Why the barriers for female coaches must be eliminated

Last Monday night (May 24) saw Football Coaches Australia (FCA), in tandem with representatives from all across the Australian football family, invest their time into a FCA Women’s Football Webinar discussion around the immense challenges facing Australia’s female football coaches in the pursuit of their careers.

The panel discussion, hosted by Aish Ravi, who is currently undertaking a Doctor of Philosophy with a focus on women’s coaching education in football, FCA CEO Glenn Warry and Matildas legend Heather Garriock (FCA Vice-President, Football Australia ‘Starting XI’ representative and current CEO of Australian Taekwondo), aimed to provide insight into the barriers for female coaches in Australian football, and by extension, wider society.Garriock Profile Photo

Notably, Heather Garriock’s role as CEO at Australian Taekwondo reflected not just the difficulties in finding roles as a female footballer or coach after one finishes their playing career, but the loss of talented and passionate individuals to roles away from football.

“If we don’t start investing in our females within our game, we are going to start losing them. And as we can see with Heather, we’ve lost someone who’s played over 100 games for Australia and has been a pioneer in the women’s game. For me, that is really sad to see,” remarked Western Sydney Wanderers legend Catherine Cannuli.

Cannuli, who balances her time between her seasonal duties as assistant coach at Western Sydney Wanderers and as the Women’s Technical Director at the Southern Districts Soccer Football Association, admitted to facing a dilemma in how to progress her career to where she wants it to be because of a lack of stability in women’s coaching roles that are typically part-time.

Cannuli Coaching“For me now, I’m in a very hard place. Being a new mother, having to worry about my son now and wanting to have that stability, if I want to progress my career and make the step towards becoming a full-time head coach in a professional environment,” she said.

“For me, I’m in a very stable situation with my association, but is it where I want to be? If I want to progress as a head coach and get into that professional side, do I take stability in my full-time role or do I take the risk in becoming a head coach in a part-time role?”

Perth Glory legend and manager of Bristol City through three Women’s Super League (WSL) seasons since 2018, Tanya Oxtoby, acknowledged that despite the fact that the WSL is a full-time setup there are some critically similar challenges facing both the W-League and WSL.

“It’s a full-time role. All the players are full-time, all the stability that Catherine was talking about, we have that. But there are still similar barriers in having to fight for those rights every single day. And that’s a shame that in 2021 we are still having to push the boundaries and ask for what is fair. It doesn’t come voluntarily and that’s a shame unfortunately,” she said. Tanya Oxtoby Photo

And in response to Garriock pondering what is fair, Oxtoby conveyed: “For me, I’ve just had a little boy and changing attitudes towards coaches, whether you’re a female coach coaching men’s football or women’s football, has to change. That for me is what’s fair; seeing people through equal eyes and that does not always happen. Trying to educate people on what’s appropriate and what’s not, it’s difficult, and you’ve got to be a strong character to go through that.

Aish Ravi, in her studies on the experiences of female coaches in Australia, has worked to understand the strategies that can be formulated to overcome these challenges.

“From what I understand, the literature tells us that women are underrepresented in coaching football and there are very few women in some of these positions from coaching all the way through to analyst positions and to Technical Director positions,” she said.Aish Ravi Photo

“In terms of lived experience, from what I understand and what the literature says, women do feel highly scrutinised in some of these positions and there is a pressure to overperform and gain credibility. And sometimes that can be afforded to others as opposed to some women. So, we do need to find out what these strategies are in the context of the unique Australian footballing landscape, as they can then be provided to inform these organisations on how to improve the space for women coaches.”

What proved to be particularly pertinent was the lived experience of an attendee in the webinar.

As a female coach making the transition between working in a major city’s footballing environment to the setup in a smaller rural town, the attendee remarked how astronomically challenging it is to grow the women’s game because of a lack of initiative on the part of the outfit who runs football there. And critically, the opposition to change stems from a board that is bereft of female representation.

Ros Moriarty, Chair at the Football Australia Women’s Council and Managing Director and Co-founder of John Moriarty Football, spoke on the inequality in workplace culture in Australian football.Ros Moriarty Photo

“A workplace is a workplace, and football is a workplace. If a coach is being paid for her work, then she can expect that a workplace will have the basic tenants that we all hope and wish for, and fight for; that you don’t have to ask for things that are simply part of you doing your job,” she said.

“Culture is about attitude and it’s about respect, but I think culture also plays into structure. We have a problem in Australia because we don’t have a full home and away season for the W-League, so coaching in the W-League isn’t full-time. So, the Women’s Council have been pressing for a really long time about making sure under the new arrangements with the clubs that full home and away eventuates.”

With a Women’s World Cup to be co-hosted by Australia and New Zealand in 2023, the time to start delivering on the passion for the women’s game is now, not in two years when it is beneficial to a select few in the short term. There is impetus, as there always has been, for all stakeholders to help lead change in the women’s football space.

And despite the fact that the resilience of Australia’s female footballing contingent has been perpetually undervalued all throughout its history, there remains a constant drive and determination to instigate change in Australia football for players and coaches. Discussions, like the one that took place on Monday, mirror this sentiment. Moreover, it is essential for Australian football’s variety of stakeholders to take in and to learn from the discussion that was had in order to aid in the fight for equality in Australian football.

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Northern NSW Football Launches Female Referee Mentor Program to Strengthen Officiating Pathway

Northern NSW Football has launched a Female Referee Mentor Program, backed by NSW Office of Sport funding, as the federation moves to address one of the game’s most persistent development gaps: retaining and advancing women in officiating.

The program pairs emerging referees with experienced female officials and coaches, and has already been introduced in match conditions during the 2026 Northern NSW Women’s State Cup under the oversight of NNSWF high-performance referee coach and FIFA referee Casey Reibelt.

Northern NSW says the initiative is designed to improve progression into representative appointments and leadership roles while building the support networks often cited as critical to referee retention.

Tournament rollout offers first test of model

NNSWF said 25 female referees officiated during the Women’s State Cup as part of the program’s initial phase.

The federation also released a number of key appointments linked to the rollout. Sophie Whale and Jamie Mills-Cove were appointed assistant referees for the Community Plate final. Lilli Skaines and Kaitlyn Digby were appointed to the under-13 and under-15 Premier Youth League Girls Cup finals, with Indi Charlesworth named assistant referee for both fixtures.

Reibelt said the initiative was intended to support younger and less-experienced referees in a practical environment and to reduce the sense of isolation that can come with early officiating experience. NNSWF general manager participation and women’s football Allana Neeve said the federation viewed refereeing as a critical part of women’s football and described the funded program as a pathway investment aimed at long-term sustainability.

From participation goal to workforce strategy

Over the past years, women’s player participation has boomed, but officiating pathways have not always expanded at the same pace, particularly in regional systems where access to experienced coaching and consistent appointments can be uneven.

That has consequences beyond referee numbers. Match officials are a core workforce input for competition quality, scheduling and player development. If attrition is high in early officiating years, federations are forced into constant replacement cycles rather than building depth.

In that context, mentor programs are increasingly treated as operational infrastructure, not supplementary participation projects. What matters is not only recruitment, but conversion: whether referees remain in the system long enough to progress into advanced appointments and eventually into coaching and leadership roles.

Northern NSW’s decision to embed mentoring in live competition rather than classroom-only delivery is a practical strength. Development feedback linked to real matches is generally more actionable for emerging referees than abstract technical sessions.

The next phase, however, will determine whether the program produces structural change. Initiatives launched around major events often generate strong short-term engagement but weaken across regular-season demands, especially where travel, study and work pressures are high.

Over time, the federation will need to show progress in second- and third-season retention, advancement into higher-grade appointments, and sustained mentor participation beyond flagship tournaments. Consistency across metropolitan and regional cohorts will also be central to any claim of pathway equity.

Public funding raises reporting expectations

Office of Sport support gives the program early stability, but it also raises the bar on transparency. Publicly supported pathway programs are typically expected to report outcomes, not just participation stories.

For this initiative, that means publishing practical indicators: cohort continuity, appointment progression and evidence that mentoring remains active throughout the season cycle. Without that reporting architecture, it is difficult to distinguish between a successful event and a durable reform.

For now, Northern NSW has delivered a credible first step: a defined mentor structure, named participants and immediate implementation inside a representative competition. The next challenge is to convert that start into a repeatable officiating pipeline.

Chelsea FC partners with Strava in landmark lifestyle partnership

The London-based giants announced the launch this week, marking a first-of-its-kind partnership for both the Premier League and Women’s Super League (WSL).

Connecting with fans

As clubs across the world look to find new and exciting ways of connecting with fans, Chelsea are showing that the answer – more often than not – already exists.

Strava is a running and fitness platform with over 195 million users across the globe. But the app represents more than just tracking speed – it is a social and lifestyle symbol through which users can connect.

And with presence in 185 countries, the app has the power to unite users from all over the world, making it a perfect fit for the globally-followed Blues.

“We are always looking at ways we can use our global brand to bring people together, often in unexpected ways,” said Brand Director for Chelsea Football Club, Scott Fenton.

“By working with Strava and becoming the first Premier League and BWSL teams to establish an official presence on Strava, we can lean into participation culture, understand where our fans are while offering new experiences for them and strengthen the bonds that unite our global community.”

Two brands with a huge international presence. One partnership which promises to encourage community, movement and healthy-living.

 

The intersection between sport and lifestyle

At first glance, Chelsea FC and Strava appear an unconventional partnership. Indeed, it is the first time a club has established an official presence on the app.

But at its core, the two organisations serve similar purposes: uniting people with a common passion for sport.

At its beginnings in 2009, Strava promised to replicate the feeling of team sports and unlocking new achievements, making a deal with Chelsea FC – one of the world’s most successful teams in recent years – a true full-circle moment.

“Chelsea FC joining Strava as the first Premier League and BWSL team to establish a global club on the platform is a powerful demonstration of how brands are engaging with their communities,” explained Director of Athlete and Community Partnerships at Strava, Mel Jarrett.

“We believe shared passion for movement creates real connections, and this collaboration brings that to life for Chelsea’s global fanbase.”

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