Why the FFA have made the right call on grassroots soccer

The grassroots level is where our stars are born, where we discover our love for the game.

It’s arguably the most important level of the game and without it, the sport of soccer in this country would be next to nothing.

In light of the recent coronavirus outbreak that has been dominating the headlines worldwide, the FFA originally decided to continue games at the community level, without crowds.

From a certain point of view, it made sense.

Local clubs thrive on matchdays and to play fixtures as per usual, just without any supporters.

Only players, coaches, officials, registered ground staff and media were going to be allowed attendance.

But this week, the FFA have overruled this decision, instead opting to postpone all fixtures below the A-League until the virus outbreak reaches a manageable level.

One which would allow fans to go to games without running the risk of contracting COVID-19.

It’s hard to argue that the FFA have made the incorrect decision.

As much as we want to watch our favourite clubs play whilst we sit at home, cheering them on, it’s hard for clubs to warrant fixtures being played without gameday income.

As fans, we can often take our purchases and financial commitments to clubs for granted. It’s easy to do so, especially if you’re a long serving member of the club.

At the start of the year, prior to the outbreak, many fans would’ve felt paid their membership fees, bought their attire and anything else without thinking twice.

Just the beginning of another season.

But now, with all those fees paid and no games to help bring more money in, clubs would struggle.

Clubs rely heavily on food, drinks and ticket purchases to keep them afloat during the season. It’s a reliable source of income that doesn’t need much attention, if any.

People will always buy tickets on the day, buy their own dinners and even a few drinks if they’re in the mood. It’s a given for most clubs and it is an easy way to make profit.

However, with no fans at games, things change drastically.

Players, coaches, ground staff and club media still have paychecks to be met. Referees are in the same boat.

Power bills don’t come cheap and with games being played, you can bet those bills would take their toll, especially night fixtures where lights are required to be on.

Furthermore, by playing these fixtures, you run the risk of people contracting the virus.

Yes, it’s not as risky as having hundreds or thousands of fans enter the stadiums/grounds.

But the chances of it happening, albeit slim, are still higher than we all wish it was.

Clubs will still make significant losses from this outbreak, make no mistake about that.

Some AFL clubs are reporting that they may be in for financial losses of more than $5 million, a staggering amount.

Clubs across the Serie A, Bundesliga, La Liga and the Premier League will also make losses.

Community level clubs are in the same boat. But it’s certainly smarter and above all else, safer to have these games postponed until the time comes when we can all shake hands again.

When we can go outside without having to worry about what might happen.

When we can live our lives as per normal.

Many fans will be staying at home during these bizarre times and limiting how often they leave the house.

As much as they’d love to see their sides play whilst in the comfort and safety of their own homes, it simply isn’t the way.

Fans will simply need to find other ways to entertain themselves as their local clubs will have to join many more around the world, in a period of limbo.

Although the decision would have been one they did not make lightly, FFA CEO James Johnson and his team have certainly done the right thing in postponing.

By running these fixtures, it’s simply running the unnecessary risk of spreading the virus and that’s the last thing needed right now.

Johnson has been thrown out of the frying pan and into the fire as CEO, but he has made a good start in trying circumstances and let’s hope he stays on this trend.

However, he and his team need to continue making these tough calls.

Next up, postponement of the A-League.

Once again, it’s merely common sense.

What are your thoughts on this issue? Let us know and get involved in the conversation on Twitter @Soccersceneau

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A-League Transfer Revenue Soars as Youth Development Takes Centre Stage

The A-League reported last week that Australia’s international transfer revenue has increased by a staggering 1344% over the past three years.

With 2023/24 recording transfer revenue of $16.5 million and 2024/25 reaching $16.9 million, these figures represent a significant improvement compared to the 2022 season, which recorded just $4.17 million in revenue.

This growth coincides with recent data from the A-League showing that the 2024/25 season has seen 39% of A-League minutes played by under-23 players, compared to just 18% in the 2023/24 season and 13% in the 2022/23 season.

This indicates that this season alone has seen a 26% increase in overall minutes played by young players since 2022.

The result of this rise in youth talent is evident with Australia qualifying for the Under-20 Men’s World Cup for the first time in more than a decade and, just last week, lifting the trophy at the Under-20 Asian Cup.

The A-League’s recent success in youth playing time is directly intertwined with the rise in transfer revenue.

This increase in youth participation has emerged as a silver lining from tough times in the league.

In the most recent “Off the Pitch” podcast from Soccerscene, guest speaker Gary Cole, current president of Football Coaches Australia, provided his professional insight into one of these situations.

He explained that the COVID-19 crisis and the financial constraints placed on A-League clubs forced them to look inwards for talent.

Another recent catalyst has been the reduction in funding from the Australian Professional Leagues.

With funding decreasing from $2 million to $500,000 in 2024, clubs have faced difficult financial decisions regarding their budgets.

Players from club academies or even NPL clubs are far more cost-effective for club budgets than more expensive signings.

Additionally, their selling and transfer value provides a huge boost to club revenues.

These events are not coincidental but are catalysts for the rise in homegrown talent testing their skills and showcasing their quality on the big stage.

It demonstrates how, during tough times for the league, supporting youth development has become a key part of the league’s success and represents a profitable and dynamic opportunity for the future.

This opportunity to produce and showcase players to increase Australian youth football standards and therefore transfer value is a proven strategy in football.

Ajax’s Academy is renowned for developing class players and has for many years been a funnel for building their academy graduates and selling players for a profit.

In South America, Brazilian and Argentinian clubs such as River Plate, Boca Juniors, Fluminense and Flamengo have been persistent sources of footballing talent.

Selling stars like Vinicius and Julian Alvarez to Europe for significant financial benefits while still maintaining a healthy domestic talent structure and international success.

Importantly, the common factor in these successful systems is regular first-team minutes at their clubs and even on the international stage.

The evidence from A-League transfer revenues is fitting this pattern.

One must point out that, though this is a great revenue source and a way to place Australian football on the map, this focus can have an adverse effect on the domestic scene.

Football fans are passionate about their clubs, and nothing brings out more pride than watching one of their own prospects grow and play for them.

To use academy players primarily as revenue-building prospects can undermine the important place they have at the club and the overall goal of academies.

This could potentially alienate fan bases, impacting popularity and therefore the quality and financial interests of the league.

Transfer revenue should not be the central response to the league’s current financial burdens.

Being realistic about the position of the A-League in the international football hierarchy is crucial, though ambitions for the league to climb cannot be sidelined.

The rise in player transfer revenue presents an enticing prospect for investment and brings increased popularity.

Players themselves also have their own dreams and aspirations that must be taken into account, which can also encourage transfers and revenue.

Currently, the A-League has the unique opportunity to give its promising young players the chance to play top-level football while producing significant revenue and attracting sponsorship.

Australians playing overseas and at home, puts Australia on the map and solidifies our rise in the footballing scene.

If the focus on homegrown talent is managed well, Australian football will reap huge rewards.

Melbourne should have been apart of Women’s Asia Cup 2026

On Wednesday, the Asian Football Confederation (AFC) will ratify Sydney, Perth and the Gold Coast as hosts of the upcoming Women’s Asia Cup 2026. Games will be played across Stadium Australia and Western Sydney Stadium, the Perth Rectangular Arena, Perth Stadium, and the Gold Coast Stadium.

While the Women’s Asian Cup is a momentous occasion for Australian football, the exclusion of Melbourne stands as a missed opportunity.

Known as the sporting capital of the nation, Melbourne holds an incredibly passionate soccer fanbase and has continually delivered excellence on the pitch.

Zealous and Loyal Fanbase 

Most recently, Melbourne hosted six Women’s World Cup games at the Melbourne Rectangular Stadium, otherwise known as AAMI Park, in 2023 for hungry audiences. Of the six games, five reached over 90% capacity according to AuStadiums, illustrating the desire Melbournians and Victorians have for more football.

Furthermore, Victorians have consistently shown up to support their teams across both the men’s and women’s A-Leagues. According to AuStadiums, in last year’s ALW season, AAMI Park was on average the most attended stadium of the grounds which had hosted 10 or more games, averaging 3,500 people per game. This accomplishment built off of the 22/23 season where AAMI Park had also averaged the largest crowds for stadiums for which had hosted multiple games.

In the men’s competition, AAMI Park has been by far the most played at stadium, with more than 30 games played at the stadium each season since the 21/22 season. Through this, AAMI Park has consistently achieved the highest total attendance of any A-League stadium and has additionally maintained strong crowd averages.

AAMI Park was the third most attended ground on average last year for stadiums which had hosted multiple games. Additionally, AAMI Park also appeared the most in the top 10 attended games of the year, hosting four of the largest crowds of the 23/24 season.

To deny such a passionate fanbase the opportunity to see their national team, and other elite Asian teams, locally, would be a travesty. Compounding it, the decision to neglect one of Australia’s most beloved, professional and modern stadiums on a global stage is another disappointment.

World Class Facilities

In the latest Professional Footballers Australia (PFA) 2023-24 A-League Men Report insights from players, executive teams and coaches, AAMI Park was one of the highest scoring stadiums across Australia and New Zealand.

In terms of pitch quality, measured by the pace, smoothness, hardness and overall quality of the surface, AAMI Park scored above average. Depending on the hosting team, the stadium was rated between 3.5 stars to 4 stars placing it above the 3.2 average across the league.

Additionally, AAMI Park recorded the best atmosphere leaguewide when Melbourne Victory played, achieving a 4.4-star rating. Nearly half a star higher than the second-best atmospheric stadium.

These sentiments were similarly echoed in the most recent PFA A-League Women Report from the 2023-24 season. The report illustrated AAMI Park as one of the premier stadiums in the country, with the ground achieving a 4-star and near perfect 4.9-star rating, across its two hosts.

Australia’s Most Liveable City 

In combination with providing a world class stadium for some of the world’s best teams, hosting games at AAMI Park in Melbourne at the Women’s Asia Cup would have propelled Australia’s image on the global stage by highlighting one of the world’s most liveable cities. Ranked fourth in the world for most liveable cities by the Economist Intelligence Unit’s Global Liveability Index 2024, Melbourne continues to showcase the very best of Australia.

Travelling fans would get to enjoy the cultural events and sights Melbourne has to offer, while also finding their way to and from games easily due to Melbourne’s simple public transport system.

Furthermore, Melbourne would not only highlight the best of Australia to travellers, but to an ever-increasing global audience. With the rise of interest in women’s football, the amount of people watching and interacting with games has increased exponentially.

According to FIFA, over two billion people engaged with the Women’s World Cup in 2023. Furthermore, the tournament produced over 2.72 billion viewer hours, a 9.2% increase in consumption from the 2019 Women’s World Cup. With so many eyes now on women’s football, it makes sense to put forth Australia’s best.

Conclusion 

Fortunately, as Australia’s most loved team, the Matildas will draw crowds wherever they play, having now sold out 16 home games in a row.

Yet the neglect of Melbourne from the Women’s Asia Cup will prevent one of the country’s most fervent fanbases, which has repeatedly supported the national team and the A-Leagues, from witnessing one of Australia’s most important sporting events.

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