The Scottish FA has signed a partnership with the Weetabix Food Company, for the cereal brand to become an official partner of the Scotland Women’s National Team.
In an agreement that will run until July 2023, Weetabix and the Scottish FA are encouraging consumers to have a healthier breakfast while promoting other initiatives.
A Weetabix and Scottish FA campaign is set to give away football experiences to supporters. Prizes such as signed shirts, tickets to international matches and the opportunity to attend training sessions will be available to be won from May.
This giveaways will be part of an on-pack promotion on Weetabix Original.
“Through our partnership with Weetabix we will be able to actively encourage the nation to eat healthily and help football fans of all ages across Scotland start the day right,” Scottish FA Chief Executive Ian Maxwell said.
“The growth of the women’s game has been heartening to see, particularly with our national team qualifying for back-to-back major tournaments, in 2017 and 2019.
“Having an association with a brand such as Weetabix will only help continue to grow the women’s game in Scotland and create female role models for youngsters across the country.”
The Scottish FA explained the campaign was hoping to power relevance and excitement for the cereal category, with the combination of nutrition and football prizes.
“This partnership reinforces our belief that everyone can achieve their best with a proper, Weetabix start to the day, and we’re looking forward to supporting the growth of women’s football in Scotland in the years ahead,” Weetabix Head of Brand Gareth Turner said.
“We’ll be working closely with our trade partners in Scotland to help them make the most of the opportunity.
“With unique and exciting experiences on offer for Scotland supporters as part of our on-pack campaign, we will be adding excitement in-store, driving footfall to the cereal aisle and raising awareness and visibility of the entire category.”
