West Bromwich Albion set to begin new era as takeover deal nears conclusion

Bilkul Football WBA, LLC is set to own a majority share in West Bromwich Albion Football Club this week, with the English Football League (EFL) approving the proposed deal.

The company will attain the 87.8% stake in the club left by Chinese businessman Lai Guochuan.

Heading the company is Florida-based businessman Shilen Patel, an investor whose business background transcends many sectors beyond sport, such as technology, health care, and finance.

Patel currently owns a minority stake in Italian Serie A club, Bologna FC, an investment he made in 2014. He will become Club Chairman of West Bromwich Albion once the takeover deal is complete.

His father, Dr Kiran C Patel, is well-versed in the medical profession and has spent many years building a strong business and philanthropic reputation; both in Florida and abroad.

The Patel family’s business and football experience promises to put Albion in good stead for the future.

“I am thrilled and grateful to have reached an agreement to become the custodian of West Bromwich Albion Football Club. The club’s exceptional history, support, and potential set it apart even here in the cradle of football,” Shilen Patel said via club press release.

“My goal is to help the club achieve a future worthy of its history as a pioneering top-flight club that marshals the pride and passion that have defined the Albion for generations.”

The takeover signals the end of a turbulent era for Albion, where the club’s future constantly hung in the balance.

Outgoing shareholder Guochuan purchased a majority share in the club in 2016, under the guise of Yunyi Guokai Sports Development Limited.

However, the businessman’s endeavours took a negative turn during the Covid-19 Pandemic, resulting in a failure to meet three loan repayment deadlines for the club.

Rumours of administration and financial insolvency then circulated around the club, during a period in which four English clubs had already entered administration.

It led to the formation of a fan-led activist group Action for Albion (AFA), who garnered support not just from its own supporters, but football supporters and organisations nationally and globally.

Protests became a regular occurrence at The Hawthorns, as fans pleaded for transparency from Guochuan regarding the club’s financial position and subsequent future.

Responding to the news of the takeover, a statement on the AFA website read:

“Today is about the fans of our great football club. We are delighted that Shilen Patel has identified West Bromwich Albion as a club worth investing in, a proud and passionate club, and a club with a bright future.”

“We are proud of our fans. They are the ones that raised the alarm, they are the ones that brought the story to the world, they are the ones that went about protesting in the right way – a peaceful and constructive way.

“We are of the firm belief that it is the visible dedication of our fans during this period that has shown our prospective new owners that West Bromwich Albion is the right club for them to invest in.”

As one of the world’s oldest football clubs, Albion’s future looks more promising under its proposed new owners.

The club is in the midst of a play-off battle with several clubs in the English Championship. It is likely this news will deliver an enormous boost to efforts on the field as well as off it.

Previous ArticleNext Article

Glasgow City FC and ALT Champion Sustainable Women’s Football

Glasgow City FC has confirmed a new deal, which the club believes could serve as a model for funding a sustainable future for women’s football.

Glasgow City FC introduced the City Collective at the start of the 2025/26 season, a sponsorship model for female-led, purpose-driven businesses and cultural organisations that reflect the club’s values, fostering a network of mutual benefit.

The City Collective has now secured title sponsorship from ALT, a Glasgow-based creative campaigns agency led by co-founder Laura Haggerty.

At its heart, ALT specialises in strategic use of media and digital channels, and they build on this expertise by working with a collective of external experts, the ALT Collective, which includes specialists in brand design, PR, web development, and insight.

Glasgow City FC Head of Commercial Stef McLoughlin, expressed the values that guide the club and its community.

“‘Well behaved women seldom make history’ is an ethos we carry into everything we do. In the words of our co-founder, Laura Montgomery, it honours the many women who have defied expectations to make change and speaks to our players, our supporters and our community who continue to do the same,” she said via press release.

“Laura and ALT are the types of individuals and businesses we dreamed of attracting to the City Collective, and we’re thrilled they’ve seen the potential to partner with us in such a meaningful way.”

Founded in 2018, ALT is a creative campaigns agency that has quickly established a strong presence in women’s sport and beyond, delivering marketing campaigns for national and club-level women’s competitions, as well as the World Boxing Championships, which this September featured men’s and women’s bouts on equal footing.

ALT Co-founder Laura Haggerty, reflected on the shared vision between the agency and the club.

“When I heard about the club’s desire to combine Glasgow’s female business, cultural and sports leaders under one network, I knew instantly we shared values. I am convinced the City Collective can mature, not only being of great mutual benefit to the club and its supporters, but become a brilliant template for all women’s football teams to follow that will help galvanise and grow its support base and advocates,” she said via press release.

“I’m so proud ALT will be working in partnership with the club to improve its standing in the city, and create lasting, tangible opportunities for powerful women to connect with each other across the city.”

This alliance sets a new benchmark for women’s football, promoting both sustainability and growth by creating lasting opportunities, strengthening community engagement, and providing a model for other clubs to follow.

Macarthur Bulls Strengthen Ties with Better Life Mobile

Macarthur Bulls FC has confirmed that Better Life Mobile will join the club as a major supporter for the current season.
This new alliance brings together two organisations dedicated to value, community involvement and inclusion, with Better Life Mobile set to feature on the sleeve of the Bulls’ 2025/26 jersey.

Better Life Mobile is Australia’s “fair mobile phone company,” operating as a certified social enterprise through Social Traders and earning global recognition for its innovative efforts to keep vulnerable communities connected.

Its social impact has been acknowledged internationally, with the company receiving the Most Impactful MVNO award at the MVNO Nation Awards in Spain for both 2024 and 2025 ceremonies, highlighting its leadership and commitment to environmental, social, and governance (ESG) excellence.

Better Life Mobile began when its founders, Russel and Adrian, set out to help people experiencing homelessness access affordable mobile service, a need they saw was being ignored. Since then, the mission hasn’t changed: to make mobile phone use more equitable and affordable for everyone.

Through its connection with Macarthur Bulls, Better Life Mobile will offer members, fans, and club staff access to its prepaid mobile and internet services delivering strong coverage, flexible plans, and competitive pricing, while supporting the club’s commitment to affordability and community accessibility.

Better Life Mobile CEO Ante Zizic, shared his enthusiasm for the new collaboration.

“Partnering with Macarthur Bulls is a perfect match for Better Life Mobile. We believe strongly that access to affordable, transparent mobile and internet services is a key enabler for community participation and connectivity. By working together with the Bulls, we can offer supporters and members a real alternative in telecommunications – one without hidden fees, one that supports inclusion, and one that gives value. We’re excited to play our part in the club’s success and its connection with the local community,” he said via press release.

Macarthur Bulls FC Chief Commercial Officer Mark Jensen, reflected on the significance of the new collaboration for both the club and its community.

“We are thrilled to welcome Better Life Mobile as a major partner of the Macarthur Bulls,” he said via press release.

“This partnership strengthens our commitment to making our club accessible, community-focused and future-facing. With Better Life Mobile’s flexible and fair prepaid mobile and internet solutions, our supporters, players and volunteers will benefit, and the club’s reach and digital engagement will be enhanced. We look forward to a successful and dynamic collaboration.”

Better Life Mobile seeks to give back to the community through a range of social initiatives, providing mobile phones with free credit to those most in need. Its annual “Santa Calls” campaign supplies community organisations and welfare agencies across Australia with free phones and call credit.

Most Popular Topics

Editor Picks

Send this to a friend