Why A-League teams need purpose-built stadiums

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The aim for every football club within Australia should be to play on a ground that is both made for football and of a suitable size – and for some, eventually own them. While this is already starting to happen, there are still A-League teams that are playing in stadiums far too big for their supporter base. Fortunately, we are seeing less huge oval stadiums like Adelaide Oval and Marvel Stadium being used by clubs. However, there is still some way to go until every A-League team has a suitable home.

Hindmarsh Stadium

One of the best stadiums in the country to watch football is Adelaide’s Hindmarsh Stadium. It is the perfect size for a club like Adelaide United, and the atmosphere during big games when it’s packed out is second to none. The only addition needed is a roof covering more than just the Eastern grandstand.

Currently, AAMI Park is the premier football stadium in Australia. This is because it is a great size for Melbourne Victory (especially with bumper crowds), and it was designed with football in mind. For the other Victorian teams, it is simply too large for their home games scheduled at AAMI Park next season – Western United and Melbourne City.

Artwork for Western United’s stadium in Tarneit

With talks of a 15,000 boutique stadium being built in Dandenong to host Melbourne City games, it could be a game-changer for the club. The atmosphere at these matches would be greatly lifted, which would help them win new fervent supporters.

If Western United manages to get their stadium built, it will instantly make them the most important club in the A-League. Owning their own stadium was the entire cornerstone of their bid and while the delays to putting shovels in the ground are worrying, if they can fulfil their promise they will become the first A-League team to have complete control over their infrastructure. With at least two more seasons playing games at AAMI Park, Western United have to work hard to win supporters over without a geographical distinction from the other Melbourne-based teams.

Another club with a great stadium is the Central Coast Mariners. If their bid to take over the administration and running of Gosford Stadium is successful, then it will help ensure the viability and sustainability of the club. While it is on the larger side for the Mariners’ supporter base, it is one of the most scenic stadiums in the world, with its iconic palm trees and ocean view.

The picturesque view at Central Coast Stadium

Their F3 rivals Newcastle Jets find themselves in a similar situation, with a great rectangular stadium to call home. If the clubs were successful like in the early years of the A-League, their stadiums would be a lot less empty and the atmosphere would shine through.

The difference between seeing 10,000 people at the Sydney Football Stadium, compared to seeing the same size crowd at Kogarah oval is night and day. If Kogarah was better positioned within Sydney FC’s catchment area and had a roof and a rectangular setup, it would be perfect. While the upgraded SFS is in the works, they have found a good temporary home that is suitably sized. Western Sydney Wanderers wouldn’t be the club they are today without Parramatta Stadium, which truly feels like hallowed turf for the club now.

While Brisbane Roar’s move to Dolphin stadium takes them outside the city, the difference in atmosphere when compared to the cavernous 55,000-seat Suncorp Stadium makes it well worth it. If Brisbane had a stadium in the city that’s similar size to Perth Glory’s it would take them to the next level. Instead, they travel outside of Brisbane for a stadium that’s better suited to their needs.

Westpac Stadium is too large and poorly suited for Wellington Phoenix

Wellington Phoenix would be much better served in a rectangular stadium about half the size of the cake tin. Surprisingly, there is no suitable venue despite New Zealand’s love of rugby, and at 34,000 capacity it is far bigger than needed for a club of Wellington’s size.

While the A-League is finding more suitable grounds to host their games, the next step is owning infrastructure. While for many this is a pipe-dream, it is how so many clubs around the world have become institutions that have lasted for decades. It ensures financial stability and it has to be the aim for the clubs going forward. To achieve this, football needs to collectively lobby government to supply the money for stadiums A-League teams desperately need.

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WA Government and Virgin Australia Partner to Bring Discounted Flights for Italian Football Series in Perth

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The Western Australian Government has partnered with Virgin Australia to offer discounted airfares to Perth ahead of a three-match series featuring AC Milan, Inter Milan, Juventus and Palermo, in a move that reflects how state governments are increasingly using major sporting fixtures as tools of tourism and economic strategy.

Subsidising travel costs rather than simply promoting the matches signals a shift in how state governments are approaching major sporting events. WA Tourism Minister Reece Whitby positioned the series within the state’s broader Winter of Unmissable Sport strategy, framing the partnership as a way to fill hotels, support local businesses and generate visible economic activity across a single week of programming. That logic places football alongside other major events states have used to justify public investment in visitor attraction, where the return is measured in tourism spend rather than ticket revenue alone.

A bet on Australia’s appetite for European football

Touring Italian clubs is not a routine occurrence in Australia, and Sport and Recreation Minister Rita Saffioti’s comments point to an underlying assumption behind the investment: that the existing fan base for European football in Australia is substantial enough to justify a state government underwriting travel costs to fill a stadium on the other side of the country.

Australian audiences for international football have grown considerably over the past decade, driven by streaming access, diaspora communities and the rising visibility of leagues once difficult to follow locally. State governments positioning themselves to capture economic value from that growth, rather than leaving it to broadcasters and travel operators, marks a change in how football’s commercial footprint in Australia is being treated by policymakers.

It also raises a question likely to recur as more international club fixtures are scheduled in Australian cities: whether public subsidy for travel around marquee football events delivers economic value beyond the host city, or whether the benefit is concentrated narrowly within the host state’s tourism and hospitality sectors. Virgin Australia’s involvement reflects the commercial logic on the airline side, with the partnership forming part of a broader push to connect Australians with major domestic and international destinations.

For the domestic football industry, the series is a reminder that international club football is competing for the same audience attention as the A-Leagues and grassroots competitions. Whether that competition proves complementary or extractive, in terms of where football-related spending in Australia ultimately lands, is a question state and national football bodies are likely to watch closely as similar fixtures become more frequent.

Build a home, create a culture: How do we secure the Socceroos as global competitors?

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Image credit: FiledIMAGE / Shutterstock.com

The Socceroos kicked off their World Cup campaign with a convincing 2-0 win over Turkey. It was an important win for their tournament ambitions, but also a statement about their quality on the world stage. It is time that we built a facility to ensure this quality is nurtured, not stifled.

Otherwise, we risk falling behind.

 

One of four…

Australia’s Men’s National Team currently sits as the 23rd-ranked team in the world in the official FIFA rankings. The Matildas, meanwhile, are the 15th highest-ranked women’s team.

This year is also the sixth consecutive FIFA Men’s World Cup featuring the Socceroos, confirming their position as a regular competitor in the most prestigious tournament in world football.

So why is it, despite these undeniably positive reflections of Australia’s growth in international football, that the Socceroos are still homeless?

At the 2022 FIFA Men’s World Cup in Qatar, Australia was one of four competing teams (a list featuring Denmark, Poland and Senegal) without a national base. In 2024, former Socceroos coach Graham Arnold described the team as “homeless” ahead of the World Cup qualifiers.

But four years on from the tournament’s last edition, the situations remains the same. And the world is taking notice.

 

A letter to the PM

In April this year, FIFA reportedly wrote to Australian Prime Minister, Anthony Albanese, encouraging the construction of a permanent home for football in the country.

The letter reflects concerns within the governing body that Australia, despite being so present in international football throughout the past 25 years, may fall behind the rest of the pack.

When we look at the talent in the current squad, Australia is by no means an emerging football economy. But commercial and infrastructural limitations in the landscape mean this talent is under-appreciated.

Nevertheless, it is a nation which regularly proves it can compete – and win – on the biggest stage. This we saw only a few days ago.

Which is why the players, coaches and staff representing the nation deserve a permanent facility which reflects, nurtures and inspires talent and competition. The survival of the landscape depends on it.

 

The investment question

Investment into football – from grassroots to professional levels – continues to be at the crux of national debate on how to secure football’s future in Australia.

In a conversation between Soccerscene and Melbourne-based community club, Sunbury United FC, infrastructure and facility-sharing challenges emphasised common grievances for many grassroots clubs.

The issue, therefore, is spread across the nation’s football pyramid. And prompts an uncomfortable question about future investments:

If even the Socceroos continue to share their current base, Leichhardt Oval, with various teams across rugby league and soccer, how can we ever expect clubs further down the pyramid to avoid similar fates?

The past few years, however, have fortunately seen improved investment into the women’s game in Australia – particularly embodied by the ‘Home of the Matildas’.

The result of a $101.1 million investment by the Victorian Government in collaboration with La Trobe University and the Federal Government, the facility boasts elite training features including premium FIFA-standard pitches, multiple changing rooms, a high-performance gym, a sports science lab and more.

This was a welcome and vital boost ahead of the 2023 FIFA Women’s World Cup which took place in Australia. Now, ever-increasing participation and pride are synonymous with women’s football, and the numbers confirm it.

In 2023, women and girls represented 190,746 participants across social, outdoor, fustal and registered football. In 2025, this increased to 231,435. It proves that, with the arrival of purposeful investment at the top, comes the spread of a football culture across the nation.

 

Aligning practical and cultural benefits

But what would a potential facility for the Socceroos actually look like? And what are the benefits?

When considering similar projects, we can look to both Japan and England as distinct examples of how a national base for football can unite practical, social and cultural benefits.

St George’s Park – England

Built in 2012, England’s base at St George’s Park is a masterclass in using facilities to establish a centre for industry cohesion and community impact.

As a centre of excellence, St George’s Park holds 14 outdoor pitches, a fustal arena, and hosts coaching and medical courses. It welcomes 28 teams across men’s, women’s, youth and para football, representing a place of unity and alignment for the entire football community.

Furthermore, the ‘Play Like the Pride’ program offers grassroots participants and school students the chance to experience the elite facilities for a day, showing how facilities can serve to connect young players to the world of their professional idols and foster real passion for the game.

JFA J-Village – Japan

The J-Village – beyond being a state-of-the-art football training centre – shows why a home for football can positively impact the community.

After being used as a support base for the nuclear power plant accident following the 2011 Great East Japan Earthquake, the venue now holds a deeply important place in the memory of Fukishima. As a result, upon resuming full operations in 2019, the facility – and the football development within it – represented a sense of perseverance, reconstruction and unity.

And through hotels and public transportation links, the J-Village also welcomes tourists and business travellers, encouraging more people to step into the world of football in Japan.

One venue, therefore, can give rise to an essential part of a thriving football landscape: culture. A culture for participation, community outreach, and elite development.

 

Final thoughts

The focus of the summer will no doubt be how the Socceroos perform on the pitch. And with homes, offices, and public spaces brimming with enthusiastic support, the sense of national pride is irresistible.

But for all the positive sentiment currently taking hold of the nation, there will come a time when Australia’s World Cup run is over, at which point an all-important question must be asked:

How do we move forward?

We move forward by transforming buzz into an aligned vision, commitment to nurturing talent, and a desire to establish a real footballing culture across the nation.

The first step to building this culture? Building a home from which it can thrive.

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