What will a National Second Tier mean for the NPL?

As the concept of a National Second Tier becomes a reality in Australia, there are questions on what the removal of the biggest clubs will mean for the State League competitions.

Football Australia are still discussing and workshopping the format of the concept, and how it operates and coexists with the National Premier Leagues (NPL) is one of the biggest questions.

When the NPL was created in 2013, the aim was to standardise the State League competitions across Australia and serve as a second tier to the A-League. The competition has been the top division in each state outside the A-League, with the winners playing off against each other at the end of the season.

The NPL hasn’t managed to bridge the gap between the State League clubs and the A-League, shown by the push for a true National Second Tier.

We know that the current NPL clubs would jump at the chance to join a National Second Tier, however, what would this mean for the State Leagues moving forward?

There is certainly commercial value to having South Melbourne and Melbourne Knights play off in the Victorian State League. Without the traditional powerhouse clubs in there, the Victorian NPL would struggle to attract sponsors and fans that drive the clubs, allowing them to perform at a semi-professional level.

Determining what the value of the NPL is without traditional clubs is a question that will be asked across every state competition if a National Second Tier drags them away.

Football Australia has previously floated a Champions League-style competition idea, with 32 teams competing in a group stage format followed by a knockout stage.

The allure of this concept is to reduce the cost of travel and the financial burden on the clubs at the league’s inception while allowing the clubs to continue to play in their respective state NPL competitions.

However, this is a stop-gap solution to get the competition off the ground, with the intention of easing into the transition from semi-professional into a fully professional second tier with promotion and relegation down the track.

There are certainly positives to this structure. Using the Champions League-style format to get the competition off the ground and running before evolving into a traditional league format could be the best way for a National Second Tier to launch.

The reality is that the first few years in a National Second Tier will be difficult for the clubs if the competition is a complete home and away league featuring at least 18 games. It is a distinct possibility clubs will fold, or flee back to the relative safety of their state competitions.

This isn’t a reason not to proceed with the competition, however, it is a danger that the clubs must recognise. To alleviate this danger, clubs can play in their state competitions while featuring in a parallel Champions League-style competition.

Some of the NPL’s biggest clubs would prefer a traditional style home and away season. South Melbourne President Nick Maikousis outlined in an interview with Soccerscene that a National Second Tier could mean some of the biggest clubs depart the State Leagues.

“We don’t agree that a Champions League-style competition is a National Second Division. Our views are that it needs to be a stand-alone competition. The challenge for the state federations is potentially losing some of their biggest member clubs,” Maikousis said.

“If you take South Melbourne, Melbourne Knights, and Heidelberg out of the NPL Victoria competition, it becomes a different conversation.”

He also pointed out that reluctance to lose these clubs from their respective state leagues by some stakeholders is similar to arguments raised against the formation of the National Soccer League in the 1970s.

Fears of losing the State League’s biggest clubs aren’t new. At the NSL’s inception in 1977, the Victorian Premier League forbid its clubs from joining the new competition. Mooroolbark SC, an unremarkable Eastern Suburbs club, broke the deadlock, paving the way for South Melbourne, Heidelberg and Footscray just to follow in their footsteps.

Mooroolbark unfortunately found themselves relegated out of the NSL in their only year in the competition, before ending up in the provisional league at the bottom of the football pyramid by the 1980s.

Eventually, any national second tier competition must become a stand-alone league if Australian football is to have a proper pyramid of competitions featuring promotion and relegation. The state NPL competitions will lose their biggest clubs to this, but it creates opportunities for other clubs to forge ahead and take their place.

Australian football needs to be brave in its attempt to create something that will outlast us all. Countries like England, Spain, and Italy have built their football not only on heritage, but also a deep talent pool developed playing in the leagues below their top division.

Promotion and relegation must be the end game for football if it’s to reach its full potential in Australia. For a club to climb from State League 5 to the A-League, from amateur to professional, is the ultimate expression of the beautiful game.

The state leagues will survive losing their biggest clubs, like they did at the NSL’s inception. The question is what value these competitions still have without their biggest assets.

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SGM-TCK Partnership Enhances Youth Sports Events

SGM TCK

Sports Group Melbourne (SGM) has embraced TheCoachKart (TCK) as an Official Partner for 2025 in a bold new collaboration.

Through the new partnership TheCoachKart will become heavily involved in Sports Group Melbourne’s elite competitions – the Youth Super Cup and Junior Champions League.

As part of the deal, TCK will gain sponsor naming rights for the key “YSC Pre-Season Coach of the Tournament” award, in addition to a comprehensive digital presence across the YSC media sphere. Furthermore, TCK will feature heavily across YSC events by presenting their products on gamedays and showcasing co-branded products with SGM. To further boost their appeal across the YSC, TCK will also launch branded activations such as pop-up displays across the tournament.

TheCoachKart kickstarted their partnership with Sports Group Melbourne yesterday at round 2 of the Youth Super Cup Pre-Season on Sunday 16 March, showcasing their products to onlookers and giving clubs the chance to order exciting custom-made clothing. TCK will return to the competition on Sunday March 23 for the YSC Pre-Season Finals Round, granting the organisation further experience with SGM’s competitions and allowing event participants to become more familiar with a valuable supporter of youth sport in Victoria.

Representative of Mondo Sportivo Group, Chris Jackson expressed TCK’s excitement for the collaboration with SGM.

“TheCoachKart is thrilled to partner with SGM, the premier organiser of junior sporting events in Victoria, combining forces to deliver great product to SGM events and participants,” he said in a press release.

The partnership between the two organisations details their intertwined commitment to excellence and developing the world’s game through supporting tomorrow’s stars. To ensure progress is continual and efficient, TCK is dedicated to assisting coaches through granting them elite level products to thrive in the rigours of competition.

After the conclusion of the Youth Super Cup, TheCoachKart will continue to work with Sports Group Melbourne via the exciting Junior Champions League competition, beginning May 2025.

 

 

A-League Transfer Revenue Soars as Youth Development Takes Centre Stage

The A-League reported last week that Australia’s international transfer revenue has increased by a staggering 1344% over the past three years.

With 2023/24 recording transfer revenue of $16.5 million and 2024/25 reaching $16.9 million, these figures represent a significant improvement compared to the 2022 season, which recorded just $4.17 million in revenue.

This growth coincides with recent data from the A-League showing that the 2024/25 season has seen 39% of A-League minutes played by under-23 players, compared to just 18% in the 2023/24 season and 13% in the 2022/23 season.

This indicates that this season alone has seen a 26% increase in overall minutes played by young players since 2022.

The result of this rise in youth talent is evident with Australia qualifying for the Under-20 Men’s World Cup for the first time in more than a decade and, just last week, lifting the trophy at the Under-20 Asian Cup.

The A-League’s recent success in youth playing time is directly intertwined with the rise in transfer revenue.

This increase in youth participation has emerged as a silver lining from tough times in the league.

In the most recent “Off the Pitch” podcast from Soccerscene, guest speaker Gary Cole, current president of Football Coaches Australia, provided his professional insight into one of these situations.

He explained that the COVID-19 crisis and the financial constraints placed on A-League clubs forced them to look inwards for talent.

Another recent catalyst has been the reduction in funding from the Australian Professional Leagues.

With funding decreasing from $2 million to $500,000 in 2024, clubs have faced difficult financial decisions regarding their budgets.

Players from club academies or even NPL clubs are far more cost-effective for club budgets than more expensive signings.

Additionally, their selling and transfer value provides a huge boost to club revenues.

These events are not coincidental but are catalysts for the rise in homegrown talent testing their skills and showcasing their quality on the big stage.

It demonstrates how, during tough times for the league, supporting youth development has become a key part of the league’s success and represents a profitable and dynamic opportunity for the future.

This opportunity to produce and showcase players to increase Australian youth football standards and therefore transfer value is a proven strategy in football.

Ajax’s Academy is renowned for developing class players and has for many years been a funnel for building their academy graduates and selling players for a profit.

In South America, Brazilian and Argentinian clubs such as River Plate, Boca Juniors, Fluminense and Flamengo have been persistent sources of footballing talent.

Selling stars like Vinicius and Julian Alvarez to Europe for significant financial benefits while still maintaining a healthy domestic talent structure and international success.

Importantly, the common factor in these successful systems is regular first-team minutes at their clubs and even on the international stage.

The evidence from A-League transfer revenues is fitting this pattern.

One must point out that, though this is a great revenue source and a way to place Australian football on the map, this focus can have an adverse effect on the domestic scene.

Football fans are passionate about their clubs, and nothing brings out more pride than watching one of their own prospects grow and play for them.

To use academy players primarily as revenue-building prospects can undermine the important place they have at the club and the overall goal of academies.

This could potentially alienate fan bases, impacting popularity and therefore the quality and financial interests of the league.

Transfer revenue should not be the central response to the league’s current financial burdens.

Being realistic about the position of the A-League in the international football hierarchy is crucial, though ambitions for the league to climb cannot be sidelined.

The rise in player transfer revenue presents an enticing prospect for investment and brings increased popularity.

Players themselves also have their own dreams and aspirations that must be taken into account, which can also encourage transfers and revenue.

Currently, the A-League has the unique opportunity to give its promising young players the chance to play top-level football while producing significant revenue and attracting sponsorship.

Australians playing overseas and at home, puts Australia on the map and solidifies our rise in the footballing scene.

If the focus on homegrown talent is managed well, Australian football will reap huge rewards.

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