West Bromwich Albion set to begin new era as takeover deal nears conclusion

Bilkul Football WBA, LLC is set to own a majority share in West Bromwich Albion Football Club this week, with the English Football League (EFL) approving the proposed deal.

The company will attain the 87.8% stake in the club left by Chinese businessman Lai Guochuan.

Heading the company is Florida-based businessman Shilen Patel, an investor whose business background transcends many sectors beyond sport, such as technology, health care, and finance.

Patel currently owns a minority stake in Italian Serie A club, Bologna FC, an investment he made in 2014. He will become Club Chairman of West Bromwich Albion once the takeover deal is complete.

His father, Dr Kiran C Patel, is well-versed in the medical profession and has spent many years building a strong business and philanthropic reputation; both in Florida and abroad.

The Patel family’s business and football experience promises to put Albion in good stead for the future.

“I am thrilled and grateful to have reached an agreement to become the custodian of West Bromwich Albion Football Club. The club’s exceptional history, support, and potential set it apart even here in the cradle of football,” Shilen Patel said via club press release.

“My goal is to help the club achieve a future worthy of its history as a pioneering top-flight club that marshals the pride and passion that have defined the Albion for generations.”

The takeover signals the end of a turbulent era for Albion, where the club’s future constantly hung in the balance.

Outgoing shareholder Guochuan purchased a majority share in the club in 2016, under the guise of Yunyi Guokai Sports Development Limited.

However, the businessman’s endeavours took a negative turn during the Covid-19 Pandemic, resulting in a failure to meet three loan repayment deadlines for the club.

Rumours of administration and financial insolvency then circulated around the club, during a period in which four English clubs had already entered administration.

It led to the formation of a fan-led activist group Action for Albion (AFA), who garnered support not just from its own supporters, but football supporters and organisations nationally and globally.

Protests became a regular occurrence at The Hawthorns, as fans pleaded for transparency from Guochuan regarding the club’s financial position and subsequent future.

Responding to the news of the takeover, a statement on the AFA website read:

“Today is about the fans of our great football club. We are delighted that Shilen Patel has identified West Bromwich Albion as a club worth investing in, a proud and passionate club, and a club with a bright future.”

“We are proud of our fans. They are the ones that raised the alarm, they are the ones that brought the story to the world, they are the ones that went about protesting in the right way – a peaceful and constructive way.

“We are of the firm belief that it is the visible dedication of our fans during this period that has shown our prospective new owners that West Bromwich Albion is the right club for them to invest in.”

As one of the world’s oldest football clubs, Albion’s future looks more promising under its proposed new owners.

The club is in the midst of a play-off battle with several clubs in the English Championship. It is likely this news will deliver an enormous boost to efforts on the field as well as off it.

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Bundesliga secures $7.39bn domestic broadcast deal

The German Football League (DFL) has secured new domestic broadcast contracts for the Bundesliga worth $7.39 billion over four seasons.

The deal, which will run from the 2025/26 to 2028/29 campaigns, represents a modest 2% increase from the current rights package valued at $1.82 billion per season.

This development positions the Bundesliga as the second-highest earner in domestic media rights among football leagues, trailing only the Premier League.

Key Broadcasters and Packages

The DFL confirmed that pay-TV network Sky and streaming platform DAZN will remain the league’s primary broadcast partners:

  • Sky will air the majority of live matches, including Friday evening, Saturday fixtures, and relegation play-offs. It will also maintain exclusive coverage of 2. Bundesliga matches.
  • DAZN secured rights to the fan-favourite ‘Konferenz’ whip-around show and will broadcast Sunday matches. The deal also extends to the DACH region (Germany, Austria, Switzerland).

Free-to-air access is bolstered by:

  • Sat.1, which will broadcast key games such as season openers, relegation play-offs, and the German Super Cup.
  • ARD, ZDF, and Sport1, offering highlight rights.
  • RTL, airing Saturday evening 2. Bundesliga matches and highlight packages.
  • Axel Springer, managing short highlight clips for digital platforms.

DFL’s statement

DFL co-chief executive Steffen Merkel spoke on the incredible record-breaking TV deal that will advance German football.

“The result of the tender underlines the unbroken popularity of German professional football, despite economically challenging times,” Merkel said in a statement.

“Trust and unity within the league association have paid off. At the end of an intensive process, a very good and comprehensively secured financial result has now been achieved.

“The clubs now have planning security at a high financial level for another four years. For the fans, our future partners in both the pay and free-to-air markets will provide a high degree of consistency.”

DFL co-chief executive Marc Lenz shared the same positive sentiment about the new deal.

“The financial security achieved with this result is a key foundation for the positive development of the Bundesliga and Bundesliga 2. From this position of strength, we must tackle the economic, sporting and political challenges – and continue to develop our leagues together with the 36 clubs and make them fit for the future,” he said in a statement.

Market Context and Challenges

The increase in Bundesliga’s media rights revenue contrasts with declines experienced by other major European leagues like Serie A and Ligue 1.

The DFL’s ability to keep Sky and DAZN involved despite legal challenges reflects the league’s strong negotiation position. While DAZN received fewer live matches, its acquisition of the ‘Konferenz’ show could drive subscriber growth.

Future Outlook

The deal provides financial stability for Bundesliga clubs, giving them an advantage over many European rivals. Moving forward, the DFL will focus on expanding its international rights income, with the U.S. deal set to expire in 2026.

The Bundesliga’s mix of traditional TV, streaming, and free-to-air options ensures fans remain well-served, setting the stage for sustainable growth and global outreach.

QLD Government Joins Brisbane Roar and Football Queensland’s Community Program

Brisbane Roar, Football Queensland (FQ), and the Queensland Government (QLD) have partnered to give more young people the chance to play football in the sunshine state.

Under the ‘Active! Queensland’ initiative, the QLD Government will provide a grant to Brisbane Roar’s not-for-profit organisation Roar Recreation and Welfare Limited, extending the Football Queensland and Roar Football in the Community Program.

The funding aims to empower more children to get involved in sport and increase the number of active footballers.

Over 10,000 junior participants are estimated to take part in a range of different activities in the program across 2025.

Brisbane Roar will be responsible for organising over 270 clinics through the scheme, these will include school holiday clinics, community and school programs, training and education, plus game day activities.

Minister for Sport, Tim Mander, outlined the importance of the partnership for Queenslander children.

“To have a healthy community, it is essential that we have an active community,” he said in a press release.

“The physical, social and psychological rewards of sport are enormous, and football plays an important role in seeing these benefits reach young Queenslanders.

“Which is why we are proud to partner with Brisbane Roar to help more local kids enjoy the game, and hopefully set them on a path to years of involvement in sport and active recreation.”

Brisbane Roar Chairman and CEO, Kaz Patafta, expressed his appreciation for the extensive partnership.

“From our ongoing consultation with the Queensland Government, we are beyond grateful to be receiving this support to grow our community programs in collaboration with Football Queensland,” he said via press release.

“With this new funding, Brisbane Roar together with Football Queensland is set to provide more opportunities for local Queensland kids to engage in football, aiming to expand the sport’s reach and impact across the region.

“We’re delighted to be able to provide more opportunities to local Queensland kids to play football as we endeavour to continue growing the game across Queensland.”

The partnership kicked off last Thursday at Suncorp stadium.

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