West Bromwich Albion set to begin new era as takeover deal nears conclusion

Bilkul Football WBA, LLC is set to own a majority share in West Bromwich Albion Football Club this week, with the English Football League (EFL) approving the proposed deal.

The company will attain the 87.8% stake in the club left by Chinese businessman Lai Guochuan.

Heading the company is Florida-based businessman Shilen Patel, an investor whose business background transcends many sectors beyond sport, such as technology, health care, and finance.

Patel currently owns a minority stake in Italian Serie A club, Bologna FC, an investment he made in 2014. He will become Club Chairman of West Bromwich Albion once the takeover deal is complete.

His father, Dr Kiran C Patel, is well-versed in the medical profession and has spent many years building a strong business and philanthropic reputation; both in Florida and abroad.

The Patel family’s business and football experience promises to put Albion in good stead for the future.

“I am thrilled and grateful to have reached an agreement to become the custodian of West Bromwich Albion Football Club. The club’s exceptional history, support, and potential set it apart even here in the cradle of football,” Shilen Patel said via club press release.

“My goal is to help the club achieve a future worthy of its history as a pioneering top-flight club that marshals the pride and passion that have defined the Albion for generations.”

The takeover signals the end of a turbulent era for Albion, where the club’s future constantly hung in the balance.

Outgoing shareholder Guochuan purchased a majority share in the club in 2016, under the guise of Yunyi Guokai Sports Development Limited.

However, the businessman’s endeavours took a negative turn during the Covid-19 Pandemic, resulting in a failure to meet three loan repayment deadlines for the club.

Rumours of administration and financial insolvency then circulated around the club, during a period in which four English clubs had already entered administration.

It led to the formation of a fan-led activist group Action for Albion (AFA), who garnered support not just from its own supporters, but football supporters and organisations nationally and globally.

Protests became a regular occurrence at The Hawthorns, as fans pleaded for transparency from Guochuan regarding the club’s financial position and subsequent future.

Responding to the news of the takeover, a statement on the AFA website read:

“Today is about the fans of our great football club. We are delighted that Shilen Patel has identified West Bromwich Albion as a club worth investing in, a proud and passionate club, and a club with a bright future.”

“We are proud of our fans. They are the ones that raised the alarm, they are the ones that brought the story to the world, they are the ones that went about protesting in the right way – a peaceful and constructive way.

“We are of the firm belief that it is the visible dedication of our fans during this period that has shown our prospective new owners that West Bromwich Albion is the right club for them to invest in.”

As one of the world’s oldest football clubs, Albion’s future looks more promising under its proposed new owners.

The club is in the midst of a play-off battle with several clubs in the English Championship. It is likely this news will deliver an enormous boost to efforts on the field as well as off it.

Previous ArticleNext Article

Mbappé move from Nike to On signals new battle for Football’s sponsorship market

Kylian Mbappe UEFA Euro 2024 Qualifier

Kylian Mbappé’s decision to leave Nike after almost 20 years has opened a new chapter in the commercial battle for football’s biggest names. The Real Madrid and France star has joined Swiss sportswear brand On, a significant boon for the company on entry into the football market.

Mbappé’s departure is a significant commercial loss for Nike. The forward joined the company as a nine-year-old and grew into one of its leading football figures. His loss compounds the recent transition of Spanish star Lamine Yamal to long-time rival Adidas.

On built its reputation in running, before expanding into tennis via Roger Federer. It will now use Mbappé’s experience as it develops football products, with its first boots expected to become widely available in the near future. Former France star Thierry Henry has also joined On as its football director and is a shareholder.

On has confirmed that Mbappé’s agreement includes both cash and equity, although the financial details have not been released, gives the partnership a deeper commercial connection than a traditional endorsement deal. Nike still holds significant football contracts, including long-term partnership with numerous national teams.

However, Mbappé’s move gives On an opportunity to challenge the established order, including Nike, Adidas, Puma and other emerging competitors. But will they turn this prized signature into lasting football credibility? To do so, the brand must now deliver products that can compete on performance, design and price.

Mbappé’s switch is therefore more than a sponsorship change. It signals an increasingly competitive fight for football’s most influential athletes and the billions of fans who follow them.

SBS expands Australian Championship broadcast coverage for 2026

The Australian Championship will enter its second season with an expanded broadcast partnership between Football Australia and SBS. The 2026 competition will feature two live SBS broadcasts in every round, marking an increase from the tournament’s debut season.

Thursday night football will form a key part of the new broadcast schedule. The opening match will see Preston Lions face Wollongong Wolves on October 15th, with the game broadcast live on SBS2 and SBS On Demand. Saturday football will also remain part of the free-to-air schedule; first up, Sutherland Sharks’ clash with South Melbourne on October 17th will be shown live on SBS and SBS On Demand.

The expanded agreement gives the competition a greater presence across SBS’s linear channels while retaining its full streaming coverage, with every match across the 2026 Australian Championship available live on SBS On Demand. The platform also provides full replays and highlights for viewers to access at their discretion.

In addition to SBS’ coverage, Football Australia will also stream the competition via YouTube.

The Australian Championship consists of a six-round group stage, finals beginning at quarter-finals from November 26, and a Grand Final scheduled currently between December 10-12.

It features 16 clubs from seven states and territories. The broadcast schedule places several historic fixtures in front of a national audience: South Melbourne will meet Sydney United 58 in a repeat of the 1999 NSL Grand Final, and Sydney Olympic and Marconi Stallions will also renew a rivalry that includes NSL Grand Final meetings in 1989 and 1990.

Most Popular Topics

Editor Picks

Send this to a friend