What does record Asian qualification for Qatar 2022 mean for the region?

For the first time in World Cup history, a tournament will play host to a record six teams from the Asian Football Confederation (AFC). The achievement follows on from Russia 2018, where the previous record was set by the five Asian teams (Iran, South Korea, Japan, Saudi Arabia and Australia) who qualified for that year’s tournament.

On a surface level it appears that the qualification of six teams to Qatar 2022 wholly reflects the region’s growing stature within world football. However when viewed in the context that Qatar is obviously assured a spot as hosts and that Australia’s result on penalties against Peru glosses over what was undoubtedly a campaign dominated by pragmatic thinking over possible effective utilisation, one must ponder the impact Asian teams as a whole will have on the tournament, particularly when looking at past editions.

According to Soccerment, an analytics platform focusing on accelerating the adoption of data analytics by a wider audience of football fans, Asian teams struggled most with shot accuracy (15% against a 29% tournament average) in Russia four years ago. In addition, it appeared Asian teams valued long balls the most of any continent in the tournament as well as hitting a collective average top speed of 27.7 – the lowest at the tournament that year.

Japan v Belgium

Of course, one has to comparatively look at the squad composition, subsequent utilisation and ultimate effectiveness of these five sides versus the teams in their respective groups. Furthermore, the flaws and generational situation of their opponents and the consequential effect has to be taken into account (exemplified best by South Korea toppling a regressing Germany). It is fair to even potentially play down Japan’s progression to the Round of 16 due to accruing fewer yellow cards than Senegal, but as a whole, teams from Asia fared far better in 2018 than in 2014 where they accumulated a total three points out of a possible 36 between four teams in the group stage (Japan, South Korea, Iran and Australia). By contrast in 2018 Asian teams secured 15 from of a potential 45 points, an 18% increase in points amassed.

Furthermore, viewing the Russia 2018 results through the context of where these teams are at ahead of Qatar 2022 is arguably ignoring the impact of the changes that have been made since. Of the six teams to have qualified only one side have retained the same coach across qualification campaigns, this being the tournament hosts Qatar, who have kept Félix Sánchez ever since his taking over the side when they were last in their qualifying group for Russia 2018 and who went on to win the 2019 Asian Cup on home soil.

The current ‘big six’ of Asia have qualified for the tournament, and perhaps it is just reward for Asian football’s increased investment into the sport over the past few decades. In saying that, a set of countries’ ambitious development efforts does not necessarily reflect a whole region’s shared emphasis. For some nations, the development, alignment and tailoring of resources serves as a challenge they’re unwilling to take – irrespective of the passionate and parochial fan base of some club teams. When one looks at Indonesian side Persib Bandung’s nearly 20 million total followers across social media platforms and impressive crowd numbers matching the likes of mammoth Iranian sides like Tractor S.C, it feels like more could be done to improve Indonesia’s international standing as a footballing nation.

AFC

In terms of the development of top-tier players in domestic Asian leagues, the infrastructural foundations need to be laid outside of the likes of South Korea and especially Japan, where for example J-League sides select youth players from age 11, a factor which has hugely contributed to their consistent youth production line.

Often the determinative factor of a region’s influence on football is the number of names plying their trade in top-level overseas – mainly European leagues. And by this measurement, Asian football is at an all-time high with representatives from across the continent making a name for themselves at the top level of the game. When considering that 92% of the teams that reached the quarter-finals in the last three editions of the FIFA World Cup were from Europe and South America, it will be interesting to see if an Asian team pushes beyond the Round of 16 with the greater base of players based in Europe especially.

From the 2026 World Cup onwards, an increase from four to eight direct slots alongside an extra spot via the intercontinental playoffs affords Asian teams a greater chance to shine on the world stage. It is more likely than that the jointly hosted 2026 edition will provide greater evidence of Asia’s elevated levels of competitiveness when facing far better developed footballing nations.

The reality is we simply do not know how the Asian confederation’s representatives will fare until the 2022 World Cup in Qatar plays out. But nonetheless, the strides being taken by sections of the AFC region to improve their infrastructure and to foster a distinct identity will have massive long-term benefits in a manner quite possibly akin to Japan in terms of youth development. Time, as always, will tell.

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FIFA’s ticket gamble delivered record crowds, and now a legal problem it didn’t have in September

Soccerscene reported in September that FIFA’s new pricing system for World Cup 2026 tickets had fans and supporter groups accusing football’s governing body of being out of touch, with group-stage prices said to “start from” around 90 Australian dollars and no ceiling disclosed before the pre-sale lottery closed. Nine months on, the real numbers are in, and the fallout has moved well past fan anger into regulatory territory.

FIFA ultimately used dynamic pricing for World Cup tickets for the first time in the tournament’s history, the same demand-based model used by airlines and ride-share apps, where prices climb as inventory tightens. The cheapest tickets did open at 60 US dollars, as promised. But the top category for the July 19 final in New Jersey opened at 6,730 dollars and had climbed to nearly 11,000 dollars by the tournament’s later sales windows, according to NPR, roughly seven times the cost of the most expensive ticket at the 2022 Qatar tournament.

From backlash to investigation

What has changed since September is that the backlash now carries legal weight. The attorneys general of New York, New Jersey and Texas have opened formal investigations into FIFA’s ticketing practices, alleging the organisation held back cheaper inventory and released more expensive categories later in a way regulators say could mislead buyers. Infantino has defended the strategy publicly, comparing FIFA’s approach to standard practice across the US ticketing industry, arguing that if FIFA is at fault, then, in his words, “everyone selling tickets in North America is doing something wrong”.

Then, when the tournament began, a second controversy emerged that the September pricing story could not have anticipated. Television broadcasts from several early matches showed clearly empty sections in supposedly near-capacity stadiums. FIFA reported 44,985 fans at a Guadalajara fixture in a venue with roughly 45,664 seats, an official figure barely below capacity, even as visible pockets of empty seating spread across social media within hours. FIFA’s explanation, that attendance is based on scanned tickets and people within the stadium footprint rather than a seat-by-seat visual count, has not fully settled the dispute. Independent analysis by The Athletic found fewer than 1,600 seats unfilled across the tournament’s first six matches, a number difficult to reconcile with what viewers were seeing on screen.

None of this has dented the tournament’s underlying performance. Group-stage attendance sat at roughly 99.4 to 99.7 percent of capacity, and the World Cup has already broken the overall attendance record previously held by the 1994 US-hosted tournament. Fox averaged five million viewers across its 72 group-stage matches, a network record, while fan festivals across the three host nations drew an estimated 5.5 million people separate from ticketed attendance altogether. FIFA has projected the tournament will generate more than 11 billion US dollars in total revenue, largely from broadcast rights. The record numbers support that projection. The investigation, and the empty seats FIFA has struggled to explain, complicate it.

The correction is already underway

The clearest sign that FIFA’s pricing model responds to real demand, not just its own targets, has arrived in the past fortnight. According to ticket data reported by Newsweek, resale prices for the tournament’s remaining matches fell 39 percent in a single week as the knockout rounds opened, with the average cost of the cheapest available seat dropping from a peak of roughly 12,500 dollars in late June to just over 10,300 dollars days later. Seats for the United States’ own knockout fixture against Bosnia and Herzegovina dropped from 2,705 to 1,650 dollars over the same window.

A pricing model built to extract maximum value from peak demand will, by the same logic, correct sharply once brokers who overpaid need to move inventory. The mechanism that produced September’s backlash and July’s headlines is the same one now producing rapid discounts as the tournament enters its final weeks. Whether regulators, and the federations bidding to host the next World Cup, read that as evidence the model works, or as confirmation it needs fixing, is the question this story left unresolved in September and still has not answered.

Build a home, create a culture: How do we secure the Socceroos as global competitors?

The Socceroos kicked off their World Cup campaign with a convincing 2-0 win over Turkey. It was an important win for their tournament ambitions, but also a statement about their quality on the world stage. It is time that we built a facility to ensure this quality is nurtured, not stifled.

Otherwise, we risk falling behind.

 

One of four…

Australia’s Men’s National Team currently sits as the 23rd-ranked team in the world in the official FIFA rankings. The Matildas, meanwhile, are the 15th highest-ranked women’s team.

This year is also the sixth consecutive FIFA Men’s World Cup featuring the Socceroos, confirming their position as a regular competitor in the most prestigious tournament in world football.

So why is it, despite these undeniably positive reflections of Australia’s growth in international football, that the Socceroos are still homeless?

At the 2022 FIFA Men’s World Cup in Qatar, Australia was one of four competing teams (a list featuring Denmark, Poland and Senegal) without a national base. In 2024, former Socceroos coach Graham Arnold described the team as “homeless” ahead of the World Cup qualifiers.

But four years on from the tournament’s last edition, the situations remains the same. And the world is taking notice.

 

A letter to the PM

In April this year, FIFA reportedly wrote to Australian Prime Minister, Anthony Albanese, encouraging the construction of a permanent home for football in the country.

The letter reflects concerns within the governing body that Australia, despite being so present in international football throughout the past 25 years, may fall behind the rest of the pack.

When we look at the talent in the current squad, Australia is by no means an emerging football economy. But commercial and infrastructural limitations in the landscape mean this talent is under-appreciated.

Nevertheless, it is a nation which regularly proves it can compete – and win – on the biggest stage. This we saw only a few days ago.

Which is why the players, coaches and staff representing the nation deserve a permanent facility which reflects, nurtures and inspires talent and competition. The survival of the landscape depends on it.

 

The investment question

Investment into football – from grassroots to professional levels – continues to be at the crux of national debate on how to secure football’s future in Australia.

In a conversation between Soccerscene and Melbourne-based community club, Sunbury United FC, infrastructure and facility-sharing challenges emphasised common grievances for many grassroots clubs.

The issue, therefore, is spread across the nation’s football pyramid. And prompts an uncomfortable question about future investments:

If even the Socceroos continue to share their current base, Leichhardt Oval, with various teams across rugby league and soccer, how can we ever expect clubs further down the pyramid to avoid similar fates?

The past few years, however, have fortunately seen improved investment into the women’s game in Australia – particularly embodied by the ‘Home of the Matildas’.

The result of a $101.1 million investment by the Victorian Government in collaboration with La Trobe University and the Federal Government, the facility boasts elite training features including premium FIFA-standard pitches, multiple changing rooms, a high-performance gym, a sports science lab and more.

This was a welcome and vital boost ahead of the 2023 FIFA Women’s World Cup which took place in Australia. Now, ever-increasing participation and pride are synonymous with women’s football, and the numbers confirm it.

In 2023, women and girls represented 190,746 participants across social, outdoor, fustal and registered football. In 2025, this increased to 231,435. It proves that, with the arrival of purposeful investment at the top, comes the spread of a football culture across the nation.

 

Aligning practical and cultural benefits

But what would a potential facility for the Socceroos actually look like? And what are the benefits?

When considering similar projects, we can look to both Japan and England as distinct examples of how a national base for football can unite practical, social and cultural benefits.

St George’s Park – England

Built in 2012, England’s base at St George’s Park is a masterclass in using facilities to establish a centre for industry cohesion and community impact.

As a centre of excellence, St George’s Park holds 14 outdoor pitches, a fustal arena, and hosts coaching and medical courses. It welcomes 28 teams across men’s, women’s, youth and para football, representing a place of unity and alignment for the entire football community.

Furthermore, the ‘Play Like the Pride’ program offers grassroots participants and school students the chance to experience the elite facilities for a day, showing how facilities can serve to connect young players to the world of their professional idols and foster real passion for the game.

JFA J-Village – Japan

The J-Village – beyond being a state-of-the-art football training centre – shows why a home for football can positively impact the community.

After being used as a support base for the nuclear power plant accident following the 2011 Great East Japan Earthquake, the venue now holds a deeply important place in the memory of Fukishima. As a result, upon resuming full operations in 2019, the facility – and the football development within it – represented a sense of perseverance, reconstruction and unity.

And through hotels and public transportation links, the J-Village also welcomes tourists and business travellers, encouraging more people to step into the world of football in Japan.

One venue, therefore, can give rise to an essential part of a thriving football landscape: culture. A culture for participation, community outreach, and elite development.

 

Final thoughts

The focus of the summer will no doubt be how the Socceroos perform on the pitch. And with homes, offices, and public spaces brimming with enthusiastic support, the sense of national pride is irresistible.

But for all the positive sentiment currently taking hold of the nation, there will come a time when Australia’s World Cup run is over, at which point an all-important question must be asked:

How do we move forward?

We move forward by transforming buzz into an aligned vision, commitment to nurturing talent, and a desire to establish a real footballing culture across the nation.

The first step to building this culture? Building a home from which it can thrive.

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