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Western United to fight hunger with new partnership

Western United FC

Western United FC has signed a charity partnership with Foodbank Victoria ahead of the 2020/21 A-League season.

Western United have committed to spread awareness related to food insecurity in the state across each of the club’s channels.

Players, staff and members of Western United will have the opportunity to volunteer with Foodbank Victoria to fight hunger in Victoria. Foodbank Victoria are the state’s oldest and largest food relief agency and are based in the western suburb of Yarraville.

Aligning with Western United’s club values, effort and togetherness, this partnership ensures that Victorians in need get the support they require when faced with food insecurity.

The reality is one in five Victorians face this issue, which has ramped up in recent weeks due to the Covid-19 crisis. Foodbank Victoria’s charity partners have reported an increase of up to 50%.

“As a football club, Western United FC is still so young being in our inaugural year of the A-League. The team has worked hard on the pitch, but off the pitch we’re working just as hard to build a club the west will be proud of,” Western United CEO Chris Pehlivanis said.

“This partnership is a solid step for us on that journey.

“The work Foodbank Victoria does, the commitment to the issue of hunger, it’s second to none. Together we’ll combine our strengths and build a partnership that will help fight the hunger crisis.”

Western United say that there is no better time to unite with Foodbank Victoria in the fight to stop hunger.

Photo Credit: Western United Football Club

Liam Watson is a Senior Journalist with Soccerscene. He reports widely on international football policy, industry matters and industry 4.0

AFC reveals logo for the 2023 Asian Cup tournament

Asian Cup

The Asian Football Confederation (AFC), together with the Local Organising Committee (LOC), have confirmed the logo for the AFC Asian Cup China 2023.

The logo was revealed via a dazzling and immersive display that showcased the vibrant new design through projection mapping and Augmented Reality, as well as being projected on select iconic buildings across Shanghai’s skyline.

The launch, which was staged at the competition’s first completed stadium – Shanghai Pudong Football Stadium – also revealed the Host City logos in the first on-ground milestone event of the tournament, which will be held from June 16 to July 16, 2023.

The 18th edition of the tournament will see the Socceroos hoping to improve on their quarter-final loss to the United Arab Emirates in 2019.

In a special video message presented during the event, the AFC President Shaikh Salman bin Ebrahim Al Khalifa made the following statement:

“Over the years, each host nation has left a significant mark on Asian football, and we know that China PR will stage our greatest ever tournament in 2023.

“The AFC is pleased to mark our latest milestones and, on behalf of the Asian football family, I would like to congratulate the Local Organising Committee and the Venue Organising Committees of the 10 host cities for their commitment and efforts.

“The LOC continues to make great progress with the preparations to stage a memorable event, and I wish the Chinese Football Association, the LOC, the VOCs and all our stakeholders the very best of success in staging a truly world-class event.”

The 10 dynamic beams in the logo, which emanate from the bottom to form the image of the sun rising from the East, symbolise all the host cities of the AFC Asian Cup China 2023™ – underlining the ever-growing scale and future legacy of the tournament, which will be held in 10 different cities in one nation for the first time in Asian football history.

The process of localising the design and concept, in line with the master brands, was further influenced by the LOC’s proposal to embody ‘Light’ as a symbol and beacon of hope to overcome adversity, particularly pertinent during these challenging times and aptly emphasising the unifying force of Asia’s flagship men’s tournament in rallying together passionate fans and teams from the world’s most diverse continent.

Is the A-League prepared for sportswashing?

With Premier League clubs being used to rehabilitate reputations for foreign entities, could the same happen in the A-League?

This month, Newcastle United became the richest club in world football – due solely to majority ownership by the Saudi Arabian Foreign Wealth Fund. With Premier League clubs being used to rehabilitate reputations for foreign entities, could the same happen in the A-League?

World football has a problem with ‘sportswashing’ – which the Macmillan dictionary defines as “when a corrupt or tyrannical regime uses sport to enhance its reputation” – as exemplified by the purchase of Newcastle United by the investment arm of the Saudi Arabian government.

This same government assassinated journalist and dissident Jamal Khashoggi in the Turkish consul in 2019, and now they have been allowed to purchase a football club in the world’s most-watched sporting league to rehabilitate their reputation on the world stage.

The World Cup in Qatar might be the biggest sportswashing event of all. The host nation of the 2022 tournament has a horrid reputation with human rights abuse, and over 6,500 migrant workers have died in the country since the World Cup was announced, with the total number likely significantly higher.

Countries like Australia will have no qualms sending their national teams – helping legitimise Qatar on the world stage and sportswashing away the human rights abuse and death toll that the event has created.

Australian football – and the A-League – will face a reckoning with sportswashing in the future, the question is how can it be combated?

Australian football has fought its fights against possibly malicious owners, both domestically and foreign. Clive Palmer and Nathan Tinkler promised the world, but left the Gold Coast without a club – and the Newcastle Jets penniless respectively.

Clive Palmer left Gold Coast United in ruin.

Foreign owners have also done their damage. On January 4, 2021, Martin Lee’s ownership of the Jets was terminated after he failed to inject any money into the club since October 2019, while also failing to pay any of the club’s debts.

ABC’s Four Corners revealed a director – Joko Driyono – for the company that owns the Brisbane Roar with the Bakrie family – was jailed for 18 months for match-fixing Indonesian football matches.

According to Indonesian business records, he remains the president director of Pelita Jaya Cronus, the holding company for Brisbane Roar.

Joko Driyono, director of Brisbane Roar’s holding company, spent 18 months in jail for match-fixing.

Does the ownership model of the A-League create accountability for owners, and do Australia’s corporate regulators do enough to ensure that malicious owners can’t drive clubs into the ground for personal profit or gain?

Take the Martin Lee example. Under the current franchise model of the A-League, he has no personal liability for the debt accrued by his ownership, and faced no repercussions for running the club into the ground before the A-League took back the license.

Former Newcastle Jets owner Martin Lee was forced to hand back the club’s license.

He simply abandoned the club after it was no longer of use to his business interests in Australia, and returned to his home country.

The A-League must avoid this as an example, while also ensuring that promises of rich domestic benefactors are balanced against the likelihood that it could be too good to be true.

The current franchise model does have its advantages, in regards to the Australian Professional Leagues having the power to take back the license of a runaway club like in the case of Clive Palmer’s Gold Coast United, or when an owner fails to inject money like Martin Lee.

Currently, the vast majority of NPL clubs are run by a board of directors who are personally liable if funds go missing, or the club goes into severe debt.

Melbourne Victory is the only publicly listed company in the A-League, and that ownership model brings responsibility to shareholders and liability for directors.

Foreign investment at the A-League is at an all-time high, with five of the 12 clubs being either foreign-owned or controlled.

One club, Adelaide United, has its ownership completely hidden from the public. The Australian footballing community currently has no idea who finances the only professional club in South Australia.

A transparent fit and fairness test must be implemented for A-League ownership, one that keeps potential malicious actors away from the game, while protecting fans and clubs.

One way to achieve this would be to ask corporate regulators to take a more hands-on approach with A-League entities during the purchasing of a license.

The downside of this approach would be that the Australian Securities and Investments Commission (ASIC) is capable of auditing companies’ finances, but foreign entities like Martin Lee’s businesses and Pelita Jaya Cronus can easily circumvent scrutiny.

Personal liability for owners and directors would force them to create sustainable businesses. While it might scare away some bad investors, those with good intentions will embrace the concept of a more stable A-League.

Another way to combat sportswashing would be to introduce the truly membership-based model championed by clubs in Germany.

The 50+1 model means that the majority of the club must be owned by local fans of the clubs, and if this was pursued in the A-League it would grant huge protections against owners who don’t act in the best intentions for the club long-term.

The Australian Professional Leagues need to ensure that those who want to invest in Australian football are doing so for the right reasons, instead of purely personal gain.

A true fit and fairness test, one that examines whether the owner is financially, ethically, and morally capable of owning an A-League team (or second division team) with the utmost accountability will be one of the best investment’s the APL can make for Australian football.

Without it, it will be a wild wasteland of Palmers, Tinklers, and Lees for years to come.

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