Komatsu will continue to be a principal sponsor of Western Sydney Wanderers in the Liberty A-League until at least 2026, with the global manufacturing and technological innovator committing to a further two years with the club.
The extension will see Komatsu featured on the right sleeve of the Wanderers women’s home, away, and third jerseys. Komatsu will also continue their ongoing support of a number of the Wanderers female-focused programs within the Western Sydney community.
Komatsu is a Japanese logistics company with over 100 years of experience. According to their website, they are committed to continuing the legacy of their founder.
“Meitaro Takeuchi, was an entrepreneur with an extraordinary humanitarian vision, committed to enhancing the community’s quality of life, developing future generations and growing with society. Determined to bring industrial technology to his country, Takeuchi created a new company by nurturing the skills of the people in the local community,” said via their website at komatsu.com.au.
Komatsu Managing Director and CEO, Sean Taylor, reflected on his company’s communitarian beliefs and expressed how this deal is much more than just another sponsorship opportunity.
“Our partnership with the Wanderers represents more than just a name on the sleeve. A big focus for us at Komatsu has always been furthering diversity and inclusion, both in the workplace and the industry, and this sponsorship is a way for us to align ourselves with a strong sporting brand that also supports a diverse and inclusive workplace and allows us to shine a light on the diverse career opportunities available in mining and construction,” he said via press release.
“Women’s sport, and football in particular, at the moment is receiving the recognition it deserves, thanks to the FIFA Women’s World Cup on our shores and the Matildas continuing to be a dominant force. We’re looking forward to supporting the sport through the partnership with the Wanderers Women’s team.
“I’m excited to see what the next two years will bring for us and the Wanderers and wish them all the luck in the start of the new season.”
Western Sydney Wanders CEO Scott Hudson, also expressed the importance this deal has to their women’s program.
“We are delighted to be continuing our fruitful relationship with Komatsu after a successful first two years,” he added via press release.
“Like the Wanderers, Komatsu, are based in Western Sydney and we look forward to working closely with them over the next two seasons to continue to support our Women’s programs.”
Deals such as these are a vital way that clubs in the fast-growing Liberty A-League are able to help fund and back their programs. These long-term commitments provide clubs with ongoing financial security that in turn helps players to commit more time to their football. Hence, this deal will undoubtedly allow more female players to achieve professional status.
As women’s football in Australia sees huge development thanks to the Matildas run at the FIFA Women’ World Cup, it is great to see that the funding – so crucial to allowing professional sport to take place – is not just continuing but growing.
This is a new era for football in this country and the backing of pre-existing sponsors like Komatsu is a vital asset to allowing the game at all levels to not just survive but thrive.