Why volunteers are the lifeblood of our game

Playing soccer

Taking place between Monday May 17 and Sunday May 23, National Volunteer Week (NVW) is Australia’s largest annual celebration of volunteers. NVW recognises the significant contributions of over six million of them throughout the country, with over 600 million hours reportedly spent helping others each year.

Since 2014, Australia has seen a 20 per cent decline in the number of hours volunteers give – during COVID-19, two-thirds of volunteers stopped working. In this modern era of uncertainty where time is as important a commodity as it’s ever been, collaboration should be a priority amongst Australians. Particularly in how we adapt to the lives of volunteers and engage volunteers to continue their incredible output and contributions.

The last few years has seen Australia as a nation dealing with drought, devastating bushfires, floods and a global pandemic. Whilst many of us stayed home during the COVID-19 pandemic, volunteers dedicated their efforts to delivering essential services, organising food packages and providing care, comfort and plenty more in support of Australians. Through crisis Australia persevered and this resilience was built off of the collective strength exhibited by our nation’s volunteers.

Many people in the last year saw their mental health take a significant hit, particularly in a year where isolation and loneliness were forced upon us, adding to financial stress, anxiety and fear. Volunteering can be a tool which facilitates not just a reconnection with others, but a reengagement with the world around us and the community spirit that drives our local competitions that are the building blocks for many of our sporting and social aspirations.

Those interested in contributing to football off the park would have benefitted by the experience of contributing to a local grassroots club where the reward is ensuring the game that we love is played week in, week out.

Truthfully, university students are best placed to gain authentic experience in a grassroots football environment, with roles on offer across the board in media, health, finance, legal and coaching capacities among many others. The manner in which obstacles are overcome in grassroots football is like nowhere else, and it is a substantial learning curve for those willing to give their time to the game.

In honour of NVW, Football Victoria, Football Queensland and Football NSW have all published articles this week which aim to put a spotlight on the tireless work of individual volunteers across clubs in their respective states. Each story reflects the positive impact of volunteers for Australian football – from Jasmine Hirst’s contributions towards growing the game for women and girls as Vice President of Darebin Falcons Women’s Sports Club, to Buderim Wanderers’ Brigitte DeCourcy being named as the April recipient of the Volunteer of the Month Award for her efforts that date as far back as the 1980s.

These stories stir a myriad of memories that one will undeniably have from playing football in their youth, whilst ensuring a newfound appreciation for the volunteers we’d encounter growing up who put their heart and soul into the clubs they loved.

Youth football

Football has seen a downturn of volunteers in the last year, with Football Queensland’s Chief Executive Officer Robert Cavallucci noting last month that “research by Volunteering Australia suggests that an estimated two in three volunteers stepped away from their roles in 2020 due in part to COVID-19 restrictions.” Obviously, this is wholeheartedly understandable, especially in light of the COVID-19 pandemic and its far-reaching effects across Australian football.

Volunteers are an essential part of the Australian football family, with contributions being made to the everyday running of clubs and organisations right across the country at grassroots, semi-professional and professional levels of the sport. Campaigns such as Football Queensland’s Good2GiveBack initiative demonstrate a push towards recognition and respect of volunteers, those of whom were the reason why we have the memories of weekend football that we all do.

Saturday and Sunday league football harkens back to memories of being driven to games by your parents. Of sharing the responsibility of washing the team’s jerseys between each player. Of your parents – some louder than others – issuing you on through a haze of discombobulated moments of play and opportunities to win the second, third, fourth and fifth ball that deflected in between you, your teammates and the opposition.

And it was often these same parents who took on the role of coach, team manager, trainer, barbecue wrangler (or accompanying jostler) and canteen attendant. Volunteering and initiative are intrinsically tied in with the idea of community. The building of collaborative spirit, through a dedication to assuring one’s love for the game is fostered in the same way for their kids, is pivotal to developing the next generation of Australian footballers.

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Netflix’s Women’s World Cup deal puts IMG’s technology in the spotlight

Netflix’s first exclusive football deal will see the next year’s FIFA Women’s World Cup at the centre of it’s live-sport strategy. The US-streaming service company has appointed IMG as its production partner for all 64 matches in Brazil, as well as more than 100 hours of live studio programming. The deal includes English and Spanish coverage for viewers within the US, and English and French-language coverage for those in Canada. IMG will also support Netflix’s coverage of the tournament’s draw in December.

The 2027 Women’s World Cup runs from June 24 to July 25 across eight host cities, and will be the first edition to feature 32 teams. The scale of the tournament makes it an ambitious first foray into sports broadcasting for Netflix – which means IMG’s involvement will be of great significance.

IMG’s production engine

IMG has built its reputation on producing and distributing live sport at scale. It’s Stockley Park, London facility includes broadcast studios, production galleries, edit suites and facilities for radio, podcasting, dubbing and visual effects. The company has worked across major properties including the Premier League, Major League Soccer and other international sporting events.

For a World Cup, this infrastructure provides more than a place to make television; it creates a central point where production teams can manage feeds, graphics, replays, commentary, editing and distribution while events are taking place thousands of kilometres away.

Remote production is the key

The most important technology for a tournament spread across eight Brazilian cities is connectivity. IMG has invested in remote-production workflows that allow production teams to work across locations, rather than putting every specialist inside each stadium. Its wider production operation has used fibre, satellite, cloud and IP-based connectivity to move live signals between venues and production centres.

That model can reduce the amount of equipment and specialist staff required at every venue while allowing senior producers, directors, replay operators and graphics teams to work from centralised facilities. IMG has also demonstrated long-distance IP production, including a 20,000-kilometre link between Tokyo and London that carried uncompressed, low-latency video. For Netflix, those capabilities are particularly relevant. The platform is building a single viewing experience for audiences in two markets, but the raw ingredients will come from stadiums spread across Brazil. A resilient network becomes just as important as the cameras themselves.

From stadium to stream

The technology chain does not end when the pictures leave the venue. A modern sports production operation has to manage ingest, replay, media asset management, graphics, audio, quality control, archiving and transmission. IMG’s facilities have been built around those workflows, with master control and transmission capabilities alongside post-production and archive operations.

That infrastructure also gives IMG the ability to turn the live tournament into a wider stream of content. A goal can become a replay, a highlight, a social clip or part of a studio package without waiting for the match to finish. For Netflix, that fits a platform built around on-demand discovery as much as live viewing.

A new test for Netflix

Netflix has already made a significant investment in football through documentaries and other programming. The 2027 Women’s World Cup takes it up a level. FIFA describes the agreement as the first competition Netflix has acquired in full, making the tournament a major test of its live sports operation. IMG therefore has a job that goes beyond producing 64 matches; it must help Netflix build the technical backbone for a month-long, multi-venue broadcast, while maintaining consistent production standards across languages and locations.

The viewer may simply press play and see a World Cup match appear instantly. Behind that button will be a complex network of cameras, connectivity, control rooms, production systems, people and data. That is the real significance of Netflix’s IMG deal: the streamer is bringing the tournament to its platform, but IMG is providing much of the machinery that can make a global football event feel seamless.

Melbourne Victory and BYD drive innovation through new major partnership

Melbourne Victory has officially welcomed BYD as a Major Partner and the Club’s exclusive Motor Vehicle Supplier for the next 12 months. At a partner launch bringing together the two organisations, the focus is on building around innovation, growth and a drive for success. The partnership will place BYD at the centre of Melbourne Victory’s fan experience. The brand will feature on the front of both the A-League men’s and women’s home and away jerseys. This gives BYD a strong presence across matchdays, broadcasts and digital content throughout the season.

The partnership extends well beyond the playing kit. BYD will be integrated across Melbourne Victory’s media, Academy and community assets. The two organisations will also collaborate through Member and pathways programs. This creates opportunities for BYD to connect with Victory supporters across multiple touchpoints.

For BYD, the partnership provides a direct connection with Melbourne Victory’s growing supporter and member base. The automotive brand has built a rapidly expanding presence in Australia and New Zealand. Its partnership with Victory provides another platform to build awareness and engage with Australian consumers. BYD Australia Chief Operating Officer Stephen Collins said the alignment between the two organisations was a key factor behind the deal.

“At BYD we’re enormously excited to welcome the Melbourne Victory into the BYD family as an exclusive automotive partner,” Collins said.

“What really appeals to us was the culture of innovation and the hunger for success.”

That alignment is reflected in the way the partnership will operate. BYD will not simply appear on Melbourne Victory assets. The brand will be connected to the Club’s members, fans, business network, pathways and community programs. Melbourne Victory Managing Director Caroline Carnegie said the partnership reflects a shared ambition for continued growth. She also highlighted the organisations’ common focus on leading, connecting and inspiring their communities. Together, Melbourne Victory and BYD will bring the partnership to life across matchdays, media, community initiatives and supporter experiences throughout the 2026-27 season.

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