Western Sydney Wanderers and Adidas ink significant three-year deal

Image credit: Western Sydney Wanderers

Western Sydney Wanderers FC announced that they have signed a three-year partnership with global apparel and football giants Adidas.

This collaboration will feature the iconic three stripes across the club’s Isuzu UTE A-League Men’s, Liberty A-League Women’s, Powerchair, Wanderers Academy and Community Programs until the end of 2026/27 – a key investment into all WSW teams.

Founded close to 100 years ago, Adidas are one of the world’s most recognisable sports apparel brands and became a household name in 1954 after designing the world’s very first pair of football boots.

The kits for the upcoming season have been designed in partnership with Ultra Football, Australia’s largest multi-branded football store with locations in Sydney and Melbourne.

Western Sydney Wanderers CEO Scott Hudson expressed his delight in beginning their impactful partnership with Adidas.

“Adidas are a world-renowned brand, and we are also excited to work closely with Matt and his team from Ultra Football as we move into a new era of football culture and merchandising,” he said via press release.

Ultra Football General Manager Matt Adams explained the congruency in the partnership and how it would help both parties succeed.

“Western Sydney Wanderers shares similar values to Ultra Football, building its brand by football fans, for football fans,” Adams shared as per media release.

“Ultra Football takes great pride in connecting adidas, one of the globes greatest sporting brands, and Western Sydney Wanderers together.

“Our teams are very excited to launch an exciting adidas range of products, to the Wanderers fan base.”

This move makes the Wanderers the only club with an Adidas partnership in 2023/24 and has proved very popular with the Wanderers fanbase online with the announcement videos posted attracting a lot of attention.

Adidas’ football sector in particular is huge, highlighted by the partnerships with elite clubs like Manchester United, Real Madrid, and Bayern Munich. They also have 33 million followers on Instagram and specialise in creating football boots that are recognisable by every footballer including Predator, Ace, X and Copa.

This partnership is a huge step in the right direction for the Wanderers to become a bigger club in Australia and also focus on improving the quality of their apparel in a bid to sell more merchandise.

Image credit: Football Victoria

The Celebrating Ability event will take place at The Home of The Matildas on Saturday, December 6.

The event promises an interactive day of learning and connection, featuring group workshops, the launch of Football Victoria’s new Disability Football Framework, and club education sessions with Aspect to promote inclusion across all levels of the game.

The Celebrating Ability event will offer a completely free, in-person opportunity for clubs to explore the space and take part in the celebration of the International Day of People With a Disability (IDoPWD).

The day will include:

Launch: Football Victoria will officially unveil its Disability Football Framework on December 3

Workshop: Clubs can learn how to start and run an All Abilities program

Education Session: Delivered by Football Victoria’s partners, providing practical guidance and support

Engagement: Attendees will gain insights from guest speakers and have the opportunity to connect with other clubs, coaches, and administrators

Event Details

Date: Saturday, December 6, 2025

Time: 10:00am – 1:00pm

Where: The Home of the Matildas, Sports Drive, Bundoora, 3083

Registration: Registration is required. Please use the link below to secure your place

This event offers an excellent opportunity for clubs across Victoria to engage, learn, and celebrate ability. Clubs are encouraged to share this opportunity with anyone who may be interested.

Image credit: Macarthur Bulls FC

Macarthur Bulls FC has confirmed the beginning of a two-year strategic alignment with Alvaro Logistics Group, who will join the Club as a Senior Partner.

Under the agreement, Alvaro Logistics Group will serve as the official back-of-short sponsor, with its logo prominently displayed on the Bulls’ Isuzu UTE A-League Men Home and Away kits.

Alvaro’s support highlights a shared dedication to growing the game and creating positive opportunities within the community. Through this partnership, the club will engage more closely with locals, support programs that nurture participation and talent, and champion initiatives that bring fans closer to the heart of the club.

Founded in 1978, Alvaro Logistics delivers Contract Management and Warehouse Solutions through a custom-built fleet, offering tailored services that drive fast, effective results. Their expertise is proven through long-term collaboration with clients across industries such as steel, FMCG, plumbing, and container handling, supported by comprehensive distribution facilities.

Mario Alvaro, Director of Alvaro Logistics Group, stated that the company is proud to join forces with a club that embodies its values.

“Macarthur Bulls FC represents the heart and ambition of South West Sydney,” he said via press release.

“As a local business, we’re passionate about giving back to the community that’s supported us for so many years. Partnering with the Bulls allows us to contribute to programs that inspire the next generation and bring people together through football.”

Mark Jensen, Chief Commercial Officer of Macarthur Bulls FC, said the partnership represents mutual interests to driving meaningful growth and impact in the region.

“We’re thrilled to welcome Alvaro Logistics Group to the Bulls family,” he said via press release.

“Alvaro Logistics Group are a proudly local business with deep ties to South West Sydney, and their support will help us continue growing football from the grassroots up. This partnership is about more than sponsorship – it’s about investing in people, community, and opportunity and supporting a team the is truly invested in its South West Sydney.”

Through their joint efforts, they will foster participation, support regional development, and deepen the bond between the club and its supporters.