Wellington Phoenix to be in tip-top shape with Anytime Fitness

Anytime Fitness and Wellington Phoenix

Wellington Phoenix has announced an exciting partnership with global fitness chain Anytime Fitness.

The deal will grant the entire club access to Anytime Fitness locations both in New Zealand and Australia.

Anytime Fitness has a considerable market share in both nations 24/7 locations found in 60 spots in New Zealand, and 540 clubs in Australia. The brand has in total 5000 gyms globally.

Under the agreement, club players will have access to all these facilities – a huge win for the often-travelling club.

In recent years, the Phoenix had struggled to find training facilities when they were away from their training base at The New Zealand Campus of Innovation and Sport in Upper Hutt.

However, with this new deal the club is confident that players both in the first teams and their academy sides will now have access to state-of-the-art facilities even when they are on the road.

The Phoenix’s head of strength and conditioning, Weijie Lim, heralded the deal as a ‘game changer’ for the club.

“I think it’s really beneficial for us at all levels of the club,” he said via press release.

“When the men and women are in Australia during the A-Leagues seasons the players now have top quality facilities they can utilise.

“In the past it’s been quite difficult for us to find accessible facilities in different cities and states across Australia. This partnership is going to make our lives a lot easier when we’re on the road.

“Anytime Fitness’ central Wellington gym is also great for the club, especially for our top end academy players, who can now get all their strength work done together in one centralised location.

“The staff at Kent Terrace are very welcoming and it’s a convenient gym for players to access and utilise throughout the season.”

Anytime Fitness New Zealand CEO Cam Ward also expressed his company’s thrill at paring with the nation’s club.

“At Anytime Fitness, we believe in the power of community and the transformative effects of fitness on individuals’ lives,” he added via press release.

“Teaming up with the Wellington Phoenix aligns perfectly with our mission to inspire healthier lifestyles and create a positive influence within the community.

“This collaboration marks an exciting chapter in our journey to make fitness accessible to all, and we can’t wait to see the positive outcomes it brings forth.”

This is an exciting deal for both partners as they look to grow.

For Anytime Fitness, they will be looking to the club’s branding power as a strong incentive to get more gym goers to choose them.

In the Phoenix’s case, the security this deal brings to their training and recovery programs may just be the push that the club needs to boost itself beyond the mid-table in the upcoming A-League seasons.

This partnership is also great for club members who will be able to get 10% off on a 12 month Anytime Fitness membership.

FIFPRO Asia/Oceania partake in productive divisional assembly in Singapore

FIFPRO Asia/Oceania engaged in positive talks at the divisional assembly in Singapore for new ambitious strategies for Asian football.

The assembly involved a dialogue between interested sponsors and shareholders with the representatives of 10 Asian FIFAPRO member, candidate, and observer unions.

On the first day, the assembly discussed the central piece of future movements with the FIFPRO Asia/Oceania 2023-2026 strategic framework which allows for streamlining of the collective unions’ player-centred practices and plans.

This included each of the unions presenting effective strategies with the assembly and open discussion on how to improve past strategies that have struggled to enhance the player’s experience and the sports industry.

The second day placed certain player representatives and association shareholders in conversation over a more collaborative focus on the structure of Asian football going into the 2025-26 season.

Importantly, data from the FIFAPRO initiative ‘The Asian Champions League Report’ and other competitions including the AFC Asian Cup, AFC Women’s Club Championship and Olympic Qualifiers were used as first-hand evidence of ways in which more player-based management of football will be beneficial in the new strategies.

The growth of the ever-important tech industry in the sport was evident at the FIFPRO Asia/Oceania Player IQ Tech Summit.

Especially the potential for player data capturing in the industry, this summit highlighted how the profitable sector can work well with improving unions’ data research to influence policy and can further elevate their voice within the confederation.

For football, a stronger dialogue between the player’s unions and their respective Asian football institutions and investors will be able to create a more concise strategy for the future p where shareholders can engage in more business advancement while still allowing the players to have an important say in the way in which the game is going.

As Asia itself is such a strong region in the growth of entrepreneurs and business, it is only obvious that connecting this industry with the tradition of player power will be a massive opportunity.

This assemblies focus was accurately outlined by the FIFPRO Asia/Oceania chairperson Takuya Yamazaki.

“Our collective challenge is to design an industry that aligns the collective interests of all stakeholders, rather than continuing with the current hierarchical model which largely defines global football,” he said via media release.

“As football in the region continues to evolve, the division’s role, and the players’ voice, will only become more important, and that’s where our strategic framework provides a clear vision for our current and future work.”

These assemblies reiterate how strong professional leagues where strategies are impacted by players and their unions are profitable and beneficial for the association’s shareholders.

Football Coaches Australia presents: The Modern Requirements of Midfield players

Football Coaches Australia (FCA), together with renowned UEFA Pro Licence Coach Martin Hunter, will host the online event: The Modern Requirements of Midfield players (Technically/Tactically/Physically/Mentally).

Held from 7:30pm AEST on Monday, May 20, the online event will focus on the essential skills and qualities needed for a midfielder to succeed in today’s game.

Split into four key elements that make up midfield play, attendees will learn about the technical skills needed to excel on the field, the tactical awareness required to control the game, the physical attributes necessary to dominate the midfield, and the mental toughness needed to thrive under pressure.

Martin is one of the best coach educators in the game, with his internationally acknowledged coaching and football management expertise that has helped to develop players, coaches and managers.

He is also vastly experienced at professional club and national governing body levels as Director of Coaching and National Coach – which has seen him develop coaching and scouting systems used in national and international models of excellence.

Martin has worked at Southampton FC in a variety of roles that included Technical Director, as well as Watford FC, Norwich FC and Stoke City as First Team Coach. He was involved in the English FA as a Coaching Mentor and a Regional Coach and has consulted widely throughout Europe.

This online session will contribute 1 hour of FA approved CPD and is free for FCA members.

This is an opportunity not to be missed to dominate the middle of the park.

You can register via the link here: https://ow.ly/zWxn50RCY0l

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