Why the barriers for female coaches must be eliminated

Last Monday night (May 24) saw Football Coaches Australia (FCA), in tandem with representatives from all across the Australian football family, invest their time into a FCA Women’s Football Webinar discussion around the immense challenges facing Australia’s female football coaches in the pursuit of their careers.

The panel discussion, hosted by Aish Ravi, who is currently undertaking a Doctor of Philosophy with a focus on women’s coaching education in football, FCA CEO Glenn Warry and Matildas legend Heather Garriock (FCA Vice-President, Football Australia ‘Starting XI’ representative and current CEO of Australian Taekwondo), aimed to provide insight into the barriers for female coaches in Australian football, and by extension, wider society.Garriock Profile Photo

Notably, Heather Garriock’s role as CEO at Australian Taekwondo reflected not just the difficulties in finding roles as a female footballer or coach after one finishes their playing career, but the loss of talented and passionate individuals to roles away from football.

“If we don’t start investing in our females within our game, we are going to start losing them. And as we can see with Heather, we’ve lost someone who’s played over 100 games for Australia and has been a pioneer in the women’s game. For me, that is really sad to see,” remarked Western Sydney Wanderers legend Catherine Cannuli.

Cannuli, who balances her time between her seasonal duties as assistant coach at Western Sydney Wanderers and as the Women’s Technical Director at the Southern Districts Soccer Football Association, admitted to facing a dilemma in how to progress her career to where she wants it to be because of a lack of stability in women’s coaching roles that are typically part-time.

Cannuli Coaching“For me now, I’m in a very hard place. Being a new mother, having to worry about my son now and wanting to have that stability, if I want to progress my career and make the step towards becoming a full-time head coach in a professional environment,” she said.

“For me, I’m in a very stable situation with my association, but is it where I want to be? If I want to progress as a head coach and get into that professional side, do I take stability in my full-time role or do I take the risk in becoming a head coach in a part-time role?”

Perth Glory legend and manager of Bristol City through three Women’s Super League (WSL) seasons since 2018, Tanya Oxtoby, acknowledged that despite the fact that the WSL is a full-time setup there are some critically similar challenges facing both the W-League and WSL.

“It’s a full-time role. All the players are full-time, all the stability that Catherine was talking about, we have that. But there are still similar barriers in having to fight for those rights every single day. And that’s a shame that in 2021 we are still having to push the boundaries and ask for what is fair. It doesn’t come voluntarily and that’s a shame unfortunately,” she said. Tanya Oxtoby Photo

And in response to Garriock pondering what is fair, Oxtoby conveyed: “For me, I’ve just had a little boy and changing attitudes towards coaches, whether you’re a female coach coaching men’s football or women’s football, has to change. That for me is what’s fair; seeing people through equal eyes and that does not always happen. Trying to educate people on what’s appropriate and what’s not, it’s difficult, and you’ve got to be a strong character to go through that.

Aish Ravi, in her studies on the experiences of female coaches in Australia, has worked to understand the strategies that can be formulated to overcome these challenges.

“From what I understand, the literature tells us that women are underrepresented in coaching football and there are very few women in some of these positions from coaching all the way through to analyst positions and to Technical Director positions,” she said.Aish Ravi Photo

“In terms of lived experience, from what I understand and what the literature says, women do feel highly scrutinised in some of these positions and there is a pressure to overperform and gain credibility. And sometimes that can be afforded to others as opposed to some women. So, we do need to find out what these strategies are in the context of the unique Australian footballing landscape, as they can then be provided to inform these organisations on how to improve the space for women coaches.”

What proved to be particularly pertinent was the lived experience of an attendee in the webinar.

As a female coach making the transition between working in a major city’s footballing environment to the setup in a smaller rural town, the attendee remarked how astronomically challenging it is to grow the women’s game because of a lack of initiative on the part of the outfit who runs football there. And critically, the opposition to change stems from a board that is bereft of female representation.

Ros Moriarty, Chair at the Football Australia Women’s Council and Managing Director and Co-founder of John Moriarty Football, spoke on the inequality in workplace culture in Australian football.Ros Moriarty Photo

“A workplace is a workplace, and football is a workplace. If a coach is being paid for her work, then she can expect that a workplace will have the basic tenants that we all hope and wish for, and fight for; that you don’t have to ask for things that are simply part of you doing your job,” she said.

“Culture is about attitude and it’s about respect, but I think culture also plays into structure. We have a problem in Australia because we don’t have a full home and away season for the W-League, so coaching in the W-League isn’t full-time. So, the Women’s Council have been pressing for a really long time about making sure under the new arrangements with the clubs that full home and away eventuates.”

With a Women’s World Cup to be co-hosted by Australia and New Zealand in 2023, the time to start delivering on the passion for the women’s game is now, not in two years when it is beneficial to a select few in the short term. There is impetus, as there always has been, for all stakeholders to help lead change in the women’s football space.

And despite the fact that the resilience of Australia’s female footballing contingent has been perpetually undervalued all throughout its history, there remains a constant drive and determination to instigate change in Australia football for players and coaches. Discussions, like the one that took place on Monday, mirror this sentiment. Moreover, it is essential for Australian football’s variety of stakeholders to take in and to learn from the discussion that was had in order to aid in the fight for equality in Australian football.

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Off the Pitch podcast: Gary Cole on Australian coaching

Gary Cole FCA

In episode three of Soccerscene’s Off the Pitch podcast, Football Coaches Australia (FCA) President and former Socceroo and NSL star Gary Cole joins the show to delve into the health of Australia’s coaching scene.

As a player, Cole was renowned for his lethality in front of goal – winning the NSL Golden Boot in back-to-back years, playing for Heidelberg United in 1980 and 1981. For Australia, Cole recorded 21 goals from 40 games across all levels and even held the Australian record for most goals scored in an international match after kicking seven against Fiji in 1981.

After his professional playing career, Cole became a renowned coach. He first worked under the Australian Institue of Sport as youth development coach, before transitioning to the NSL as Heidelberg United boss, and then moved to the Victorian Premier League as coach of the Bentleigh Greens, Bulleen Inter Kings and the Altona Magic (two different stints). In the VPL Cole won two championships as head coach, first with the Altona Magic in 1996 and secondly with the Bulleen Inter Kings in 1998.

Following his work in the VPL, Cole moved into administration, enjoying stints as the Director of Football at Melbourne Victory and Sydney FC. Later, Cole would work for Football Victoria before finally joining the FCA.

For his impact as a player, coach and a continual supporter and driver of footballing standards in Australia, Cole has been awarded as a member of both the Australian and Victorian Football Hall of Fame.

On the Off the Pitch podcast, Cole relayed his experiences and explained the work the FCA was doing to support coaches across the country.

“Football Coaches Australia is a voice for coaches in Australia. It started very focused for professional coaches in Australia, and really during COVID, when there wasn’t a lot of football happening, we branched into ongoing coach development,” Cole said on the podcast.

“[For coaches] the [FCA] is representation, continuing professional development, trying to be their voice, trying to raise standards, and focused on their mental health.”

“They’re our primary things, as well as to raise the bar for coaches, coach behaviors – and to try and get some equity and some equality in the game.”

To discover more about how the FCA is assisting coaches in Australia and learn about the challenges the organisation is facing, listen to the full interview with FCA President Gary Cole on episode three of the Off the Pitch podcast by Soccerscene HERE

AFC Coach Education Panel Meeting: Highlights and Insights

The Asian Football Confederation’s (AFC) latest AFC Coach Education Panel Meeting reflected the Confederation’s desire to continually strengthen each Member Association (MA).

The meeting was led by AFC Technical Director Andy Roxburgh and took place virtually Thursday last week, featuring technical and coaching experts from across Asia.

With the key focus on finding how to strengthen coaching to boost player development, the meeting saw a range of matters discussed such as the AFC Coaching Convention, the AFC-UEFA Diploma equivalence, and the progress of tutor courses.

Most notably, the panel witnessed an extensive presentation on the pioneering Triple A Project, an all-new AFC programme designed to elevate technical standards and player development across the Confederation.

The name Triple A comes from the founding principles the initiative was built from of Analysis, Advice, Accreditation. To achieve its goals, the Triple A Project will engage with MAs to establish technical summits to effectively deliver unique supports according to each member’s needs.

Roxburgh explained how the Triple A Project would be beneficial for MAs.

“The idea is to hold joint exchanges with MAs, allowing us to analyse global developments and enable the Confederation to provide tailored support, offer advice, and establish guidelines,” he said in a press release.

“This will facilitate greater information exchange and drive further enhancements in technical projects, activities, and initiatives.”

Panellists next reviewed reports of The Hub initiative, a programme in collaboration with the Japan Football Association (JFA) designed to create opportunities for female coaches to gain their AFC Pro-Diploma status.

Panel members were then made aware of the latest endorsements under the AFC Coaching Convention, as well as future events like the upcoming AFC Coach Education Conference 2025.

To finalise the meeting, participants undertook an active QandA session, sharing key insights and learnings while also questioning standard practices to help the Asian Football Confederation and its Member Associations reach their true potential.

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