Western Sydney Wanderers and Adidas ink significant three-year deal

Western Sydney Wanderers and Adidas

Western Sydney Wanderers FC announced that they have signed a three-year partnership with global apparel and football giants Adidas.

This collaboration will feature the iconic three stripes across the club’s Isuzu UTE A-League Men’s, Liberty A-League Women’s, Powerchair, Wanderers Academy and Community Programs until the end of 2026/27 – a key investment into all WSW teams.

Founded close to 100 years ago, Adidas are one of the world’s most recognisable sports apparel brands and became a household name in 1954 after designing the world’s very first pair of football boots.

The kits for the upcoming season have been designed in partnership with Ultra Football, Australia’s largest multi-branded football store with locations in Sydney and Melbourne.

Western Sydney Wanderers CEO Scott Hudson expressed his delight in beginning their impactful partnership with Adidas.

“Adidas are a world-renowned brand, and we are also excited to work closely with Matt and his team from Ultra Football as we move into a new era of football culture and merchandising,” he said via press release.

Ultra Football General Manager Matt Adams explained the congruency in the partnership and how it would help both parties succeed.

“Western Sydney Wanderers shares similar values to Ultra Football, building its brand by football fans, for football fans,” Adams shared as per media release.

“Ultra Football takes great pride in connecting adidas, one of the globes greatest sporting brands, and Western Sydney Wanderers together.

“Our teams are very excited to launch an exciting adidas range of products, to the Wanderers fan base.”

This move makes the Wanderers the only club with an Adidas partnership in 2023/24 and has proved very popular with the Wanderers fanbase online with the announcement videos posted attracting a lot of attention.

Adidas’ football sector in particular is huge, highlighted by the partnerships with elite clubs like Manchester United, Real Madrid, and Bayern Munich. They also have 33 million followers on Instagram and specialise in creating football boots that are recognisable by every footballer including Predator, Ace, X and Copa.

This partnership is a huge step in the right direction for the Wanderers to become a bigger club in Australia and also focus on improving the quality of their apparel in a bid to sell more merchandise.

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Five Matildas figures recognised Among Australia’s Most Influential Women in Sport

Code Sports‘ annual list of the 100 most influential women in sport is one of the more closely watched measures of where women’s sport in Australia stands. This year’s edition, released against the backdrop of a record-breaking home Women’s Asian Cup, features five women connected to Australian football across its top 100. Their collective presence on the list reflects a sport that is, by almost any measure, in the midst of a significant moment.

Mary Fowler has been ranked the most influential woman in Australian sport for the second time in three years, topping Code Sports’ annual list of 100 as the CommBank Matildas compete in a home AFC Women’s Asian Cup that has already rewritten the record books for women’s football globally.

Fowler’s ranking comes after a year defined as much by what happened off the pitch as on it. An ACL injury in April 2025 threatened to rule the Manchester City forward out of a home tournament with ten months to recover. She returned to club football in February 2026, was named in Joe Montemurro’s squad, and scored on her first start for Australia in 332 days, finding the net in a 4-0 win over Iran at Stadium Australia in front of a capacity crowd.

Sarah Walsh, ranked 14th, has been central to that shift as Chief Operating Officer of the AFC Women’s Asian Cup 2026 Local Organising Committee. The former Matilda has overseen a tournament that has surpassed 250,000 tickets sold, demolishing the previous all-time record of 59,910 set across the entire 2010 edition in China. The opening match in Perth drew a record-breaking attendance of  44,379 fans at a Women’s Asian Cup. It lasted one week before 60,279 people filled Stadium Australia on International Women’s Day for Australia versus Korea Republic.

Those numbers carry weight beyond the scoreboard. They make the commercial and strategic case for continued investment in the women’s game in a way that advocacy alone cannot.

From the Pitch to the Boardroom

Captain Sam Kerr enters the list at 17, having returned from a 634-day ACL absence to score two goals in the tournament, including the opener in Perth on the first night. Kerr’s presence in the squad, and her continued ability to perform at the highest level, reinforces the argument that the Matildas’ 2023 World Cup run was not a ceiling.

Heather Garriock arrives at number seven having become the first woman to lead Football Australia, appointed Interim CEO in 2025 before transitioning into a newly created Executive Director of Football and Deputy CEO role following the appointment of Martin Kugeler as permanent CEO in February 2026. The role was designed to retain her influence within the organisation. With the Socceroos preparing for a sixth consecutive FIFA World Cup and the Matildas mid-tournament, Garriock’s position at the executive level of the sport’s governing body is not incidental.

At number 84, Lydia Williams enters the list in retirement. A proud Noongar woman and recent recipient of Professional Footballers Australia’s Alex Tobin Medal, the organisation’s highest honour for career-long contribution, Williams made her international debut in 2005 and retired in 2024 with more than 100 caps, becoming the first Australian female goalkeeper to reach that milestone and only the second Indigenous footballer after Kyah Simon to do so. She now sits on the board of the Australian Sports Commission.

The transition from player to policymaker matters because the decisions shaping Australian sport in the next decade will be made in rooms that have not always had people like Williams in them. Her presence there is part of the same story the rest of this list is telling.

Winter Futsal League Returns with New Cup Competition

Football NSW Futsal’s Winter Futsal League (WFL) is back for its seventh season, with 12 men’s clubs and six women’s clubs set to compete across the winter off-season.

The Men’s Division kicks off on Sunday 15 March at Valentine Sports Park and affiliate venue The Centre Dural, welcoming back familiar sides including Dural Warriors, Sydney Allstars and Phoenix Futsal alongside new and returning entrants Eastern Suburbs Hakoah, Mascot Vipers and Sydney Futsal. The Women’s Division follows on 11 April, featuring six clubs including newcomers Dural Warriors and East Coast Bulls. Both competitions will conclude with a finals series in July.

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