Western United launches business-to-business app

Western United has created a bespoke business-to-business (B2B) app to bring its extensive partner network closer to the Club and to each other.

Western United In Business (WUIB) will be the most efficient way for businesses to connect with like-minded people and enhance their networks.

The app will allow businesses to manage relationships on the go, collaborate on initiatives and grow their respective brands. It will also host a calendar where businesses can keep track all Western United corporate events and match fixtures.

According to Western United General Manager Commercial Chris Speldewinde, the app will form the basis for “seamless” connection between partners.

“The plan is for our partners to use this as their ‘Western United in Business’ bible. This will allow us to grow the portfolio in different categories. We hope word of mouth throughout existing partners will help promote it and we can see an increase in businesses wanting to join the Western United family,” he said.

The app has been built with the support of ASTA, one of Western United’s loyal partners who have played a big role in developing and mastering the app to ensure it is ready for release.

Western United In Business is available for the public to download on the Apple Store and the Google Play Store (search ‘WUIB’), however partners will first need to receive a welcome email with login information. All partners are advised to keep an eye out on that communication in the coming days.

Following the initial release of the app, there will be a number of subsequent updates to add further features that continue to enhance the user experience.

Western United is buoyed by the endless possibilities with its partners and looks forward to fostering further connection and relationship in the near and distant future.

Watch a walkthrough of the app and its features here.

Staff Writer
Soccerscene is committed to promoting, enhancing and growing the soccer industry in Australia. We believe soccer news has captured the attention of grassroots soccer clubs, apparel and equipment suppliers – which extends to governing bodies, club administrators and industry decision makers. Many of the auxiliary products and services support the growth of the soccer industry in Australia and Asia, a passion we also share and want to express through our work.

Graduates congratulated after completing FIFA Diploma in Club Management program

FIFA President Gianni Infantino has congratulated the 2024 graduates of the FIFA Diploma in Club Management course at FIFA headquarters, which include former Socceroo Tim Cahill and former Manchester City player Fernandinho.

Since its launch in 2021, the FIFA Diploma in Club Management has become a networking platform for senior club executives to share knowledge about the industry insights essential for successful football club management. The 18-month course is comprised of six-course models, each covering important topics and aspects of club management.

The topics which are covered in this course are leadership and management, sporting strategy and youth academies, marketing and communication, club operations and stadium management, governance and legal matters and finance.

Infantino spoke to the attendees of the graduation ceremony in Zurich, Switzerland:

“The course’s aim was to encourage knowledge and best practice exchange to be able to ensure football’s continued growth and health worldwide,” he said in a statement.

“You understand that club football is crucial for the development and the survival of football in all countries of the world.

“That is what we have to foster and what we have to work on, and to do this, you have to be well-equipped and well-prepared, and this is our aim at FIFA: to give you this preparation, to give you this equipment, to open the doors of FIFA here in Zurich and everywhere in the world.

“Our doors are open for you to come and exchange with us, and also to exchange between yourselves.”

The graduates of the second edition of the FIFA Diploma in Club Management started back in September 2022 in New York where they attended lectures given by the likes of FIFA Chief of Global Football Development Arsène Wenger and FIFA Chief Women’s Football Officer Sarai Berman and their final project of the course was a strategy plan which was presented before the graduation.

The third edition of the program began in May 2024 and is headed by FIFA Director of Professional Football Ornella Desirée Bellia. Some of the participants who are involved include former Juventus player Giorgio Chiellini and Como 1907 coach Cesc Fàbregas alongside club owners, CEO’s and sporting directors.

Soccerscene celebrates sixth-year anniversary

Soccerscene is celebrating its sixth anniversary as Australia’s business-to-business publication for the football community.

Since its inception, Soccerscene has committed to the highest standards of reporting on the most pressing topics surrounding the world of sports business. We have been the first port of call for potential buyers and sellers and deliver all the first-hand news – including interviews, discussions, product reviews, case studies and insight into all facets of the growing Australian and international football market.

Here at Soccerscene, we can’t celebrate six years without thanking all our readers, followers and the numerous industry and club communities for helping us along the way.

Special thanks goes to our major partners including Football Coaches Australia, Professional Footballers Australia and Box2Box – your constant support has been crucial to all we have achieved over these last six years.

Thank you to everyone and we are excited for the future years ahead in this constantly developing industry – from all us at Soccerscene.

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