Wellington Phoenix has announced an exciting partnership with global fitness chain Anytime Fitness.
The deal will grant the entire club access to Anytime Fitness locations both in New Zealand and Australia.
Anytime Fitness has a considerable market share in both nations 24/7 locations found in 60 spots in New Zealand, and 540 clubs in Australia. The brand has in total 5000 gyms globally.
Under the agreement, club players will have access to all these facilities – a huge win for the often-travelling club.
In recent years, the Phoenix had struggled to find training facilities when they were away from their training base at The New Zealand Campus of Innovation and Sport in Upper Hutt.
However, with this new deal the club is confident that players both in the first teams and their academy sides will now have access to state-of-the-art facilities even when they are on the road.
The Phoenix’s head of strength and conditioning, Weijie Lim, heralded the deal as a ‘game changer’ for the club.
“I think it’s really beneficial for us at all levels of the club,” he said via press release.
“When the men and women are in Australia during the A-Leagues seasons the players now have top quality facilities they can utilise.
“In the past it’s been quite difficult for us to find accessible facilities in different cities and states across Australia. This partnership is going to make our lives a lot easier when we’re on the road.
“Anytime Fitness’ central Wellington gym is also great for the club, especially for our top end academy players, who can now get all their strength work done together in one centralised location.
“The staff at Kent Terrace are very welcoming and it’s a convenient gym for players to access and utilise throughout the season.”
Anytime Fitness New Zealand CEO Cam Ward also expressed his company’s thrill at paring with the nation’s club.
“At Anytime Fitness, we believe in the power of community and the transformative effects of fitness on individuals’ lives,” he added via press release.
“Teaming up with the Wellington Phoenix aligns perfectly with our mission to inspire healthier lifestyles and create a positive influence within the community.
“This collaboration marks an exciting chapter in our journey to make fitness accessible to all, and we can’t wait to see the positive outcomes it brings forth.”
This is an exciting deal for both partners as they look to grow.
For Anytime Fitness, they will be looking to the club’s branding power as a strong incentive to get more gym goers to choose them.
In the Phoenix’s case, the security this deal brings to their training and recovery programs may just be the push that the club needs to boost itself beyond the mid-table in the upcoming A-League seasons.
This partnership is also great for club members who will be able to get 10% off on a 12 month Anytime Fitness membership.