Western Sydney Wanderers and Adidas ink significant three-year deal

Western Sydney Wanderers and Adidas

Western Sydney Wanderers FC announced that they have signed a three-year partnership with global apparel and football giants Adidas.

This collaboration will feature the iconic three stripes across the club’s Isuzu UTE A-League Men’s, Liberty A-League Women’s, Powerchair, Wanderers Academy and Community Programs until the end of 2026/27 – a key investment into all WSW teams.

Founded close to 100 years ago, Adidas are one of the world’s most recognisable sports apparel brands and became a household name in 1954 after designing the world’s very first pair of football boots.

The kits for the upcoming season have been designed in partnership with Ultra Football, Australia’s largest multi-branded football store with locations in Sydney and Melbourne.

Western Sydney Wanderers CEO Scott Hudson expressed his delight in beginning their impactful partnership with Adidas.

“Adidas are a world-renowned brand, and we are also excited to work closely with Matt and his team from Ultra Football as we move into a new era of football culture and merchandising,” he said via press release.

Ultra Football General Manager Matt Adams explained the congruency in the partnership and how it would help both parties succeed.

“Western Sydney Wanderers shares similar values to Ultra Football, building its brand by football fans, for football fans,” Adams shared as per media release.

“Ultra Football takes great pride in connecting adidas, one of the globes greatest sporting brands, and Western Sydney Wanderers together.

“Our teams are very excited to launch an exciting adidas range of products, to the Wanderers fan base.”

This move makes the Wanderers the only club with an Adidas partnership in 2023/24 and has proved very popular with the Wanderers fanbase online with the announcement videos posted attracting a lot of attention.

Adidas’ football sector in particular is huge, highlighted by the partnerships with elite clubs like Manchester United, Real Madrid, and Bayern Munich. They also have 33 million followers on Instagram and specialise in creating football boots that are recognisable by every footballer including Predator, Ace, X and Copa.

This partnership is a huge step in the right direction for the Wanderers to become a bigger club in Australia and also focus on improving the quality of their apparel in a bid to sell more merchandise.

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Australia’s Urban Sporting Landscape changing with smart surfaces

At the National Sports & Physical Activity Convention (NSC25) innovations in synthetic, natural, acrylic, and hybrid sports surfaces will be central in response to tackling pressing environmental and health concerns.

The convention is set to kick off on June 25-26, 2025 at Melbourne’s Convention & Exhibition Centre.

The event is dedicated to Sports Surfaces and it highlights it will showcase how cutting-edge surface technologies are revolutionising public spaces, creating durable, safe, inclusive and sustainable environments that get communities moving.

Some innovations on show include Polytan, which has unveiled eco-friendly long pile turf solutions engineered for intensive use whilst slashing environmental impact through sugar cane-based polymers rather than traditional petroleum derivatives.

Hybrid systems such as POWERgrass’s approach combine natural grass with synthetic reinforcement, delivering enhanced traction, comfort, and can withstand up to 30 hours of weekly play.

Meanwhile, acrylic surfaces versatility allows multiple sports to share the same surface with exceptional durability, making them perfect for pocket parks.

Despite their advantages, synthetic surfaces face scrutiny over environmental and health implications, particularly concerning microplastics and heat retention.

The NSW Chief Scientist’s comprehensive report identified critical knowledge gaps, sparking industry-wide moves toward alternative materials.

Martin Sheppard, Managing Director of Smart Connection Consultancy and author of the ‘Smart Guide to Synthetic Sports Fields,’ emphasises the importance of evidence-based decision making.

“These surfaces will address common perceptions and challenges associated with synthetic surfaces, providing evidence-based insights into player safety, environmental impacts, and surface playability,” Sheppard explained via National Sports and physical activity convention media release.

NSC25’s keynote presentation, ‘Designing Active Urban Places,’ will explore comprehensive strategies for future-proofing cities to promote healthy, active lifestyles.

The session features Kristen Clark from the Heart Foundation, who will unveil the fourth edition of the ‘Blueprint for an Active Australia,’ alongside Professor John Cairney from the University of Queensland, discussing movement-friendly urban design principles.

The convention’s PitchFEST session will showcase practical innovations including acrylic pocket parks, multi-sport surface designs and environmentally conscious long pile turf solutions.

These initiatives address a concerning reality: only 17 per cent of Australian youth currently meet recommended physical activity guidelines.

The focus on creating opportunities for youth recreation and unstructured play reflects growing recognition that accessible, well-designed sporting infrastructure plays a crucial role in community health outcomes.

Through collaboration between government agencies, industry leaders and community stakeholders Australia is becoming a world leader in building healthier, more active communities whilst maintaining environmental stewardship.

As urban density continues to reshape our cities, these surface innovations offer hope that every Australian can access quality sporting facilities, regardless of where they call home.

AI and Tech Transforming Australian Community Sport

Community sport across Australia is undergoing rapid change, driven by artificial intelligence, digital innovation, and emerging technologies.

These innovations are changing the way community and school sports operate, connect with people, and foster more inclusive, efficient, and vibrant sporting environments nationwide.

Martin Sheppard, CEO of the National Sports & Physical Activity Convention, highlighted the magnitude of this change.

“We’re witnessing a game-changing moment where technology is not just supporting sport – it’s redefining it. From grassroots to schools, digital solutions are enabling smarter operations, deeper engagement, and more inclusive environments. At this year’s Convention, we’re bringing together the pioneers of this transformation to ensure every club, school, and community can benefit,” he said via press release.

As outlined by the ASTN, the sports technology sector in Australia is now a well-established industry worth $4.69 billion, featuring over 765 active businesses.

This development shows a strong national push to utilise innovation to solve problems, boost efficiency, and grow opportunities across community sport.

At the forefront of this transformation is the AI, Digital & Sports Tech stream at the 2025 National Sports & Physical Activity Convention (NSC), set for June 25-26 in Melbourne.

Highlighting innovations from AI-driven analytics to mobile apps and immersive virtual tools, this stream will explore how technology is reshaping community sport.

Griffith University researchers in Queensland, collaborating with VALD from Brisbane, developed a rapid test that identifies high ACL injury risk in athletes within 10 minutes, supporting coaches to implement personalised prevention.

NSC’s AI, Digital & Sports Tech stream will highlight visionary ideas and key figures shaping sport’s future.

The Impact Keynote session, ‘Embracing Technology to Impact Sport’, will feature Dawid Naude, CEO of Pathfindr.ai, and Andrew Walton, Managing Director of Sports Tech World Series, discussing how AI and machine learning empower clubs to optimise their operations and enrich member engagement.

Afterwards, the ‘Embracing AI to Be More Inclusive’ panel will consider how commercial technologies from around the world are being applied to grassroots levels, featuring insights from Martin Schlegel (ASTN), Yasmin London (Qoria), and Brent Richardson (Enrichd Group).

To learn more about the National Sports & Physical Activity Convention and the AI, Digital & Sports Tech stream, click here.

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