear shift in how the program defines contribution: away from participation numbers alone, and toward the equity frameworks that determine whether women stay in the game once they arrive.

South Canberra FC built that framework from the ground up. Established in 2021, the club set out to give women and female-identifying players a safe, inclusive environment to play football at any level. It runs entirely on volunteers, operates as a not-for-profit, and is governed by an all-female committee with 13 of its 14 coaches identifying as female.

 

Building the infrastructure of inclusion

In 2026, the club secured grant funding and put it to work immediately. Two coaches are completing their C Licence qualification, and ten coaches, players and community members have undertaken the Foundations of Football course, which directly tackles the cost and accessibility barriers that exclude women out of coaching pathways.

The club also commissioned a female-specific strength and conditioning program with sports physiotherapists ahead of the 2026 season, targeting injury prevention and explicitly supporting players returning after childbirth.

SCFC’s leadership team draws from LGBTIQ+ individuals, First Nations people and veterans, strengthening the club’s connection to the communities it was built to represent.

The Club Changer program is backing clubs that do this work- clubs that treat equity as infrastructure rather than aspiration. At a moment when Australian football is under pressure to turn its biggest-ever surge of women’s interest into something lasting, SCFC’s model offers a clear answer to the question of how.

Football NSW announces 2026 First Nations Scholarships as pathway access program enters new phase

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Image Credit: Football NSW

Football NSW has announced the recipients of its 2026 First Nations Scholarships, with ten emerging Aboriginal and Torres Strait Islander players from metropolitan and regional NSW receiving support designed to reduce the financial and structural barriers that have historically limited First Nations participation across the football pathway.

The scholarship program, developed and assessed in collaboration with the Football NSW Indigenous Advisory Group, targets players across both elite and development environments – recognising that talent identification alone is insufficient without the resources to support progression once players are identified.

Co-Chair of the Indigenous Advisory Group Bianca Dufty said the calibre of this year’s recipients reflected the depth of First Nations football talent across the state, and the importance of structured support in converting that talent into long-term participation.

“Their dedication to football and the desire to be role models for younger Aboriginal footballers in their communities is to be celebrated,” Dufty said. “I’m confident we will see some of these talented footballers in the A-League and national teams in the future.”

 

Beyond the pitch and into the pipeline

The 2026 cohort spans both metropolitan clubs and regional associations, an intentional distribution that acknowledges the particular barriers facing First Nations players outside major population centres, where access to development programs, qualified coaching and pathway competitions is more limited and the cost of participation more prohibitive.

The next phase of the program will introduce First Nations coaching scholarships, extending the initiative’s reach beyond playing pathways and into the coaching and administration pipeline – areas where Indigenous representation remains among the lowest in the game.

The structural logic is clear. Scholarships that reduce financial barriers at the entry point of elite pathways matter most when they are part of a sustained ecosystem of support rather than isolated gestures. Football NSW’s collaboration with the Indigenous Advisory Group provides that continuity, ensuring the program is shaped by the communities it is designed to serve.

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