Who will be the next Melbourne Victory CEO?

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When Trent Jacobs announced in May that he would be stepping down as Melbourne Victory Chief Executive Officer (CEO), he left a colossal task ahead for whoever is his chosen successor.

Whoever steps into the role will need to act fast, steady the ship and win support from the fans because of Victory’s recent struggles in the A-League. With a review of the structure of the club currently underway by club director and company secretary Caroline Carnegie, the decision of who takes the role will likely be influenced by club chairman Anthony Di Pietro and herself. There are a number of people available who could easily step into the role, bringing with them experience and football knowledge to give the Victory a much-needed soft reboot.

Richard Scudmore, the former English Premier League CEO, is already familiar with the A-League after working as a special adviser to competition boss Greg O’Rourke. Scudmore is an experienced football operator who could bring a wealth of knowledge to Victory’s boardroom. The sticking point is surely the price it would cost to bring in someone of his stature. Whether Victory has the funds, or the will to fork out the dollars for Scudmore is surely the biggest hurdle. However, he would a valuable asset for any club.

Should they instead focus on an experienced hand, who has been at the helm of an A-League team before? Recently departed Newcastle Jets Chief Executive Lawrie McKinna could have the experience necessary to take on the role at Melbourne Victory, and his passion for football is in display for all. After a tumultuous time at the Jets, the Victory job could be a big enough carrot to lure him back into the hot seat, despite rumours of a return to local politics.

Another option would be the former head of the A-League Archie Fraser. He was CEO of St Kilda football club for a time, and was also briefly the Macarthur FC CEO, before stepping down four months into his tenure to pursue a different opportunity. Another experienced football head, he could bring knowledge and professionalism to Victory to help in their much-needed rebuild. Whether he has the passion to re-enter football is the question.

An outside-the-box option could be Jeff Doyle, the former group CEO of Altus Traffic. Doyle is a former professional footballer in the United Kingdom, and he is a known quality to Melbourne Victory because of his involvement through front-of-shirt sponsorship deals. Someone from outside the current structure of the A-League, with time spent in different facets of the game, could prove a wise choice for the Victory going forward. Doyle recently left his role as CEO of Altus Traffic and is a hot favorite for the position within the Victory fan base.

A different angle to pursue could be to promote someone into the top job from within the club. This is unlikely however, as CEOs are rarely promoted from within an organisation.

A decision – and an announcement – is surely imminent of who will be the next Melbourne Victory CEO. Whoever it is will have the mammoth task of bringing success and titles back to one of Australia’s largest clubs. They will need to breathe new life into a club that used to demand success at all levels, which has stuttered in recent years. The pressure will be huge from a fan base hungry for titles which have eluded them since Kevin Muscat’s departure as head coach, while the new CEO will also be supporting a new coaching team headlined by Tony Popovic. Whoever it is, they have their work cut out for them.

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FIFA, Qatar and world organisations launch Legacy Fund

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Image credit: Shutterstock.com/Jose Breton-Pics Action

FIFA has invested $76.7 million into the World Cup 2022 Legacy Fund, in collaboration with Qatar, the World Health Organisation (WHO), the World Trade Organisation (WTO) and the United Nations Refugee Agency (UNHCR).

Previously announced in November 2022, the fund will aid a number of social programs across the world.

To launch the Legacy Fund, the initiative was presented and signed on an online meeting.

Attendees included FIFA President Gianni Infantino, WHO Director-General Dr Tedros Adhanom Ghebreyesus, WTO Director-General Dr Ngozi Okonjo-Iweala, UN High Commissioner for Refugees Filippo Grandi, and the Supreme Committee for Delivery & Legacy (SC) Secretary General H.E. Hassan Al Thawadi.

The FIFA World Cup Legacy Fund will be deployed across the following streams:

Public Health/Occupational Health and Safety: The Legacy Fund will contribute to programs which aim to improve working conditions, and health and wellbeing. In particular, FIFA will support WHO’s Beat the Heat initiative, to protect people from the hazards caused by extreme heat and the advance of climate change.

Education: In conjuncture with the WTO and International Trade Centre, FIFA will bolster the Women Exporters in the Digital Economy Fund, a program which seeks to empower female entrepreneurs. 

Refugees: In partnership with the UNHCR, FIFA will assist schemes which aim to strengthen vulnerable peoples’ self-sufficiency and access to basic amenities.

Football development: FIFA will place greater emphasis on finding young talents across remote, marginalised and developing countries through the Aspire Academy and the FIFA Talent Development Scheme, headed by Arsène Wenger. 

FIFA President Gianni Infantino expressed his pride for the Legacy Fund.

“The FIFA World Cup Qatar 2022 Legacy Fund is a landmark project that builds on the unprecedented impact of the tournament from a sustainability point of view,” he said via press release.

“FIFA is taking the concept of a legacy fund to the next level in terms of reach and impact by tackling key priorities such as refugees, occupational health, education, and football development. I would like to thank the UN Refugee Agency, the World Health Organization and the World Trade Organization for their commitment to, and cooperation on, this historic initiative.”

WHO Director-General, Dr Tedros Adhanom Ghebreyesus, described the importance of the partnership.

“The worlds of sport and health must collaborate to create safe, clean and healthy environments for all people engaged in the preparation, delivery and legacy of mega sport events, including workers, athletes, spectators, and communities,” he said in a press release.

To learn more about the Legacy Fund, FIFA has launched a website.

Unite Round: A-League’s Bold Vision Faces Challenges

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Image credit: Western Sydney Wanderers

The second-ever edition of the Unite Round sparked some interesting debates and narratives about whether the A-League can properly host an inclusive event of this scale.

As the contract with Destination NSW expires, the question remains; Is the experiment worth committing to or should it be scrapped?

A potentially unfair comparison would be to NRL’s Magic Round and AFL’s Gather Round who managed to succeed with the concept in its first two seasons. It’s quite simple, the A-League don’t have the wide-ranging committed supporter base to reach those heights just yet.

But will they do so quick enough for this investment to be worth it?

Challenges that undermine Unite Round

It was a weekend that had a few positives, as mentioned in the A-Leagues press release last week but was certainly marred by a slew of negative and/or embarrassing moments.

Whilst match-going fans, who spent the weekend in Sydney, anecdotally seemed to truly enjoy the experience, there simply weren’t enough that flew out to watch their team play.

The 45,000-capacity Allianz Stadium had a rather empty look for most of the games, mirroring Covid lockdown football, and the lack of atmosphere really took away from the experience that was promised when the concept replaced the controversial Sydney Grand Final deal last season.

For a league that has constantly struggled with attendances since the horror 2021-22 season (which saw attendances slashed in half post-covid), the ability to hold a full-scale weekend of football in one city is realistically never going to work, especially in a cost-of-living crisis.

Another issue that is increasingly being brought up in media and fan spaces is the NSW Police releasing a statement before the weekend had started, ensuring that they were going to crackdown on pre-game marches, flares, banners and flags in an attempt to ‘keep everyone safe’.

Baffling for any hardcore fan, it was a truly tone-deaf action that stripped football of its core: intense and passionate tribalism.

Highlights of the weekend

Focusing on the positives, in the A-League press release, they revealed the numbers behind an improvement on last season’s first-ever United Round.

– 33 goals were scored across 12 games between both the Ninja A-League Women and Isuzu UTE A-League Men.

– Attendance was up 50% on the first-ever Unite Round with a cumulative match attendance of more than 71,000 fans. This was certainly helped by an amazing 30,777 crowd to watch the Sydney Derby.

– Over a thousand fans take part in grassroots clinics, tournament and fan zones.

Commenting on the overall feel of Unite Round 2024/25, Nick Garcia, A-Leagues Commissioner, said:

“It was a turbulent build up with a ticketing outage, a change in venue for our six Ninja A-League Women matches and a planned train strike – but we’re really proud to have welcomed 50% more fans from across Australia and New Zealand to Sydney compared to our first-ever Unite Round,” Garcia said in a press release.

“We really believe in the long term potential of this partnership with the NSW Government and Destination NSW, establishing a new tradition and welcoming football fans from across Australia and New Zealand to electrify this incredible city.

“This event really resonates with our young and diverse fanbase and aligns with our drive to unite communities through a shared love of football. It’s the pinnacle weekend of professional football, and we hope this is a tradition that we can continue to build on and grow in the coming years.

“It’s been a really strong start to our 20th season. Crowds have grown by 30% year-on-year across the first four rounds of the Isuzu UTE A-League Men, while the new Saturday night doubleheader on 10 Bold has also increased the free-to-air national audience by 34%. We look forward to continuing this momentum across both leagues as we move into the summer period.”

The path forward for Unite Round

The words from Nick Garcia suggest that the A-League are committed to making this concept work and are hoping the progress made in the last 10 months can be replicated over time.

The direction in which the United Round goes in is still unknown with the expiration of Destination NSW but it also could lead to an innovation that bursts this weekend into life.

Do they try it in New Zealand for a year? Or up in the Gold Coast where people might have more incentive to enjoy a weekend up in the Sunshine Coast?

The chance for experimentation surely has to be attempted considering the trends suggesting that this weekend won’t be considered an outright ‘success’ in the short term.

Conclusion

In the end, the future of the Unite Round hinges on bold experimentation and a commitment to creating a uniquely football-centric spectacle.

Whether it’s exploring new locations like New Zealand or the Gold Coast, or innovating to better engage fans across the country, the A-League has an opportunity to redefine what a national celebration of football can look like.

The league’s struggles with attendance and atmosphere are real, but so too is the potential for growth in a competition that resonates with Australia’s diverse and passionate football community.

The Unite Round has shown glimmers of promise amid its challenges—now it’s up to the A-League to seize that promise and turn it into a tradition worth rallying behind.

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